NEXT U Style Guide | 1 NEXT U BRAND GUIDELINES A guide to a comprehensive visual system -August 2016 -
NEXT U Style Guide | 23 Style Guide NEXT U OFTABLECONTENTS Next U Brand Statement 4-11 Our BigPlatformValueVisionMissionStoryFeaturesOutcomes Section I | Logo 13-15 Do’sBrandand Don’ts Section II | Voice 17-21 Next U Personality Tone of Voice Section III | Colors 23-27 Do’sSecondaryPrimaryandDon’ts Section IV | Typography 29-33 Typography Description Secondary TypographyTypographyTypefaceStyleChart Section V | Photography 35-39 ProductPeople Section VI | Persona 41-53 The Call Center Rep The Business Owner The Student The TheEncyclopediaDo-It-AllEntrepreneur Section VII | Product 55-65 Digital Marketing Web JavaScriptiOSAndroidDeveloperDeveloperDeveloperDeveloper
NEXT U STORY
NEXT U Style Guide | 5
Since 2013, Next U is one of the fastest growing online educational institutions in Latin America. Co-founded by Andres Moreno, CEO and founder of Open English, Next U is a project to form competent professionals providing the tools needed to succed in challenging and ever changing areas.
MISSION
To provide spanish speaking people across the globe, universal access to the most effective and affordable educational platform, equipped with relevant courses for today’s demanding economy.
NEXT U Style Guide | 7
POSITIONING
8 Style Guide NEXT U
Next U is an immersive e-learning platform preparing the next generation of digital and tech experts with the most in-demand skills for today’s workforce.
PLATFORM FEATURES:
- Learn at your own pace.
- Courses in Spanish.
- Courses developed by industry leaders.
- Certificates.
- LinkedIN recognition.
- Portfolio building experience.
- Unlimited access – 24 hours a day.
- One-on-one tutors available.
BIG OUTCOMES:
- Increase your income.
- Advance your profession.
- Change your career.
- More than 450 hours of exercises.
NEXT U Style Guide | 1617 Style Guide NEXT U Our Logotype SECTION I
LogoIncorrectUsage:
Don’t stretch the logo.
- Letters in sanseriff for fluidness and simplicity.
Minimum size
The Next U Logo
Minimun size
Don’t add effects like shadows, dimensions and gradients to the logo.
text of any kind to the symbol.
Don’t alter the color specifications of the symbol or the logotype.
- In print, the logo should never appear smaller than 1” (25 mm). On -screen, it must appear at least 80 pixels wide.
Don’t place the logo over busy photographic backgrounds.
In marketing, registration marks on the logo are not necessary.
Don’t place the logo on backgrounds that provide insufficient contrats.
Our logo is the touchstone of our brand and one of our most valuable assets. Our logo not only represent our business, but also endorses our products and services.
On-screen: 80 px Print: 1” (25 mm)
Logotype 1/3 x 1/3 x 1/3 x 1/3 x Logo
NEXT U Style Guide | 1819 Style Guide NEXT U
Proper Logo Usage:
Don’t change the relationship.symbol-logotype
Business partner New logo
- Underscore as a symbol of our intricate relationship to technology and to the world wide web.
Full color version Reccomended on light or white backgrounds Plain white with any of oursolid color backgrounds.
Don’t compress the logo.
- No other logo, type or graphic element should infringe on it’s space.
Registration marks
Don’t add extra company names under or over the
Our logo is modern, disruptive and welcoming. It draws upon the heritage of our brand values, typeface and colors. The logo has two components:
- Scale and proportion are determined by the available space, aesthetics, funtion, and visibility.
Don’tlogo.attach
SECTION I | LOGO Our Brand
- We respect the logo by giving it some space. The minimum clear space is 1/3 of the logo’s width.
SECTION I | LOGO Our Brand
NEXT U Style Guide | 2021 Style Guide NEXT U Our Voice SECTION II
WE ARE WE ARE NOT
PURPOSE
Tone/Voice
The tone of informality will be defined by a scale from 1to 5:
The Next U brand persona is defined as an intelligent and witty young man who is passionate about technology and is characterized as a reflection of modern cultural expressions and dynamics.
INFORMAL FORMAL1 2 3 4 5
TONE OF FORMALITY CHARACTER 3PersuadeInformSell ExplanatoryInformativeEmotionalDirect
We are deeply committed to our students and staff at Next U and our vision is based on the success that defines our values as a company.
