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NAME OF THE BOOK THE BRUTAL TRUTH ABOUT ASIAN BRANDING: AND HOW TO BREAK THE VICIOUS CYCLE
AUTHOR JOSEPH BALADI
ISBN 9780470826478
PRICE US $29.95
2
FACEBOOK ADVERTISING FOR DUMMIES
PAUL DUNAY, RICHARD KRUEGER, JOEL ELAD
9780470637623
US $26.95
3
DECODED: THE SCIENCE BEHIND WHY WE BUY
PHIL BARDEN
9781118345603
US $32.95
4
PACKAGING DESIGN: SUCCESSFUL PRODUCT BRANDING FROM CONCEPT TO SHELF, 2ND EDITION
MARIANNE R. KLIMCHUK, SANDRA A. KRASOVEC
9781118027066
US $59.95
IMAGE
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HEY, WHIPPLE, SQUEEZE THIS: THE CLASSIC GUIDE TO CREATING GREAT ADS, 4TH EDITION
LUKE SULLIVAN WITH SA M BENNETT
9781118101339
US $19.95
6
THE BRAND WHO CRIED WOLF: DELIVER ON YOUR COMPANY'S PROMISE AND CREATE CUSTOMERS FOR LIFE
SCOTT DEMING
9781118036761
US $26.95
7
LOCAL ONLINE ADVERTISING FOR DUMMIES
COURT CUNNINGHAM, STE PHANIE BROWN
9780470497425
US $24.95
8
EATING THE BIG FISH: HOW CHALLENGER BRANDS CAN COMPETE AGAINST BRAND LEADERS, 2ND EDITION
ADAM MORGAN
9780470238271
US $33.95
9
MANAGING CREATIVE PEOPLE: LESSONS IN LEADERSHIP FOR THE IDEAS ECONOMY
GORDON TORR
9780470726457
US $49.95
10
MOBILE ADVERTISING: SUPERCHARGE YOUR BRAND IN THE EXPLODING WIRELESS MARKET
CHETAN SHARMA, JOE HERZOG, VICTOR MELFI
9780470185988
US $29.95
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JOIN THE CONVERSATION: HOW TO ENGAGE MARKETINGWEARY CONSUMERS WITH THE POWER OF COMMUNITY, DIALOGUE, AND PARTNERSHIP
JOSEPH JAFFE
9780470137321
US $29.95
12
THE ONLINE ADVERTISING PLAYBOOK: PROVEN STRATEGIES AND TESTED TACTICS FROM THE ADVERTISING RESEARCH FOUNDATION
JOE PLUMMER
9780470051054
US $34.95
13
AFFILIATE MILLIONS: MAKE A FORTUNE USING SEARCH MARKETING ON GOOGLE AND BEYOND
ANTHONY BORELLI, GREG HOLDEN
9780470100349
US $24.95
14
ADVERTISING FOR DUMMIES, 2ND EDITION
GARY DAHL
9780470045831
US $21.95
15
CAN WE DO THAT?!: OUTRAGEOUS PR STUNTS THAT WORK AND WHY YOUR COMPANY NEEDS THEM
PETER SHANKMAN
9780470043929
US $24.95
16
THE ADWEEK COPYWRITING HANDBOOK: THE ULTIMATE GUIDE TO WRITING POWERFUL ADVERTISING AND MARKETING COPY FROM ONE OF AMERICA'S TOP COPYWRITERS
JOSEPH SUGARMAN
9780470051245
US $23.95
17
PERFECT PITCH: THE ART OF SELLING IDEAS AND WINNING NEW BUSINESS
JON STEEL
9780471789765
US $32.95
18
PUBLIC RELATIONS FOR DUMMIES, 2ND EDITION
ERIC YAVERBAUM
9780471772729
US $19.95
19
THE REBEL SELL: HOW THE COUNTER CULTURE BECAME CONSUMER CULTURE
JOSEPH HEATH, ANDREW POTTER
9781841126555
US $14.95
20
PICK ME: BREAKING INTO ADVERTISING AND STAYING THERE
NANCY VONK
9780471715573
US $21.95
21
LIFE AFTER THE 30SECOND SPOT: ENERGIZE YOUR BRAND WITH A BOLD MIX OF ALTERNATIVES TO TRADITIONAL ADVERTISING
JOSEPH JAFFE
9780471718376
US $29.95
22
AN ADVERTISER'S GUIDE TO BETTER RADIO ADVERTISING: TUNE IN TO THE POWER OF THE BRAND CONVERSATION MEDIUM
ANDREW INGRAM
9780470012925
US $65.00
23
HOW TO CATCH THE BIG IDEA
RALF LANGWOST
9783895782381
US $65.00
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THE END OF ADVERTISING AS WE KNOW IT
SERGIO ZYMAN
9780471429661
US $19.95
25
CASTING FOR BIG IDEAS: A NEW MANIFESTO FOR AGENCY MANAGERS
ANDREW JAFFE
9780471309543
US $49.95
26
DOITYOURSELF ADVERTISING AND PROMOTION: HOW TO PRODUCE GREAT ADS, BROCHURES, CATALOGS, DIRECT MAIL, WEB SITES, AND MORE! , 3RD EDITION
FRED E. HAHN
9780471273509
US $24.95
27
LEAP: A REVOLUTION IN CREATIVE BUSINESS STRATEGY
BOB SCHMETTERER
9780471229179
US $29.95
28
GETTING THE BUGS OUT: THE RISE, FALL, AND COMEBACK OF VOLKSWAGEN IN AMERICA
DAVID KILEY
9780471263043
US $16.95
29
THE DOITYOURSELF LOBOTOMY: OPEN YOUR MIND TO GREATER CREATIVE THINKING
TOM MONAHAN
9780471417422
US $49.95
30
BEYOND LISTENING: LEARNING THE SECRET LANGUAGE OF FOCUS GROUPS
BONNIE GOEBERT
9780471395621
US $49.95
31
THE PEACEABLE KINGDOM: BUILDING A COMPANY WITHOUT FACTIONALISM, FIEFDOMS, FEAR AND OTHER STAPLES OF MODERN BUSINESS
STAN RICHARDS
9780471391166
US $49.95
32
ATTENTION!: HOW TO INTERRUPT, YELL, WHISPER, AND TOUCH CONSUMERS
KEN SACHARIN
9780471389972
US $34.95
33
WARPSPEED BRANDING: THE IMPACT OF TECHNOLOGY ON MARKETING
AGNIESZKA WINKLER
9780471295556
US $47.95
34
CREATIVE COMPANY: HOW ST. LUKE'S BECAME "THE AD AGENCY TO END ALL AD AGENCIES"
ANDY LAW
9780471350262
US $41.95
35
TRUTH, LIES, AND ADVERTISING: THE ART OF ACCOUNT PLANNING
JON STEEL
9780471189626
US $49.95
36
UNDER THE RADAR: [TALKING TO TODAY'S CYNICAL CONSUMER]
JONATHAN BOND
9780471174691
US $64.95
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DISRUPTION: OVERTURNING CONVENTIONS AND SHAKING UP THE MARKETPLACE
JEANMARIE DRU
9780471190844
US $29.95
38
ENTREPRENEUR MAGAZINE: SUCCESSFUL ADVERTISING FOR SMALL BUSINESSES
CONRAD BERKE
9780471140832
US $19.95