design crumbs magazine
Special Feature: LOLA’S CUPCAKES
features:
New Year, New You, New Room by Victoria Eggs Gisel Graham Design Spotlight Industrial Moodboard
Showcases:
Shindig Design Studios Suffolk Textiles Day in the Life by Lisa Kirkbride
design crumbs magazine
EDITION 4 JANUARY 2016
Interviews:
Rachael Taylor Jade Murray of Ginger Pickle
Articles:
Six Steps to Transforming Your Life Finding Order in Creativity What is a Brand? Learn More About...Google+
DESIGN CRUMBS MAGAZINE: BROUGHT TO YOU BY WHITE SPACE CREATIVE DESIGN
contents
features 3-4
LOLA’s cupcakes
7-8
new year, new you, new room by victoria eggs
9
design spotlight - gisela graham
14
recipe
15-16
moodboard - industrial
articles 1-2
white space creative design news
5
transforming your life by kay davidson
11-12
what is a brand? by charlotte bevan of white space creative design
13-14
a day in the life by lisa kirkbride of lisa kirkbride designs
18
learn more about google+ by charlotte bevan of white space creative design
showcases 10
shindig design studio
21
suffolk textiles
22
tilly mint’s emporium - 2016 occasions
interviews 6
jade murray of ginger pickle
19-20
rachael taylor of rachael taylor designs
design crumbs magazine
EDITOR OF DESIGN CRUMBS MAGAZINE Charlotte Bevan owner of white spaCe Creative design In 2011, I set up my graphic and web design business in order to help make my clients’ ideas come to life. And, with the aid of my lovely assistant, one rascal Miniature Schnauzer named Rosie {above!}, I feel I am really making a difference. It’s such an amazing feeling to be able to be a small part of helping a business start up or to increase their brand awareness and/or online presence. I also design digital illustrations which feature on greeting card, stationery and gift collections - available from my Etsy shop: lovewhitespace.etsy.com. With both of these aspects of my business progessing well, I thought it was about time I did something to help other designers, makers and small-business owners... Hence the creation of Design Crumbs Magazine! The purpose of the magazine is to provide a platform to raise awareness of others in the design industry. So, from graphics to homeware, baking to mixed media, interiors to embroidery, you’ll be sure to feel free to email if you’d like to feature - or if you have any feedback, suggestions or comments.
regular contributors
anna haMilton owner of tillY Mint’s eMporiUM
viCtoria eggs owner of viCtoria eggs
Classically trained, as a 2011 graduate from the Manchester School of Art and with a strong passion for Embroidery, I am hugely passionate about conserving traditional techniques passed down from generations. These are combined with conceptual, contemporary themes to progress techniques for future generations.
Hi, my name is Victoria Eggs (yep, that’s my real name!) and I design and manufacture premium quality homeware, gifts and stationery which are inspired and made in Britain. British Made is at the very heart of the business and is the fundamental drive. Our customers tell us they’re happy to buy British and we’re proud to keep it that way.
guest contributors
sarah olsen sarah olsen vpa {virtUal personal assistant}
lisa KirKBride designer and illUstrator
JUdY BaKer and seller of vintage treasUres
Offering a high quality, professional and well-respected service comprising of myself and the Business Support Team who, together, are unique in dedication and focus. Now, having a high-
Hi, I’m Lisa Kirkbride, a graphic designer and illustrator, with a degree in graphic design from the University of Northumbria at Newcastle. I have worked in the graphic design industry for many years (not telling how many!). I have been a freelancer for over ten years. I love creating art both traditionally and digitally and I’m inspired by bold design, vintage colour palettes and pattern.
I have always loved baking and anything vintage! At school one year, we made hundreds of Christmas puddings which got us on the local evening news! I haven’t made a Christmas pudding since!! I bake a lot at
Assistant is even easier! ad-hoc or regular support - we offer a simple and affordable hourly solution.
design crumbs magazine
much prefer homemade to shop bought. I love to share recipes, so I really hope you enjoy the two we have published for you!
news
white space creative design news by charlotte bevan {editor of design crumbs and owner of white space creative design}
website build
Local Friends’ logo bar. The chunky footer sits on each page and is the colour of the logo and navigation bar, pulling together the colour palette of the brand identity. Elements of note throughout the website include a checklist on the ‘Rooms and Tariffs’ page which breaks up the content and emphasises what each room include, a call out box with linked button on the ‘About’ page and accordions which are used to display content in a consise and attractive manner. Check it out: pendragonhouseuk.com.
illustration
So, with the new year comes the opportunity for me to design a new calendar! tail end of November 2015 - and it was an absolute pleasure to work on! The theme the owners selected was clean, simple and fresh – with lots of white space {much to my delight!} and wonderfully showcases Wirral-based guest house.
Available as a printable from my Etsy shop {lovewhitespace.etsy.com}, means you can print it as many times as you like, with just one purchase.
