2022
Hyper-Targeted State Park & Recreation Publications
COLORADO | ILLINOIS | MINNESOTA | NEW YORK | SOUTH CAROLINA
L O F F I C I A
T I O N P U B L I C A
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PA R K S
&
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T I O N A S S O C I A
32
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The magazine
Summer 2021
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Connecting you to municipal park and recreation buyers. Have your methods of connecting with your buyers changed drastically over the past couple of years? If you’re like most companies, you’ve had to do a full pivot to transition in-person sales techniques to virtual methods. When you need a consistent way to get in front of key municipal park and recreation decision-makers, we can help – with our five hyper-targeted industry publications. Our magazines help you reach new and existing customers on a regular basis, giving you the ability to deliver extremely relevant messages in the places they’ll see them…both in their postal mailbox and online. Let’s develop a strategy to grow your sales!
More than 0 , 54 00 copies printed annually and distributed to members in Colorado, Illinois, Minnesota, New York, and South Carolina!
Our five state associations champion and support parks and recreation professionals through enrichment, development, advocacy, grants, programs, research, publications, and trainings. In communities across the country, parks and recreation staff provide essential services and take on pressing issues – from advocating for mental and physical health, to supporting equity and inclusion. By partnering with like-minded organizations, including non-profits, government agencies, academics and corporate leaders, they bring strength to their programs and communities. Park and recreation professionals seek out resources and opportunities to keep up with changing trends, grow as professionals, and take care of the communities they serve. Our readers oversee hundreds of park sites, recreation programs, indoor facilities, athletic leagues, golf courses, trails, greenways, lakes, rivers, nature centers, and aquatics programs/ facilities.
Who should partner with us? Companies that offer: • Accessible recreation (ADA-compliant) products and services • Aquatics supplies • Architecture, design, and engineering services • Concessions supplies • Dog park products • Entertainment and event spaces • Field, turf, and golf equipment • Group tour locations and services • Health and safety products • Insurance products
• Landscaping services • Legal services • Lighting (arena & field) • Playground design and equipment • Printing and graphic design • Programming • Signage and wayfinding • Site furnishings, waste containers, and benches • Sports equipment • Sports surfacing services • Technology, apps, and software innovations • Vans, buses, and shuttles
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
COLORADO
PARKS & RECREATION ASSOCIATION Reach municipal park & recreation agency decision-makers! CPRA is a dynamic, proactive organization that creates healthy residents and livable communities by promoting excellence in parks and recreation. Our mission is to promote the parks and recreation profession and its growth throughout the state of Colorado.
2022 MAGAZINE DEADLINES: Winter 2022 issue Advertising deadline: January 30, 2022 Special sections: Aquatics, Parks
I A L O F F I C
N C AT I O P U BL I
O F
A D O C O L O R
PA R K S
&
AT I O N R E C R E
N I AT I O A S S O C
32 SPRING 2021 SPRING 2021
PRESE NTED
CHURCH
BY
REATION ICH REC PARKS professionals
Colorado Byline is a hyper-targeted magazine mailed to more than 1,400 CPRA members and affiliates. Published four times per year, the publication provides educational content focusing on current issues, industry updates, trends, advocacy, risk management, technology, staffing and leadership, programming, upcoming events and best practices for Colorado’s parks and recreation industry.
Spring 2022 issue Advertising deadline: April 5, 2022 Special section: CPRA Agency Awards
Summer 2022 magazine issue Ad deadline: July 8, 2022 Special section: 2022 Conference
who go aboveand-beyond the call of duty
OF F I U BL WINNERS P IAWARD SCOUT TROU MEMBER C A T I O N OL GIRL • 2020 CPRA WITH LOCA F C VOLUNTEERS O PARTNERS RETAINING L O R A D • THORTON ITING & NETWORK O P A R FOR RECRU K S OUTREACH • 6 TIPS & R STREET IONS ECR COUNTY S SOLUT E AT S OFFER • ADAMS ION YOUTH CORP A S S • MILE HIGH OCI ATI ON
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Ad deadline: September 27, 2022 Special section: Lifeguard Games
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By advertising in Colorado Byline, you’ll have the perfect opportunity to market directly to these highly influential professionals who need your products, services, classes and facilities to operate successfully in the parks and recreation industry on a daily basis.
