9 minute read
The New Utopias
How the influence of Burning Man and other alternative gatherings has helped spawn an almost spiritual movement of ideas and culture across the globe — and opened up new worlds of possibility in the realm of lifestyle travel.
Text Gisela Williams
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It all started with the words, “Let’s burn a man.” On a summer solstice evening 30 years ago, a bohemian drifter named Larry Harvey spoke those words to about a dozen friends, torched an effigy of a man, and watched it go up in flames on San Francisco’s Baker Beach.
The rest, as they say, is history. In 2015, Burning Man attracted almost 70,000 participants, some of whom camp out and live in complete freedom for more than a week in the Nevada desert. The only rules are based on the festival’s 10 Principles, which include “radical self-reliance,” “radical inclusion,” “leaving no trace,” and “decommodification.”
Festivals are no longer just about listening to live music and celebrating the seasons. The influence of Burning Man and other alternative festivals has helped spawn an almost spiritual movement of ideas and culture across the globe, particularly in areas where the influence of organized religion is on the wane. It also taps into a growing community of lifestyle travelers who, in a time of increased mobility and digital connectivity, are increasingly embracing a nomadic lifestyle that blurs the lines between life, work, and play.
What is it about Burning Man and like-minded festivals that inspires an almost religious fervor? When asked to describe what Burning Man is, Larry Harvey often defines it as an experience that is about “transcendence and connecting with something bigger than you are.” Brett Leve, one of the five founders of Summit, a series of festival-like conferences about ideas, which have taken place in Tulum, Utah, and on a ship en route from Miami to the Bahamas, says that most of us in the Western world have “lost all our rites of passage. My bar mitzvah was not a rite of passage. There is no related understanding of self or adversity or pilgrimage involved.” He points to Burning Man, or the Camino de Santiago, a network of ancient pilgrim routes across Europe that come together at the tomb of St. James in Santiago de Compostela in northwest Spain, as a communal ritual that fills the void. “Burning Man is like a modern rite of passage. You travel to a remote place, set yourself in a harsh climate and then have to be self reliant for at least 36 hours.”
Ezera Skanas Festival 2016
Ezera Skanas Festival 2016
To get to the Ezera Skanas festival in rural Latvia, most people leave Riga at midnight and drive more than 100 kilometers, mostly through forest, to the remote Kala Lake. Small groups start arriving around 2 a.m. Silence and solitude is encouraged, especially once people get into small boats [their own or rentals] and push them out on the dark water, the bright stars above their only source of light.
“Entering the water in the dark is such a dramatic event that it changes one’s state of attention,” said one of the three founders, Reinis Spaile. “People are disoriented. It’s like entering a dream.” Bobbing in the darkness, eventually the sky lightens and you can see the shadows of other surrounding boats. Music starts to play and as the sun rises, it peaks. You can finally see the musicians that are performing on floating stages. “You wake up communally to a new day and a new place,” described Spaile. “It is like a modern ritual.”
Started five years ago by about two dozen friends as more an off-the-grid happening than a festival, Ezera Skanas has since developed into something bigger than the founders ever imagined — this year, despite no promotion, there were about 3,500 visitors from around the globe. They have rejected offers from corporate sponsors, instead paying costs with ticket sales and support from the local government, explaining that “commerce takes the attention away from one’s experience.” This year, four bands were chosen to perform, starting with improvised instrumental jazz and leading into electronic folk and pop vibes from Fenster and Mikko Joensuu. Next year, there are plans to be more organized and to set up camps of designers, video makers, and choreographers two weeks before the event in order to add the additional disciplines of performance art and dance to the festival.
The burning obsession with transformative festivals has created a new niche in the world of travel. Like surfers chasing the ultimate wave, techno music lovers follow DJs around the globe, flying from Ibiza to Las Vegas. For those pursuing that next big idea, events like TED and Summit will lure them wherever the latest guru of innovation might be. For these travelers, the journey is less about the destination and more about the content and the crowd. At the same time, it’s often the destination that makes the festival. The more dramatic the setting the better. As Spaile said, “Nature is the stage. We found that the major star of our festival is the landscape and then it’s about how we add to it.”
Ezera Skanas Festival 2016
A sunset ritual at San Giorgio Mykonos.
Lucid Sundays, a weekly event series at La Granja Ibiza, focused on electronic and world music.
