Rio 2016
“The most important thing in the Olympic Games is not winning but taking part; the essential thing in life is not conquering but fighting well.� - Pierre de Coubertin (founder of modern Olympic Games)
Contents
Introduction
About Rio
2
Creative Brief
3
Identity System
City Host Logo Typography Color Palette Supporting Graphics Pictograms
6 8 10 11 12
Print Applications
Tickets
16
Passes
17
Environmental Applications
City Host Banners Divider Banners
20 21
Event Banners
22
Uniforms
26
Merchandise
27
Apparel
3D System
Olympic Venue
28
Introduction About Rio Creative Brief
Rio de Janiero is the main cultural hub in Brazil. Known as ‘cidade maravilhosa’ (marvelous city), people are drawn to its natural beauty. Mountains, verdant rainforests, and white sand beaches surround a deep blue sea. Its architecture embraces churches and buildings dating from the 16th to 19th centuries, blending with designs of the 20th century.
Rio is known for its dance halls, bars, open air cafes, samba, and its “live for the moment” attitude.
About Rio
2
Personality Free-spirited, energetic, beautiful, conservatively sexy, social Client Goals The next few years will focus on planning all aspects of the 2016 Games Current Audience The current Olympic audience is the entire world. This project will need to bridge across all cultures. Audience Goal The main thing is to keep the world’s attention, to keep the spirit of the Games alive and thriving. Current Perception There is currently an overall positive view of the Games Desired Perception The goal will be to keep these Games on or above par with past Games. Response The audience should feel a reverence for the Games mingled with the spirit and culture of Rio.
Creative Brief
3
Identity System
City Host Logo
Typography
Color Palette
Supporting Graphics
Pictograms
The logo for the Rio 2016 games has a few elements hidden within its shape. It draws its main inspiration from the arc of the beaches around Sugarloaf Mountain. From this form, the image of a peace dove emerges. (Since 1920, the release of peace doves has been an offical part of the Opening Ceremony of the Summer Games.) There are some additional allusions to the laurel wreaths that were awarded to the victors of the Ancient Olympic games.
City Host Logo
6
Rio 2016
Rio 2016
Rio 2016
Rio 2016
7
The typefaces chosen for the Rio 2016 games are Estilo and Cantoria MT Std. Estilo is an elegant typeface in a 1930s style. The southern zone of the city Rio de Janeiro is known as the Copacabana borough. The beauty of its wide beaches and the fame of the Copacabana Palace Hotel, built in 1923, helped Rio to gain the international recognition it still holds today. Designed in 2005, Estilo’s ligatures offer good design possibilities and includes Greek. The characteristics of the stonecutter’s chisel are visible in the serif shapes of Cantoria. Round, open counters, large capitals, and a wide range of weights make it a good complement to Estilo for the Rio Olympics.
Typography
8
Estilo Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Cantoria MT Std Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
9
Primary
PMS 3005
Secondary
PMS 137
PMS 1245
PMS 355
PMS 192
C=11 M=76 Y=76 K=0
C=88 M=53 Y=27 K=6
C=69 M=36 Y=25 K=1
C=29 M=16 Y=9 K=0
C=11 M=7 Y=2 K=0
C=78 M=47 Y=79 K=48
C=67 M=27 Y=85 K=9
C=47 M=12 Y=93 K=0
C=86 M=51 Y=49 K=25
C=34 M=8 Y=4 K=0
Color Palette
10
Supporting Graphics
11
Pictograms
12
Print Applications
Ticket
Pass
Olympic Aquatics Stadium
assento seat
14 R$250
fileira row
19
assento seat
seção section
14
205
fileira row
porta gate
19
12:00
R$250
seção section
tempo time
tempo time
205
15
12:00
data date
AUG
15
AUG
porta gate
data date
Games of the XXXI Olympiad
sul
sul
Rio 2016
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Ticket
16
Rio 2016
MICHAEL WALLS STAFF IOC
BZ
CZ
MZ
DZ
FHC
ALL
BZ
CZ
MZ
DZ
Barra Zone: Rio Olympic Park, Riocentro OTC 1-4, OHC, OTC, ROV, MLAC, OAS, ROA, Pav 2-6
Maracan達 Zone: SAM, JHS, SJS, MS, MZA
Copacabana Zone: LRDF, CS, FC, MDG, FP
Deodoro Zone: NEC, NSC, DA, DMPP, OMBP, OWS, OBC
FHC Football Host City
S415
MICHAEL WALLS STAFF INTERNATIONAL OLYMPIC COMMITTEE
Pass
17
Environmental Applications
City Host Banners
Divider Banners
Event Banners
Directional Signage
Rio 2016
Rio 2016
City Host Banners
20
Rio 2016
Rio 2016
Rio 2016
Rio 2016
21
Divider Banners
Event Banners
22
Directional Signage
23
Apparel
Uniforms
Merchandise
Uniforms
26
Merchandise
27
3D System
Olympic Venue
Olympic Venue
30
31
Rio 2016