CPRA Byline - Summer 2024

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A NU Landmark for Play

NU-Edge® Trellix captures the eyes and hearts of all who see it! Standing at 23’, this towering structure combines natural and urban aesthetics to create a one-of-a-kind experience for communities. With activities ranging from a complex rope maze to an ADA-approved slide, all visitors can explore, grow, and have fun together through its comprehensive design.

To learn more about all of our product offerings, visit LittleTikesCommercial.com

CONTENTS

UPCOMING BYLINE DEADLINES

Fall 2024 Issue

Content/Ad Deadline: September 27, 2024 | Mails: Nov. 2024

Winter 2025 Issue

Content/Ad Deadline: January 22, 2025 | Mails: March 2025

Spring 2025 Issue

Content/Ad Deadline: March 25, 2025 | Mails: May 2025

Summer 2025 Issue

Content/Ad Deadline: June 13, 2025 | Mails: Aug. 2025

Learn more about advertising at www.bit.ly/CPRA2024.

COLORADO PARKS & RECREATION ASSOCIATION PO BOX 1037

Wheat Ridge, CO 80034

[P] 303-231-0943

[F] 303-237-9750 cpra@cpra-web.org www.cpra-web.org

Ashley Perillo Executive Director ashleyp@cpra-web.org

Rachel Hungerbuhler Professional Development Program Manager rachelh@cpra-web.org

Jillian Galoci (Strogis) Membership & Communications Coordinator jilliang@cpra-web.org

Aleigh Scott Administrative Coordinator aleighs@cpra-web.org

Colorado Byline is the official member magazine of CPRA, Colorado Parks & Recreation Association. CPRA is a dynamic, proactive organization that creates healthy residents and livable communities by promoting excellence in parks and recreation.

2023-24 CPRA BOARD OF DIRECTORS

PRESIDENT Clay Shuck City and County of Broomfield cshuck@broomfield.org

PRESIDENT-ELECT

Ali Rhodes City of Boulder rhodesa@bouldercolorado.gov

SECRETARY/TREASURER

Adam Hamm South Suburban Parkas and Recreation District ahamm@ssprd.org

AT-LARGE

Gina Barton Jefferson County Parks and Conservation gbarton@jeffco.us

Megann Lohman City of Boulder Parks and Recreation Lohmanm@bouldercolorado.gov

Luke Bolinger Town of Erie lbolinger@erieco.gov

Jaclynn Alvarez Hyland Hills Park and Recreation District jalvarez@hylandhills.org

Colorado Byline is the quarterly publication of Colorado Parks & Recreation Association (CPRA) and is provided as a benefit to members. Submit your article to www. cpra-web.org/page/bylinearticlesub under publication resources. Submissions are edited and published as space allows. Letters to the editor, suggestions, comments and encouragement are welcome. Expressed opinions and statements in this publication do not necessarily represent the opinions of the CPRA board of directors or its membership.

2023-24 CPRA ADVISORY COUNCIL

AAPS

Linda Kudrna City of Fort Lupton Parks & Recreation lkudrna@fortluptonco.gov

AQUATICS

Steve Hanson Town of Parker shanson@parkeronline.org

CARA

Nicole Reeves Widefield Parks and Recreation reevesn@wsd3.org

DIRECTORS

Mari Steinbach

Montrose Recreation District mari@montroserec.com

FACILITY MANAGEMENT

Marc Rademacher City of Fort Collins mrademacher@fcgov.com

FITNESS

Veronica Mueller City and County of Broomfield vmueller@broomfield.org

PARKS

Brent Delehoy City of Aurora Parks, Recreation, and Open Spaces bdelehoy@auroragov.org

PLAaY

Becca Mack City of Lafayette becca.mack@lafayetteco.gov

THERAPEUTIC RECREATION (TR)

Ashley Bordenet

City of Colorado Springs Parks, Recreation & Cultural Services ashley.bordenet@coloradosprings.gov

BYLINE, ONLINE & EMAIL

ADVERTISING: Todd Pernsteiner Pernsteiner Creative Group 952-841-1111 todd@pernsteiner.com www.pernsteiner.com

GO DIGITAL

View this issue online at cpra-web.org/page/byline. Keep up on all things CPRA via Facebook, Twitter and LinkedIn.

Promote the parks and recreation profession and its growth throughout the State of Colorado.

Photos on the Cover:
Main Street Downtown Frisco by Adobe Stock Keynote speaker photos provided by each respective speaker.

Jo Burns

Jo and I cofounded the Colorado Public Health Parks and Recreation (COPHPR) Collaborative following a chance encounter at a CPRA state conference facilitated discussion on the role that P&R professionals play in supporting public health best practices. Realizing the important role that both fields play in supporting communities but the relatively infrequent connection that existed, the effort began to bring people from across the state together to determine areas in which we could be of mutual support. www.cophprcollab.org

Over the past 10+ years Jo has been the most influential person in maintaining this pursuit.

Colorado Lottery - Adrian Varney

To date, 10 annual state summits have been held along with monthly meetings and summer socials, predominantly facilitated by Jo and reaching thousands of people in the process. What was initially widely considered a fringe effort has since become mainstream practice within such reputable organizations as the CDC and NRPA. And no longer is it awkward to have a parks and recreation professional in the same room as public health professional and struggle to find something to communicate. Jo has brought forth significant change in this area and deserves to be recognized for her contributions.