TONE OF FORMALITY CHARACTER 4Educate ExplanatoryEducationalInstructiveIndicativeDirect Web Page
Tone of voice
Brand personality
What we are. What we aren’t
Inform | Persuade | Awareness | Education | Entertain | Sell | Engagement
NEXT U Style Guide | 2223 Style Guide NEXT U SECTION II | VOICE
Despite it’s technical components, The Next U voice will consist of simple language and the different tones will be assigned according to:
1 being completely informal and 5 completely formal
Learning Platform
• Communication purposes:
Personal
Messy/DisorganizedOldTraditionalistsBoringFashionedStatic
• The communication channel: Mass media, social networks or education platform: Learning Platform | Web Page | Blog | Corporate Communications | Facebook | Twitter | LinkedIn Instagram | Ads
InnovativeIntelligentModernCuriousIntegral
Tone of voice
PURPOSE
• Adjusting the individual character of communication for each one: | Explanatory | Fun | Educational | Instructive | Direct | indicative | Informative
SECTION II | VOICE Tone/Voice
EngagementEntertainPersuadeSellEngagementInformPersuadeSell
InformativeIndicativePersonalDirect
Tone/Voice
EducationalInformativePersonalEmotionalIndicative
Tone of markCorporate communications / ADS
NEXT U Style Guide | 2425 Style Guide NEXT U SECTION II | VOICE
InformativeEmotionalPersonalFunDirectIndicative
TONE OF FORMALITY
Tone of mark
PURPOSE TONE OF FORMALITY CHARACTER 2-3
CommunicateEngagementInformPersuadeAwarenessSell
InformativeEmotionalPersonalDirectIndicativePersonalEmotionalDirectFunInformative
EngagementInformPersuadeAwarenessSellEntertain
PURPOSE TONE OF FORMALITY CHARACTER 3-4
ExplanatoryInformativeEmotionalDirect
ConcientizarAwarenessInformPersuadeSell
SECTION II | VOICE Tone/Voice
PURPOSE TONE OF FORMALITY CHARACTER 4EngagementInformPersuadeSell
PURPOSE TONE OF FORMALITY CHARACTER 3-4
InstagramTwitter
Blog
PURPOSEPURPOSE
TONE OF FORMALITY CHARACTERCHARACTER3-42-3
NEXT U Style Guide | 2627 Style Guide NEXT U Our Colors SECTION III
RGB#EDECF1237, 236, 241 CMYK 1, 2, 0, 5 PMS COOL GRAY 1
- Green transmits stability and endurance, besides matching the color of the programming cursor.
- Blue is a synonim for technology and modernity and noth are fundamental aspects of our brand.
#B0DC00 176, 220, 0 20, 0, 100, 13 PMS 382 NU GREENELECTRIC #21334d 33, 51, 77 57, 33, 0, 69 PMS276 NU BLUEDEEP RGB#929EA8146,158, 168 RGB#55555585, 85, 85 RGB#FF6600255, 102, 0 RGB#0099FF0,153, 255 CMYK 13, 5, 0, 34 PMS CMYK54970,0, 0, 66 PMS CMYK4450, 60, 100, 0 PMS CMYK165100, 40, 0, 0 PMS 299 SECTION III | COLORS
Primary
NEXT U Style Guide | 2829 Style Guide NEXT U SECTION III | COLORS
Primary colors
A palette of primary colors has been developed, which comprises our color scheme. The constant use of these colors contribute to a coherent and harmonious appearance of the Next U brand.
Primary and
Secondary
Layouts should utilize the 5 core colors most frequently. Our secondary palettes of lighter and darker tints provide a wide range of supporting colors.These colors have been optimized for for screen use (RGB or HEX) or print (PMS or CMYK). USE the colors specifications provided here. Do not use the automated color conversion tools in your software.
and Secondary
Secondary colors
Our colors are part of our personality. We’re bold, daring, disruptive and modern. These colors represent that:
- Case by case, color ratio depends on the individual application.
Primary and Secondary
NEXT U Style Guide | 3031 Style Guide NEXT U
- Use these colors to identify each school Use our primary colors for a consistent platform that allows other deisgn elements.
Colors ratio
- Use the chart to the right to make sure you’re balancing our colors correctly.
Here are some sample cases that displays the incorrect use of the colors. Please follow these examples and stay clear from these mistakes.
colorsPrimary colorsSecondary
Too Avoidtextcolorsmanyinonearea.low-contrastcolor combinations.
Don’t repeat colors in ways that create a “Checkboard” effect
III |
Don’t use more than two colors in a single text grouping.
This text is hard to Thisread.is a 20% tint of NU lighter green.
