illinois
2022
ADVERTISING RATE CARD PA R K S A N D R E C R E AT I O N MAGAZINE FAST FACTS:
5,200 6 $500 4 magazines printed/mailed
issues published annually, in both print and online
NEW advertising rates – as low as
Unique high-impact advertising opportunities!
Hyper-Targeted Readership Base
PR e of the
The magazin
Our more than 18,000 readers are members of the Illinois Association of Park Districts or the Illinois Park and Recreation Association. They are the elected officials and recreation professionals who run the daily operations of the state’s park districts, forest preserves, conservation areas, recreation associations and parks.
Impressive Purchasing Power Our members are responsible for more than 54,500 park sites. They have direct purchasing authority for programming, products, and services needed for: • 337,620 acres of land • 4,312 baseball and softball fields • 3,740 playgrounds • 3,022 tennis/pickleball courts • 2,394 picnic areas • 1,684 volleyball courts • 1,642 soccer fields • 1,106 gardens/horticulture centers
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Our readers include more than 2,500 commissioners, executive directors and superintendents who have direct authority for park and recreation agency budgets across the state. That represents more than $1 billion of combined spending. Surveys show that 95 percent of IAPD and IPRA members regularly read the magazine. More than 39 percent have contacted advertisers for more information, and 41 percent have purchased products or sought bids based on magazine advertisements. Illinois park and recreation decisionmakers WILL see your ad!
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ILLINOIS PARK & REC AGENCIES BY THE NUMBERS
$337,000,000
Amount agencies spend annually on capital construction with in-state businesses State agencies have paid IL businesses
$475,000,000 for agency operational budgets
68,000
Number of people our members employ
• 906 health clubs & recreation centers • 860 hiking, jogging & nature trails • 818 beach, boating & fishing areas • 377 swimming pools and water parks • 376 ice rinks • 364 arts centers • 337 bike & BMX trails • 196 sled hills
IAPD and IPRA memberoriented websites receive more than 450,000 combined hits each month. www.ilparks.org www.ilipra.org
• 150 golf courses • 112 museums • 88 driving ranges • 87 skate parks • 67 dog parks
The official magazine of Illinois Association of Park Districts and Illinois Park and Recreation Association
• 22 zoos
www.ilparks.org • www.ilipra.org
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PA R K S A N D R E C R E AT I O N
PR illinois
The magazine
of the Illinois
Association of
Vo l u m e 4 9 , Number 3
May/June
2018
PARKS AND RECREATION
Park Districts
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Park and Recreati
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March/A
Advertising Formats
pril 2019
Email print-ready PDF file (300 dpi) or contact Todd Pernsteiner for larger files transfer instructions. If you need design assistance, contact (952) 841-1111 or todd@pernsteiner.com.
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The magazine
of the Illinois
Association
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Park and Recrea
Advertising Content
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Publishers reserve the right to decline or suggest alterations to any and all submitted advertising for any reason. Please inquire if you have questions about your ad.
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2022 IP&R Deadlines & Editorial Content*
Advertising Proportions
Jan/Feb 2022 Deadline: Dec. 21, 2021
• Diversity, Equity and Inclusion: Creating a Path
March/April 2022 Deadline: Jan. 30, 2022
• Embracing Technology • Photo Contest Winners
May/June 2022 Deadline: March 30, 2022
• Make a Splash Through Aquatics The essential resource for aquatics products
July/Aug 2022 Deadline: May 30, 2022
• Celebrating Creativity – Ingenious Ideas from Illinois Agencies
Sept/Oct 2022 Deadline: July 30, 2022
• Leadership, Governance, Law • Soaring to New Heights Pre-Conference Program
Nov/Dec 2022 Deadline: Sept. 30, 2022
• Engaging the Public in Park Districts • 2022 Gala Award Winners • 2023 Legal Calendar
A, B C, D
A, B C, D
(With bleed) Size to 8.5"w x 11"h + add 1/8" bleed
(No bleed) Size to 7.5"w x 10"h
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G
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*Additional content will be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at todd@pernsteiner.com or (952) 841-1111.
