Hi, we are a new brand. We like to call 速 ourselves Deserious
Nice to meet you.
Joost Onderwaater, Deserious boss
Are you Deserious? Would you like to look forward to Monday mornings as much as Friday nights? Would you like to color outside the lines? Would you like to make your treasure from your pleasure? Deserious does it with vibrant colors and a skillful cut thatenable you to go straight from the office to dinner. Deserious is adventurous but keeps a close eye on the details. With wide margins and a uniquely fast service to ensure your satisfaction. Deserious is new, Deserious is Dutch, Deserious is variable fashion for men. Enjoy the energy of our Summer Collection 2011.
Life’s not always Black & White…Deserious.
product code:
DS 0001
compostition:
100% cotton
colour: Bright White Jet Set Black
Tees
Blue Print Blue Illusion Light Blue High Risk Red Fluorite Green
Basics. Quality. Tees. 100% cotton
Liberty Purple
V-neck t-shirt DS 0001 product code:
DS 0002
3
compostition:
100% cotton
tton
colour: Bright White Jet Set Black Blue Print Blue Illusion Light Blue High Risk Red Fluorite Green Liberty Purple
O-neck t-shirt with pocket DS 0002
All tees are available in the sizes S, M, L, XL, XXL and in the following colors:
product code:
DS 0004
compostition:
100% cotton
colour: Bright White Jet Set Black Blue Print Blue
Bright White Illusion Light Blue
O-neck t-shirt DS 0003
Illusion Light Blue High Risk Red Fluorite Green Liberty Purple
Blue Print Blue Jet Set Black High Risk Red Liberty Purple
Fluorite Green
Longsleeve t-shirt DS 0004
To make an omelette, you’ve got to crack a few eggs‌Deserious.
Polos
product code:
DS 0005
compostition:
100% cotton
colour:
Clean. Color. Polo. 100% cotton
Polo long placket with pocket DS 0005
product code:
DS 0006
compostition:
100% cotton
colour: Bright White Jet Set Black Blue Print Blue Illusion Light Blue High Risk Red Fluorite Green Liberty Purple
Polo with woven collar & placket DS 0006
product code:
DS 0007
compostition:
100% cotton
colour:
All polos are available in the sizes S, M, L, XL, XXL and in the following colors: Bright White
Bright White Jet Set Black Blue Print Blue Illusion Light Blue High Risk Red Fluorite Green Liberty Purple
Illusion Light Blue Blue Print Blue Jet Set Black High Risk Red Liberty Purple
Fluorite Green
Polo colored inside placket DS 0007
Sometimes you overheat...Deserious.
Shirts Real. Fit. Shirt. 100% cotton
product code:
DS 0008
compostition:
100% cotton
colour: / ( verschillende dessins)
All check shirts are 100% cotton and available in the sizes S, M, L, XL, XXL and in the following dessins:
Large check blue/red/white Small check red/white
Small check blue/white
Shirt checks DS 0008
product code:
DS 0009
compostition:
100% cotton
colour: Bright White Jet Set Black Arctic Light Blue Dress Blues Blue Orchid Bloom Purple Light Blue Oxford White Oxford
Shirt basic DS 0009
All basic uni color shirts are 97% cotton/ 3% lycra and available in the sizes S, M, L, XL, XXL and in the following colors: Bright White Arctic Light Blue Dress Blues Blue
All basic Oxford shirts are 100% cotton and available in the sizes S, M, L, XL, XXL and in the following colors:
Jet Set Black
Bright White
Orchid Bloom Purple
Arctic Light Blue
Basic shirt Chambre Denim look is 100% cotton and available in the sizes S, M, L, XL, XXL and in the following color:
Chambre Denim
When the wind blows hard against you, lean in‌DESERIOUS.
Cardigans Classic. Splash. Cardigans. 100% cotton
product code:
DS 0010
compostition:
100% cotton
BASE:
1 cm height stripe:, at the back only 1:High Risk Red 2: Fluorite Green
colour:
3: Liberty Purple
Blue Print Blue Fluorite Green Liberty Purple
Blue Print Blue 1: Blue Print Blue 2: High Risk Red 3: Illusion Light Blue
Fluorite Green 1:Blue Print Blue 2:Blue Print Blue 3:Fluorite Green
Liberty Purple
Cardigans DS 0010
All striped cardigans are available in the sizes S, M, L, XL, XXL and in the following colors and dessins: Front
Back
When life turns you upside down‌ DESERIOUS.
Fluorite Green
Sweats
1:Blue P
2:Blue P
3:Fluori
Comfort. Contrast. Sweatshirt. 100% cotton
Liberty Purple
Sweat v-neck striped DS 0012
code:
DS 0013
ition:
100% cotton
Black
nt Blue
ight Blue
k Red
Green
urple
All striped sweats are available in the sizes S, M, L, XL, XXL and in the following colors and dessins:
product code:
DS 0014
compostition:
100% cotton
colour: Jet Set Black Blue Print Blue Illusion Light Blue High Risk Red Fluorite Green
All uni color sweats are available in the sizes S, M, L, XL, XXL and in the following colors:
Liberty Purple
Illusion Light Blue Blue Print Blue Jet Set Black High Risk Red Liberty Purple
Fluorite Green
Sweat uni color o-neck DS 0014
Sweat uni color v-neck DS 0013
Front
Back
PUBLISHED BY: Instyle Fashion Group BV, Postal Box 1913, BREDA, The Netherlands www.instylefashiongroup.com
CONCEPT, DESIGN AND REALISATION: daily milk, Rotterdam, The Netherlands www.dailymilk.nl PHOTOGRAPHY: Jeroen Bouman, The Hague, The Netherlands www.jeroenbouman.com Arthur Vahlenkamp, The Hague, The Netherlands www.fotografiedenhaag.nl STYLING: Geke Hendriks, Amsterdam, The Netherlands www.gekehendriks.nl MAKE-UP: Liza Tesselaar, The Netherlands www.lizatesselaar.nl MODEL: Darius Klonowski, Bad Homburg, Germany www.euromodel.nl
Our Special Thanks To: DANIEL BOERS TODD LORBACH SANNEKE DE BONT GUIDO DAVID
Š 2010 Insty!e Fashion Group BV This book is not for sale. Its content, in particular pictures and photos, may not be used without the prior permission of the publisher. Printed in The Netherlands by OOC dehoog All rights reserved. Deserious, the Deserious logo are trademarks or registered trademarks of Insty!e Fashion Group.
Now serious! Let’s talk business. Call or email Deserious to make an appointment. T +31 (0) 76 2011352 or sales@deserious.com www.deserious.com