SECTION COLORS
Don’t tint the brand colors.Choose a color from the secondary palette: White, black or gray if the core colors aren’t sufficient.
SECTION III | COLORS
Incorrect Use of Color
Use the chart to guide you in balancing core and highlight colors in Next U branded materials.
Color balance
Primary and Secondary
NEXT U Style Guide | 3233 Style Guide NEXT U Our Typography SECTION IV
Primary Typeface
Best used in Headlines, body, copy Available in Google.com/fonts/
Contemporary, modest, technical
Aa
Typeface/typography
NEXT U Style Guide | 3435 Style Guide NEXT U SECTION IV | TYPOGRAPHY
Typography is a key element to communicate a unified the Next U personality. We have selected Open Sans and Montserrat as our main fonts. Keep typography simple, don’t overcrowd layouts and don’t use too many type sizes. Use weight to draw emphasis instead.
0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZLight
Tone
Tone
0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZBold
0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZRegular
0123456789abcdefghijklmnopqrstuvwxyzVWXYZABCDEFLightGHIJKLMNOPQRSTU 0123456789abcdefghijklmnopqrstuvwxyzVWXYZABCDEFGHIJRegularKLMNOPQRSTUOpen0123456789abcdefghijklmnopqrstuvwxyzVWXYZABCDEFGBoldHIJKLMNOPQRSTU-SansAa
Lato
Contemporary, modest, technical
Available in Google.com/fonts/
Aa
Tone
Confident, serious progressive and modern
Best used in Headlines, body, copy
Best used in Headlines, subheading
Typeface/typography
Available in Google.com/fonts/ IV | TYPOGRAPHY
SECTION
The main purpose of using this typeface is to add variety in our marketing and social media materials.
Secondary Typeface
Montserrat0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIBoldJKLMNOPQRSTUVWXYZ
0123456789abcdefghijklmnopqrstuvwxyzABCDEFRegularGHIJKLMNOPQRSTUVWXYZ
Open Sans 14-18pt / no tracking /
Open bold black bold
NEXT U Style Guide | 3637 Style Guide NEXT U SECTION IV | TYPOGRAPHY
Body
Open sans extrabold Montserrat bold
| Casual Lato light Lato regular Lato
Open Sans 14-18pt / no tracking / leading 21pt
Typography Style
SECTION IV | TYPOGRAPHY Typeface/typography
Quotes
Lorem ipsum dolor sit amet consectetur
Open Sans
Open Sans 12-16pt / no tracking / 14.ptleading
Open sans
Heading
“Tetur adipiscing elit, sed do eiusmod tempor incididunt ut labore”.
Sans
dolor sit amet Lorem ipsum dolor sit amet
16ptleading
Tetur adipiscing elit, sed do eiusmod tempor incididunt ut labore
Open Sans light 18-24pt / no tracking / 21ptleading
Bullet points
Here is a chart to help in determining what typeface, weight and case should be chosen, depending on the aesthetic direction of a given Theredesign.is a wide range of emotional expression available through typography.
Typeface/typography
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed Loremdo.ipsum
Open sans light Open sans Regular Open sans Bold Montserrat regular Montserrat
Call to Action | Strong
Typography Tone ChartInformative bold Marketing | Social Media bold
Subtitle
Open Sans bold 24-30pt / no tracking / leading 24pt
NEXT U Style Guide | 3839 Style Guide NEXT U Our Photography SECTION V
Tone
People/product
NEXT U Style Guide | 4041 Style Guide NEXT U
Confident. Professional.
- Choose related images with context of design or message.
- The background must be Weither solid or blurred.
- Correct white balancing.
SECTION V | PHOTOGRAPHY
Color
Next U imagery
Bold.AspiringInspiring.Fresh.Friendly.
SECTION V | PHOTOGRAPHY
- Deep, rich colors.
Next U uses inspiring photography in order to communicate the brand images to the audience. Therefore, both in house-and purchased stock images must comply with the following rules:
- Correct white balancing.
- Modern and relaxed.
- You may choose any images with a meaningful concept.
-look.The background must be solid or blurred.
- No washed-out tones.
Confident. Professional.
- No washed-out tones.
- You may choose only professional images.
- People on the images must have a positive facial expression. No negative emotions.
- Use the rule of thirds.
Bold.Inspiring.Fresh.Friendly.
Tone
DescriptionPeople:Photography-
DescriptionStyle:Photography
Color
- Tech related.
- Deep, rich colors.