Save up to $1,200 when you book at the 6x rate!
Advertising Dimensions & Rates All listed rates are the
2022 Magazine Ad Rates Width x Height
1 issue
2 issues
3 issues
4 issues
5 Issue
6 Issues
(A) Back cover*
8.5" x 11" (+ .125" bleed)
$1,475
$1,450
$1,400
$1,385
$1,350
$1,300
(B) Inside front cover*
8.5" x 11" (+ .125" bleed)
$1,375
$1,350
$1,300
$1,275
$1,250
$1,200
(C) Inside back cover*
8.5" x 11" (+ .125" bleed)
$1,250
$1,200
$1,175
$1,150
$1,100
$975
(D) Full page
8.5" x 11" (+ .125" bleed)
$1,200
$1,185
$1,150
$1,100
$1,000
$955
(E) 1/2 page
3.625" x 10" or 7.5" x 4.88"
$775
$750
$700
$675
$650
$625
(F) 1/3 page banner
8.5" x 3.25" (+ .125" bleed)
$700
$675
$625
$600
$575
$550
(G) 1/4 page
3.625" x 4.5"
$625
$600
$585
$550
$525
$500
(H) Center Spread* (2 facing pages)
8.5" x 11" (+ .125" bleed)
$2,000
$1,950
$1,900
$1,875
$1,850
$1,800
(I) 4-page center section*
4 x 8.5" x 11" (+ .125" bleed)
$3,700
$3,650
$3,600
$3,425
$3,275
$3,000
advertising fee per issue.
*Premium ad spaces available on a first-come, first served basis.
All ads are full color.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
illinois
PA R K S A N D R E C R E AT I O N
2022 Advertising Insertion Order Contract Please reserve the following advertising space(s) for us in the 2022 Illinois Park & Recreation magazine. Space Requested
2022 Issues Your Ad(s) Will Run
Qty of Ads
Ad Fee
Total
(A) Back Cover*
n Jan/Feb
n Mar/Apr
n May/Jun n Jul/Aug
n Sep/Oct
n Nov/Dec
Qty:
x$
=$
(B) Inside Front Cover*
n Jan/Feb
n Mar/Apr
n May/Jun n Jul/Aug
n Sep/Oct
n Nov/Dec
Qty:
x$
=$
(C) Inside Back Cover*
n Jan/Feb
n Mar/Apr
n May/Jun n Jul/Aug
n Sep/Oct
n Nov/Dec
Qty:
x$
=$
(D) Full Page
n Jan/Feb
n Mar/Apr
n May/Jun n Jul/Aug
n Sep/Oct
n Nov/Dec
Qty:
x$
=$
(E) 1/2 Page
n Jan/Feb
n Mar/Apr
n May/Jun n Jul/Aug
n Sep/Oct
n Nov/Dec
Qty:
x$
=$
(F) 1/3 Page Banner
n Jan/Feb
n Mar/Apr
n May/Jun n Jul/Aug
n Sep/Oct
n Nov/Dec
Qty:
x$
=$
(G) 1/4 Page
n Jan/Feb
n Mar/Apr
n May/Jun n Jul/Aug
n Sep/Oct
n Nov/Dec
Qty:
x$
=$
(H) Center Spread*
n Jan/Feb
n Mar/Apr
n May/Jun n Jul/Aug
n Sep/Oct
n Nov/Dec
Qty:
x$
=$
(I) 4-Page Insert*
n Jan/Feb
n Mar/Apr
n May/Jun n Jul/Aug
n Sep/Oct
n Nov/Dec
Qty:
x$
=$
TOTAL 2022 ADVERTISING SPACE RESERVATION: $
* Premium spaces available on a first-come, first-serve basis - please call for availability.
n Pick-Up Ad Each Issue
n New Ad Each Issue
Advertiser Information Company_____________________________________________________
Contact Person_____________________________________________________
Street Address ____________________________________________________________________________________________________________________ City__________________________________________________________
State____________________ Zip______________________________________
Phone (
Fax (
)_______________________________________________
Email_________________________________________________________
)______________________________________________________
Business Category__________________________________________________
Agreement to Advertise By completing and signing this form, I agree to place advertisements as indicated. I understand that I may change the size and color of my ad without penalty, and that my frequency discount originally agreed to will continue as long as I maintain an advertising schedule that meets the frequency associated with such discount. Should I make cancellations that will change my frequency, I understand that I will be billed the difference between the rate at the frequency originally booked and the rate at the frequency actually achieved. I understand that I will be billed for each ad after the publication of each issue and that the invoice amount is to be remitted within 30 days from the invoice date.