Adrian Varney joined the Lottery as our new Proceeds Partner in October of 2023 and wasted no time jumping right in. She came to us from GOCO and previously worked for the Colorado Parks & Wildlife Commission, making her uniquely suited for her role at the Lottery. Beyond her previous work experience, Adrian's enthusiasm for Colorado's outdoors, as well as her infectious personality have already made her a huge asset to the Lottery. Adrian has told me that she can't believe that her job is to promote the amazing projects across Colorado that have benefited from Lottery dollars -- it is her dream job. Since arriving at the Lottery, Adrian was able to get more Starburst award submissions for 2024 than we've ever had before and launched the first ever Colorado's Choice Award which allows the public to vote on their favorite Lottery Starburst award.

Hyland Hills Water World Named #2 Best Outdoor Water Park

Water World, Colorado’s first and largest waterpark, has been voted the #2 outdoor water park in the country through Newsweek’s Readers’ Choice Awards.

Water World opened in 1979 and is celebrating its 45th anniversary this year. Operated by the Hyland Hills Park and Recreation District, Water World is publicly owned, and proceeds go towards providing parks, facilities, and recreation services in the surrounding community.

“We are incredibly proud of our history in Colorado and in the community,” said Yvonne Fischbach, Executive Director of Hyland Hills, “It has been an honor to help so many families make unforgettable memories, and we are grateful to be recognized on the national level.”

For more information, please visit waterworldcolorado.com or newsweek.com/readerschoice/best-outdoor-water-park.

CPRA Fitness Section

The CPRA Fitness Section Committee strives to connect with each member of our fitness community, to learn from each other and to support one another in our roles as fitness professionals. We had the opportunity to plan and participate in our summer event at the Silverthorne Pavilion where we took a break from our daily routine and came together to focus on leadership and wellness. The event schedule consisted of a vendor presentation, a self-leadership, lunch, breathwork class and program idea exchange. It was a fun time together as we continue to build relationships within our industry.

The Old West Comes Alive

Castle Rock’s western heritage is alive and well. In late July, the town offered a weekend full of activities to celebrate the community’s history and honor a longstanding tradition — Douglas County Fair and Rodeo.

The Western Heritage Welcome Cattle Drive kicked off the celebration to honor a time when large herds of cattle were driven through Downtown Castle Rock. This year’s celebration featured an exciting new addition, the Rocky Mountain Indigenous Dancers, made up of members of tribes from across the plains, led the cattle drive with a captivating processional performance.

For more details, visit CRgov.com/WesternHeritage.

After the cattle drive, the fun continued in Festival Park with performances, old-time photos, and food trucks.

Photo

Nurturing Leadership Excellence:

A Reflection on My Board Service at NRPA’s Supervisors’ Management School

I am delighted to share with you my journey as a proud member of the Board of Regents for Supervisors' Management School. As I enter the third year of my first three-year term, it is with great satisfaction that I reflect on the invaluable experiences and contributions made to this premier resource for parks and recreation professionals.

Supervisors' Management School: A Hub for Professional Development

The Supervisors' Management School stands as a beacon for parks and recreation professionals seeking to enhance their skills and knowledge in effective leadership and team management. This two-year program, hosted annually at the Oglebay Resort in Wheeling, West Virginia, provides a comprehensive curriculum covering vital topics such as effective communication, creating a motivating work environment, bias and differences in the workplace, leading through uncertainty, and so much more!

Partnerships for Success

The collaborative effort between the National Recreation & Park Association, the National Training Center at Oglebay, and North Carolina State University underscores the commitment to providing a robust educational experience. This partnership aims to equip professionals with the tools and insights needed to oversee daily operations, deliver impactful programs and services to their communities, and become better leaders within their organizations.

School Goals: Shaping Future Leaders

The Supervisors’ Management School aligns its goals with the evolving landscape of parks and recreation management. From recruiting and hiring strategies to fostering diversity and inclusion in the workplace, the curriculum addresses key aspects crucial for professional development. This holistic approach ensures that our graduates are well-prepared to navigate

the challenges of leading dynamic teams.

Board of Regents: A Commitment to Educational Excellence

As one of nine esteemed members of the Board of Regents, I have had the privilege of contributing to the strategic direction of the school. Our mission includes providing parks and recreation professionals with the management and supervisory skills necessary to effectively oversee the day-to-day operations of their staff. The program provides participants the opportunity to develop leadership skills in the areas of personal development, workforce development and organizational design and structure. It is a responsibility I undertake with pride, knowing that the impact extends far beyond the classroom.

Teaching Highlights and Student Engagement

Last year, I had the pleasure of teaching two courses: "Unleashing Your Strengths: Discovering and Developing Your Unique Talents," focusing on Gallup’s CliftonStrengths® assessment tool, and "Generational Differences and Environmental Influences." With 90 yearone students and 74 year-two students, the diverse representation from various regions, including Colorado, added richness to the learning experience. In 2023, the school hosted five students from Colorado, representing the City of Lakewood, the Town of Windsor, and the Highlands Ranch Metro District. I’d like to encourage more participation from Colorado in 2024 and beyond! If you have any questions or you’d like to know more about the school, don’t hesitate to reach out: kodonnell@ci.wheatridge.co.us.

Looking Ahead

As I move into the final year of my first term, I am excited about the continued

This partnership aims to equip professionals

to oversee daily operations,

communities, and become

growth and success of the Supervisors' Management School. It is a privilege to be part of an institution that plays a pivotal role in shaping the future leaders of the parks and recreation industry.

2024 Supervisors’ Management School Registration Now Open Registration for SMS 2024 is open!

SMS will take place October 26-30, 2024 at Oglebay National Training Center in Wheeling, WV. Learn more at https://learning.nrpa.org/ supervisors-management-school

SMS Board of Regents 2023

Thank You Sponsors!