The header locates the refreshed logo on the left, with contact details to the right. The bold navigation bar colour ties in nicely with the logo. A slider sits under here, with a call-out box holding accreditations below that. Next features three highlight boxes; linked pages within these sections helps with site structure, as well as SEO. Four images of guest rooms are located beneath, each with a link to the ‘Rooms and Tariffs’ page. Below this neatly sits the ‘Our
design crumbs magazine
1
news graphic design
The back end of 2015 saw two of my favourite logo projects of the year signed off! Blair Home contacted me via Instagram and asked if I could design a logo for her. Uhhhh, of course!!!! Betsy Blair Home is an online shop selling beautiful handmade interior accessories including bunting, lampshades and cushions. Both my mum and past and they are absolutely delicious! So I jumped at the chance of working on her new logo with her! images. She particularly liked the idea of having a wreath. I came up with some initial concepts; with different colours and various logo design straight away and we developed this concept, trying numerous shades of pastel greens and varieties of fonts.
Working with lovely Bernie of Raspberry Robin was an absolutely pleasure! Bernie makes textile pictures gifts and home accessories using free motion embroidery – particularly displaying her gorgeous little robin. The brief was very simple {which I loved} – design a simple and effective logo. Bernie likes circles and wanted an illustrated robin to be featured somewhere in the design, in raspberry. So I created three design concepts, all showcasing an illustrated robin, with different typefaces and shades of raspberry. with no amends! She said she loved it as it was. For a designer, that’s the most amazing thing to hear! Hopefully Bernie and I will work together early next year on her branding identity and website – it would be great to develop her brand through graphic and web design!
Together we came up with a pretty, delicate and simple logo design.
Take a look at Bernie’s freehand sewing goodies here: instagram.com/raspberry_robin.
For more information about the logo process, please visit: whitespacecreativedesign.co.uk/ news. handmade pieces, visit: betsyblairhome.co.uk.
design crumbs magazine
for more information about the services white space creative design offers, please visit the website: whitespacecreativedesign.co.uk. alternatively, if get in touch by emailing: hello@whitespacecreativedesign.co.uk.
2
special feature
LOLA’s CUPCAKES
lovingly baked, iced and sprinkled handcrafted cupcakes
LOLA’s began way back in 2006 when two friends, Victoria Jossel and Romy Lewis, started things the good old fashioned way. Originally taking orders in their bedrooms and baking in their parents’ kitchens, orders production to a commercial bakery.
to pursue other projects and the company was taken over by Asher Budwig. Fourthgeneration baker, Asher was born into a family of sweet-toothed entrepreneurs, Asher grew up watching his father Mario establish and run the hugely successful Millie’s Cookies chain, which grew to over 100 stores across the UK. Mario, in turn, was inspired by his mother and grandmother, who ran a patisserie and café since the 1940’s back in Colombia, South America. With the same passion for high standards and outstanding customer service as Romy and Victoria, Asher has focused on quality and continued to create fun, exciting, delicious tasting cupcakes.
With their love for baking and passion for the from strength to strength. With concessions store in Mayfair and booming online store the name LOLA’s became synonymous with style and quality. In December 2011 Romy and Victoria decided
design crumbs magazine
3
special feature
themselves to this standard every single day. With a huge range of classic cupcakes, including sugar free, wheat free and occasions from weddings, baby showers and christenings, they’ve got cupcakes covered! Their ever-growing and dedicated team Not content with regular vanilla and chocolate cupcakes, the team experiments with unusual and apple crumble . They also create unique products cupcake sundaes {above}.
ingredients to lovingly bake, ice and sprinkle every single cupcake by hand - all of which can be pre-ordered for in-store collection across London, Kent and Oxford or home delivery within the M25. Orders can be placed online, at any of their stores or over the phone. 24 hours’ notice is all that they require!
