Alexia Mann - Selling Guide

WELCOME!

We understand that you have many choices when listing your home. We truly appreciate the opportunity to present our proven approach and the results we’ve achieved for our clients. Included in the following pages is an overview of the services and marketing that we offer when we work together to sell your home.

Please take a moment to go through this package and, as always, let us know if you have any questions at all! Regardless of the price of your home when you hire us for all of your realty needs, both you - and your homewill be prepared for a successful sale.

Warm Regards,

Alexia Mann Owner/Broker

OUR MI

Our Mission is to p brokerage of exce focused on servin integrity and help achieve their real We offer our agen for exceptional ed exponential grow happiness

OUR PROMISE TO YOU:

Our promise is to deliver the best service imaginable for every single one of our clients. We promise to focus on your individual needs in order to ensure the best possible outcome. We will be proactive in anticipating potential challenges and minimizing any surprises. We are focused on making this a five star experience that exceeds all expectations

Supported Charities

"Time to give back"

W H Y S E A F A R E R R E A L T Y ?

Our Brokerage is dedicated to providing you with the best service possible. That is why our agents are the best in the industry and are experts that will help you every step of the way.

We have a proven track record of helping buyers and sellers achieve their goals. Just last year alone, we sold over 47 million dollars worth of Real Estate. You can feel assured that when you work with Seafarer Realty, you have chosen the right company!

ADDED 9 AGENTS

Agents that came aboard ranged from newly licensed to 15+ years in real estate.

JOINED 5 ASSOCIATIONS /MLS

We joined 5 Associations to better serve our clients and our agents. We are members of the Key West, Marathon and Lower Keys, Miami, Ocala/Marion County and Beaches Associations.

CLOSED

47.1 M INSALES

We were #2 for sales for independent brokerages/non-franchise in the Marathon and Lower Keys Association of Realtors MLS.

YEARS 42

When you choose to work with us you will be working with an organization that has 42 years of combined real estate knowledge and experience to serve you at the highest level possible!

IT'S ALL ABOUT

Y O U !

Personalized consultation to provide a tailored experience

Full-time passionate Real Estate Specialists dedicated to you

Personal concierge department at your fingertips

Personalized and detailed property information

Local experts with connections and knowledge

Virtual showings: We know you are busy

Knowledgeable guidance and experienced negotiators

Personalized closing experience tailored to your needs

Multilingual Agents

W H Y H I R E O N E O F O U R A G E N T S

When you chose to hire one of our agents, you will be working with the best in the industry who is 100% focused on you! They will be personally working with you from the moment you hire us all the way through to closing. You can rest assured knowing that the agent you hire, will be the one who is guiding you through the entire selling process.

W H Y C H O O S E A N A G E N T

Graduate, REALTOR Institute / GRI

REALTORS with GRI designation have in-depth training in legal and regulatory issues, technology, professional standards, and the sales process Earning the designation is a way to stand out to prospective bueyrs ad sellers as a processional with expertise in these areas

REALTORS Commitment to Excellence (C2EX)

C2EX develops and enhances competencies that indicate a REALTOR's commitment to ethics, advocacy, technology, data privacy, and customer service

Pricing Strategy Advisor / PSA

Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values with NAR's PSA ( Pricing Strategy Advisor) certification.

Short Sales and Foreclosure Resourse (SFR )

The Short Sales and Foreclosure Resource certification is for REALTORS who want to help buyers and sellers of distressed properties.

W H Y C H O O S E A N A G E N T

W I T H D E S I G N A T I O N S ?

At Home with Diversity (AHWD)

The At Home with Diversity certification will help you to learn diversity sensitivity, how to apply fair housing laws in your business, and ways to develop professional guidelines for working with people in the increasingly multicultural real estate market

Military Relocation Professional / MRP

NAR's Military Relocation Professional certification focuses on educating real estate professionals about working with current and former military service members to find housing solutions that best suit their needs and take full advantage of military benefits and support.

Resort & Second-home Property Specialist / RSPS

This certification is designed for REALTORS who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and . or vacation destination are involved in this market niche.

S E A F A R E R R E A L T Y S E R V I C E S

What you can expect:

Attentive one-on-one service from all members of our team, no matter if it is an agent or an assistant.

