The official publication of Colorado Parks & Recreation Association (CPRA)
2020 MEDIA KIT MAGAZINE FAST FACTS:
1,500 20%
magazines printed
CPRA Industry Partner members receive up to 20% off advertising
4
NEW ad rates for 2020 – as low as
$375
New high-impact advertising opportunities
CPRA members can help you grow sales! Multi-Faceted reach: PARKS & PLAYGROUNDS Park supervisors • Development managers Park board members • Groundskeepers YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Group leaders Aquatics managers • Event planners Therapeutic recreation coordinators Senior Center managers • Trip organizers FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors NATURE CENTERS Nature center managers • Exhibit curators Environmental educators • Naturalists
www.cpra-web.org
Reach Colorado park & recreation decision-makers! CPRA is a dynamic, proactive organization that creates healthy residents and livable communities by promoting excellence in parks and recreation. Our mission is to promote the parks and recreation profession and its growth throughout the state of Colorado.
Colorado Byline is a hyper-targeted magazine mailed to more than 1,400 CPRA members and affiliates. Published four times per year, the publication provides educational content focusing on current issues, industry updates, trends, advocacy, risk management, technology, staffing and leadership, programming, upcoming events and best practices for Colorado’s parks and recreation industry. By advertising in Colorado Byline, you’ll have the perfect opportunity to market directly to these highly influential professionals who need your products, services, classes and facilities to operate successfully in the parks and recreation industry on a daily basis.
Colorado Byline magazine is mailed to every CPRA member. It includes content relevant to their industry – so it gets read, used, and kept!
FULL PAGE ADVERTORIAL (C) SPONSORED
Meeting New ADA Requirements and Improving Inclusive Play HAGS SMP is one of the leading playground manufacturers in the UK. In London we have a designated Area Manager Martin Potts who looks after our customers covering all the London boroughs providing an excellent support as we feel being geographically close to our clients is very important. Over the years we have provided a number of play areas including a fantastic project in the London Borough of Islington where we installed our Arena Duo system which meant we could provide the perfect solutions for this unique site in Islington.
City of Your Town Receives New Playground Grant Bathford Council contracted HAGS to design and create a new play area that gives local children plenty of opportunities to play and socialise. The challenge was set for designers to come up with a well thought strategy to make best use of this existing narrow space where an old playground used to sit. The play area had to be low maintenance, provide play equipment for all abilities and have safety railings to distinguish it from the adjacent sports field. We provided a range of equipment ensuring children would be kept entertained for hours. For the younger users (age 1-4) we provided the Zingo Nau, Zingo See Saw and a Zingo Bubble to integrate bright colours within the park. The Zingo product range promotes social interaction and development, as well as providing a challenging physical exercise. For older children, the NRG Altitude 11B was chosen as a centrepiece and
With our wide range of products we can adapt to any environment. We offer products that are suitable for urban environment as well as equipment suited for the natural surroundings. Our UniMini and UniPlay multiplay units can be constructed just about anywhere by adapting the constructions to the natural surroundings. Our UniMini modular system offers plenty of opportunities to play together, learn through collaboration and play role for the younger children whilst our UniPlay provides the most unique modular system unit. You can build high, long, low, down slopes and over hills! Whatever your requirements are – size or type we can design a bespoke play area to suit your needs and budget. For full details, contact John Doe at (843) 555-1212 or john@hags.com.
instinctively appeals to all children with a sense of adventure, providing challenges to get them moving so they never get bored. In addition, we’ve provided playground essentials such as the Olympic 2 seat swing with 2 cradle seats, a 2.4m Basket Swing and a Rota Roka to complement this play area. To encourage cognitive stimulation, we included the Crazy and Ball maze panels, Talk Tubes, 3 in a Row Panel and a ‘What Time Is It?’ panel.
Our custom designed products are suitable for urban environment as well as equipment suited for the natural surroundings.
HAGS SMP Corporation 1212 Lane Dr., Anytown, MN 90358 Tel: (843) 555-1212 www.hagssmpcorp.com
Advertising Deadlines & Special Sections*
NEW!
Showcase your product expertise! An advertorial educates the reader about a product or service, answers common questions, and solves challenges. It's a great way to showcase your product knowledge. Fee includes cost for writing, design and proofing to advertiser.
Winter 2020 magazine issue Ad deadline: January 30, 2020 | Mails: March 2020 Special sections: Aquatics/waterparks/safety; sport and fitness facilities; Park & Recreation education, continuing education, and unique careers
Spring 2020 magazine issue Ad deadline: April 5, 2020 | Mails: May 2020 Special sections: CPRA member awards; engineering/design/construction
13 Spring 2020 • MINNESOTA Recreation and Parks
2-PAGE CENTER-SPREAD (D)
Summer 2020 magazine issue Ad deadline: July 6, 2020 | Mails: August 2020
NEW!
Special sections: 2020 CPRA Annual Virtual Conference information; Maintenance Crews; Pets in Our Parks
Your content formatted to make a big impression! The double-page spread in the center of the magazine is a visually impactful way to highlight expanded product details.