Advertiser Signature______________________________________________ Printed Name ___________________________________________________ Title ___________________________________________________________
Credit Card Information: Card Number____________________________________ Expiration___________/____________ Code________________ Signature_________________________________________
All payments are due by advertising due dates. Make checks payable to: IAPD Illinois Association of Park Districts (IAPD) Attn: IP&R Magazine 211 East Monroe, Springfield, IL 62701
Date ___________________________________________________________
Return completed agreement to Todd Pernsteiner at todd@pernsteiner.com. Please call if you have questions: (952) 841-1111.
Thank you for supporting IAPD and IPRA!
The official joint publication of
2022 Illinois P&R
BUYER’S GUIDE Get in front of key Illinois Park & Recreation manager! GREAT e Exposur ! in 2022
Don’t miss the opportunity to place your ad in the Illinois Association of Park Districts and Illinois Park & Recreation Association 2020 Buyer’s Guide! It gives you access to the
BILLION-DOLLAR BUYING POWER of the Illinois park and recreation marketplace.
Mailed to ALL Members A total of 5,200 Buyer’s Guides will be printed and distributed to all IAPD and IPRA members at the beginning of 2022. A link will also be emailed to all Soaring to New Heights conference attendees after the conference. Remaining copies will be distributed at IAPD and IPRA events.
PARK & REC AGENCIES
BY THE NUMBERS
$337
Our agencies have total budgets of
Amount agencies spend annually on capital construction with in-state businesses
Billion
Million
68,000
$2.4
Number of people our members employ
Reserve and pay b y
OCTOBER 22 to re ceiv discountee d rates!
Agencies spend
$200 Million
on land acquisition and development annually
State agencies have paid IL businesses
$475,000,000
for agency operational budgets
2022 Illinois P&R
BUYER’S GUIDE
The official joint publication of
5
Unique OPTIONS!
Center-Spread Prime Placement
IP&R MARKETPLACE
IP&R Marketplace Ads
Content that makes a big impact right in the middle of the piece! The 2-page center-spread is a premium placement for you to visually highlight your products through larger photos and expanded product details. A centerspread provides the ultimate “wow factor!” Available on a first-come, first-serve basis
A cost-effective way to highlight your new or trusted products and services The IP&R Marketplace is a special advertising section located in the back of the publication that highlights industry products and services. Marketplace ads are available in 1/4 page and 1/8 page sizes.
2-Page Advertorial with Full Page Ad The perfect way to educate and inform customers about your products An advertorial is a content-driven placement that mimics editorial. Meeting New ADA Requirements and Improving Inclusive Play Advertorials are less about a hard sell and more about educating, answering common questions, and solving challenges. Fee includes cost for writing, design and two rounds of proofs. You supply images and product details. Fee also includes one full page ad that faces your advertorial. Questions? Call Todd at 952-841-1111.
1/3 Page Banner Ad
SPONSORED
A banner ad spans the entire width of a page. For extra impact, purchase two banner ads to place side-by-side on facing pages or request placement on two consecutive spreads.
HAGS SMP is one of the leading playground manufacturers in the UK. In London we have a designated Area Manager Martin Potts who looks after our customers covering all the London boroughs providing an excellent support as we feel being geographically close to our clients is very important. Over the years we have provided a number of play areas including a fantastic project in the London Borough of Islington where we installed our Arena Duo system which meant we could provide the perfect solutions for this unique site in Islington.
