BRAND PATTERN

Royal Blue

Colour Palette

Your colour palette has been strategically created to ensure it conveys the right emotions and feelings within your audience. Colour is one of the biggest factors to your brand, so it’s vital that you do not add any new colours to your branding.

If you want to change things up, try using a percentage of one of your colours as per the example to the right.

CMYK / 100, 93, 45, 59

RGB / 25, 26, 52

HEX / #191A34

Midnight Blue Emerald

Teal

CMYK / 100, 84, 54, 76

RGB / 11, 20, 33

HEX / #0B1421

CMYK / 87, 50, 50, 47

RGB / 27, 72, 79

HEX / #1B484F

Ivory Stone

CMYK / 82, 27, 38, 11

RGB / 81, 131, 143

HEX / #08838F

CMYK / 7, 9, 11, 0

RGB / 239, 233, 227

HEX / #EFE9E3

CMYK / 20, 20, 23, 2

RGB / 209, 200, 192

HEX / #D1C8C0

SUBHEADING / HEADING TWO

Mainheading/ headingone

Paragraph / Body Copy

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Subheading

Your subheading font is Georama Semi Bold. It should always be written in capitals. It should never be smaller than 8pt. Kerning (the space between letters) should always be set at 200.

Adhering to the above standards when it comes to using this font will ensure a consistent brand implementation.

You can download this font for free from google fonts.

Main Heading

Your main heading font is Georama Medium Italic. It should always be written in sentence case. It should never be smaller than 10pt. Kerning (the space between letters) should always be set at 0.

Adhering to the above standards when it comes to using this font will ensure a consistent brand implementation.

You can download this font for free from google fonts.

BODY / PARAGRAPH FONT

Your body font is Georama Regular. It should always be written in sentence case. It should never be smaller than 9pt. Kerning (the space between letters) should always be set at 0.

Adhering to the above standards when it comes to using this font will ensure a consistent brand implementation.

You can download this font for free from google fonts.

.EPS and .PDF are vector based which means you can scale them to any size and they will not pixelate.

.JPG files become pixelated when they are scaled larger than their original size.

QCat_Primary_Logo_Full_Color_Cmyk.jpg

QCat_Primary_Logo_Full_Color_Cmyk.ai

QCat_Primary_Logo_Full_Color_cmyk.pdf

.JPG and .PNG files become pixelated when they are scaled larger than their original size.

.PNG files are used for web only and have a transparent background.

.SVGs are vector based which means they can be expanded or shrunk down to any size without a loss of quality. (You can also edit their colour in Canva!)

QCat_Primary_Logo_Full_Color_Rgb.jpg

QCat_Primary_Logo_Full_Color_Rgb.png

QCat_Primary_Logo_Full_Color_Rgb.svg

To maintain the integrity of your branding, it is vital that you ensure there is always a minimum clear space around all edges of any of your logos. In your case, this should be at least the width and height of the letter “X”.

It is important you adhere to this spacing to ensure the branding does not interfere with elements surrounding the logo such as other logos, copy, graphics, patterns etc.

To preserve the readability of the logo it should never be sized below certain dimensions. The minimum width is 45mm when used in print.

65mm wide

Social Media Posts

To ensure brand consistency across your online platforms, I have created some social media templates to you. If you need to create more, ensure that you use your colour palette and typography as laid out within these guidelines.