Asher has a detailed expansion plan to spread the delicious taste of LOLA’s, starting with lolascupcakes.co.uk location outside of London in November 2012 at Bluewater Shopping Centre, followed by Bicester Village and recently in Manchester’s Trafford Centre. LOLA’s has even expanded overseas, with stores in Toyko, French Riviera Bahrain, Saudi Arabia and Dubai! Their motto is simple – to handcraft the best cupcakes you have ever tasted and they hold
design crumbs magazine
f
facebook.com/lolascupcakesuk instagram.com/lolas_cupcakes 020 8963 5757 hello@lolascupcakes.co.uk
4
ARTICLE
six steps to transforming your life by kay davidson, hr business partner and coach Have you ever had a conversation with someone where they don’t interrupt you to tell you what they think you should do or share their own story with you? How many of us take the time to focus on to focus on and how to get it? Maybe you want to prioritise something that’s important to you but you never get around to doing it because ‘everything else that you need to do’ keeps getting in the way. Or you know you want to develop a skill in an area (for example networking or presenting) but you don’t have the time to attend a course or it may not be the right course for you. If any of this is resonating with you, then working with a performance coach might be the key to helping you move forward. Many associate coaching with sport but coaching can be very effective for individuals in many different areas of life – career, parenting, retirement to name a few. So, what happens in coaching? A coach helps you to bring clarity to what it is you want to achieve. These are some of the steps you would experience whilst being coached: * explores what has been holding you back so far from achieving what you want to achieve. * Challenges ingrained ideas and thoughts you have about your capabilities that may be holding you back. (This can include thoughts such as ‘am I really good enough?’ or ‘no one ever listens to me’ and even ‘are they going to
design crumbs magazine
* your strengths from other areas or from role models that you can use to accelerate you in the right direction. * helps you to understand your motivation and really focus in on that to keep momentum. * acts as a catalyst for you to produce lots of options for building a plan. This part is where the coach uses questioning that helps you think of options that you might not have considered before – after all, as the old saying goes, if you continue doing the same thing, you will get the same results. Digging deeper in time where the focus is on you, you will come up with new creative ideas. * Then building the plan of action that is realistic and you are committed to…because determination through action. So why is this article titled six steps to transforming your life? Because you can gain clarity and take massive action in as little as six sessions with a coach. Most coaches have their own coach because they understand the power of having someone in your corner who helps you identify how you can take massive action. If that isn’t a great advert for coaching, I don’t know what is! if you are interested in using a coach, please contact the Association for Coaching professional body dedicated to promoting best practice and raising the awareness and standards of coaching, worldwide.
5
interview
jade murray owner of ginger pickle
Jade Murray is owner and founder of cute jewellery and design brand ginger pickle, which launched in 2012. she designs and makes laser cut wooden jewellery, art prints and cards in my alnwick home studio. Jade stocks many independent shops and galleries as well as larger stores throughout the UK and beyond.
WHICH THREE WORDS WOULD YOU USE TO DESCRIBE YOUR ORGANISATION? WHAT DO YOU LOVE ABOUT NOT WORKING FOR ANYONE ELSE? I love the freedom of working for myself more than anything, I can work how I please and not have to answer to any horrible bosses!
designs or a new collection, I generally start doodling away get some inspiration. Sometimes you hit a blank and can’t think of anything that inspires - it’s never a simple process and that’s the
WHAT IS YOUR GREATEST ACCOMPLISHMENT? Drawer - it was just amazing getting all these orders from shops and galleries from the UK, as well as places like Finland, Switzerland, New Zealand and Australia! It really was so cool. Also getting stocked in JOY which has 22 stores in the UK and one of my favourite shops!
DO YOU HAVE ANY HI N TS OR TI P S ON HOW TO WHY DID YOU GO INTO BUSINESS - WHAT DO YOU ENTER YOUR DESIGN FIELD? LOVE ABOUT WHAT YOU DO? If you are bursting with creativity and don’t I left art school full of creativity and inspiration but not a lot of areas I could put it into good use - there weren’t many exciting jobs available that I could apply for and so I decided to use my skills and start up my own creative business. I have a real sense of pride in my work, I love getting up every day and seeing what the day brings, and I love working hard and trying to grow my business. It really is amazing starting from scratch and seeing how the business grows over time and how much you learn.
WHAT I S YOUR CREATI V E PROCESS? When I want to come up with some new design crumbs magazine
know where to start, then my simple piece of advice is to take your time and experiment with products - just get creating and making! product you will be selling down the line, you will most likely look back and think to yourself “what was I thinking”. Start making and creating things and then work from there, all the pieces will fall into place. And don’t forget about social media! Instagram, in particular, has been an invaluable avenue for me to draw attention to my business. For more information, please visit: gingerpickle.co.uk.
6
FEATURE
NEW YEAR, NEW YOU, NEW ROOM! by victoria eggs, creating British-inspired homeware and gifts
We all know how it is, you’ve razzle-dazzled your way through the festive season and you are suddenly spat out the other side into the cold harsh reality of January. After all that socialising, hosting and presentgiving, it can be easy to suddenly feel like your house has been taken over by new toys, extra books and the dregs of the Christmas meal.
and move it to its correct place. If something doesn’t have a place then create one; but make sure this is only for items that you will use and not for the useless bits and bobs that have wormed their way into your home. A pretty little bowl on a side table for keys is great, but a basket full of old/useless receipts, not so much! Work methodically and with an idea of how you want the room to look. Clearing the clutter will certainly sweep those 2015 cobwebs out of your mind and with every be restored. tip: walk around each room with a bag,
Instead of smoothly sailing into the New Year feeling zen, with your resolutions set out, you feel cramped and overwhelmed by your house and your space. However, with thanks to award-winning designer VictoriaEggs.co.uk, we have come up
be clutter free in no time.
number two:
to declutter your home and your mind, ready to take on 2016 without a care in the world! Our step-by-step guide offers some simple solutions that we guarantee will make your house feel like a home once more.
