Australia Day 2022- Adelaide A day full of activities reflecting, respect and celebrating our diverse heritage

AUSTRALIA DAY 2022- ADELAIDE

A day full of activities reflecting, respect and celebrating our diverse heritage

By: Daljeet Bakshi

On this special day, the city of events Adelaide, South Australia witnessed full on activities throughout the day. SA community came together to join First Nations people as a sign of respect and to honour their cultures and elders. Australia Day is the perfect opportunity to reflect, respect and celebrate our diverse heritage.

The official Australia Day program 2022 , assisted by the Australian Government through the National Australia Day Council and supported by the Government of South Australia, Department of the Premier and Cabinet and presented in partnership with the City of Adelaide.

On this morning of 26th Jan 2022 , South Australians observed the moving Smoking Ceremony (Mourning in the Morning) in Elder Park/Tarntanya Wama.

This event was hosted by senior Kaurna leaders on Kaurna land in the customs of the First Nations peoples, the burning of native plants producing a

cleansing of smoke for healing and acknowledgment on this day ,acknowledging the past, and present First Nations

People and reflecting on their relationship to Country, waters, and seas. The Smoking Ceremony was presented in partnership with the City of Adelaide, SA Power Networks & Sarah Constructions Pty Ltd , Assisted by the Australian Government through the National Australia Day Council,& supported by the Government of South Australia, Department of Premier and Cabinet.

On this occasion South Australians were joined by these distinguished guests, Her Excellency the Honourable Frances Adamson AC Governor of South Australia , The Hon Steven Marshall MP Premier of South Australia , The opposition ( Labor ) leader Hon Peter Malinauskas MP , Australia Day Council of SA CEO Jan Chorley , chairwomen of South Australia Multicultural and Ethnic Affairs Commission Adriana Christopolous .

Aus Day in Rundle Mall ( city hub ) was presented in partnership with the the City of Adelaide and Villis Bakery, assisted by the Australian Government through the National Australia Day Council, and supported by the Government of South Australia, Department of the Premier and Cabinet. Fun filled activities, multicultural dance performances and traditional ceremony .

Aus Lights on the River. It was a stunning immersion of light, sound and vision as part of the Australia Day 2022 program. Community really enjoyed this light and sound show and we were able get to stroll through the park and watch the story of the river projected onto a giant water screen, jump into a virtual aquarium with

by Australia Day Council SA sponsored by Government of South Australia with the support by many businesses and volunteers. Many multicultural groups were part of the AusDay Parade. Everyone was so enthusiastic and looked fabulous. This year the format was completely different from previous years due to COVID restrictions .

Citizenship Ceremonies in various

Councils of Adelaide. Australia Day is an important day for new citizens as this day they officially get the citizenship oath and certificates .

The city of West Torrens: The Hon Steve Georganas MP (federal member for Adelaide), The Lord Mayor Michael

whales and stingrays, see the stories of South Australians projected onto the Adelaide Festival Centre and explore the 9m high AirLume. The Hon Assistant Minister to the Premier Jing Lee MLC joined The Hon Her Excellency Governor of South Australia, The Hon Premier Steven Marshall MP and Minister The Hon. Rachel Sanderson and ADCSA CEO, Chair/board members along with Chair and many members of the SA Multicultural Commission at this incredible event. Aus Lights on the River, assisted by the Australian Government through the National Australia Day Council and supported by the Government of South Australia and strategic partner City of Adelaide.

Australia Day in the Arena, presented

Coxon .

The City of Port Adelaide: Deputy Mayor Hannah Evans,The Hon Dana Wortley MP , representing the leader of the opposition.

The city of Salisbury : The Lord Mayor Gillian Aldridge, Deputy Mayor Chad Buchanan JP, The shadow Minister for multicultural affairs Zoe Bettinson.

Adelaide Pakistani Women Asso-

ciation, Australia Day Multicultural Celebration.