City of Your Town Receives New Playground Grant
Bathford Council contracted HAGS to design and create a new play area that gives local children plenty of opportunities to play and socialise. The challenge was set for designers to come up with a well thought strategy to make best use of this existing narrow space where an old playground used to sit. The play area had to be low maintenance, provide play equipment for all abilities and have safety railings to distinguish it from the adjacent sports field. We provided a range of equipment ensuring children would be kept entertained for hours. For the younger users (age 1-4) we provided the Zingo Nau, Zingo See Saw and a Zingo Bubble to integrate bright colours within the park. The Zingo product range promotes social interaction and development, as well as providing a challenging physical exercise. For older children, the NRG Altitude 11B was chosen as a centrepiece and
With our wide range of products we can adapt to any environment. We offer products that are suitable for urban environment as well as equipment suited for the natural surroundings. Our UniMini and UniPlay multiplay units can be constructed just about anywhere by adapting the constructions to the natural surroundings. Our UniMini modular system offers plenty of opportunities to play together, learn through collaboration and play role for the younger children whilst our UniPlay provides the most unique modular system unit. You can build high, long, low, down slopes and over hills! Whatever your requirements are – size or type we can design a bespoke play area to suit your needs and budget.
For full details, contact John Doe at (843) 555-1212 or john@hags.com.
instinctively appeals to all children with a sense of adventure, providing challenges to get them moving so they never get bored. In addition, we’ve provided playground essentials such as the Olympic 2 seat swing with 2 cradle seats, a 2.4m Basket Swing and a Rota Roka to complement this play area. To encourage cognitive stimulation, we included the Crazy and Ball maze panels, Talk Tubes, 3 in a Row Panel and a ‘What Time Is It?’ panel.
Our custom designed products are suitable for urban environment as well as equipment suited for the natural surroundings.
HAGS SMP Corporation 1212 Lane Dr., Anytown, MN 90358 Tel: (843) 555-1212 www.hagssmpcorp.com
13 Spring 2020 • MINNESOTA Recreation and Parks
“Top Trends for 2022” Listings The Buyer’s Guide’s new “Top Trends for 2022” section will include editorial briefs on new and innovative products that help buyers make informed purchasing decisions. This section, located in the front half of the guide, showcases your offerings with a headline, photo, logo, 50-word description, and contact information. These featured editorials will be appear alphabetically by company name. Advertisers get discounted placement rates, see pricing on page 3.
EXCLUSIVE YELLOW PAGES
LISTINGS!
Get Listed in Multiple Categories Only advertisers get listed in the Yellow Pages! Buyer’s Guide advertisers get one complimentary listing in the publication’s Yellow Pages section.
Sell across multiple categories? No problem! Additional category listings are just $165 each.
G et m exposuorree !
Complim e ad with a nt your featured listing for as litt as $400! le
2022 Illinois P&R
BUYER’S GUIDE
The official joint publication of
2022 Buyer’s Guide Rate Card Reserve and make payment by October 22, 2021 to receive the discounted early-bird rates! IL Buyer’s Guide is easy, affordable, and the most effective way to reach more than 5,000 park and recreation decisionmakers across the state.
Step 1: Complete form and send with ad artwork to: Todd Pernsteiner Email: todd@pernsteiner.com
Space reservations AND ad artwork due no later than November 19, 2021.
Step 2: Please make checks payable to IAPD Send your payment to IAPD by no later than November 19, 2021. IAPD Attn: Accounts Receivable 211 East Monroe Springfield, IL 62701 PH: (217) 523-4554 Advertising Guidelines: • Files preferred: print-ready PDF. Original art and images at 300 dpi or better. • Trim size of 8.5” x 11” • Full page bleed size of 8.75” x 11.25” • PDFs not to exceed 5mb file size. • Cancellations not accepted after space reservation deadline date of November 19, 2021.