Tackle your kitchen by emptying each cupboard and drawer, one at a time, over a few weeks and round up anything that you haven’t used in the last year. Do you really need 30 mugs that don’t match in your cupboard?
number one:
Why not pick your favourite eight that do go together and get rid of the rest? If you’re unsure about parting with anything, have a “maybe” box and put them to one side. If you haven’t delved into your box within the next three months then it’s time to say goodbye!
Start small, with one room at a time, with the objective of making it a clutter free zone! Or, even with one area in that room. Find a home for anything that doesn’t belong there,
design crumbs magazine
7
FEATURE must. The gravy boat, the carving knife, the Christmas crackers (we know how easy it is for these things to end up stuffed into drawers), put them in a box somewhere that is out of sight and out of mind.
clothes you’ve actually worn. This is an excellent way to show you what you’re really wearing, and a great time to cull unwanted
tip: if there are items that you keep putting on, but changing out of because you don’t feel great, then get rid of them. especially if you have set yourself new Years goals, why not get active instead into. it will create a much more proactive mindset and stop you from holding onto things that take up room!
number three: Why not arrange all your books or DVDs in order of colour? This will not only allow you to sort through ones that you may no longer want or need, but it also creates a great visual effect on your shelves.
Now it’s time to either donate, sell or throw away all those unwanted bits. This will free up space in your drawers, cupboards and sides, and along with making you feel good you may end up making a bit of cash!
number four: For many people, their wardrobe is their worst culprit. We can safely say that you are still not brave enough to wear that sparkling Christmas jumper that you bought in 2012 and it isn’t going to make an appearance any time soon. Yet, there it is, still taking up space in your wardrobe! So hang up all your clothes, sorting them in a way that makes sense to you. It may be in order of colour, or type (shirts, trousers, tops etc) but as long as it makes sense to you, it’s working. Once all your clothes have a home, turn the coat hangers the ‘wrong way around’. Once you’ve worn something, and it’s time to put it back into the wardrobe, turn the hanger the ‘right way around’.
victoriaeggs.co.uk info@victoriaeggs.co.uk
f facebook.com/victoriaeggs
t
twitter.com/victoriaeggs instagram/victoriaeggs
youtube.com/channel/UCgoaN_z1PMj_q85A8cYJH4w pinterest.com/victoriaeggs
After six months take a look and see which
design crumbs magazine
8
feature
design spotlight: gisela GRAHAM giselagraham.co.uk
giselagraham.co.uk
“Our company has a twofold focus. We’re about celebrations, making the most of the main festivities: Christmas, Easter and Halloween. And we’re about marking the special occasions of daily life – birthdays, Mothers’ and Fathers’ days, Valentine’s day, weddings, christenings, parties, new babies – with gifts that we hope will touch hearts and be a pleasure to receive.”
giselagraham.co.uk
kitchen table when her children were small, she recalls transporting components to outworkers around London in a 2CV with her offspring in the backseat! Whilst making her name through creating Christmas and Easter decorations, Gisela has turned her attention to bringing beautiful and practical everyday items in our homes. Gisela is personally responsible for a talented team of in-house designers at a converted stable-yard which doubles-up as her London the 4,500 products in her collection, which are sold in about 5,000 shops.
Born in Germany with an early interest in crafts and design, Gisela Graham has created and developed one of Europe’s leading design- Get in touch: led giftware companies. Telephone: +44(0)20 7708 4956 Email: sales@giselagraham.co.uk Founding her business 30 years ago at the Website: giselagraham.co.uk
giselagraham.co.uk
design crumbs magazine
giselagraham.co.uk
giselagraham.co.uk
giselagraham.co.uk
9
showcase
shindig design studio sweet, upbeat designs
Shannon Hays is a designer, illustrator, surface pattern designer and doodler. Beginning her career as an art director in the publishing industry and subsequently working as a freelance graphic designer, Shannon recently discovered... the world of surface pattern design and realised her true calling.
trails with her dog or grabbing an ice cream cone with her husband and three beautiful daughters. and animals. She loves clean, bold graphics,
Shannon loves creating sweet, upbeat designs perfect for stationery and youth markets. Retro-inspiration, stylized design, happy faces When she’s not designing, Shannon enjoys collecting heart-shaped rocks on the beach {seacoast of New Hampshire, USA}, walking on
design crumbs magazine
shindigdesignstudio.com shannon@shindigdesignstudio.com
f facebook.com/shindigdesignstudio
t
twitter.com/shindigstudio
10
article
what is a brand?
by charlotte bevan {editor of design crumbs and owner of white space creative design} In this series of articles, the subject areas of logo, identity and brand are explored. There is so much confusion regarding the varying meanings of logo, identity and brand – and how they connect. Many designers, authors and bloggers have had their say about what’s what...so I thought I’d have mine! October’s edition featured logos, December’s highlighted branding identity and this piece January’s - will discuss brands.
experience with your organisation. And this, in some instances, can be While utilising your logo and identity to form the foundation of your brand is a wonderful start, there are many other methods used to build upon which will, inevitably, have an impact upon your brand. These other aspects may include your tone and message, corporate social responsibility, usage of social media, and so on.
logo is an identifying mark, which signals a business entity and an identity is the package of your organisation’s individual visual devices, which work together to communicate your brand.
tone and Message You may wish for your brand to be recognised as friendly and approachable, so any and all communication with your customers
So...what is a brand?
this philosophy. Included in this is also
a brand is... …the emotional relationship between an organisation and its audience. it’s the perceived image, as a whole, of your organisation.