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PRESENTING SPONSORS

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SUPPORT SPONSORS

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CONTRIBUTING SPONSORS

COMMUNICATIONS SPONSORS

Colorado Byline Magazine

Pernsteiner Creative Group

Preliminary Schedule at a Glance

Monday, October 28

1-6 p.m. Exhibitor Setup & Registration Desk Open

Tuesday, October 29

7 a.m. - 5 p.m. Attendee Registration Desk Open

7-8 a.m. Morning Snacks & Refreshments

8 a.m. - 2 p.m. Exhibitor Setup

8-10 a.m. Conference Welcome & Opening Keynote Speaker

10:15-11:30 a.m. Breakout Sessions (Round 1)

11:30 a.m. - 1:30 p.m. Lunch (on your own)

1:30-2:45 p.m. Breakout Sessions (Round 2)

2:45-3:15 p.m. Exhibit Hall Opens! Ice Cream Social with Exhibitors

3:15-4:30 p.m. Breakout Sessions (Round 3)

4:30-7 p.m. Schmoozapalooza! Trade Show, Door Prizes, Games, Food!

7:45-8 p.m. Drone Light Show

8-10 p.m. Evening CPRA Social – Music, Photo Booth, Karaoke, Games!

Wednesday, October 30

7:30 a.m. - 12:30 p.m. Attendee Registration Desk Open

7:30-8:30 a.m. Morning Snacks & Refreshments

8:30-9:45 a.m. Breakout Sessions (Round 1) 10-11:15 a.m. Breakout Sessions (Round 2)

11:15 a.m. - 1:45 p.m. Lunch (on your own)

1:45-3 p.m. Breakout Sessions (Round 3)

3:15-4:30 p.m. Breakout Sessions (Round 4)

6-7 p.m. Awards Pre-Banquet Reception + Agency Photos

7-9 p.m. CPRA Annual Awards Banquet (Ticket required)

Thursday, October 31

8-9 a.m. Breakfast

9-10:15 a.m. Closing Keynote Speaker

Meet the keynote speakers Dale WILSHER

At her lowest point, Dale found herself a single mother with full custody of her daughters, two of whom were struggling with self-harm and suicide attempts. Simultaneously, she faced the challenge of re-entering the workforce after nearly 20 years as a stay-at-home mom. These tumultuous times became the catalyst for her transformation.

Dale discovered that her oncesuppressed personality traits –dominance, directness, and decisiveness – were actually her greatest strengths. Embracing these qualities allowed her to navigate through her darkest moments and emerge stronger. She learned to balance empathy with assertiveness, helping others without compromising her own well-being.

Dale's expertise is recognized at the highest levels. She is a member of the prestigious Forbes Coaches Council and serves as faculty for the U.S. Chamber of Commerce's Institute of Organizational Management. Her impressive list of certifications, including ICF Professional Certified Coach (PCC), Certified Professional Life Coach (CPLC), Certified Career Services Provider (CCSP), and Strengths Champion Coach in Gallup Strengths Finder Assessment, underscores her commitment to helping others unlock their potential.

Dale Wilsher's journey from a misunderstood girl to an authenticity advocate and personal development expert forms the foundation of her powerful message as a speaker, coach, and trainer. Growing up with a strong personality in a family that valued compliance, Dale learned to suppress her true nature, constantly adapting to please others. This led to a loss of identity and purpose, culminating in a personal crisis more than a decade ago.

Since 2007, Dale has channeled her personal experiences into hundreds of high-energy keynotes and workshops, inspiring audiences from non-profits to corporations with her messages on mindset, purpose, and personality. Her authentic style allows her to connect deeply with her audience, sharing personal and professional stories that illustrate the power of embracing one's true self.

As a Certified Behavioral Consultant in DISC Personality Profile, Dale trains teams and businesses on leveraging personality differences to create workplace cultures built on kindness, respect, and success. Her unique background in sales and science enables her to blend the art of persuasive communication with the latest findings in positive psychology, leadership, and neuroscience, offering a comprehensive approach to personal and professional development.

Understanding that true job satisfaction and life fulfillment come from leveraging one's purpose and passion, Dale helps professionals and aspiring entrepreneurs reassess their strengths, clarify their values, and define their meaning. She then guides them in applying these insights to their life, work, or business, enabling them to reach their full potential.

As an award-winning author, digital course creator, and DISC personality trainer, Dale combines her varied expertise to offer a holistic approach to personal and professional development. Her methods are designed to guide individuals and organizations away

Dale discovered that her once-suppressed personality traits –dominance, directness, and decisiveness – were actually her greatest strengths.
Photos courtesy of Dale Wilsher

from feeling stuck or unfulfilled, towards a life of authenticity and purpose, helping them turn their purpose into full potential.

Today, Dale thrives as a proud mother, happy wife, and successful entrepreneur. Her experiences have shaped her into an empathetic and confident leader, speaker, and coach. She now uses her journey to inspire others, teaching

that what we often perceive as our weaknesses can become our greatest assets when we learn to harness them.

Dale's mission is to help others recognize their unique strengths and use them to live life to the fullest, undeterred by critics and self-doubt. Her expertise lies in revealing truths about untapped strengths, undiscovered values, and underlying purpose. This is WHY she

Meet the keynote speakers TONY DREES

Tony Drees stands out on the slopes, not just for his bright green and orange gear, but for his resilience and determination. Despite skiing on one leg with outrigger poles for support, Drees rips down the mountain with a big smile and a boisterously friendly personality.