Fall 2022 magazine issue
cpra-web. org | Winte
• MEE T YOU R CPR • MEA A BOA N(IN RD PUBLIC GFUL) TW LAN DS EDI EETS: • NIG HT TION COLOR OF THE STA TO SHOADO YOU RS GIV ES WCASE TH A CHA • HO TALENT NCE W PAR S KS PRO FESSIO AND REC CHA MPION NALS CAN REATIO N OUTDO FOR BE OR PAR COLOR A TNERSH ADO’S IP
ADVERTISING DIMENSIONS & RATES Rates listed are ad cost per issue.
Width x Height
1 issue
(A) Full page (with bleed)
8.5" x 11" (+ .125" bleed)
$825 $800 $725 $695 $1,100 $1,000
(B) Full page (non-bleed)
7.5" x 10"
$825
$800
$725
$695
$1,000
$1,000
(C) 1/2 page island (NEW)
4.8375” x 5.75”
$625
$600
$575
$525
$775
$675
(D) 1/2 page horizontal
7.25” x 4.5”
$625
$600
$575
$525
$775
$675
(E) 1/2 page vertical
3.55" x 9.75"
$625
$600
$575
$525
$775
$675
(F) 1/3 page banner (with bleed)
8.5" x 3" (+ .125" bleed) $575 $550 $500 $475 $650 $600
(G) 1/4 page
3.55" x 4.5"
(H) Magazine inside front cover
8.5" x 11" (+ .125" bleed) $1,100 $1,075 $1,000 $975 $1,500 $1,400
(I) Magazine inside back cover
8.5" x 11" (+ .125" bleed) $1,000 $975
(J) Magazine back cover
8.5” x 8” (+ .125” bleed) $1,275 $1,225 $1,175 $1,100 $1,575 $1,475
(K) Far front (pages 5, 7 or 9)
8.5” x 11” (+ .125” bleed) $1,100 $1,075 $1,000 $975 $1,500 $1,400
*Premium ad spaces available on a first come, first served basis.
Industry Partner Member Rates Non-Member
$400
2 issues
$375
3 issues
$355
4 issues
$325
1-2 Issues
$575
3-4 Issues
$525
$925 $900 $1,300 $1,100
For full page bleed ads, please keep all live content at least 3/8” in from edge of page.
ADVERTISING FORMAT A, H, I, K
B J
E C
D
G
F
Ads must be sent as a print-ready pdf (300 dpi print setting, 10MB or smaller) to todd@pernsteiner.com. For larger file transfer instructions or if you need design assistance, contact Todd Pernsteiner at 952-841-1111 or todd@pernsteiner.com.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
ILLINOIS
ILLINOIS ASSOCIATION OF PARK DISTRICTS / ILLINOIS PARKS & RECREATION ASSOCIATION
Reach municipal park & recreation agency decision-makers! 2022 MAGAZINE DEADLINES: January/February 2022 issue Advertising deadline: December 10, 2021
March/April 2022 issue Advertising deadline: January 30, 2022
May/June 2022 issue Ad deadline: March 30, 2022 Special section: Aquatics
July/August issue
Our 5,200+ readers are members of the Illinois Association of Park Districts (IAPD) and the Illinois Park and Recreation Association (IPRA) – elected officials and recreation professionals who run the daily operations of the state’s park districts, forest preserves, conservation areas, recreation associations, and parks. Our readers include more than 2,500 commissioners, executive directors and superintendents who have direct authority for park and recreation agency budgets across the state. That represents more than $1 billion of combined spending. Surveys show that 95 percent of IAPD and IPRA members regularly read the magazine. More than 39 percent have contacted advertisers for more information, and 41 percent have purchased products or sought bids based on magazine advertisements.
Ad deadline: May 30, 2022
September/October issue Ad deadline: July 30, 2022
November/December issue
Illinois park and recreation decision-makers WILL see your ad!
Ad deadline: October 5, 2022
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ADVERTISING DIMENSIONS & RATES All listed rates are the
2022 Magazine Ad Rates Width x Height
1 issue
(A) Back cover*
8.5" x 11" (+ .125" bleed)
$1,475 $1,450 $1,400 $1,385 $1,350 $1,300
(B) Inside front cover*
8.5" x 11" (+ .125" bleed)
$1,375 $1,350 $1,300 $1,275 $1,250 $1,200
(C) Inside back cover*
8.5" x 11" (+ .125" bleed)
$1,250 $1,200 $1,175 $1,150 $1,100 $975
(D) Full page
8.5" x 11" (+ .125" bleed)
$1,200 $1,185 $1,150 $1,100 $1,000 $955
(E) 1/2 page (vertical)
3.625” x 10”
$775
$750
$700
$675
$650
$625
(F) 1/2 page (horizontal)
7.5” x 4.88”
$775
$750
$700
$675
$650
$625
(G) 1/3 page banner
8.5" x 3.25" (+ .125" bleed) $700 $675 $625 $600 $575 $550
(H) 1/4 page
3.625" x 4.5"
(I) Center Spread* (2 facing pages)
8.5" x 11" (+ .125" bleed)
(J) 4-page center section*
4 x 8.5" x 11" (+ .125" bleed) $3,700 $3,650 $3,600 $3,425 $3,275 $3,000
advertising fee per issue.