Branding is the process of developing this perception about your business and customer experience. This is where it gets tricky! A logo and identity materials are all tangible You can see them; touch them. A brand is intangible. It is and emotions, stories and memories. It is the feeling customers get when they have an
design crumbs magazine
spelling can give the impression there is a lack of thought and care within your organisation. CUstoMer serviCe Linked to tone and message, you must ensure the customer journey is consistent across your organisation. Whether it’s you or a member of your team dealing with a customer, it’s a great idea to make sure it’s an experience to remember - in order to build your brand. It’s and procedures around the way in which you deal with customers. For example, keeping promises. This is one of the most important {yet extremely simple} tools in dealing with customers. If, for some reason, you are unable to complete the promised task, contact your client or customer and explain. For the most part, they will be understanding. They just need to know where they stand - so keeping them updated is essential.
11
article
advertising and pr Whilst ‘marketing’ as a whole may fall into branding identity as a category {logo, business stationery, promotional material, social media, website and so on}, advertising and can help to build your brand. For example, if your organisation participates in corporate social responsibility, you may wish to promote who read this article will associate your organisation with acting responsibly in your community. A win-win for your organisation and the community! soCial Media Whilst, again, this could be considered as part of branding identity because it’s tangible, I also believe stradles branding. This is because you can actively manage how you, as an organisation, behaves on social media - and this can impact how people view your business. If you reply to enquiries, comments and messages promptly, this will give the If you post a lot of news, work updates and client testimonials, your contacts may believe you are busy and that your clients are happy with your work; service or products; meaning they will probably also be happy with your organisation. I strongly believe that everything has a knock on effect. If you treat a customer well, inevitably, they will speak with their family members and friends about their experience with you - and this could result in a sale or commission. The idea of reputation also comes into play here. Your brand is the perception of your audience. If they have a negative experience with a sales assistant in your shop, this could
negatively impact upon your reputation and, hence, brand. The customer experience was not as they expected. And perhaps, next time they wish to purchase the same product or service, they will happen upon another provider – a competitor of yours. This is simply one example of a situation where you may lose one customer. This may happen over and again but with different aspects of your identity not falling in line with your organisation’s mission, vision and values. of no consequence to you and your business at the beginning of this article, I hope you will feel, is now important. Hugely important! your organisation. Your identity is the sum of all visual elements {most of which will carry your logo}. Your brand is the relationship between your organisation and your audience. If you’d like me to design a branding identity for you, from scratch or a rebrand, please don’t hesitate to get in touch. I’d love to hear hello@whitespacecreativedesign.co.uk.
f
facebook.com/whitespacecreativedesign
t
twitter.com/lovewhitespace instagram.com/lovewhitespace
in
uk.linkedin.com/in/charlottebevan
If you would like white space creative design to help you with your logo or rebrand, please don’t hesitate to contact Charlotte by email: hello@whitespacecreativedesign.co.uk or for more information about the services offered, please visit: whitespacecreativedesign.co.uk.
design crumbs magazine
12
showcase
A DAY IN THE LIFE
by lisa kirkbride, designer and illustrator
Every day is different - which has to be the best thing about my job. My work is a mix of graphic design projects and illustration work great typography and I’m not shy about using colour! My working day usually starts at around 8.30am after getting my daughter Lily (aged 11) off to school. I make a cup of coffee, “commute” upstairs to my studio, turn on some music, catch up on emails and then make a list for the day (I do love a list – especially ticking things off!).
experiment with different mediums to create textures for use in my vector work. When I’m at a stage where I think I have what I need, I’ll scan my images and start to create my illustrations. I mainly work in Illustrator on a more intuitive than a mouse and it was a great investment). illustrations and to mock up my designs on to actual products. This is very rewarding as I love to see how my designs or patterns will work on a wallpaper, duvet cover, stationery or clothing – it gives you an insight into how it would look on “real life” products.