In the short film “One for All,” which screened at the 5Point Adventure Film Festival, Drees shared his philosophy: “Even though you see me ripping around and jumping around, I’m not messing around... I understand how society thinks. When they see me ski, ‘if that guy could try to go ski on one

exists. Once bound by the limiting expectations of what others wanted her to be, she's now on a mission to unleash those who want to reach their full authentic potential.

For more information about Dale and her work, visit www. YourAuthenticPersonality.com or connect with her on LinkedIn at www.linkedin.com/in/dalewilsher.

leg, and get good enough at it to ski on one leg, what could I do?’” His journey, however, is about much more than just skiing.

Born from an abusive childhood and a foster family that supported him, Drees joined the army at 18. At 23, he survived a Gulf War bombing that killed 29 people and wounded dozens more, leaving him with a shattered right femur and severe wounds to the backs of both legs. Doctors planned to amputate his right leg, but Drees, determined to keep it, underwent extensive surgery and rehab. Nine months and 58 surgeries later, he

‘if that guy could try to go ski on one leg, and get good enough at it to ski on one leg, what could I do?’

jogged out of the hospital, enduring intense chronic pain.

In 1992, a year after his injury, Drees was first invited to the National Disabled Veterans Winter Sports Clinic (Winter Sports Clinic), where he skied on two legs. The clinic draws Veterans from across the country, allowing them to overcome perceived limitations through adaptive sports. “The Winter Sports Clinic is invigorating,” Drees said. “This event gave me positive affirmation that I can have a full life after my injuries.”

In the years that followed, Drees’ compromised right leg continued to cause problems, leading to its amputation in 2018. Just after turning 50, he returned to the Winter Sports Clinic, now skiing on one leg. This time bringing a message of hope and mental wellness, advocating for the importance of asking for help.

Drees’ story caught the attention of Spencer Miller, co-director and coproducer of “One for All,” who met Drees while writing a blog post about adaptive skiing. Miller teamed up with filmmaker Michael CB Stevens to create the film. Stevens initially planned to assist with one interview but was so moved by Drees’ story that he co-directed and coproduced the film.

Drees’ life story is a testament to adaptability, resilience, and strength.

Despite a difficult childhood, constant pain from his injury, and other traumatic experiences, he found purpose in helping others. “I feel like my life is special in that I’ve gone through pain that other people have gone through and I found a way to share it, in a way that helps people heal,” he said.

The impact of Drees’ story was evident at the 5Point Adventure Film Festival, where “One for All” received a standing ovation and won the “Hayden Kennedy Award.” The award, named in honor of the late Carbondale climber, recognizes a film that best embodies the festival’s five points: purpose; respect; commitment; humility; and balance. “It kind of felt like, honestly, the biggest award that I could ever be awarded in my life,” Stevens said. “And I think that Tony’s story is so deserving of that award.”

As a motivational speaker in the summer and a ski instructor in the winter, Drees continues to inspire others. He is eager to rejoin his fellow Veterans at the 2024 Winter Sports Clinic, with a goal to inspire hope around mental wellness. “I don’t know a single person who served in the military who does not suffer from post-traumatic stress,” he said. “I want to be at the forefront of saying it’s okay to ask for help, regardless of how long ago or how many years you served. You asking for help might save the life of

another Veteran, giving them permission to ask for help for their situation.”

Tony Drees exemplifies courage and determination, challenging perceptions of ability and disability, and showing that true freedom comes from helping others relieve their suffering. His journey is a powerful reminder that with grit and grace, we can overcome any obstacle.

Photos this page by Les Konley

THINGS TO DO IN KEYSTONE & AROUND SUMMIT COUNTY

The possibilities are endless in Summit County. Savor exquisite meals at Breckenridge’s top restaurants or enjoy a craft beer at your favorite Keystone brewery. Bike one of Frisco’s paved paths. Try paddle boating in Silverthorne. What’s even better is that you can explore all these attractions in one short trip, as the six towns are conveniently close, allowing easy travel by car, bike, or the free Summit Stage bus. Immerse yourself in the breathtaking scenery and charming mountain towns of Summit County to see why it’s called “Colorado’s Playground.”

Silverthorne

In Silverthorne, visit a Gold Medal fishery and spot trout in the clear waters along the scenic Blue River Trail walkway.

Keystone

Play a round at one of Keystone’s two 18-hole championship courses, Keystone Ranch and the Keystone River Course. Alternatively, enjoy Keystone Resort’s bike park, scenic chairlift rides, horseback riding, mountain-top yoga, and more.

Dillon

Discover the newly revamped Dillon Amphitheater, one of Colorado’s hidden gems. Rent a pontoon, SUP, or kayak to explore Dillon Marina.

Frisco

Visit Dillon Reservoir and stop by Sapphire Point Overlook for breathtaking views before heading to Frisco Bay Marina to rent canoes, kayaks, or paddle

boats. Explore the Peninsula Recreation Area for disc golf and plenty of picnic spots. At Frisco Bike Park, you’ll find pump tracks, slope-style, and dualslalom courses, along with access to over 80 miles of paved paths for road biking.

Breckenridge

Breckenridge boasts a lively “made-inBreck” food and beverage scene. Start your day with breakfast at one of the 70+ independently owned restaurants, then hit the trails on your mountain bike, many of which are former wagon routes and mining paths. For a paved option, ride the Ten Mile Recreational Pathway, a 7.2-mile trail named after the nearby mountain range. If you’re up for a challenge, this trail is part of the 55-mile-long Summit County Recreational Pathway System that connects the entire county.

