TKG Luxury Listing Presentation by Prime Source

PAR·A·DOX

/’per ,däks/ noun

a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true

Paradise Valley real estate can be a lot of things, but it is never, ever boring.

Case in point, how do you end up with a 42% decrease in sales volume, and a 72% increase in inventory, all resulting in another quarterly increase in avg. price-per-squarefoot? Common sense would dictate that a sharp increase in supply would impact the demand, but here we are.

What’s going on? While there is no smoking gun, believe there are two main forces at play here:

• High Mortgage Rates. While 85253, like all luxury zip codes, has a higher than average amount of cash purchases compared to other parts of the Valley, the spike we’ve seen in lending costs is definitely weighing on potential buyers.

• Economic Limbo. Inflation is easing, but banks are failing. For every positive job report, another report on record-high consumer debt. Paradox! The result: as long as the economy keeps sending mixed signals, expect buyers and sellers to wait to see which way things are going to break.

The real question is how do you navigate an environment like this?

Our advice-- focus on what you can actually control: your strategy, and your real estate partner. With Paradise Valley’s top team at your disposal, including our unrivaled Rolodex of Private Listings, chances of finding your perfect deal at the right time increases dramatically.

Chris Karas Realtor and Owner of The Karas Group Co-Founder COMPASS ARIZONA

CLIENT TESTIMONIALS

“We met Chris Karas around 2008 and he patiently helped us get a great deal on our first house in 2010. Through more transactions these last 14 years his inside knowledge of the local market has been instrumental in giving us an advantage in our real estate transactions. Chris has our trust and friendship as he acts with integrity and keeps our eye on the goal when difficult situations arise . We would not consider using anyone else.”

- JIM & MELISSA BAKER

“We have known Chris for over 15 years and have completed six real state transactions with him. He is not only the best we have ever worked with but we trust him explicitly to look out for our best interest. His networking ability gives him an edge on the competition to connect the buyer and seller very quickly. Because Chris is tied very closely to the local market he is aware of not only everything available but coming available to give buyers the best optionality. Lastly, his extensive knowledge of the entire residential process is unsurpassed. So if you are buying, selling, renting, remodeling or building he understands the investment you are about to make to help you in the decision process. He comes highly recommended by us.”

- VINCE & KAREN IPPOLITO

“Chris Karas is one of the most professional business people we have worked with across any industry. Chris made selling our home stress free as his knowledge of the market and his attention to every step of the selling process was top notch. We would confidently recommend Chris to anyone who is looking for a caring realtor who listens to his clients‘ needs and delivers on great customer service. We can’t speak highly enough of Chris and his fantastic team!”

- DENNIS & ANN MARIE C.

COMPASS PRIVATE EXCLUSIVES

Who Says You Only Have One Chance to Make a First Impression?

Listing your home as a Private Exclusive extends your marketing runway and signals to buyers working with Compass agents that new inventory is coming. Drive interest with exclusive marketing and gain insights before launching to the public.

Quickly Test Your Price Without Risk

Avoid the negative impact from accumulating days on market and public price drops. Listing as a Private Exclusive gives you feedback from buyers on your aspirational price and positioning.

Soft Launch Before Being Market-Ready

Private Exclusives allow you to market your home to buyers prior to investing time or effort into preparing it for the public.

Generate Buzz

Build early demand for your home before it hits the public market. Just like a movie trailer, a Private Exclusive signals to buyers that something is coming, weeks or months in advance.

Launch Your Listing Twice

Private Exclusive creates two separate opportunities to launch your property: first on Compass.com, and then later when the listing goes live on the MLS and aggregate sites.

Maintain Your Privacy

Your privacy is valuable. Private Exclusives ensures that photos and floorplans of your home are only shared with Compass agents and their serious clients - details are not visible on public home search websites.

A GLOBAL FOOTPRINT

Demonstrating impressive digital reach and strategic networking capabilities, Compass positions its listings for maximum exposure on the international marketplace.

ACCESS A PREMIER NETWORK OF TOP AGENTS

When represented by a Compass agent, listings are positioned to reach the largest in-house network of top-performing real estate professionals in key luxury markets across the country. Access to the nation’s greatest population of agents representing luxury clientele, all under one roof, powers an unrivaled Compass advantage.

global network of trusted partner sites ensures Compass listings reach millions of wealth-qualified international buyers. Once listed, Compass properties syndicate to the top real estate portals domestically and in more than 50 countries worldwide for maximum exposure.

CHINA CONCIERGE PROGRAM

Overcoming the challenge of reaching high-net-worth Chinese nationals, Compass has established a dedicated website, compassrechina.com, accessible beyond the Chinese firewall. This platform showcases top listings and offers in-language advertising, newsletters, and social media engagement through our exclusive China Concierge program.

