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Bring Publications to Life! Implement an easy, all-encompassing parks and recreation marketing strategy at the click of a few buttons With the popularity of digital publications and virtual content, parks and recreation departments across the country have been forced to adapt their marketing strategies beyond traditional (and often costly) printed formats in order to reach more community members and increase program engagement. As a result, many agencies have been working to find new, unique ways to publish content digitally and achieve optimal exposure. With Issuu, you can transform your parks and recreation marketing strategy through the unique ability to bring your content and social media efforts to life. Issuu is an easy-to-use platform allows you to publish and track numerous types of single and multi-page documents: • programming catalogs/guides • sports tournament programs and team packets • sponsorship proposals • community and senior center newsletters • annual reports • new park and facility construction documents / master plans • event registration packets and permits
QUICKLY Promote YOUR content with Issuu You don’t have to be a computer programmer to use Issuu. Issuu hosts a number of valuable, user-friendly features that can help you conveniently and effectively distribute content: • Issuu offers a full screen sharing
experience, allowing for optimal engagement and a distraction-free environment. In turn, full screen sharing enables your catalog to take on a more captivating and stimulating form for readers, helping your marketing success. • Issuu’s “embed links and video
feature” gives you the opportunity to include important information directly in your catalog. Embedding brochures, branding, and/or external websites (i.e, your city’s parks and recreation home page or a link to an activity sign-up page) can be a useful way to cultivate a broader audience as well as generate interest in your park and recreation department’s offerings.
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You can also use Issuu’s “embed on website” feature which allows you to keep your own website as the primary distribution outlet. By embedding your Issuu content onto your website, you can take advantage of your already existing website traffic to increase the number of community members that read your latest program as well as preserve the same layout/format that your readers are accustomed to. • Unlike traditional printed forms, Issuu’s
digital statistics features allow you to track real-time data and properly evaluate the overall effectiveness of your marketing strategy. Issuu offers beneficial insight into your parks and recreation catalog’s audience as well as provides you access to graphs and other visuals as a means of determining trends 18 • Colorado Byline | Spring 2022
Users can view publication statistics within Issuu.
in impressions, reads, read-time, clicks and more. This is a great way to decide whether adjustments in content need to be made in order to increase relevance and take into consideration your audience’s preferences.
Optimize your Department’s social media presence In addition to catalogs, Issuu’s visual stories feature can help you to stimulate traffic to park and recreation social media channels and further increase engagement. With Issuu, you can create visually appealing, motion-graphic stories for Facebook, Snapchat, and Instagram. Notably, our software allows you to drag and drop images from your catalog to create on-brand social content. Professional stories are more important than ever and can be a great way to get your parks and recreation content noticed by both those in and out of your jurisdiction. After you’re finished creating your visual story with Issuu, simply download and share to your preferred social media platform. Along with visual stories, consider utilizing our article stories generator. Our system automatically generates individual pieces of content from your collective catalog, which can then be shared on social media platforms. Alternatively, you can also create your
18 • Colorado Byline | Spring 2022