$625
*Premium ad spaces available on a first-come, first served basis.
A, B, C, D, I, J
2 issues
$600
3 issues
$585
4 issues
$550
5 Issue
$525
6 Issues
$500
$2,000 $1,950 $1,900 $1,875 $1,850 $1,800
All ads are full color.
ADVERTISING FORMAT
E F
H
G
Ads must be sent as a print-ready pdf (300 dpi print setting, 10MB or smaller) to todd@pernsteiner.com. For larger file transfer instructions or if you need design assistance, contact Todd Pernsteiner at 952-841-1111 or todd@pernsteiner.com.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
MINNESOTA
RECREATION & PARK ASSOCIATION Reach municipal park & recreation agency decision-makers! MINNESOTA RECREATION & PARKS is a hypertargeted magazine mailed quarterly to more than 850 Minnesota Recreation and Park Association (MRPA) park and recreation agency decision-makers and affiliates. It is also available to be read online at www.mnrpa.org/publications.
Winter 2022 issue Advertising deadline: January 6, 2022 Special section: Meeting & Event Spaces
Summer 2022 magazine issue
The publication features industry-relevant content related to management of parks, recreation programs, facilities, aquatics, athletic fields, courts, trails, nature centers, natural resources, and special events.
Ad deadline: June 10, 2022 Special section: 2022 Conference Guide
This valuable resource is read by municipal, county, and park district employees throughout Minnesota.
Spring 2022 issue Advertising deadline: March 15, 2022
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MINNESOTA provides an opportunity to market directly to municipal, county, and park district staff throughout Minnesota – teams who frequently need your products, services, and/or expertise.
Fall 2022 magazine issue
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ADVERTISING DIMENSIONS & RATES Rates listed are ad cost per issue.
Width x Height
1 issue
(A) Full page (with bleed)
8.5" x 11" (+ .125" bleed)
$975 $925 $900 $850 $1,100 $1,000
(B) Full page (non-bleed)
7.5" x 10"
$975
$925
$900
$850
$1,000
$1,000
(C) 1/2 page island (NEW)
4.8375” x 5.75”
$675
$650
$600
$575
$775
$675
(D) 1/2 page horizontal
7.25” x 4.5”
$675
$650
$600
$575
$775
$675
(E) 1/2 page vertical
3.55" x 9.75"
$675
$650
$600
$575
$775
$675
(F) 1/3 page banner (with bleed)
8.5" x 3" (+ .125" bleed) $575 $550 $500 $475 $650 $600
(G) 1/4 page
3.55" x 4.5"
(H) Magazine inside front cover
8.5" x 11" (+ .125" bleed) $1,100 $1,075 $1,000 $975 $1,500 $1,400
(I) Magazine inside back cover
8.5" x 11" (+ .125" bleed) $1,000 $975
(J) Magazine back cover
8.5” x 8” (+ .125” bleed) $1,275 $1,225 $1,175 $1,100 $1,575 $1,475
(K) Far front (pages 5, 7 or 9)
8.5” x 11” (+ .125” bleed) $1,100 $1,075 $1,000 $975 $1,500 $1,400
*Premium ad spaces available on a first come, first served basis.
Corporate Member Rates Non-Member
$475
2 issues
$450
3 issues
$425
4 issues
$400
1-2 Issues
$575
3-4 Issues
$525
$925 $900 $1,300 $1,100
For full page bleed ads, please keep all live content at least 3/8” in from edge of page.
ADVERTISING FORMAT A, H, I, K
B J
E C
D
G
F
Ads must be sent as a print-ready pdf (300 dpi print setting, 10MB or smaller) to todd@pernsteiner.com. For larger file transfer instructions or if you need design assistance, contact Todd Pernsteiner at 952-841-1111 or todd@pernsteiner.com.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
NEW YORK
STATE RECREATION & PARKS SOCIETY Reach municipal park & recreation agency decision-makers! 2022 MAGAZINE DEADLINES: Spring/Summer 2022 issue
New York State Recreation & Parks Society’s The VOICE is a hyper-targeted magazine mailed to more than 675 members and allies of NYSRPS. It is also available to read online.