In the afternoon, visit historic downtown Breckenridge, where local boutiques offer something for everyone. Explore Breck’s Certified Colorado Creative District, which features art walks, studios, galleries, and workshops on topics like metal-smithing and green beauty. South of town, visit Isak Heartstone, a giant wooden troll that has captured hearts and social media posts everywhere.

Quick Tip

Breckenridge’s Free Ride Transit System makes it easy to get around town, with a complimentary app showing real-time bus locations and maps. The town is also very walkable and bike-friendly. Use Summit Stage buses to explore other parts of Summit County at no charge.

Head to Summit County early, or stay longer – there’s plenty of great things to do there!
Lake Dillon, a Summit County recreation hot spot
Frisco Bay Marina
Photo:
Photo: Liam Doran,
Photo:

How agencies incorporate technology into their programs and facilities

A Fort Collins staff members uses Connect2

Connect2 Helps Facility and Operations Staff Stay Connected

Most workplace innovation is simply using a solution from another industry that can be adapted into a new setting. This is a statement we heard in a podcast a few years ago. Approximately

seven years ago, the City of Fort Collins began using Connect2 as a solution for our facility and operations staff. At the time, Connect2 was being used in campus recreation to manage facilities and operations. Fort Collins ended up being the first municipality to use the software outside of higher education.

The ability to “tell our story”, through objective assessment and create data collection processes that provide insight on goals we set is paramount in guiding our organization. Connect2 has been the tool that has unlocked these abilities for our facilities management team. When learning about the software, staff were initially drawn to the customizable task and count functionality. Connect2 allows facility managers to create one-time and recurring tasks for various staff groups to complete. This allows tracking of which hourly staff member is completing each task and ensuring that tasks are being completed as expected. While the hourly staff currently complete about 68% of tasks, there has been an increase in scores on our facility cleanliness patron surveys.

The second key functionality is the counts function. Connect2 allows hourly staff to count patrons involved in various parts of the facilities. This data is incredibly valuable in documenting how much a facility is used by specific user groups. For example, there was an instance when a pickleball patron questioned how much time their group was being given as compared to drop-in basketball. Sound familiar? Connect2 allowed us to quickly pull a report on gym usage by user group and per hour over any period of time we wanted to use to respond to the patron.

Counts and tasks sold us on the system, but risk management has been the most valuable component of Connect2. Task completion information alone can provide definitive evidence that areas of the facility have not been neglected. From a legal perspective, that evidence

is vastly superior to paper checklists and other methods. Additionally, Connect2 offers digital Accident and Incident Forms which ensure the forms are filled out correctly, without staff entering data they shouldn’t be entering. Then when the form is submitted, Connect2 can be automated to send an email or text message to facility managers that

might not be at work at the moment.

There have been several incidents in our agency when a patron left with emergency medical services and all senior staff and the risk management office were notified the second the form was completed. This eliminates reporting delays and paper forms being misplaced. Simply put, the automation

ARCHITECTURAL

DOG PARK PRODUCTS

abilities of Connect2 ensures our team is able to succeed in situations with the highest stakes.

There are many more functional parts of Connect2 that we are still working to implement but, as a testimonial, this innovation has made the role of a facility manager much more straightforward.

7 Steps for Harnessing the Power of Social Media

In today's digital age, social media has become an indispensable tool for communication, engagement, and promotion. For Colorado park and recreation departments, leveraging social media can significantly enhance visibility, increase participation in programs and events, and foster a sense of community. Here's how these departments can harness the power of social media effectively.

1.

Establish a Strong Online Presence

The first step for any park and recreation department is to establish a robust online presence. This involves creating profiles on major social media platforms such as Facebook, Twitter, Instagram, and YouTube. Each platform offers unique advantages; for example, Instagram is perfect for sharing visually appealing photos of

parks and events, while Facebook is ideal for detailed event information and community engagement. Regularly updating these profiles with fresh content keeps the community informed and engaged.

2. Promote Events and Programs

Social media is a powerful tool for promoting events and programs. By creating event pages on Facebook or posting promotional videos on YouTube, departments can reach a wide audience quickly and efficiently. Utilizing Instagram Stories or Twitter updates can generate buzz and anticipation. Additionally, partnering with local influencers or organizations can help spread the word to a broader audience. The key is to ensure that all promotional materials are visually appealing, informative, and shareable.

The Town of

has established a strong online presence and does an excellent job of reaching all members of their community by translating posts into both in English and Spanish.

Silverthorne

3. Engage the Community

Engagement is crucial for building a loyal and active community. Colorado park and recreation departments can use social media to interact with residents by responding to comments, conducting polls, and encouraging usergenerated content. For instance, photo contests showcasing users' favorite park moments can drive engagement and create a sense of ownership and pride in the community.

4. Provide Real-Time Updates

Social media allows for real-time communication, which is invaluable for providing updates on weather conditions, event changes, or emergency information. For example, if a scheduled outdoor concert is moved indoors due to weather, a quick post on Twitter or Facebook can inform attendees instantly. This timely communication helps manage expectations and ensures a smooth experience for all participants.

5. Educate and Inform

Beyond promotion and engagement, social media can be a platform for education. Park and recreation departments can share informative content about local wildlife, conservation efforts, or historical facts about the parks. This not only enhances the community's knowledge but also underscores the department's role in preserving and promoting natural and cultural resources. Educational posts can be in the form of short videos, infographics, or detailed articles, catering to different audience preferences.

6. Gather Feedback

Social media also serves as a valuable tool for gathering feedback. Departments can conduct surveys or ask for opinions on potential new programs or improvements. This direct line of communication with the community allows for better alignment of services with residents' needs and desires. Additionally, monitoring comments and messages can provide insights into common concerns or suggestions, enabling continuous improvement.