BARNES INTERNATIONAL REALTY AFFILIATE REFERRAL PROGRAM

TAP INTO A NETWORK OF TRUSTED AGENTS ACROSS THE GLOBE

Through our program with BARNES International Realty, Compass luxury listings are automatically shared across BARNES’ internal channels reaching 1,300 BARNES agents across 19 countries in 122 offices worldwide.

1,300 19 122 Luxury Agents Countries Offices in the World

• France

• Switzerland

• Monaco • Italy

• Spain

Canada • United States • St. Barths BARNES International Realty’s Global Presence:

• United Kingdom

• Belgium • Luxembourg

• Portugal • Greece

• Mauritius Island • Hungary • Bulgaria • Romania • Turkey • Russia

UNPARALLELED PUBLIC RELATIONS WORLDWIDE

Championed by an in-house communications team, Compass crafts compelling narratives for properties while proactively securing premium placements and media coverage in national and international media.

National media coverage compared to top brokerages* Global impressions secured by our dedicated in-house PR team in 2023**

Articles covering Compass listings*

ACHIEVE GLOBAL REACH WITH COMPASS LUXURY

Compass Luxury has created an expansive multi-channel platform with an exclusive focus on presenting our premier listings.

Across print and digital, sophisticated tone, content, and materials are tailored to craft an elevated experience that resonates with the target audience.

65K+

COMPASS LUXURY NEWSLETTERS

Over 65,000 high-net-worth individuals and leading brokers worldwide receive Compass Luxury’s newsletters featuring curated selections of prestigious properties, luxury insights, and top luxury destinations each month.*

100K+

CURATED MAGAZINE

Compass Luxury’s bi-annual periodical of luxury properties, Curated Magazine, reaches an elite international audience of more than 100,000 luxury consumers and qualified buyers.*

211K+

LUXURY SOCIAL CHANNELS

Delivering an artful stream of compelling content on leading social platforms such as Instagram and YouTube places Compass’s luxury listings directly into the hands of over 211,000 qualified, on-the-go clientele, no matter where they are.**

228K+

LUXURY DIVISION WEBSITE

Compass Luxury’s website, LuxuryatCompass.com, drives an average of nearly 230,000 visits from luxury consumers and brokers each year.***

To effectively position listings, our process involves developing a bespoke strategy designed to target the most qualified luxury buyers.

BUYER PROFILE DEVELOPMENT

01 Understand the demographics and lifestyle of likely buyers to guide the targeting strategy.

BRANDING & DESIGN

02 Capture the visual and narrative essence of the property through bespoke branding and design in an elevated suite of collateral intended to resonate with a discerning, qualified audience.

MULTI-CHANNEL CAMPAIGN STRATEGY

Activate a multi-channel campaign strategy through an array of targeted marketing tactics and high-quality exposure opportunities to generate interest and drive demand.

PUBLIC RELATIONS & EVENTS

Bespoke press pitching from our dedicated PR team and exploration of luxury brand partnerships to activate the property.

IDENTIFYING YOUR TARGET BUYER THROUGH WEALTH MAPPING

Wealth mapping technology powers the search of an exclusive database of 157,000 dossiers on individuals with a minimum net worth of $5 million across 193 countries. More than 29,000 dossiers included have a verified net worth of $30 million-plus.

BUYER PROFILE

Age: 40-65

Net Worth: Excess of $60M+

Location: Local to Silicon Valley area, major metropolitan areas of China, or other major international tech hubs

Additional Buyer Qualities:

• Likely resides and/or works in San Francisco Bay Area

• If not local, likely based in a world-class major metropolitan hub and travels to San Francisco for work.

• High likelihood of career or ties to the technology or sports and entertainment industry

• (CEO, Founder, Creative, Professional Athlete)

• Possibly a family seeking space for multiple generations

• Possibly a professional seeking significant work from home space (i.e. studio, gallery, etc.)

• Presumably owns multiple homes

• Strong desire for proximity and ease of travel to Silicon Valley and/or downtown San Francisco

• Seeking a home meant for entertaining and hosting

• Preference for modern, bold home meant to impress vs. historic, traditional style

Hailing from the worlds of art, media, interiors,and advertising, the marketing and design teams at Compass expertly craft custom luxury property campaigns strategically deployed to targeted audiences.

COMPASS LUXURY

NEWSLETTERS: THE GLOBAL STAGE FOR YOUR LISTING

AUDIENCE

ATTRACT TARGET LUXURY BUYERS WITH EVENTS

Through exclusive cocktail previews for top brokers and clients or innovative brand partnership experiences, properties are brought to life with sophisticated events that create extraordinary moments.