Voice SUMMER
The
YORK ICATION OF NEW OFFICIAL PUBL
The VOICE features content relevant to park and recreation decision-makers and is read and kept as a point of reference whenever needed.
Fall/Winter 2022 issue
Issues include: industry trends, upcoming seminars and educational opportunities, and targeted agency content. Recipients manage parks, recreational programming, facilities, athletics, natural resources, and events.
ADVERTISING FORMAT
Ads must be sent as a print-ready pdf (300 dpi print setting, 10MB or smaller) to todd@pernsteiner.com. For larger file transfer instructions or if you need design assistance, contact Todd Pernsteiner at 952-841-1111 or todd@pernsteiner.com.
The VOICE is a valuable resource read by municipal and county employees throughout the state.
This is great place to market directly to the people who need your products, services, classes, and facilities.
SOCIETY
PS 2021 NYSR Awards Annual
Advertising deadline: February 15, 2022
Advertising deadline: September 15, 2022
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ADVERTISING DIMENSIONS & RATES Rates listed are ad
Width x Height
1 issue
(A) Full page (with bleed)
8.5" x 11" (+ .125" bleed)
$590 $550 $775 $725
$1,025
(B) Full page (non-bleed)
7.5" x 9"
$590
$1,025
cost per issue.
BPP Member 2 issues $550
Commercial Member 1 issues
2 issues
$775
$725 $1,400
Non-Member Per issue
(C) 2-page facing spread
17" x 11" (+ .125" bleed) $1,275 $1,200 $1,475
(D) 1/2 page island (NEW)
4.8375” x 5.75”
$390
$350
$575
$525
$1,775 $725
(E) 1/2 page vertical
3.625” x 9”
$390
$350
$575
$525
$725
(F) 1/2 page horizontal
7.5" x 4.25"
$390
$350
$575
$525
$725
(G) 1/3 page banner
8.5" x 3" (+ .125" bleed) $290 $225
$475
$400
$550
(H) 1/4 page
3.625" x 4.5"
$140
$100
$325
$300
$475
FREE
FREE
(I) 1/8 page (NEW)
3.625" x 2.125"
(J) THE VOICE inside front cover*
8.5" x 11" (+ .125" bleed) $925 $900
(K) THE VOICE inside back cover* (L) THE VOICE back cover*
A, C, J, K
$185
$175
$950
$925
8.5" x 11" (+ .125" bleed) $900 $850
$925
$900
8.5" x 8" (+ .125" bleed) $1,000 $925
$1,075
$975
B L
E D
F
1,100 $1,300
*Premium ad spaces available on a first come, first served basis.
I H
$375 $1,200
G
For full page bleed ads, please keep all live content at least 3/8” in from edge of page.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
SOUTH CAROLINA
RECREATION & PARKS ASSOCIATION
Reach municipal park & recreation agency decision-makers! South Carolina Recreation and Parks Association (SCRPA) is a non-profit organization dedicated to the professional development of its members and advocacy for parks, recreation and tourism opportunities in South Carolina.
2022 MAGAZINE DEADLINES: Spring 2022 issue Advertising deadline: January 22, 2022
SUMMER 2020
SOUTH CAROLINA OCIATION & PARKS ASS RECREATION
SOUTH CAROLINA magazine is a hyper-targeted publication that features editorial content related to parks, recreation, facilities, and aquatics – highlighting industry trends, upcoming association events, and agency member news.
Summer 2022 issue Advertising deadline: April 16, 2022 Special section: Member Directory & Buyer’s Guide
Coming Together
isis e of Cradap ting to in a Tim cies are crisis lina agen COVID-19
SOUT H CAR OLIN A h Caro s during the How Sout unity need meet comm
The magazine is mailed to more than 1,350 park and recreation professionals and allies across the state and is also available to read online.
Fall 2022 magazine issue Ad deadline: June 18, 2022 Special section: 2022 Conference
RECR EATI ON & PARK SPRIN G S AS 2021 SOCI ATIO N
This is an amazing opportunity to market directly to the people who need your products, services, trainings, and expertise.
Winter 2022 magazine issue Ad deadline: September 15, 2022 Special section: Product Innovations
Goi Greenng
CONN WITH ECTING CO NATU RE & MMUNITI ES THE OUTD OORS
ALSO
IN Excu se me SIDE: a robo , there’s t loo your se in park! Ag Happ ency ening s
ADVERTISING DIMENSIONS & RATES Rates listed are ad cost per issue.