1. You must own the artwork copyright.
People/product
- People on the images must have a modern, casual-dressed
2. The photo must be of high quality.
SECTION V | PHOTOGRAPHY People/product
Please contact fiorella.jimenez@nextu.com in order to get imagery from our learning platform.
- Cliché scenarios or contrived
- Emotionless images.
- Illustrations tell stories and convey ideas.
- Use flat colors from the Next U palette.
The following is a short list of what to avoid when using images to display the Next U style, people, or product.
- Bland color.
Illustrations to communicate
- Obvious posing.
- Device-focused images that are not part of a bigger human story.
Illustrations is an engaging way to convey ideas and tell stories. It should always have a purpose and never be used as decoration. Illustrations can be an effective solution when photography isn’t available or if you want to create an even more distintive impression, but always do so within the NextU visual identity family.
- Use illustration when photography doesn’t work.
-settings.Staged interactions.
- They are vector-based artwork.
- They are simple and made out of geometric shapes.
- Never use illustrations as decoration.
Dont’s:Photography-
- Obvious post-productions or Photoshop effects.
- Illustrations should be witty but not cartoonish.
NEXT U Style Guide | 4243 Style Guide NEXT U SECTION V | PHOTOGRAPHY People/product
Product Photography
Avoid off-brand treatments
The Next U platform was builded with the latest technology.
NEXT U Style Guide | 4445 Style Guide NEXT U Our Personas SECTION VI
PASSION/INTERESTSGOALS BASIC LOW LOWLOW LOWLOW FLUENT HIGH HIGHHIGH HIGHHIGH INTERMEDIATE TECHNICAL
Carlos The Call Center Rep
- Limited time and income.
- Get a better job and move out of thecall center.
SOCIAL
“Getting a technology certificate will give me better employment choice!” call center rep AGE PERSONALLIFE
- Improve his wages by 30% or more.
&
He grew up and still lives in a low income neighborhood in a big city in Latin America. He uses public transportation to commnute.
BRAND RELATIONSHIP
Entertaiment, friends, technology, movies,Windowssports. Android
None beyond having seen ads and perhaps a commercial.
Carlos works as a call center representative in a mid-sized call center in Latin America. He is engaged and thinking about starting a family, so he wants to get a better job. He lives with his parents and siblings.
ABILITY TO SPEND TIME ON LEARNING
SECTION VI | PERSONAS The
NEXT U Style Guide | 47
- Become competent in technology.
- Very little technical knowledge.
Carlos makes approximately $600 per month wich provides him with enough disposable income to purchase online education. However, Carlos is very cautios on how he spends his money since he’s planning to move out on his own and having enough savings for his future family. Carlos knows learning technology will benefit him, and because he has a full time job he believes online classes are his best option. He has already tried some free tools and YouTube videos.
ENGLISH LEVEL
WEB USAGE
THE CHALLENGE THE SAVINESS MEDIA 6Single
SOCIOLEVELECONOMICDEVICESANDOSINYEARSROLE 24
ABILITY TO SPEND TIME ON LEARNING
INTERMEDIATE TECHNICAL SAVINESS
Bruno is trying to keep building his business by continuing to develop his Brunoemployees.lives
ENGLISH LEVEL
- Needs cost-effective skill training for his employees.
SOCIAL MEDIA
Education Level
SOCIALLEVELECONOMICDEVICESANDOS
- Employees have limited time to spend on training.
- Get the employees up to speed in a more effective manner than traditional class rooms.
- Train and certify his employees in technology skills.
Bruno The Business Owner
Has seen the commercials on TV but has no experience with the brand.
INYEARSROLE
Bruno attended a good university paid by his parents and obtained a bachelor degree not related to technology or business.
BRAND RELATIONSHIP
BASIC LOWFLUENT HIGH HIGHHIGH
Technology, sports, his family and his business.iOS
AGE PERSONALLIFE
SECTION VI | PERSONAS The business owner
Bruno is a well educated small business owner in Latin America. He is married and has one child. His wife is a stay-at-home mom. He makes approximately $5,000 per month which provides enough disposable income for travel, shopping, and other inter ests. He lives in a nice neighborhood where his children go to private school and are taught English.
35 12Married with 1 child
WEB USAGE
THE CHALLENGE THE PASSION/INTERESTSGOALS
HIGHHIGH
in a big city in Latin America where he owns a house and a car in an upper-middle class neighbor.
LOWLOW LOWLOW
NEXT U Style Guide | 49
“I need great employees to grow my business!”
BRAND RELATIONSHIP
Samuelmute. doesn’t have a job, but his parents help him. If he can convince his dad, he would get money for an online technology certification. However, Samuel has to be very cautious with his choices.
