Web Design Graphic Design Motion Graphics
Freelance Art Director
Contents About . ............................................................................................................................................................................... Page 1 Web Design...................................................................................................................................................................... Page 2 - 9 Graphic Design .............................................................................................................................................................. Page 10 Ad...................................................................................................................................................................... Page 10 - 13 Print ................................................................................................................................................................. Page 14 - 17 Identity............................................................................................................................................................ Page 18 - 23 Illustration......................................................................................................................................................................... Page 24 - 25 3D Motion Graphics ..................................................................................................................................................... Page 26 - 27 Photography.................................................................................................................................................................... Page 28 - 31
Copyright 2004 - 09 by Daniel Afrahim . All rights reserved. No part of this booklet may be reproduced or transmitted in any form by any means whitout the prior written permission. For more information contact Daniel Afrahim at info@designbydaniel.com.
Throughout this booklet, trademarks and copyrighted materials are used. Rather than put a trademark symbol in every occurrence of a trademarked name, we state that we are using the names in an editorial fashion only and to the benefit of the trademark owner, with no intention of infringement of the trademark.
About Daniel Afrahim Daniel started working as a freelance web/graphic designer in 2002 for different design firms, such as GraphicIQ, Rise Agency and Blue Fountain Media. In 2004 he founded Design by Daniel where he started to design extensive number of award-winning web sites and print designs for his clients. Currently he is continuing his studies at New York Institute of Technology as well as working for various clients, such as Bramson ORT College, TSGI, Appraise All America and Dupont East Hills.
About
About Design by Daniel Design by Daniel is a New York based freelance design firm specializing in Web Design, Graphic Design, Corporate Identity, Photography, Motion Graphics and Online Marketing (SEO and SEM). Founded in 2004 Design by Daniel provides highly effective creative services and marketing strategies to its clients. Daniel won numerous awards such as the American Inhouse Design Award, the American Design Awards, and the Canadian Web Awards for his outstanding and creative design.
1
Web Design
Title: Bramson ORT College Website / BramsonORT.edu Brief: Redesign and develop new website for Bramson ORT College Role: Web Design / Graphic Design / Flash Design / SEO
Bramson ORT College is a New York City undergraduate college with two campuses. Since its establishment in 1942, Bramson ORT has provide quality technical postsecondary education. The goal here was to established school’s online identity based on the branding strategies created by GraphicIQ. To please school’s younger students, new vibrant color scheme was established and used all over the website and print materials. Easy navigation menu and simple structure was developed to make the website more user friendly for current and potential students. Also latest web technologies such as AJAX, ASP.NET and XML were used to make the website more functional.
2
Clean simple layout, easy navigation, informative contents that allows users to search for or locate the information they desire in the quickest and most convenient way possible.
3
Title: Appraise All America Website / AppraiseAllAmerica.com Brief: Design and develop new website and identity Role: Web Design / Graphic Design / SEO
Appraise All America, Inc. is a New York based full-service commercial & residential appraisal company with a team of experienced Appraisers since 1987. They provide professional real estate appraisals for a variety of clients including lenders, attorneys, homeowners, and for any purpose in which a professional real estate appraiser is required. Also know as AAA the new logo is simply three A’s in the shape of a star, refer to the word “America”. The colors and structure of the website is supposed to please corporate clients as well as small clients.
4
Simple yet effective web layout plus great use of stock photography appropriate for the business.
5
Title: Dupont East Hills / EastHillsNewHomes.com Brief: Design and develop new website and identity Role: Web Design / Graphic Design / Photography / SEO
For over twenty-five years, Dupont East Hills has constructed attractive well-appointed homes all over Long Island’s Nassau and Suffolk Counties. Working in few new projects in East Hills, company launched a new website to help sell it’s under construction homes. The structure and navigation of the website focused completely on the potential buyers, like using small slide show of all the new homes right on the home page with a calming music. On the other hand website’s color scheme and background images emphasized that this is a small, professional and friendly family-run businesses that cares about the environment and East Hills neighborhood.
6
On the home page visitors view a small slide show of all projects and they can easily click on the each project to find out more.
7
Title: Tight Security Group Inc. / TightSecurityGroup.com Brief: Design and develop new website & identity Role: Web Design / Graphic Design / Flash Design / SEO
Tight Security Group, Inc. is a privately owned and licensed security services company founded in 1998, with a 24 hour dispatch and operation center located in Brooklyn, NY. TSGI use the latest leading edge technology and strategic consulting services to provide protection for its clients. All being said company’s new website and identity has to match its goals and perspective. The new logo, color scheme, stock photos and structure of the website also help to achieve this goal.
8
Featuring short flash animation on the right side of TSGI’s home page.
9
Bramson ORT college advertisements for different newspapers in various sizes showing school’s programs with unique message for its
Ad Design
diverse audience.
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Full page ad designed for Dupont East Hills advertising its newly constructed projects in East Hills neighborhood. The goal was to present new and energy efficient luxury homes in a way which shows that Dupont East Hills is a family-run business that cares about environment and East Hills neighborhood. The challenge was to be entirely different than other competitor’s ads in the same newspaper.
13
Bramson ORT College 2008-2010 College Catalog Full color catalog including 68 pages with graphics plus short interactive presentation and PDF version of the
Print Design
catalog on the CD-ROM
14
Bramson ORT College promotional materials for different programs in various languages
15
16
Rapidata promotional package for potential new clients
Redesign proposal for “Designing with Type“ book
17
Passion Deserts makes sensational dessert experiences. The identity has to represent Passion Deserts delightfully. That is why the logo includes some decorative materials and script fonts, plus a combination
Identit y
of warm colors.
18
Dr. Robin Baradarian is known for his compassionate care and providing advance treatments for his patient. Dr. Baradarian identity is simple, unique and appropriate for his business.
19
Aesthetica is a high-end laser surgery and professional facial cosmetic center. Aesthetica’s identity is simple but yet very elegant. Also by using good typography, logo has a balance which makes it even more stylish.
Solar Energy Systems designs and develops power projects fueled by the sun’s clean, abundant, and renewable energy. Company’s identity reflects clean look and clear logo to match its message. (Blue Fountain Media Client)
20
HDL stands for Health, Disability, and Life. By using a good typographic ligature, HDL has a simple yet creative identity that shows reliable service and integrity of the company.
Franchise Handle is a full-service franchise development, consulting, marketing and technology firm. Franchise Handle’s simple identity is very easily recognizable by the help of good typographic ligature.
21
Entech Solar is a leading developer of low-cost, concentrating solar systems. Entech Solar’s identity and color scheme shows its commitment to provide clean solar energy using cutting edge technologies. (Blue Fountain Media Client)
Energia Growth Strategies identity represents company’s message to offer clean, solar and renewable energy solutions to the international market. (Blue Fountain Media Client)
22
Ucon Corporation is a construction company working on the high-rise buildings in the New York City. Rounded corner looking font and colors scheme presents Ucon Corporation identity and its tough role in the business.
Apex Bulk Carriers, LLC identity represents an “A“ letter refers to highest level of service plus few waves to show their commitments in the sea. (Blue Fountain Media Client)
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Illustration
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3D Graphics
Tiny Fighters is a short animation done in Autodesk 3Ds Max featuring two animated characters fighting. Also on the next page presenting other short animations done in Autodesk Maya.
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Photography
Grand Central Terminal, NYC
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Van Wyck Expressway, NY
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Citigroup Center, NYC
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AOL Time Warner Center, NYC
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646.764.5399 info@designbydaniel.com www.DesignbyDaniel.com