Managing the sale of your home is a big responsibility and you will have a dedicated team to assist you every step the way.

Professional marketing and advertising including custom magazines placed in your home, through print advertising (postcards and various magazines/Weekly paper).

Regular communications regarding every aspect of our efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we need to re-position your property to remain competitive.

Assistance negotiating offers and preparing contracts to maximize your hard earned profit.

Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.

Attending all showings, inspections, and appraisals to showcase what matters

V I S I T T H E F L O R I D A K E Y S & K E Y W E S T

G o D i v i n g & S n o r k e l i n g

F u n W a t e r A c t i v i t i e s

V I S I T T H E F L O R I D A K E Y S & K E Y W E S T

Appreciate Arts & Culture

Beautiful Sunset & Cruises

Exciting Dolphin Encounters

V I S I T T H E F L O R I D A K E Y S & K E Y W E S T

P l a y G o l f

V i s i t S t a t e P a r k s

T h e S e v e n M i l e B r i d g e

Scan these QR codes to learn more about The Florida Keys & Key West

The Florida Keys and Key West

Florida State Parks

Florida Fish and WildlifeConservation Commission

Florida Keys National Marine Sanctuary

Visit Florida

MARKETING

Marketing plays a crucial role in the sale of a home. We pride ourselves on the extensive marketing services we offer our clients From print and digital listing advertisements to social media campaigns and specialized property guides, we will cover all possible bases.

Professional Photography Services:

We will pay to have your home professionally photographed by an experienced and specialized photographer who knows what to highlight so your home shows the best With 95% of buyers using the internet to search for homes, professional photography is essential to any effective marketing plan. More people will view your home online than will ever visit it personally. Getting and holding their attention li ith f i l h t h i t i th

MARKETING

Social Media

Yourhomewillalsobemarketedextensivelyon FacebookandInstagram,theworld’sleadingsocial mediasites.

Wewillmarketyourhomeusingseveralproven approaches,includinghighly-targetedads,video, photosandmore Theseapproacheswillbeutilizedon bothourpersonalpagesandourprofessionalpages.

ArecentstudyshowedthatFacebookwasthe#1most openappatanygiventime,whichmeansthatthisisan opportunitytoreachtensofthousandsofbuyers.

MARKETING

MARKETING

Open House Strategy

Whether or not an open house is where your buyer comes from, they serve a strategic purpose - aggregating interested buyers in a specific geographic area By showcasing your property with an open house, or simply leveraging the leads generated at another nearby open house, we will create and target a highly-qualified, localized group of buyers

Placing a yard sign and directional signs on key corners, and eye catching feather flags

Calling our deep network to maximize the awareness of your home and your home's open house

Scheduling other open houses in the area in various price ranges to attract the maximum amount of interested buyers

CAPTIVATING STAGING

Staging is what creates a “ wow factor” when a buyer walks through the door of your property. It's what createsan emotional response and can often influence whether or not an offer is made

Distributing fliers, dynamic emails, and a lead-optimized landing page to actively drive buyers to your open house

Sending emails to the entire MLS members 3 times to ensure your home stays top of mind

MARKETING STEPS

Marketing the Listing:

1. Have professional Photos of home taken

2 Create print and Internet ads

3. Enter listing into all 4 of the MLS systems

4 Coordinate showings with owners and other agents

5. Install lockbox, if desired by owner, to allow access

6. Prepare mailing and contact list

7 Generate mail-merge e-letters to contact list

8. Order “Just Listed” Postcards

9. Prepare property marketing brochure

10 Upload listing to company and agent internet sites

11. Create and place Facebook paid for boosted ad

12 Create and post Facebook post for personal page and repost every 2-3 days

13. Create and post Facebook post for company page and repeat post every week

14. Create 360 Virtual Tour (VT)

15 Place a Walkthrough Tour Video on our YouTube channel

16. Tweet the property information and property website on a weekly basis

17. Complete enhanced marketing on Zillow, Trulia & Realtor

18 Advise Network Referral Program of property

19. Plan and organize a high level Open House

20 Provide marketing data to buyers & buyers agents from relocation networks

21. Convey price changes promptly to all internet groups

22. After each showing request feedback from the showing agent through emails, texts & calls

23. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale

24 Place regular weekly update calls to seller to discuss marketing and pricing

25. Weekly marketing stats

MARKETING STEPS

The Offer and the Contract :