7. Showcase Successes

Highlighting the successes and positive impacts of programs and events can build credibility and encourage more participation. Posting testimonials, photos from successful events, or statistics about program attendance demonstrates the tangible benefits of the department's efforts. This not only boosts morale but also attracts potential sponsors or partners interested in contributing to successful initiatives.

You’ve Got This!

Harnessing the power of social media is essential for Colorado park and recreation departments aiming to enhance their programs and events. By building a strong online presence, promoting events, engaging the community, providing realtime updates, educating the public, gathering feedback, and showcasing successes, these departments can significantly increase their reach and impact. Embracing social media's potential will not only enrich the community's experience but also ensure the long-term success and relevance of park and recreation initiatives.

Embracing social media's potential will not only enrich the community's experience but also ensure the long-term success and relevance of park and recreation initiatives.
The City of Grand Junction launched a survey to gather residents’ thoughts on city services and future plans.
Cañon City uses social media to update about facility closures.
The City of Colorado Springs holds an annual Discover Colorado Springs photo contest.
During July’s Parks and Recreation Appreciation Month, the City of Durango highlights their programs at an Open House.

A MONTROSE COMMUNITY FAVORITE RETIRES OFF TO BIGGER PONDS

The Montrose Recreation District had to “retire” one of the community’s favorite features this summer, the frog slide! The reaction from the community was swift and magnificent. As of July 2, 2024, 435 people have liked the Facebook post and left 90 comments!

GOODBYE, DEAR FROG SLIDE. COUNTLESS PEOPLE IN OUR AMAZING COMMUNITY WILL MISS YOU BUT NEVER FORGET YOU.

Below is the post written by Justin Mashburn, Recreation Superintendent:

“With a heavy heart, we announce the passing of the Frog Slide at the Outdoor Pool.

The Frog Slide brought joy to countless children and some adventurous adults who dared to relive their youth. From its shiny, slick surface to its thrilling descent, the Frog Slide was a beacon of fun for literally generations of Montroseans.

The Frog Slide had its ups and downs –quite literally. It always encouraged us

to climb and let go, trusting the journey to a safe landing in the water. Whether we slid down gracefully or with a bump and a squeal, the Frog Slide was always there, ready for another go.

It’s important to remember that the Slide lived a full life of 40+ years. So, let us not mourn the Frog Slide but celebrate the good times we shared and valuable lessons about gravity and friction. May the Frog Slide rest in pieces – of fiberglass and metal. Goodbye, dear Frog Slide. Countless people in our amazing community will miss you but never forget you.

Some of the community’s comments:

“What a powerful, moving and beautiful tribute to an irreplaceable member of this community.

My children were some of those who found joy with the Frog Slide on countless summer days. It could only be speculated as to how many lives the frog impacted over 40 years. Or how much self-empowerment was achieved only by sliding through the back of a frog’s head into a cool pool.”

“34 years ago I played on that slide, then raised children and they played on that slide. So many memories in a tiny frog slide. I’ll be sad to see it go.”

Tonight we will light a candle in their honor. Godspeed Frog Slide…”

“He lives forever in our collective memories.”

“20 some years ago I lost a loose tooth to this slide! I remember my cousins spending the rest of the day diving to the bottom of the pool with their googles to try to find it because I was so distraught that the tooth fairy wouldn’t come without my tooth present. We never found the tooth but luckily the

Update on Mr. Frog

tooth fairy was understanding of the circumstances. You will be missed froggy slide!”

“My daughter loved frog slide!! Favorite slide when she was 4-7 years old. She's 13 now. Thank you for frog slide. Many good memories ”

“I used to come here with my wonderful grandma, and I loved this slide! I will always remember the wonderful times my sister, grandma, and I had here, with the frog slide being a main part of the fun. Gosh, that’s been 20 years ago now. Wild!”

“Thank you, frog slide for entertaining our family for so long. You will be missed.”

“Nooooooo! A landmark in Montrose, I’m sorry to hear it has passed.”

“Oh there are literal tears at our house tonight! He was beloved by so many! RIP froggie thank you for your service.”

Do Park and Recreation Organizations make a difference in people’s lives? Absolutely, and sometimes in very surprising ways.

Since we received so many responses from the community on our beloved frog slide, we wanted to give you an update! Unfortunately, the frog is in such a state of disrepair (fiberglass splinters and exposed iron) that it is not safe for future use. We ARE going to replace him! We are actively looking for Frog Slide Jr. He may mutate into a different species however. We hope to have a replacement soon. We did discuss repairing him however the anticipated repair was going to be cost-prohibitive versus purchasing a new slide. He far outlived the anticipated lifespan of a frog in the wild which is 10-12 years. Thank you again for your interest and we are so glad that the community has many fond memories of a Recreation District feature!

City of Wheat Ridge, Stevens Elementary, Green at 38th Project Partners, and Donors Collaborate to Build Bikes for Local Second Graders

On “Giving Tuesday,” November 28, 2023, 50 City of Wheat Ridge staff and other volunteers worked with fifth graders at Stevens Elementary School to build 76 bikes for the second-grade class at the school.

The bike build was coordinated and facilitated by Wish for Wheels, a Denverbased non-profit that works nationally to pair teams and funding with schools to build bikes for second graders.

“We are thrilled to know that the entire second-grade class at Stevens Elementary School will have bicycles that they can ride to the upcoming Green at 38th park and throughout the Wheat Ridge community. It's a small step with a big impact, fostering a sense of freedom, adventure, and healthy living in the hearts of our youngest community members,” said Wheat Ridge Parks and Recreation Director Karen O’Donnell at the event.