I schedule in time to update my social media – An illustration, depending on complexity, can mainly Facebook and Instagram but I do love take from a few hours to a few days and I projects, creating mood boards and gathering typically dip in an out of a few illustrations at a time. lots of inspiration. At the start of every project I will research the subject matter, look at what’s on the market and what appeals to me and my target audience, and draw, draw, draw. I like to use
design crumbs magazine
here for my daughter arriving back from school but the hardest thing is knowing when to stop for the day. Days often spill into evenings (especially with deadlines looming) and
13
sometimes you can be at your most productive when everyone is in bed! I am also a member of Finch and Foxglove
raisin soda bread recipe
of eight illustrators from around the world. We are exhibiting at Surtex, New York (the largest commercial art licensing show) in May 2016. and I’m busy expanding my portfolio, building awareness and marketing to potential clients (nothing like throwing myself in a the deep end!). I think 2016 will be an exciting year and I feel privileged to be exhibiting amongst such talented ladies. If you’ve indulged in some rich foods over Christmastime, you may wish to get back to basics! This simple raisin soda bread will do the trick!
quarter cups buttermilk
baking soda in a large mixing bowl. breadcrumbs. Then add the raisins. mixture, add and mix the beaten egg and buttermilk into the well with a wooden spoon until the mixture is too stiff to stir.
lisakirkbride.com
f facebook.com/lisakirkbridedesigns instagram.com/lisa_kirkbride_designs hello@lisakirkbride.com
design crumbs magazine
knead the dough, in the bowl, just enough to form a rough ball. surface and shape into a round ball. baking sheet and score a deep cross in the top of the ball with a sharp knife. you’re done! Delicious!
14
feature
moodboard - industrial by charlotte bevan
Moodboards are an essential tool for any interior designer or stylist’s toolkit. Over the coming months’ editions, we will feature design style themes and identify what’s on trend. Colours, of course, play a vital part - look out for the colour palettes at the end of the piece!
blog.paulinaarcklin.nl
bloglovin.com
forbes.com
tables or kitchen counter tops. of industrial interior design is on the rise! Frequently found in loft spaces of renovated old factories and warehouses, the open perfectly. Raw surfaces of reclaimed wood, worn down recycled steel and exposed brick are essentials for this style. If you are lucky enough to already have exposed brickwork in your home, play to its strength and decorate around it. It’s a great base. In order to create the basics of this theme, you can use reclaimed wood which has been salvaged and upcycled for dining benches and
design crumbs magazine
The metal aspect can be incorporated through It’s the layering of these ‘rustic’, longestablished materials so that they work well in conjunction with one another, instead of competing for centre stage that will truly make the style authentic. Although the use of wood, metal and brick seems so simple and traditional, it’s the fresh way of integrating them which makes the style so contemporary - it’s very design-led. Often integrated with minimalism, this look can be very easy to achieve within living rooms, dining rooms, kitchens and even outside space.
15
feature
carlaaston.com
As seen above, many unusual accessories can be utilised to add interest to your space. For a quirky feel, you could add a black chalkboard into your kitchen/dining area. There are two ways of doing this, either actually buying a blackboard or perhaps painting a wall in chalkboard paint. Then you can use it to write lists, notes, quotes or simply to doodle! If painting a whole wall seems a little daunting or extreme, you could always try something smaller like a kitchen cabinet door maybe a frame. Onto something more manageable... Wire racks are great for dotting around your space, aesthetically pleasing!
carlaaston.com
topinspired.com
planete-deco.fr
The placement of {often black and white} artwork in frames on the walls adds dimension and creativity to the industrial look; and the use of potted plants showcases some colour and life! Although this look can often seem fairly cold, you could add some softness with comfy sofas and scatter cushions. Wooden star blocks with tiny lightbulbs embedded within are popping up all over the perfectly here! And will also bring warmth to the room. It is recommended that warm, neutral tones work well with this style; shades of grey mixed with white creates a balance of dark with light.
LIGHTING Lighting plays a vital role to this look. Exposed lightbulbs are utilised as they are, or encased in a metal framework. Experiment! It’s all about a feature, a centrepiece!
huffingtonpost.com
design crumbs magazine
houseandhome.com
homedepot.com
16
article
FINDING ORDER IN CREATIVITY sarah olsen ,owner of sarah olsen vpa (virtual personal assistance and business support services) By its very nature, creativity cannot be planned - it is spontaneous, it is plucked from into whatever medium is the chosen arena for the artist. This can rarely be done to order. However, to earn a living from this skill, creating to order is essential. You are given a brief and that has to be delivered, on time and on budget. How do you organise your ideas, your thoughts, your inspirations? Finding the inspiration in the into some kind of framework and real-world context can be challenging and daunting.
essential. It seems pretty obvious but this is so often work patterns and unnecessary stress. Not all there is no shame in asking for help. I’m all for asking friends, family and work colleagues but to really push your work or project to the ‘next level’, bringing in an professional may be the way forward. For an initial outlay, the rewards can be substantial. Not only could this person/organisation save you time and money in the long-term but could also free you up to concentrate on what you do best...create.