2022 Discounted Early-Bird Rates!
2022 Buyer’s Guide Advertising Rates ALL ADVERTISING IS FULL-COLOR!
Early-Bird
Standard
By 10/22/21
After 10/23/21
Full page, back cover*........................................ $2,265........... $2,515 Full page, inside front cover*.............................. $1,950............ $2,215 Full page, inside back cover*.............................. $1,950............ $2,215 Center-Spread (2 facing full pages)*.................... $2,900........... $3,100 Full page, premium (pages 1, 3, 5, 7, 9, 11)*........... $1,815............. $2,015 Full page, standard ........................................... $1,335 ........... $1,615 1/2 page........................................................... $695 ............. $825 1/3 page banner............................................... $585 ............. $695 1/4 page........................................................... $455.............. $525 Full page: 8.5”w x 11”h, plus 1/8” bleed • 1/2 page: 7.5”w x 4.875”h 1/3 page banner: 8.5”w x 3.25”h, plus 1/8” bleed • 1/4 page: 3.625”w x 4.5”h *Call for availability of premium placements - Todd Pernsteiner, (952) 841-1111.
ADDED EXPOSURE! IP&R Marketplace Ads You supply: Photo, 50- or 25-word write-up (1/4 = 50, 1/8 page = 25), contact information
1/4 page........................................................... $475.............. $575 1/8 page........................................................... $275.............. $325 1/4 page: 3.625”w x 4.5”h • 1/8 page: 3.625”w x 2”h
STAND OUT! Full Page Advertorial + Full Page Ad Advertorial on left age, full page ad on right....... $2,900........... $3,100
HIGHLIGHT A PRODUCT! ”Top Trends for 2022 “ Listings Includes: Headline, logo, photo, 50 word write-up, contact information Fee with other advertising placement.................. $400.............. $475 Fee without other advertising placement............. $600.............. $675
ADDITIONAL LISTINGS & ENHANCEMENTS Additional yellow pages listings.......................... $165 ea........... $185 ea Company logo in yellow pages listing.................. $110 ea........... $110 ea 25-word company description............................ $85 ea............ $85 ea Online link to your website.................................. $215 ea........... $215 ea
Publication Contacts Todd Pernsteiner, Advertising Sales Phone: (952) 841-1111 • Email: info@pernsteiner.com
Wayne Utterback, Director of Communications & Digital Content Phone: (217) 523-4554 • Email: wutterback@ILparks.org
The official joint publication of
2022 Illinois P&R
BUYER’S GUIDE
2022 Buyer’s Guide Advertising Contract PART 1 - Print Advertising
PART 4 - 2-Page Advertorial + Full Page Advertisement
FULL COLOR ADS n Outside Back Cover*... Early-Bird: $2,265..... Standard: $2,515 n Inside Front Cover*.... Early-Bird: $1,950.....Standard: $2,215 n Inside Back Cover*..... Early-Bird: $1,950.....Standard: $2,215 n Center-Spread*.......... Early-Bird: $2,900....Standard: $3,100 n Premium Pages*......... Early-Bird: $1,815.....Standard: $2,015 n Standard Full Page ...Early-Bird: $1,435.....Standard: $1,615 n 1/2 Page.................Early-Bird: $695.......Standard: $825 n 1/3 Page Banner ...... Early-Bird: $585......Standard: $695 n 1/4 Page ................. Early-Bird: $455......Standard: $615
Advertorial includes your logo, up to 3 photos, and up to 500 words of text written by us, plus a full page ad that you supply.
*Call to check availability for premium placements.
PART 6 - IP&R Marketplace Advertising
Early-Bird rate must be reserved/paid by Oct, 23, 2021.
Includes your logo, 1 photo, and a 50 word write-up
Please check one: n Repeat my ad(s) from last year n I will submit new ad art
n 1/4 Page.............................. Early-Bird: $475.... Standard: $575 n 1/8 Page.............................. Early-Bird: $275.... Standard: $325
PART 2 - Yellow Pages Classified Listings
TOTAL INSERTION ORDER:
Your purchase of a print ad includes one FREE classified listing.
