The Latest Bridal Trends Unveiled

Weddings are more than just a ceremony that makes a union official. For some brides, the wedding is a chance for a dream imagined as a young girl to come to life. While every bride’s dream features different settings and themes for the special day, there is a common thread that binds them all - the perfect wedding dress! When we think of an Indian wedding ceremony whether big or small, one of the first images that come to mind is a radiant bride draped in the most stunning wedding attire as she walks down the aisle. Bridal trends tend to change every year, and while most are still steeped in tradition, some trends allow brides to show off their creativity and personality.

This year has brought some interesting trends to the forefront in terms of colors, silhouettes, and even the entire idea of wedding shopping. To understand the latest trends, we spoke with industry expert Nishit Gupta, Director of Kalki Fashion, who feels that this is an interesting year in terms of bridal collections that explode with bold new colors and styles.

Tangerine and mustard are the new red

Gupta believes the concept of bridal wear going forward has the potential to move away from traditional colors and allow brides to express themselves more. He said, “I feel 2021 is going to be a really interesting year. Once we are out of the current situation that is happening in India and all over the world, there will be a lot of weddings. There might be certain restrictions, so weddings might be of different proportions giving brides the option of exploring so many different ways they can style themselves.”

One way to express style and personality is through color. Gupta feels that tangerine and mustard are two emerging colors brides should consider this year. Gone are the days of the traditional marron, reds, and greens. Bold colors help a bride stand out on her wedding day.

Comfort and style over highly-embroidered

Brides often choose heavily embroidered designs, which can be cumbersome and weighty, especially when worn for extended time. These days, brides want substance and style, so they choose comfort over the overdone look.

Gupta said, “Brides are also opting for very light lehengas as well. They don’t want that heavily embroidered lehenga. They want something that is stylish and makes them stand out as a bride. But to look like a bride you don’t have to wear a red lehenga with golden work. There are different ways you can still be in the limelight. Brides will opt for different silhouettes, not just different colors. It’s just not going to be a lehenga anymore, brides might opt for sarees and indo-western lehengas.”

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Photo Courtesy: Kalki Fashion Photo Courtesy: Shyamal & Bhumika

With many brides using the internet and social media sites as a means to plan their weddings, it is only natural that they consider online shopping an option for their bridal wear as well as family outfits. Bridal fashions houses can now be found not just in India, but also all over the United States. With travel to India not always possible, online shopping offers brides with many options and does not limit them to geographic location.

Recognizing their far reach, many fashion boutiques have begun offering customized and shipping options. Online shopping experiences with a wedding stylist in real time are another way to choose wedding attire without being physically present at the store. This can save brides not only with time, but also helps narrow your possibilities with the help of an expert from the comfort of your living room!

Gupta believes the online shopping experience can make a bride’s decision-making task much easier. He said, “You might think how can I buy a lehenga without trying it, but if you have the right person to guide you, it becomes easier.” He adds that “... an excellent team that is able to understand what a customer requires from a fit to a cut and to a certain change in embroidery.” We do a family shopping experience as well where the women of the house come to shop together and if they want to be in sync in terms of a color theme or certain style they are looking for. Then our stylists are able to create those different outfits,” he adds.

Online shopping has been a blessing in disguise for brides who normally would have done their shopping in India. With the Covid-19 pandemic, in-person shopping just was not possible. By the year-end, online shopping with a stylist could emerge as a breakthrough in the wedding fashion industry. “If I would have known about online bridal shopping before, life would have been so much easier,” says Bindiya Ahuja, a soon-tobe bride who shopped for her bridal

For more information on this article or to view additional pictures, please visit deshvidesh.com/June2021 or download our Mobile App. Please scan the QR code with a barcode-scanning app on your Apple or Android device.

To download the mobile app to Apple devices, visit: https://apple.co/39oMqRu. To download the mobile app to Android devices, visit: https://bit.ly/3wbJ2mF.

Photo Courtesy: Shyamal & Bhumika

outfit all the way from India and had it shipped directly to her in the United States. She adds, “I basically spent double the amount of the actual price of the lehenga and it was a lot of hassle for my family in India to go through while selecting the perfect outfit for me.”

About Designers

Shyamal & Bhumika

Shyamal & Bhumika today is one of India’s leading fashion houses. It seeks inspiration from the rich Indian heritage and culture that is over five thousand years old. The Designer duo work towards reviving India’s precious crafts and artisans techniques to create couture collections relevant to modern day sensibilities. The brand remains faithful to their vision of taking “India to The World” using Fashion as a medium to connect their global audience to intricately crafted Indian Couture. Their unmistakable style results from a perfect balance between tradition and modern aesthetic.

The brand has successfully established a worldwide presence with their distinctive type and timeless designs. .https://www.shyamalandbhumika.com/

Kalki Fashion

KALKI, the brand that houses one of an exclusive range of bridal, couture & prêt collections as well as accessories, footwear & jewellery which makes it one of the most sought after shopping destinations for women. KALKI stands for ethnicity but with a contemporary twist that helps the bride experience a fairy tale wedding. Everything is crafted with an incredible range of fabrics and appliqué work. The classic collections of its timeless designs and ensembles for every woman are versatile and aesthetically appealing. The brand believes in making special memories even more precious so that every woman celebrates her occasion with full zing. https://www.kalkifashion.com

About the Author

Anjali Kochhar’s sharp understanding of the needs and wants of fashionistas means she is able to present information to readers that goes beyond the obvious. An experienced fashion and lifestyle writer, Anjali’s passion for all things fashion shows in her articles and in the way she conducts her interviews with bridal couture designers. A graduate of the Xavier Institute of Communications, Anjali has worked for several news organizations like the Economic Times, Mumbai Metro Times, NDTV and Press Monitor.