Structure is the key. Implementing a framework Assigning an outside agency to look after your task management can be hugely advantageous and can remove much of the stress associated formulated. Bolting ideas and concepts into a form of tangible order may very well help those with creating and delivering an effective ideas grow and coalesce. This is a great step in product. Hiring a virtual personal assistant is the 21st century solution to an age-old delivering the brief the client has given you. problem and can streamline your business and maximise your productivity and earnings. There are applications which can also help such as Trello. This is an organisational As we sweep into the New Year, it is the platform that can be hugely effective. It is an perfect time to reassess how you work and electronic system of sticky-notes and lists. organise your time and maybe take back what I love lists and sticky-notes… I mean, who you have been losing for so long. Rediscover doesn’t?! It makes it easy to break down that work/life balance and move towards that large tasks into smaller, simpler and more idealised future. It is there, you just have to manageable tasks. This functionality can speed up the overall creative process. Trello is reach out and grab it. also very adept at integrating with other tools and apps (such as Google Drive and Dropbox), t twitter.com/saraholsenvpa ensuring a smooth process throughout and enabling drafts and designs to be pulled in in uk.linkedin.com/pub/sarah-olsen/98/734/660 and out, as needed. This also means if you sarah@saraholsenvpa.co.uk are part of a team, everyone is kept up to date and in the loop. To learn more visit her website: saraholsenvpa.co.uk.
design crumbs magazine
17
social media series
learn more about... GOOGLE+ by charlotte bevan {editor of design crumbs and owner of white space creative design}
choose to call it, setting up and maintaining a business account could not only bring you closer to the top of Google searches but also enables you to have a Google map with directions to your place of business when someone types in your organisation name. As with YouTube, in order to set up a G+ account, you will require a Google personal here.} Once it’s up and
You will then need to select a category for your content and images and then customise your Then you can begin to add news stories, with images as well as start to connect with others. {Google helpfully suggests who you may wish to see updates from!}
hints and tips a potential new market With over 343 million users, Google+ is the second biggest social network. Up to 33% of these users visiting G+ on a regular basis live in the United States. If we’ve learnt anything from marketing, it’s to be ahead of the curve - and at for businesses to be! segment your audience G+ enables its users to place contacts in ‘circles’ and you can create segment audiences in these circles and then customise what you share to each circle. For example, if you are responsible for marketing at a school or college, you could add students, parents and stakeholders into their own cirlces and share information about school activities to students, events to parents and statistics to stakeholders. Be friendly, approachable and engaging As with all social media, it’s called ‘social’ for a reason! +1 contacts who you think may be good contacts for your organisation, or who you think you may be able to help, comment on and interact with news stories of others. show personality Again, much like Facebook, Twitter and Instagram, it’s encouraged for you to share a little bit of what makes you...you! It’s always great to put a face and a character to a name. Join in with hangouts and communities interested people for you to connect with. These people may just become your customers! Encourage these new connections to circle you and slowly, you’ll increase your connections.
design crumbs magazine
18
interview
rachael taylor designer and illustrator
rachael taylor is a fun and energetic surface pattern designer and illustrator who creates ‘patterns to make you happy’! rachael runs her own design label along with successfully licensing a number of global branded collections. her designs feature on fashion, home decor, greetings, gadgets and ceramics.
WHICH THREE WORDS WOULD YOU USE TO DESCRI B E YOUR ORGANI S ATI O N? Fun, energetic and quirky WHAT DO YOU LOVE ABOUT NOT WORKING FOR ANYONE ELSE? I love to be unrestricted and free within my work, I had always dreamt of being left to do my own thing. I love to design and create art based on my personality, my instincts and how I feel rather than creating designs that would tick a particular box or area of the marketplace. I love spontaneity and I apply this to my life and design work.
WHY DID YOU GO INTO BUSINESS - WHAT DO YOU LOVE ABOUT WHAT YOU DO? I have always worked in the design industry; I was lucky enough to secure full time employment straight after graduation. I initially worked for a year as a print and design technician for a small textile company. I then went to work for Hallmark, UK for a further two years; my role was a ‘mac designer’ and my specialism was surface pattern design. The experience of working in house was invaluable and the people were fantastic
design crumbs magazine
however I always felt more of a number than an individual designer, it was also very competitive and I never felt I was being true to me (I was never really allowed to draw from scratch or inject my own ideas and we generally received quite restrictive design briefs). Early on in my career, I was happy to soak it all up but after a while I came to really not enjoy my work at all. I always had a niggling uneasy feeling, it sounds odd but I always knew I was meant to do something I always say my ‘inner doodle’ was set free once I decided to go it alone. I took control of my own design path. It really was the best decision ever and has really opened my eyes to what’s out there in the world. I suddenly felt free, it was like a huge weight had been lifted and it really allowed my personality to shine through. I gained leap encouraged me to push myself both professionally and in my personal life. Ever since, my life really has been one exciting roller coaster; there have been ups and downs a thing! I love that every day brings new and exciting challenges. I have been on such an exciting life-changing journey. I have really had to learn on the job and I’ve made some mistakes along the way. I believe things can happen for reason, and every little thing (good or bad) has played a part in my career and shaped my creative journey.