Ayesha Fariha Safdar, Chairperson of Adelaide Pakistani Women Association welcomed the guests and attendees in the event. APWA organised Australia Day event for the first time. A colorful and entertaining program of Music. Dance, Afghan fashion show and Pakistani food were the attractions. The Hon Assistant Minister to the Premier Jing Lee was joined by her parliamentary colleagues Hon. Nicola Centofanti MLC Hon. Heidi Girolamo MLC Liberal Candidate Laura Curran and also SA Multicultural Commission member Anna Cheung

Pakistani Australian Association of

South Australia, organised a Fun filled day showcasing the beauty and treasures of multicultural South Australia through wonderful music, dance, fashion, food . Smoke ceremony, exquisite Kaurna cultural performances, dance performances and Sufi singing concert by renowned Sufi Singer Farhan Shah were well enjoyed by the attendees. The Hon Jing Lee MLC Assistant Minister to the Premier, Shadow Minister for Multicultural Affairs The Hon Zoe Bettinson MP , The Hon Jayne Stinson MP ( Badcoe ) were present on this occasion . Mr. Naseem Khokhar, President, PAASA, Mr. Amir Salim, Vice President, PAASA,, Ms. Shazia S. Choudhry, Australia Day Ambassador and Event MC welcomed and extended warm welcome and thanks to the distinguished guest , performers and the attendees .

Shruthi Adelaide Australia Day & Indian Republic Day celebrations.

A successful event celebrating cultural diversity, an intercultural event that combined Indian style, the Australian way. Mr Narayana Rai, President and of Shruthi Adelaide extended his warm welcome to the guets and attendees. The Hon Jing Lee MLC represented the Premier of South Australia to convey best wishes from the Government of South Australia on this special occasion marking not only Australia Day but also the Indian Republic Day.

The event witnessed showcase of Indian traditional performances along with Indigenous art work and painting display exquisite Indian dance performances and free Indian style Barbeque in Australian way for the attendees.

BRANDING - ONLINE PRESENCE

By: Sarang Vengurlekar

We have all heard about branding. It is a very common term used within business. There are many brand names out there in all types of business categories and few examples are such as Louis Vuitton, Guess, Ford, Jaguar, Westfields etc. When you think about a brand, and you are curious about their product range you would instantly go on to Google and search them up. Google will then point you to their website, which you would then click on to check out their product range.

Let’s take Jaguar as an example. The site you visit such as http://www.jaguar.com will show the entire range of their vehicles. This site is normally known as website or webpage.

The Jaguar website requires a name to be registered under their business so the website can be made to the public and this name is called a Domain Name. If you are a business, then it is very important for you to get your own branding started out with a domain name. You are then able to start your journey to our digital world of marketing as there are many options available for your business to be displayed easily via the website to the entire world to anyone from their personal PC.

One more aspect to this would be your email address. Your email address will also need to be personalised using the domain name that you have purchased earlier. In this instance your email address could simply be John.Smith@jaguar.com and so on.

This era of digital branding started just over two decades ago but we are now offering more and more with the use of a website. It is possible to have a very small and simple website opposed to a website that has video introduction, streaming media etc. The model depends on the type of business you have and the product range that you will be offering.

To assist with getting a domain name registered you can go to any domain name registrars and one of the largest one right now are GoDaddy. They will also offer you a business email address along with a domain name. The email address will be based on Microsoft 365 which will mean you will have your email address and the whole office package such as Word, Excel, Outlook be included along with it.

These brand names do not just apply to businesses, and you can start your personal branding the same way as business branding. Although personal branding does not just include a domain name and email address, but it has to do with what you offer as an individual. We will leave the topic of personal branding for next time, but I just wanted to mention the process is rather similar.

Let’s look at how to search and register a domain name. To start your journey go to https://www.godaddy.com and then do a search for a desired name. As an example I used the domain name “iwantmydomainname”. It has now shown me two choices which I can register. The first one is my “.com.au” address which is specific to Aus-

Picture Coutesy: Digitalinstalls.com.au

tralia and the secondary is the “.com” address which is valid world-wide. My general rule of thumb is to register both as this also allows you to expand internationally if and when your business expands.

Once you have these options then simply add to cart and continue to checkout where you will be asked for your credit cards details. Once you have paid the charges the domain name belongs to you. You will then have to keep on renewing it every year to keep your name. It is a very simple process and surely you can call them on the number given above on the website if you are running in to any issues.

Let’s look a bit at the offerings from Microsoft 365 package as mentioned earlier. There are various plans that are available, and these can be subscribed to during the registration of the domain name. As seen from Microsoft 365 slide it shows what you get with each plan. You may choose the package that best suits your requirements and remember it should provide the best value for the money you will be spending.

This whole process of registering a domain name and signing up with a Microsoft 365 package may take about 30 minutes of your time but this is the start of your online journey for your business. It is then up to you on how you market your business. There are many marketing freelance professionals that you could hire to move with a strategy.

Well, I guess the whole purpose of this article was to show you how simple the process is to establish an online presence and I hope this has helped you in many ways.

If you like this article then please do not forget to send me any feedback on sarang@vengurlekar.com