Wish for Wheels works specifically with second graders for a variety of reasons. Second grade is a pivotal year for children. At this time, they are typically between 7 and 8 years old, and they are undergoing significant physical, cognitive, social, and emotional development. While kids are going through this transformational time, bikes provide them with a community, as well as a tool for improving balance, fine motor skills, and fitness. 7 and 8 year olds are the perfect age to learn how to ride a two-wheel bike, begin riding to school in groups, and receive a bike that will grow with them for 3+ years.

Wish for Wheels began partnering with companies and organizations in 2004 to empower the well-being of second graders at Title I elementary schools through the gift of a new bicycle and helmet. Beginning with just 68 children in 2004, the Denver-based nonprofit has given bikes to more than 90,000 second

graders, with the majority of them being here in Colorado. Wish for Wheels fulfills this mission through the generosity of corporate and local partners, who fund, build, and give the bikes to the children at local Title I schools through their Team Build and Give program.

Wish for Wheels was thrilled to partner with the City of Wheat Ridge to build and give bikes to every second grader at Stevens Elementary School, providing

Brandon
Grant & Special Projects Administrator, Wheat Ridge Parks & Recreation and Ana Prior, Partner and Community Engagement, Wish for Wheels; photos by Devery Orologio, Communications Specialist, City of Wheat Ridge

the students with the gift of fitness, outdoor recreation, transportation, community, and joy. During the Bike Give event, the students received more than just a bike: they experienced warmth and support from the Wheat Ridge community, with all of the volunteers showing them, 'We care about you and your wellbeing.

This project is a great, tangible example of industry partnerships within the parks and recreation field (and beyond) and the ripple-effect impact of our work. The Architerra Group, ECI Site Construction Management, and Lutheran Medical Center, now part of Intermountain Health, generously covered the bulk of the bike build expenses. Additionally, each organization had staff helping with the bike build. City Councilmembers Scott Ohm (District 2), Rachel Hultin (District 2), and Korey Stites (District 3, Mayor Pro Tem) also contributed outreach funds towards the project. Stevens Elementary School 5th graders assisted with the build and Stevens’ teachers and staff facilitated planning the event and the build itself. City staff from the parks and recreation department, along with

staff from all other city departments participated in assembling bikes for the children.

The Architerra Group and ECI Site Construction are working on the “Green at 38th” project, where the bike building event was held. The project broke ground in May 2024.When completed, the Green

visioning and planning in 2018 with the vision statement: “Create a flexible and safe gathering space that can be used for community events, concerts, and festivals while also providing a physical buffer and separation from the school space.”

Learn more about the Green at 38th

ConqueringChallenges

Testing comfort zones isn’t only meant for your 20’s. Pushing oneself to explore, grow, learn and surpass expectations is seen as a foundation for successful aging. Chris, a regular patron at the Thornton Active Adult Center knows all about conquering challenges! In May of 2023 Chris joined the AAC 5K team to participate in the Thornton Police Department Torch Run 5K for Special Olympics. He trained alongside his teammates under the guidance of Recreation Coordinator, Maris Kouba and he prepared himself to attempt 3.1 miles! Race day came and Chris gave the race everything he had and completed half of the race in just over an hour. Later that August, he underwent a full hip replacement and knew that staying active and continuing to test his limits would be the only way to a full recovery.

Flash forward to May 2024 and Chris put his name on the list for the AAC 5K team again and was determined to complete the race. With his cheer squad on full blast, Chris crushed the full 5K and completed it in 59 minutes!

“I’ll be 77 years old in September and my best anti-aging is flexibility and strength. I’ve found that here at the AAC through yoga classes, strength classes,

and the 5K team. I’ve never been a social person and being here really has helped inspire a new purpose in life, it’s a sense of comradery”.

The AAC strives to provide a range of programming that allows people to experience new things, make new friends, and understand that with positive people surrounding you, anything is possible. In addition to the 5K program, this year, Marisa launched the Senior Health & Fitness Day Challenge by taking 17 people up the Castle Rock Incline. With encouragement galore, all 17 participants completed the climb and a few even did it more than once!

Marisa says “It’s not just about the fitness component of our programs, it’s about creating an environment where people can be vulnerable, reach out for support, and find it here in the most positive and encouraging way to accomplish things they might not have thought were possible. We want to show people that it’s never to late to try something new and gain some bragging rights along the way.”

Chris is planning to race again in 2025 and the AAC staff can’t wait to see what next year’s team accomplishes!

Apex Park and Recreation District: Partnering with an Industry Leader to Make an Impact

For many young students, internships represent the first step into a professional world, offering insights and skills that pave the way to a broader future. However, the true impact of internships goes beyond just learning new skills and job performance; it’s about transforming lives and building futures.

At Apex Park and Recreation, we had the opportunity to partner with Jeffco Public Schools and Jeffco Workforce to bring interns into our facilities and learn about Parks and Recreation and find where they belong in a world of everchanging job opportunities.

Our interns benefit from hands-on experience with camp counselors, youth sports coordinators, and marketing administrators, who have become mentors and guides as they learn their buildings’ everyday ins and outs. Effective communication, teamwork, and time management are a few of the skills that have become the center of attention.

Partnering with industry leaders, such as Jeffco Workforce and Jeffco Public Schools, has created opportunities for interns to work on job-specific tasks and gain confidence in their abilities and talents. By engaging in real-life situations and taking on responsibilities, our interns have developed problemsolving skills that prepare them to move into their career path.