He grew up and still lives in an upper middle-class neighborhood. He lives in a big city in Latin America where he most likely owns a car or borrow the family car to com
- Limited income and time.
- Internet accessibility.
- Get a great job coming out of school.
sports.Windows & Android
None beyond having seen ads and perhaps a commercial.
THE PASSION/INTERESTSGOALS BASIC LOW LOWLOW LOWLOW FLUENT HIGH HIGHHIGH HIGHHIGH INTERMEDIATE TECHNICAL SAVINESS SOCIAL MEDIA SOCIOLEVELECONOMICDEVICESANDOSINYEARSROLE 20 3-4Single
He lives with his parents and siblings. Samuel believes that getting more experience will help him build a portfolio that stands out in the eyes of potential employers.
Samuel is a full-time student in Latin America studying systems engineering. He is looking for a differentiator from his classmates to get a job upon graduation.
- Standout from his school technology,
AGE PERSONALLIFE
NEXT U Style Guide | 51
“Getting a technology certificate will help me with my portfolio. That way I’ll be able to stand out and get a better job when I graduate!”
Entertainment,classmates.friends,
ABILITY TO SPEND TIME ON LEARNING
ENGLISH LEVEL
THE CHALLENGE
SECTION VI | PERSONAS The student
WEB USAGE
Samuel The Student
Dario attended a good university paid for by his parents and has a Bachelors degree.
BASIC SAVINESS MEDIA 5Single
Dario The Do-It-All
NEXT U Style Guide | 53
SOCIOLEVELECONOMICDEVICESANDOSINYEARSROLE 26
iOS
Dario makes approximately $800 per month which provides him with enough disposable income to purchase online education.
Education Level
“I need to learn other areas of the busi ness in order to get promoted!”
Hefully.grew
BRAND RELATIONSHIP
- Has seen the commercials on TV but has no experience with the brand. - Follows Andres Moreno.
- Rapid career advancement. - Get the knowledge to manage a very diverse team.
Technology, sports and his family.
up and still lives in a mid income neighborhood in a big city in Latin America. He uses public transportation to commute.
ABILITY TO SPEND TIME ON LEARNING
LOW LOWLOW LOWLOW FLUENT HIGH HIGHHIGH HIGHHIGH INTERMEDIATE TECHNICAL
SECTION VI | PERSONAS The do it all AGE PERSONALLIFE
Dario works as a SEM associate in a large sized company in Latin America. Dario knows that in order to get promoted he needs to expand his expertise so he can speak about different topics and manage a team success
ENGLISH LEVEL
Dario knows learning another specialization on his field will benefit him. Because he has a full time job, he believes online classes are his best option. His biggest concern is about the content taught in classes and how to ensure he will actually learn about all areas of his
WEB USAGE
THE CHALLENGE THE PASSION/INTERESTSGOALS
SOCIAL
Dariodegree.lives
in a big city in Latam
iOStravel.
BRAND RELATIONSHIP
Because she has a full time job and a family, she believes online classes are her best option. Her biggest concern is the content taught in class and Elenascheduling.livesinabig
Elena Encyclopedia
ABILITY TO SPEND TIME ON LEARNING
Elena makes approximately $1000 per month which provides her with enough disposable income to purchase online education.
Constant industry updates/ changes. Stay up-to-date with industryFamily,changes.artsand
WEB USAGE
“I went to school too long ago and now I’m outdated”
ENGLISH LEVEL
THE CHALLENGE THE PASSION/INTERESTSGOALS
TECHNICAL
BASIC HIGHHIGH
SOCIAL MEDIA
NEXT U Style Guide | 55
Elena works as a SEM Director in a large sized company inLatin America. Elena knows that in order to keep her job and to better lead her team she needs to stay up-to-date with industry changes and growth.
city inLatin America.
INTERMEDIATE SAVINESS
SOCIOLEVELECONOMICDEVICESANDOS
INYEARSROLE
Education Level
- Has seen the commercials on TV but has no experience with the brand. - Follows Andres Moreno.
Elena attended a good university about 10-15 years ago paid for by her parents and has a Bachelors Degree in Marketing or a related field.
Elena is married and has three children. She lives in a mid-high income neighborhood in a big city of Latin America where her children go to a private school and are taught English.
SECTION VQ | PERSONAS Encyclopedia
AGE PERSONALLIFE
HIGHHIGH
LOW LOWLOW LOWLOW FLUENT HIGH
40 20Married
SOCIAL MEDIA SOCIOLEVELECONOMICDEVICESANDOS
“I need to learn the skills needed to run my business and cut expenses where possible!”