Width x Height
1 issue
(A) Full page (with bleed)
8.5" x 11" (+ .125" bleed)
$825 $800 $725 $695 $1,100 $1,000
(B) Full page (non-bleed)
7.5" x 10"
$825
$800
$725
$695
$1,000
$1,000
(C) 1/2 page island (NEW)
4.8375” x 5.75”
$625
$600
$575
$525
$775
$675
(D) 1/2 page horizontal
7.25” x 4.5”
$625
$600
$575
$525
$775
$675
(E) 1/2 page vertical
3.55" x 9.75"
$625
$600
$575
$525
$775
$675
(F) 1/3 page banner (with bleed)
8.5" x 3" (+ .125" bleed) $575 $550 $500 $475 $650 $600
(G) 1/4 page
3.55" x 4.5"
(H) Magazine inside front cover
8.5" x 11" (+ .125" bleed) $1,100 $1,075 $1,000 $975 $1,500 $1,400
(I) Magazine inside back cover
8.5" x 11" (+ .125" bleed) $1,000 $975
(J) Magazine back cover
8.5” x 8” (+ .125” bleed) $1,275 $1,225 $1,175 $1,100 $1,575 $1,475
(K) Far front (pages 5, 7 or 9)
8.5” x 11” (+ .125” bleed) $1,100 $1,075 $1,000 $975 $1,500 $1,400
*Premium ad spaces available on a first come, first served basis.
Commercial Member Rates Non-Member
$400
2 issues
$375
3 issues
$355
4 issues
$325
1-2 Issues
$575
3-4 Issues
$525
$925 $900 $1,300 $1,100
For full page bleed ads, please keep all live content at least 3/8” in from edge of page.
ADVERTISING FORMAT A, H, I, K
B J
E C
D
G
F
Ads must be sent as a print-ready pdf (300 dpi print setting, 10MB or smaller) to todd@pernsteiner.com. For larger file transfer instructions or if you need design assistance, contact Todd Pernsteiner at 952-841-1111 or todd@pernsteiner.com.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
2022 Advertising Deadline Planner PUBLICATION
AD ARTWORK DUE
Illinois January/February 2022 Magazine
Ads due: December 10, 2021
Illinois 2022 Buyers’ Guide
Ads due: December 15, 2021
Minnesota Winter 2022 Magazine
Ads due: January 6, 2022
South Carolina Spring 2022 Magazine
Ads due: January 22, 2022
Colorado Winter 2022 Magazine
Ads due: January 30, 2022
Illinois March/April 2022 Magazine
Ads due: January 30, 2022
New York Spring/Summer 2022 Magazine
Ads due: February 15, 2022
Minnesota Spring 2022 Magazine
Ads due: March 15, 2022
Illinois May/June 2022 Magazine
Ads due: March 30, 2022
Colorado Spring 2022 Magazine
Ads due: April 5, 2022
South Carolina Summer 2022 Magazine / Member Directory / Buyer’s Guide
Ads due: April 16, 2022
Minnesota Summer 2021 Magazine - Annual Conference Issue
Ads due: June 10, 2022
Illinois July/August 2022 Magazine
Ads due: May 30, 2022
South Carolina Fall 2022 Magazine
Ads due: June 18, 2022
Colorado Summer 2022 Magazine
Ads due: July 8, 2022
Illinois September/October 2022 Magazine - 2023 Soaring to New Heights Conference Guide
Ads due: July 30, 2022
New York Fall/Winter 2022 Magazine
Ads due: September 15, 2022
Minnesota Fall 2022 Magazine
Ads due: August 21, 2022
South Carolina Winter 2021 Magazine
Ads due: September 15, 2022
Colorado Fall 2022 Magazine & Buyer’s Guide
Ads due: September 27, 2022
Illinois November/December 2022 Magazine
Ads due: October 5, 2022
Illinois 2023 Buyers’ Guide
Ads due: December 15, 2022
The strategic way to invest your advertising dollars. Our five targeted state publications get into the hands of the people who purchase park, recreation, trail, aquatic, and athletic products. Repeated exposure in these publications helps you stay top-of-mind when it comes to making purchasing decisions.
Contact Todd Pernsteiner to discuss advertising and to inquire about multi-state packages. Office: (952) 841-1111 | Email: todd@pernsteiner.com | Cell: (952) 221-3030
COLORADO | ILLINOIS | MINNESOTA | NEW YORK | SOUTH CAROLINA