26. Receive and review all offer to purchase contracts submitted by buyers or buyers’ agents

27 Counsel seller on offers Explain merits and weakness of each component of each offer

28. Contact buyers’ agents to review buyer’s qualifications and discuss offer

29 Confirm buyer is pre-approved by calling loan officer and obtain pre-approval letter on buyer from loan officer

30. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date

31. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent

32 Email copies of contract and all addendums to closing attorney, lender, co-op agent & all parties

33. Record and promptly deliver buyer’s money into escrow account of the closing attorney

34. Advise seller in handling additional offers to purchase submitted between contract and closing

35 Change MLS status to "Contingent" or “Sale Pending” depending on contract terms

36. Coordinate all inspections, such as pest, termite, septic, survey, mold, radon, home inspection, etc

37. Receive and review all inspections with seller and negotiate any items that may have an impact on sale

38 Assist seller in identifying and negotiating with trustworthy contractors for required repairs

39. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed

MARKETING STEPS

Tracking the Loan Process:

40. Follow loan processing through to the underwriter

41 Ensure the lending process is on track through consistent communication

42. Relay final approval of buyer’s loan application to seller when "clear to close"

43 Coordinate the appraisal

44. Provide comparable sales used in market pricing to appraiser if needed

45. Follow up on appraisal

46 Assist seller in questioning appraisal report if it seems too low

Closing Preparations and Duties:

47 Coordinate closing process with buyer’s agent and lender

48. Ensure all parties have all forms and information needed to close the sale

49 Select location for closing

50. Confirm closing date and time and notify all parties

51. Work along side the attorney in resolving any title, easement, boundary issues if needed

52. Work with buyer’s agent in scheduling and conducting buyer’s final walkthrough prior to closing

53 Research all tax, HOA, utility and other applicable prorations

54. Request final closing figures from closing agent (attorney or title company)

55 Receive and carefully review closing figures to ensure accuracy

56. Coordinate closing with seller’s next purchase, resolving timing issues.

57. Have a “no surprises” closing so that seller receives a net proceeds check/wire at closing

58. Refer sellers to one of the best agents at their destination, if applicable

59. Change MLS status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc

MARKETING STEPS

We pay for your home to be prominently featured on the top buyer searched web site in the nation: Zillow.com. This allows for more advertising of your home over the other standard agent's listings. A few benefits of these showcase listings include:

Maximum amount of oversized photos

High-definition video tour

Higher ranking in the search pages

Detailed descriptions of your home

Interactive maps

Open house notices

Lead follow up forms for potential buyers

Instagram Reels

Facebook Live on open houses

Did you know that YouTubecom is the 2nd largest search site below Google? When we market your home it will not only be advertised heavily through Google, it will also have the professionally made virtual tour on YouTube.

• Among the features specifically designed to give consumers all the real estate information they want are local featured listings on the landing page and a mobile optimized version of the site.

• Listings have increased open house visibility via a real time open house search ^

( Please rephrase - they do Instagram Reels , they also do FB live on open houses )

PROFESSIONAL PHOTOGRAPHY

A picture is worth a thousand words. Our professional photographer will ensure that your home's best features are highlighted.

Average Agent's Photos Our Photos (same houses)

SEAFARER REALTY

PROVIDES A WALK-THROUGH CONSULTATION WITH A STAGING EXPERT SO THAT YOU CAN BEST PREPARE YOUR HOME FOR THE MARKET EFFECTIVELY, EFFICIENTLY AND QUICKLY.

S T A G I N G Y O U R H O M E T O S E L L

Buyers Apply their same consumer mindset to Zillow as they do World Furniture and D'Asign Source

Buyers are conditioned to think that a high level of design is attainable by all and they'll pau top dollar for a house with it

Designed and stage homes sell for up to 10% more and 73% faster than those that are not.