Modern communication technologies are what allow and inspire these plugged-in modern nomads, be they festival goers, tech workers, or digital commuters, to seek new experiences around the globe. They’ll spend a few months in Berlin and then a few months in Bangkok, couch surfing or finding a temporary rental apartment. It’s this growing creative tech set that hospitality pioneers are currently trying to create dynamic multi-use hubs for. What Soho House is for the international entertainment industry, smaller hospitality projects like Roam, with co-living spaces in Bali, Madrid, and Miami, and Zoku, a live-work long-stay concept in Amsterdam, are trying to build real-time spaces where their like-minded transient guests can connect for work and play.
When the first Design Hotels ™ Project, Papaya Playa, came onto the scene five years ago along the Mayan Riviera in Tulum, it was one of the first examples of a permanent hub for the type of modern nomad one finds on the festival circuit: a bohemian crash pad and boutique hotel on the beach, a house party and think tank all in one. Claus Sendlinger, the CEO of Design Hotels ™ , along with Emilio Heredia, the owner of the original property, paid special attention to the mix of guests, inviting international DJs and wellness gurus on a regular basis to move bodies and minds. The Papaya Playa Project concept was so successful that the team went on to create similar projects in Rio and Mykonos, and most recently they debuted La Granja, a 10-hectare farmstead in central Ibiza.
The founders of Summit, and owners of Powder Mountain (10,000 acres of land in Utah’s Wasatch Mountains), haven’t yet built a hotel, but they will soon break ground on an “Alpine town 2.0,” according to Elliott Bisnow, one of the five founders. Powder Mountain will be home to several boutique properties, co-working spaces, a recording studio, and a handful of laid-back cafés and restaurants.
Summit Powder Mountain 2014.
Summit Powder Mountain 2014.
A Summit Session.
Chase Iron Eyes, a representative of the Lakota People’s Law Project, speaks at the opening session of Summit Outside on Powder Mountain.
The most important element, though, is the community. Already, the town has a committed crowd of dedicated guests and collaborators that includes Richard Branson and the spoken word poet IN-Q, who were converted to the cult of Powder Mountain by the founders’ long running Summit events. “The common ground is that they are people of integrity that view their work as transformational,” Brett Leve describes.
In the summer of 2016, Dan Blackledge, creator of the alternative Hideout and Unknown festivals, debuted what is essentially a festival island on the previously uninhabited Croatian isle of Obonjan. Call it summer camp for adults. Guests and visiting artists stay in a variety of low impact accommodation, from luxury tents to “forest lodges”; on offer are events like night walks with resident astronomers as well as meditation sessions and concerts throughout the day and night. Blackledge points to social media as one of the reasons why the festival scene has grown so quickly and claims that platforms like Instagram have actually inspired people to get out into the world and experience the things they see others doing. “That’s why people are spending more money on experiences rather than material objects,” he said. “And that trend will just grow.”
If that is true, then Kfir Levy and Eduardo Castillo of Habitas are on the right track. The two DJs have already taken their traveling, invitation-only event around the globe, from a farm in California to a remote beach in Thailand. They have found that their community is so moved by the gatherings and experiences that they curate, they are now trying to implement them into unique hotel properties that already exist. “We want people to constantly be in a child-like state of wonder, always discovering things,” said Levy. That might include wandering through a forest and then suddenly coming across a musician playing the violin or a hundred people being given torches and led along a river at night to a tent in the middle of an orchard where they are then served an elaborate feast. “We are excited to create permanent installations at special hotels around the world,” described Levy. “It might be like a village of beautiful tents in the hotel’s garden with special wellness programs and amazing dining experiences.”
Thierry Teyssier, of the cultish Maison des Rêves properties in Morocco, has always pushed the envelope in terms of embedding moments of surprise and wonder within his projects. He too is working on a new concept of travel that involves pure theater set within stunning natural landscapes. For the moment he is not saying anything but he did reveal that it would involve “100% experience.”
In many ways, transcending experiences are now to hospitality what contemporary design and architecture was in the late ‘90s. Today’s most forward-thinking hotels harness this desire for meaning and use it to build communities. “The next level of innovation in hospitality is not about changing the designer but instead is about changing the content and creating a community around multi-functional space,” said Claus Sendlinger. “It’s all about dynamic collaboration.”
In the meantime, Burning Man has just announced, in a full-circle moment, that the non-profit organization has purchased a 3,800-acre ranch in Nevada that will function as a year-round destination. In the notice that they posted on their website, they asked the question: “What if we had a place to experiment with and apply the 10 Principles, 365 days a year...?” At Hotel Burning Man, the festival will never end. ■
Habitas curates one-of-a-kind gatherings and installations for the spiritually curious.