ENGLISH LEVEL
Eduardo works as a full-time employee for an e-commerce company in Latin America but dreams of starting his own company. He has already started a profitable small business on his free time.
WEB USAGE
He lives in a nice middle-class neighborhood in a big city in Latin America. He owns a andhouseacar.
BASIC LOWFLUENT HIGHINTERMEDIATE
ABILITY TO SPEND TIME ON LEARNING
Education Level Eduardo attended a good university paid for by his parents and has a Bachelors degree.
SECTION VI | PERSONAS The entrepreneur
HIGHHIGH HIGHHIGH
TECHNICAL SAVINESS
AGE PERSONALLIFE
Needs cost-effective skills to be multifunctional.
THE CHALLENGE THE
- Has seen the commercials on TV but has no experience with the brand. - Follows Andres Moreno.
33 12Married
- Manage his own business. - Reduce costs.
Eduardo The Entrepreneur
He is married with no children yet. His wife helps him run his small business. He makes approximately $900 per month which provides him enough disposable income for shopping and other interests. However, Eduardo is currently trying to grow and reinvest money on his own business. He wants to learn how to properly manage his website and market his business himself to cut costs.
NEXT U Style Guide | 57
PASSION/INTERESTSGOALS
LOWLOW LOWLOW
BRAND RELATIONSHIP
INYEARSROLE
Technology, sports, his family, and his business.Windows/iOS
NEXT U Style Guide | 5859 Style Guide NEXT U Our Product SECTION VII
Course 4. Content Design Course 5. SEO
NEXT U Style Guide | 6061 Style Guide NEXT U MarketingDigital
SEM Course 6. Advertising
- Certification recognized by the business’s sector.
TARGET AUDIENCE:
- Diagnose and assess the current situation of interest: market, product, service, company, etc.
- Real life, practical activities in different Industry sectors and business sizes.
Course 2.
PROGRAMMISSION:
- Evaluate and measure the impact and results of of different strategies, using the tools, platforms and appropriate digital media. Fundamentals of Traditional and Digital Marketing Marketing in Social Networks AnalyticsStandards in Digital Media Marketing Marketing Plan
Course 3. Web
- Personas: David (Do it All) | Eduardo (Entrepreneur) | Gloria (Generation Y)
- Optimize campaigns and budgets, achieving the desired objectives.
- Prepare for Industry certifications like Google AdWords.
WITH THIS CERTIFICATION, THE STUDENT WILL HAVE THE ABILITY TO:
- Knowledge of Digital Marketing applicable in the international market (USA., Canada and Europe)
- Professionals who want to transition into the digital world.
Course 7. Email
Internet has changed the way we do things. Among those things, it has created a new space for businesses and consumers, transforming the purchasing dynamics and the service channels. In order to generate results today, we need to inform the client, give him/her access, make things easy for them, and get to where the client is in the precise moment he/she is making the the decision to purchase.
- Portfolio creation to quickly access the professional market.
- Purchasing power Medium to Medium High.
KEY MESSAGE:
- Digital Marketers who need to update themselves and keep up with with the industry’s recent changes.
- Ages: 20 - 45.
Course 1.
- Develop, justify and implement successful digital marketing strategies and aligned with business objectives.
Course 8. Digital
- Spanish- speaking online tutors.
DIGITAL MARKETING OFFERS YOU EIGHT GENERAL COURSES:
POSITIONING:PROGRAM
The Digital Marketing certificate takes our student’s professional profile to the next level.
Position ourselves as the best option available to develop digital and marketing leaders.
To give our students the tools needed to succesfully implement marketing strategies in digital platforms.
- Marketers who want to deepen their knowledge in the digital market area for professional growth purposes.
Take your career to the next level and become a leader of the new generation of business and digital marketing
VALUE PROPOSITION:
Digital Marketing
SECTION VII | PRODUCT Marketing Digital
KEY MESSAGE:
- Students who want to to stand out from their counterparts from the university through an outstanding portfolio.
Course 6. Back-end Course 7. Data Base Course 8. Tools,
- Conceptualize and build web sites for mobile devices
- Personas: Cesar (Career Changer), Eduardo (Entrepreneur), Samuel (Student).
- Intermediate knowledge (not basic) for a better job positioning. We offer immediate certification after... finishing the program.
- Construction of a portfolio through the courses, which will allow them to quickly. - Access the labor market.