Receive and revie

Order light fixtures, hardware and any other linked items

Book Painter if needed

Book Handyman if needed

Start packing and purging in three phases - pack, donate, purge

Clear off tops of surfaces (dressers, side tables, etc ) if needed Tidy and minimize closets

Book Organizer / packer if needed

Book storage unit if needed

Book Cleaner / Window Washer

GETTING YOUR HOUSE READY TO BE PHOTOGRAPHED

When your home is getting photographed you want it to look great! Below are some tips to help you prepare When you are getting ready, look around the room like you have never been there before and notice things that are out of place or cluttered. Before our photographer arrives to photograph your home please open all blinds, turn on all lights, and turn off all fans If you are home when they arrive, they will plan on doing a short walk-through of the house with you and will ask you what you think are the home’s best features- like a huge yard, new appliances, a large pantry, etc. If there is a closet you want highlighted, please make sure it is straightened & cleaned!

Outside:

Please have the cars out of the driveway and parked somewhere not in the front of the house.

Do some general yard work: trim overgrown plants, rake dead leaves, mow, and edge

Do some general clean up: Arrange deck furniture neatly, pick up toys from the yard, sweep the patio/deck and walkway if needed.

If you can, hide your trashcans and roll up your hoses

Inside:

Make sure toys are picked up out of sight in every room

Pick up any shoes, especially in the entry area.

Clean any French doors or glass front/back doors. Clean windows that are streaked or dirty

If you have a pet, make sure the dishes are hidden, and the litter box and crate too if possible.

Check for burned out light bulbs and replace them with the same wattage

Hide the paper stacks- bills, mail, magazines. Hide the trashcans.

GETTING YOUR HOUSE READY TO BE

PHOTOGRAPHED (PT.2)

Kitchen Bedrooms

Clean off counters of most items- dishtowels, food, dishes, etc.

Wash and put away the dishes

Make sure the table is cleared and push in the chairs around the table. Remove everything from the outside of the refrigerator.

Make all beds Pick up all laundry and neatly put toys where they go (preferably out of sight).

Bathrooms:Cleanupthebathrooms-noshampoos,razors,towelslayingaround,etc.

Put all toilet seats down

Hang towels neatly on pegs or towel bars, but not thrown over the shower rod.

Clean off the counters. Nothing out except decorative items and a hand towel.

Clean out the shower- no shampoo bottles, face cloths, etc

Living Room

Pick up remote controls.

Straighten furniture and pillows

Add some flowers or books to the table.

CLIENT TESTIMONIALS

CLIENT TESTIMONIALS

Scan to read what others have said about their experience with us, so you can feel assured you are making the right choice when you hire us!

SHOWING TIPS

Turn on all the lights in your home.

Leave interior doors slightly ajar.

Crack or open the blinds

Leave the home during the showing. Mo when a seller is present. This may cause them to rush through your home and not notice all the small details that make your home unique.

Buyers can also feel uncomfortable expressing their thoughts about your home in front of you. Leaving the home gives them the opportunity to discuss your home with their agent during the viewing.

All agents must contact our office to set up the showing as we will be present to make sure nothing is missed by the buyer We will be there to highlight all the important features of your home and to answer any questions the buyer may have.

After the showing we will provide you with any feedback given.

POTENTIAL PRE-INSPECTIONS TO CONSIDER

Appraisal: $600-$850

Home Inspection: $850-$1000

Termite Inspection: $0-$100

HVAC Inspection: $125-$250

Survey and Elevation Certificate: $800-$900

Roof Inspection: $150 - $225

Wind Mitigation: $275 - $350

WHY GET THESE PRE-INSPECTIONS

Appraisal:Whenyougetapre-appraisaldoneonyourpropertyis givesusadvantageinbeingabletopricethepropertyaccordingly, negotiatemorefiercelywithofferswereceiveandweareableto presenttheappraisaltothelender'sappraiserwhenthetime comestosupportourpurchaseprice.

HomeInspection:Lookatapre-homeinspectionasachecklistfor yougetyourpropertyintheabsolutebestpossibleshapeto presenttobuyers.Thisisalsoagreattooltouseasareminderof anymaintenancethatcouldbeneededthatperhapsgot overlooked.

TermiteInspection:Ifyourhomeisnotalreadyunderatermite bond,ortermitecoverage,thenitisaverygoodideatogoahead andhaveaprofessionaltermitecompanycomeandinspectyour property.Ifnotermitesarefoundthenthiswillallowustopresent afreeandclearlettertoanypotentialbuyers.Andifitisdiscovered thattherearetermites,youcangoaheadandtreatandthiswillnot comeasashockafterweareundercontract.