At Apex, we have seen the impact of internships extend beyond individual students to benefit our community. By fostering local high school students and investing in their growth outside of the classroom, we are seeing individual industries come together to grow our future leaders. These students are already more connected to their communities and will become role models to the next group of students who will walk through our doors through this partnership.

Partnering with industry leaders to provide internship opportunities is a powerful way to change lives. It gives our students the skills, knowledge, and confidence they need to succeed while they learn a sense of community and responsibility among businesses. Apex, along with Jeffco Public Schools and Jeffco Workforce, is building a world where every student can make a meaningful impact and create an inclusive future for everyone.

Partnering with industry leaders to provide internship opportunities is a powerful way to change lives.

Get Your Agency & Company Noticed!

Attention CPRA Agency Members!

Have something to share?

City, Town, County and Park District agencies can be featured in the next issue of Byline. Why not add being published in your state professional magazine to your resume?!

Here are three ways you can get featured:

1. Get Included in the NEW Keeping Up Section

Keeping Up is a regular feature to highlight CPRA agency and member updates. This is a great place to submit articles about a special event, project, staff update, or retirement. Articles can be as short as one sentence or up to 300 words and can include a photo.

2. Submit a Feature Article

We welcome article submissions from CPRA park and recreation agencies about topics relevant to our mission. Articles should be between 350-500 words and include 3-4 high-resolution photos. Suggested article themes can be seen at right.

3. Send Article Leads/Ideas

If you don’t have the bandwidth to submit an article but have an idea for an article that would fit one of our issue topics, please share it with us! Send a explanation of the article and who to contact for more details. We’ll do the leg-work to research and write the article.

CPRA Industry Partners

Get in front of CPRA members with a customized package that could include Byline magazine advertising, sponsored editorial, online, email and event sponsorships. Single magazine and web ad opportunities are also available. Unsure of what you’d like to do, contact us to discuss options!

Contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111 or download the 2024 media kit at www.bit.ly/CPRAADS2024

Fall 2024

Editorial Content

Deadline:

September 27, 2024

Fall Issue Includes Commercial Buyer’s Guide!

• The Science of Play & Wellness

Child development, inclusion, play for adults (outdoor fitness, interactive), mental health, combatting loneliness, senior engagement, art instruction

• Successful Summer Program Highlights

• 2024 Annual Conference in Review PLUS! 2024-25 Commercial Buyer’s Guide

* Editorial subject to change.

How to submit:

Send your article or article topic, photos, and any other information to Jillian Galoci at jilliang@cpra-web.org. If you have questions, please call (720) 588-0943.

For reference, CPRA members can view past issues of Byline at cpra-web.org/publications.

History Inspires The Town Of Mead’s Recreation Future

Located in the heart of downtown Mead, Colorado, the new Mead Community Center is a testament to the Town’s rich history and its vision for the future. The site, once home to the Mead Pinto Bean Processing Plant dating back to the 1920s, has been reimagined as a vibrant community space. The Town of Mead ownership team, led by Erika Rasmussen, P.E., Town Engineer, and Bill Renz, Owner’s Representative, Ditesco, worked closely with the community to identify space use priorities. This collaborative effort, along with the expertise of Essenza Architecture and consultant partners has resulted in a design that optimizes the 11,500 square feet of the preengineered metal building, creating flexible spaces for a spectrum of recreational programs.

The Center includes a full-size gymnasium with two crosscourts and multi-use, durable flooring. From sports classes and camps to dances and graduation ceremonies, it offers the community valuable, flexible space. An additional makerspace room is a hub for hands-on creative classes and private instruction sessions; extensive wall storage and a kitchenette provide convenient set-up and clean-up. Five universal restrooms are available for use by all visitors.

Historic remnants commemorate the site’s agricultural history. Upon entering the lobby, visitors will find an original grain wheel and two beams-turnedlighting fixtures suspended from the ceiling by cables. A processing conveyor is now the base of an exterior light pole and gateway structure. Norris Design (landscape architecture and placemaking) created a custom Bean

Plant-inspired logo which will be featured on stone blocks, grain-binconverted-planter pots, and wayfinding signage. These details collectively contribute to the Center’s identity, unique to the Town of Mead.

“Designing the Mead Community Center was an exercise in balancing the architectural specifics unique to parks and recreation spaces while honoring the site’s history. It is fun to think of patrons enjoying the revitalized Bean Plant site with recreation and

community activities.” Christa Plaza, President, Essenza Architecture.

The site design supports indoor-outdoor programming spaces, including a splash pad/event plaza, seating areas, walking paths, and native landscaping. A rentable patio space for private events doubles as an outdoor classroom. On-site offices will make it convenient for staff like Lorelei Nelson, Mead Community Engagement Director, to fulfill her responsibilities while observing the Center’s daily operations.

“Designing the Mead Community Center was an exercise in
the architectural specifics unique to parks and recreation
while honoring the site’s history.” - Christa Plaza

The Town of Mead celebrated the project groundbreaking earlier this summer; Dohn Construction will lead the construction.

The Town of Mead purchased the former Bean Plant using impact fees, a onetime fee imposed by the Town on new development projects. Situated near the Mead Town Hall and Town Park,

the Community Center will expand the centralized civic area when it opens in the summer of 2025.

Since 2007, Essenza Architecture has created inventive, sustainable spaces in Colorado, across the nation, and as far away as Russia. Recreation centers, aquatic facilities, civic spaces, athletic training facilities, spas, public works

facilities, fleet maintenance yards, and offices/tenant improvements are some of the project types in which we specialize. From design to construction and into post-occupancy, your experience is our priority.

Learn more about Essenza and our projects at www.architectcolorado.net

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