- People who want to transition to the technology area in a fast and effective way. - Entrepreneurs who want to start a business and create their own web page.
To give our students the tools they need to create and design web pages that will match the highest standards in the Web Development industry.
Course 4. JavaScript Course 5.
NEXT U Style Guide | 6263 Style Guide NEXT U DeveloperWeb
- Age: 20 - 35.
The most complete learning option for people who want to transition into the technology industry and improve their socio-economic status in a short period of time.
- Search, implement and optimize web resources according to trends.
8 COURSES: SECTION VII | PRODUCT Web developer
TARGET AUDIENCE
Learn to create a web page from scratch with Next U and become a Junior Web Developer.
Course 3.
Course 2.
PROGRAMMISSION:
VALUE PROPOSITION:
POSITIONING:PROGRAM
Course 1.
- Conceptualize and develop dynamic and interactive web sites
The Web Development Program will give you the tools you need to become a Junior Web Developer through learning activities carefully created, . This classes will allow you to explore methodologies and technologies for the construction of responsive, dynamic and highly interactive websites. You’ll create a calculator,de velope periodic tables, search engines, mind-challenging games and you’ll have a chance to design a website, among other things.
- Purchasing Power: Medium to Medium high.
- Identify and use different methodologies to create web sites
- Understand the relationship between website, server and the data base usage. HTML Fundamentals CSS and Responsive Web Design Front-end, Frameworks and Libraries Frameworks and JavaScript Libraries Build Systems and Emerging AT THE END OF THE PROGRAM, THE STUDENT WILL HAVE THE ABILITY TO:
Web Developer
- Understand the syntax, structure and usage of web standards
Technologies
- Students who want to create a portfolio and and stand out from their fellow counterparts.
PROGRAMMISSION:
The final Project will be the development of an application that implements all the tools acquired during the course and can be offered to any individual or company.
- Use a development environment for Android.
POSITIONING:PROGRAM
- Purchasing Power: Medium to Medium high
- Intermediate knowledge (not basic) for a better professional position.
- Use the Java programming language to create Android apps.
- Understand the life cycle of an Android App as well as its key and publish Android apps.
and Multimedia Course 11. Localization and Sensors Course 12. User Information Course 13. Advanced Topics
- Portfolio creation within the courses, which will allow fast access to the job market.
- Design and build user interfaces for Android apps.
- Use external resources, intents and notifications.
- People who want to expand their knowledge of technology and are searching for professional growth.
- Use web services, sensors and background processing techniques. Graphs
- People who want to quickly enter into the job market.
AT END OF THE PROGRAM, THE STUDENT WILL HAVE THE CAPABILITIES TO: developer
Android Developer
12 COURSES: SECTION VII | PRODUCT Android
- Understand and use storage persistence techniques for Android: preferences, archives, data base and content providers.
Enable our students to plan, prepare and build an Android application for Android Watch and Android phone from conceptualization and execution to App Store upload.
VALUE PROPOSITION:
- Personas: Cesar (Career changer), David (Do-It-All), Eduardo(Entrepreneurs), Samuel(Student).
Course 1. Introduction to Java Course 2. Introduction to Android Developer Course 3. Architecture Course 4. Fragments and Views Course 5. Design Resources Course 6. User Interface Course 7. Persistence in Android Course 8. Storage in Android Course 9. Second level tasks Course 10. Animations
Our Android Certification gives you the tools needed to design and implement Android applications for mobile devices. You will learn the key concepts to create interactive and dynamic Android applications, using techniques for resource and data management, background, localization, sensors, animations, graphs, multi media and monetization.
NEXT U Style Guide | 6465 Style Guide NEXT U DeveloperAndroid
KEY MESSAGE:
- Knowledgeable Spanish -speaking Tutors.
The most complete learning option to people who want to learn about the Android platform focusing on specific skills related to the needs of a company.
-components.Design,build
Reduce the testing process and create your own applications for Android prod ucts with all the confidence and experience of an expert.
- Age: 20 - 35.
TARGET AUDIENCE::
THE
- Entrepreneurs who want to start an app-based business.
- Experience in Android Development with application on Android Watch and Android phones.
- People who want to expand their knowledge about technology and are searching for professional growth.
PROGRAMMISSION:
- Students who want to create a portfolio and differentiate from their fellow students once graduated.
- People who want to quickly transition into the technology industry.
-tools.Apply
NEXT U Style Guide | 6667 Style Guide NEXT U DeveloperiOS
-Develop
When you obtain a certification for iOS programming you can identify many functionalities present in the most popular apps from the App Store. Expand that knowledge to create your own apps in an intuitive, simple and fun way. In each course different apps will be built, which will allow you to implement the knowledge you have acquired.