WHAT OR WHO I N SPI R ES YOU? I am really inspired by quotations and positive thinking and I surround myself with them
19
I especially love the saying ‘Never regret the things you do; only the things you don’t’ and the quote “Entrepreneurship – is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t” – unknown.
thankful for all the exciting opportunities that I receive I’m very lucky to have worked on some wonderful projects including the e-course I launched with award winning entrepreneur Beth Nicholls at the end of 2011. ‘The Art
e-course) really has changed my life I have I tend to soak up inspiration around me and been able to connect with creatives from this seems to spontaneously translate into all the around the world it has been a great my drawings. I draw my designs in a quite learning curve for me too. I’ve literally been traditional hand drawn process, as this feels in tears (happy tears!) and so overwhelmed more personal and less contrived. I love colour by some of the feedback we have received. and tend to use brights in my designs. To know you have had a positive impact on someone’s life is such an honor and it is really The students from my e-course ‘The Art and mind-blowing! This endeavor also lead to us a huge inspiration. They are always creating such wonderful designs and working on amazing projects!
WHO I S YOUR FAVOURI T E DESI G NER? I absolutely adore work by Louise Tiler, Libby McMullin, Helen Dardik, Ella Doran and many more. I ’m particularly inspired by spontaneous design and I’ve always really admired the work work brings. I’ve also always been a fan of Alexander McQueen as I admire the risks he took with his work. I also love art and design from the 1950s and 1960s.
WHAT I S YOUR CREATI V E PROCESS? I design organically and spontaneously most of the time. I just play my music and draw freely. I try to let my work just happen, and more often than not it’s a happy accident. The fact that the majority of my clients give me this freedom and recognise my natural style has been a great reward and something I’ve always longed for and worked hard for! My patterns are applied to various products, and my style seems to translate easily and adapts to multiple areas of the market.
WHAT IS YOUR GREATEST ACCOMPLISHMENT? At the moment I’m in a really good place, I really pushed myself the last few years (and and the hard really does pay off!). I’m so
design crumbs magazine
dedicated to surface pattern design; MOYO Magazine, which is FREE and contains so many interviews and resources for the surface design industry. The international growth of my business has expanded rapidly over the past few years. I’m truly grateful to have a small team behind me now when in the beginning it was just me. I have a fantastic Studio Manager and a do pour my heart and soul into my business but I now understand the importance of holidays and taking time out. My licensing and e-course is really booming at the moment, I’m now in my sixth year of me to keep doing what I love is a dream come true! I never take my work for granted and I’m so honored to worked and collaborated with so many talented people. I love the fact that every day is different I wake up every day excited by the possibilities and opportunities that are ahead. I was also really proud to be the sole author which is a creative book and resource for illustrators, cartoonists, doodlers and anyone who loves to sketch. For more information, please visit: rachaeltaylordesigns.co.uk and makeitindesign.com.
20
showcase
Mary-May at Suffolk Textiles Mary-May at Suffolk Textiles is a small inspired by the local Suffolk landscape for you and your home. Mary-May specialises in handmade textiles: currently wraps, scarves, gloves and also cushions. The designs are inspired by local Suffolk landscapes and are developed within her studio then created using a hand-operated knitting machine.
prestigious Bradford Textile Society Cloth-Worker’s Foundation Award, for a knitted fabric design for accessories or interiors. Mary-May can often be found showcasing her products at fairs, bazaars and pop-up shops in the Suffolk area. marymayatsuffolktextiles.bigcartel.com marymay@suffolktextiles.com
and then dried out in the fresh air (when the weather allows!) before being lightly pressed and packaged to send off to you!
design crumbs magazine
07779 424161
f facebook.com/marymayatsuffolktextiles
21
showcase
tilly mint’s emporium hand embroidered gifts for all occasions
Hopefully 2016 will bring lots of exciting life events for your friends and family members - engagements, weddings, babies - I can help you celebrate these occasions! I can work to any colour scheme you desire, any wording you wish and with a variety of sizes and budgets to suit. I would love to help celebrate your new bundle of joy - perfect for a present, to hang on the nursery wall, for a well-loved handmade keepsake for years to come, to celebrate your little one. For a free consultation email hello@tillymintsemporium.com or pop on over to my Etsy shop to bag yourself a bespoke order today!
like your day to be vintage themed, spots or stripes even Cowboys and Indians I can help you out! Wow your guests with thoughtful, unique and handmade touches. Here at the Emporium, I specialise in tailor made products, where I will closely work with you to follow your colour themes, patterns and wonderful one-of-a-kind themes, I will create the wedding of your dreams to suit any budget.
design crumbs magazine
22
a p p y h
n e w
y
e a r
w
from the team at... design crumbs magazine
design crumbs magazine
23
design crumbs magazine
get in touch with us... if you’d like to suggest or submit AN article, showcase, special feature or interview - please don’t hesitate to contact us. we’d love to hear from you! designcrumbsuk.wordpress.com designcrumbsuk@gmail.com 07599 346891
find a copy of design crumbs magazine designcrumbsuk.wordpress.com/editions
design crumbs magazine
DESIGN CRUMBS MAGAZINE BROUGHT TO YOU BY WHITE SPACE CREATIVE DESIGN