1. Print Advertising
Please provide the following information for your listing:
2. Additional Yellow Page Listing(s) (Qty_____) $________________
Company Name________________________________________ Contact Person_________________________________________ Address ______________________________________________ City_______________________ State_________ ZIP___________ Phone ___________________ Fax__________________________
3. Additional Online Enhancements
$________________
4. 2-Page Advertorial w/Full Page Ad
$________________
5. Top Trends Listing(s) (Qty_____)
$________________
6. IP&R Marketplace Advertising (Qty_____)
$________________
Total
$________________
Email_____________________ Website____________________ Put my free listing under the following category: __________________________________________________ (This is a “yellow pages” style heading that describes your business.)
ADDITIONAL CLASSIFIED CATEGORY LISTINGS: Additional listings are $165 each. I want to purchase additional listings in the following categories (e.g., trucking equipment, transportation, hauling, etc.): __________________________ __________________________ __________________________ __________________________
n 2-Pages Advertorial + Ad..... Early-Bird: $2,900...Standard: $3,100
PART 5 - “Top Trends in 2022” Listing Includes your color logo, color photo, and 50 word write-up n With other ad placement....... Early-Bird: $400... Standard: $525 n Without other ad placement... Early-Bird: $600... Standard: $675
$________________
All advertising and payments due by noon on Nov. 18, 2021! Insertion Order Signature_____________________________________ Company_____________________ Contact_____________________ Address __________________________________________________ City______________________ State__________ZIP_______________ Phone _______________________ Fax__________________________ n Check enclosed $___________ n Credit card $______________ n Visa n MasterCard n Discover
Name on Card ___________________________________________ Card Number____________________________________________
PART 3- Additional Online Enhancements All classified listings appear free in the online Buyer’s Guide. You may also want to purchase online listing enhancements: n Include link to your website...........................................$215 n Include your company’s logo......................................... $110 n Include a 25-word description of services........................ $85 Description to read:____________________________________ ____________________________________________________
Expiration Date___________________________________________ Credit Card Signature______________________________________ 1. Send this form and ad materials by November 18, 2021 to: Todd Pernsteiner, info@pernsteiner.com 2. Submit payment with this form by November 18, 2021 to: Illinois Association of Park Districts (IAPD) Attn: Buyer’s Guide Accounts Receivable 211 East Monroe, Springfield, IL 62701
SPONSORED SECTION
Top Trends for 2022 A History of Construction Excellence
Grants Maximize Budgets To help your communities bring more play to children and families, GameTime has set aside significant playground grant funds toward the purchase of new playground systems. Through October 31, 2019 GameTime is offering up to 100% matching funds for new playground projects. Playground grant funds are available for PowerScape®, PrimeTime®, Xscape® and IONiX® play systems. This offer is only available in the United States. Playground grant funds are available on a first-come, first-served basis. Don’t miss out!
E L P M A S
Corporate Construction Services has completed a variety of construction projects in the Chicagoland area for more than 30 years. We provides construction management, contracting, and consulting services to our a wide range of clients, which includes: preconstruction services, budgeting, scheduling, and value engineering. Our knowledge of the local building conditions, material resources, and the availability of quality contractors allows us to be successful in all aspects of every project. Corporate Construction Services CorporateConstructionServices.com 630-271-0500
Passionate About Sustainability
Cunningham Recreation cunninghamrec.com 800- 235-2440
Communities Embrace the Outdoors
Leopardo encourages any business considering construction to build green. The benefits for owners and managers of a LEED-certified building may include: improved building performance, reduced cost streams associated with building operations, higher rents and resale values, reduced environmental impacts, healthier and more productive employees, and public recognition for leadership in sustainability. As part of our corporate culture, Leopardo created a committee dedicated to eliminating negative impacts on the environment.
Greenfields Outdoor Fitness equipment is the perfect solution for any environment, large or small. Start with our predesigned packages and customize your layout for any area! Greenfields’ Core, Signature Accessible™, and Professional Series adjustable units can be combined to fit the unique needs of any project. Greenfields’ Ultimate Outdoor Fitness Experience package includes a Professional Series circuit, body-weight resistance and Signature Accessible ™ exercise area, boot camp, kick boxing and an open area for other activities. Leopardo leopardo.com 847-783-3000
10
I A PD/I PR A B U Y E R ’S G U I D E 2022
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