OFFER YOU THE FOLLOWING: SECTION V II | PRODUCT iOS developer
iOS Developer
- Age: 20 - 35.
- Publish your own apps in the App Store.
- Personas: Cesar (Career Changer), David(Do-It-All), Eduardo (Entrepreneurs), Samuel (Student).
- Specific experience in iOS development applicable to iPhone, iPad, Apple Watch and Apple TV.
- Intermediate knowledge (not basic) for better professional positioning.
Guide our students in the process of planning, preparing and building iOS apps, adaptable to iPhone, iPad, Apple Watch and Apple TV going through the process of conceptualization, execution and publishing on the App Store.
- Entrepreneurs who want to start an app-based business.
Course 1. Swift 2 Syntaxis Course 2. Graphic interface and Storyboard Course 3. Control Model View Course 4. Tables Course 5. Closures, Protocols, Delegates and Notifications Course 6. Maps Course 7. Connection Course 8. Persistence Course 9. Auto Layout Course 10. Publishing and Monetization Course 11. Games Course 12. CloudKit
- Elaborate programs that store data, multitask or interact with multiple web services.
- Recognize and implement the development of Apple functionality best practices in code development.
TARGET AUDIENCE:
THE
KEY MESSAGE:
VALUE PROPOSITION:
the testing process and create your own applications for Apple products with the confidence and experience of an expert.
- Elaborate practical exercises for Swift.
- Use UI Font labels. advanced graphic components interaction between sensors in mobile devices and the app
- Describe the creation process for iOS apps.
- Define the key concepts of Swift and iOS programming.
- Purchasing Power: Medium to Medium high.
- Portfolio construction through courses which will allow fast access to job
-Implement
THE EIGHT DIFFERENT
Reducemarket.
- Plan, prepare and build an iOS app from conceptualization to -execution.Elaborate apps for mobile devices using Swift for and iOS platform
POSITIONING:PROGRAM
- Expert Spanish–speaking tutors.
The most complete learning option for people who want to learn iOS and develop specific skills for their clients’ needs.
AT END OF THE PROGRAM, THE STUDENT WILL HAVE THE CAPABILITIES TO: DIGITAL MARKETING COURSES
- the basic components of the MVC (Model View Controller).
KEY MESSAGE:
- Expert Spanish-speaking Tutors. Take your web page to the next level with JavaScript.Themost in-depth learning option for people who want to learn front-end and back- end development.
- Develop complete programs using JavaScript
Course 1. JavaScript: The Essential Course 2. Dom and BOM Course 3. Jquery Course 4. Jquery UI Course 5. Jquery Mobile Course 6. Angular JS Course 7. Sencha ExJS Course 8. Sencha Touch Course 9. KnockOut Course 10. BackBoneJS Course 11. NodelJS Part 1 Course 12. NodelJS Part 2
- Purchasing Power: medium to medium high.
- Use different optimization tools in the development of JavaScript programs (Node JS, Jquery and Angular JS).
JavaScript Developer
VALUE PROPOSITION:
POSITIONING:PROGRAM Serve as a Web Development specialization for students and professionals.
NEXT U Style Guide | 6869 Style Guide NEXT U DeveloperJavaScript
THE
PROGRAMMISSION:
JavaScript is taking control of the web. Learn how to create interactive and attrac tive sites from end to end in our JavaScript courses. First, you will learn about the basic characteristics of programming–variables, functions and data types. . You will also learn the specific capabilities of JavaScript – how to use it to automate web pages and exchange pages swap style; how to load XML data to create AJAX applications, how to animate images and many other critical skills. Also, you will obtain a general view of the uses of JavaScript in the back-end.
- Personas: Samuel (Student), Dario(Do-It-All).
- Knowledge of Full stack front-end and back-end.
- Know the concepts and characteristics of JavaScript developments on the server and on the client’s side.
12 COURSES:
JavaScript developer
SECTION VII | PRODUCT
- Students or Professionals of Web Development who want to strenghten their knowledge of the front end.
TARGET AUDIENCE:
- Students who want to differentiate from their fellow students from the university through an outstanding portfolio.
- Age: 20 - 40.
- Construction of a portfolio through the courses, which will allow them to quickly access the labor market.
AT END OF THE PROGRAM, THE STUDENT WILL HAVE THE CAPABILITIES TO:
- Know the concepts and characteristics of JavaScript
Describe
70 | Style Guide NEXT U