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Large & Gorgeous fashion design for men and women
partnership, Holliday has been involved in H&M’s local U.S. Content Studio, providing valuable feedback during model castings and on best practices for photo shoots while significantly ensuring extended sizing styles were not only wider ranging in size but also stylistically. Hence, the garments are flattering in fit.
In addition to their extended size assortment, H&M recently introduced a new denim collection, Curvy Denim, which is sized to focus on fit and shape instead of size and caters towards a curvier body shape by including more room in the hips and thighs and longer rise.
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The new extended-size styles are now prominently featured on HM.com for easy navigation.