HVACInspection:It'salwayspartofmaintainingyourhometogeta yearlyHVACserviceandsometimesthisisastepweoverlook.So, beforewestarttomarketyourpropertytobuyersyouwillwantto goaheadandhaveyourHVACsystemservicedtobeabletogive thebuyersacleanbillofhealthsotheycanfeelconfidentmaking anoffer.

ElevationCertificates:AnElevationCertificateisanimportant documentthateveryhomeownershouldhave,andincaseofa disaster,woulddemonstratetoCountyauthoritiesthatyourhouse isatorabovetherequiredelevation.

WHY GET THESE PRE-INSPECTIONS

Wind:Unlikeatypicalhomeinspection,awindmitigation inspectionfocusessolelyonyourroof.Inadditiontoprotecting yourhome,themostpopularreasonforgettingawind mitigationinspectionistosavemoneyonyourhomeowners insurance.

Survey:Unlessyouhavearecent,andlegible,surveyshowing yourlotlinesandthelocationsofallstructuresontheproperty,it maybeagoodtimetogoaheadandhaveyourpropertyresurveyed.Andofcourseanewsurveyisalwaysappealingto buyerswholookatyourpropertybecauseittakesawaythefear ofanyencroachmentsorunknownpropertylines.

SepticInspection:Ifyourhomeisonasepticsystemitis recommencedthatyouhavetheseptictankpumpedevery3-5 years.Ifyouhavenothadyourseptictankpumpedand inspectioninthelast3-5yearsitwouldbeagoodideato considergoingaheadandcompletingthismaintenance.

RoofInspection:Therearenotmanytimesthathomeownersfind themselvesupontheirroof!Soitisagoodideatogoaheadand havearoofercomeoutandmakesuretherearenomissing shingles,noscrewslooseonametalroof,andalltherubber bootsandsealsareingoodshape.Thiscosteffectiveinspection canpreventthousandsinaroofleak.

FoundationInspection:Mosthomesdonotneedafoundation inspection,butifyourhomeisolderoryouhavecracksinyour foundationitmaybeagoodideatogoaheadandhaveitlooked it.

A LOOK BACK & AHEAD

A LOOK BACK & AHEAD

A LOOK BACK & AHEAD

A LOOK BACK & AHEAD

PRICE

A property generates the most interest when it first hits the market. The number of showings is greatest during this time if it is priced at a realistic market value.

Starting too high and dropping the price later misses the excitement and often fails to generate strong activity. Many homes that start too high end up selling below market value

Y O U R C U S T O M I Z E D

P R I C I N G S T R A T E G Y

Interviewing other agents?

Here's your checklist to make sure you are hiring the right agent for you!

Do you place my home on 4 MLSs, including the International MLS?

What can you do if I do not feel safe having a lockbox on my home?

Will you be my dedicated listing agent?

Will you be my dedicated closing coordinator?

Do you send personalized letters to my neighbors?

Do you include professional photography and drone photos?

Do you include a professional virtual tour?

Do you proactively contact the agents who's clients have expressed interest in my property?

Do you offer free staging and do you feel my home needs it?

Do you pre-screen every buyer before each showing?

Do you have a large "arm hanging" sign?

Do you market my home on all social platforms?

Do you do a professional home presentation book?

Yes No

Interviewing other agents?

Here's your checklist to make sure you are hiring the right agent for you!

Do you provide weekly activity reports?

Will you be the one I work with through the entire transaction, so I am not handed off to someone else in you company or team?

Do you market internationally?

Will you be the one to speak with buyers inquiring about my home, so they get the most accurate information?

Do you contact out of area agents each month about buyers looking in my area?

Will you personally be present at all showings?

Do you offer an option for me to buy before I sell?

Where do you rank within your office?

Do you have good reviews that are at least 4 out of 5 stars that you can share with me?

Do you have a network of vendors that you coordinate any services I need to have completed?

Do you do customized appraisal packets for the appraiser if they are out of the area or no MLS access?

Do you have the ability to do a net profit for me, right now?

Do you have a program if I want to sell off market?