2021 Commercial Buyer’s Guide
NEW!
(Mailed with Summer Issue)
1/3 PAGE BANNER ADS (G)
(G) 1/3 BANNER
(G) 1/3 BANNER
Ad deadline: July 13, 2020 | Mails: August 2020
NEW!
Banner ads span the entire width of a page. For extra impact, purchase two banner ads to place side-byside on facing pages or on two consecutive right hand pages.
Fall 2020 magazine issue Ad deadline: September 27, 2020 | Mails: November 2020 Special sections: Product innovations, product design * Additional editorial content will be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at info@pernsteiner.com or (952) 841-1111, or watch www.cpra-web.org.
Advertising Dimensions & Rates Rates listed are ad cost per issue.
Width x Height
1 issue
(A) Full page (with bleed)*
8.5" x 11" (+ .125" bleed)
$1,275 $1,125 $1,025 $975 $1,400 $1,275
(B) Full page (non-bleed)*
7.5" x 9"
$1,275
Industry Partner Member Rates 2 issues $1,125
3 issues $1,025
4 issues $975
Non-Member Rates 1-2x rate
3-4x rate
$1,400
$1,275
(C) Full page advertorial* NEW!
N/A (Photos & editorial text) $1,450 $1,425 $1,400 $1,375 $1,675 $1,575
(D) 2-page center-spread*
17" x 11" (+ .125" bleed) $1,775 $1,625 $1,575 $1,525 $1,850 $1,775
NEW!
(E) 1/2 page vertical*
3.625" x 9"
$675
$625
$575
$525
$780
$650
(F) 1/2 page horizontal*
7.5" x 4.25"
$675
$625
$575
$525
$780
$650
(G) 1/3 page banner*
8.5" x 3" (+ .125" bleed) $575 $500 $450 $400 $675 $650
NEW!
(H) 1/4 page*
3.625" x 4.5"
$455
$400
$350
$375
$475
(I) Magazine inside front cover**
8.5" x 11" (+ .125" bleed) $1,525 $1,475 $1,400 $1,300 $1,500 $1,400
(J) Magazine inside back cover**
8.5" x 11" (+ .125" bleed) $1,400 $1,300 $1,250 $1,100 $1,300 $1,100
(K) Magazine back cover**
8.5" x 8" (+ .125" bleed) $1,675 $1,525 $1,400 $1,325 $1,775 $1,400
(L) Buyer's Guide inside front cover** 8.5" x 11" (+ .125" bleed) $1,100
$1,500
(M) Buyer's Guide inside back cover** 8.5" x 11" (+ .125" bleed) $1,000
$1,200
(N) Buyer's Guide back cover**
$1,475
8.5" x 11" (+ .125" bleed) $1,275
$525
NEW! (O) Buyer's Guide featured products N/A (Photo & 50 words) $150 w/Buyer's Guide ad; $275 w/out Buyer's Guide ad $350
(P) Buyer's Guide yellow pages listings N/A (Indicate category(ies) (Q) Buyer's Guide logo listing addition
First listing free; $25 each for each additional listing $75 per category
N/A (Submit company logo)
$50 for first category; $25 for additional categories N/A
*Ad size for both the Byline magazine and 2021 Buyer's Guide **Premium ad spaces available on a first-come, first served basis.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com
2021 Commercial Buyer's Guide The stand-alone CPRA Commercial Buyer’s Guide will mail to all members with the Fall 2020 issue of Byline magazine. Municipal buyers, decision makers, and influencers will receive it in the fall when they are planning their 2021 budgets. It will also be distributed at seminars and annual CPRA events. CPRA Industry Partner members receive one free category listing, and discounted advertising rates.
Buyer’s Guide Yellow Pages by Categor y Asphalt & Paving Services Bituminous E Roadways Inc.
Heidi Sedlacek heidis@bitroads.com 1520 Commerce Dr. Mendota Heights, MN 55120 651.686.7001 bitroads.com
Fahrner Asphalt Sealers LLC
Donna Hayes donna.hayes@fahrnerasphal t.com 2800 Mecca Dr. Plover, WI 54467 715.874.6070 fahrnerasphalt.com
Athletic Courts Sport Court North
Branding, Graphic Design & Publicatio ns E
Craig Jones craig@sportcourtmn.com 680 E. Travelers Trail #600 Burnsville, MN 55337 952.746.4545 sportcourtnor th.com
Award Products Broadway Awards
Annette Coffin ac@broadwayawards.net 4025 W. Broadway Ave. Minneapolis, MN 55422 763.533.0979 broadwayawards.net
12 MINNESOTA 12 MINNESOTA Recreation & Parks RECREation & Parks• www.mnrpa.or g • www.scrpa.org
Pernsteiner Creative
Todd Pernsteiner todd@pernsteiner.com 5115 Excelsior Blvd. #433 St. Louis Park, MN 55416 952.841.1111 pernsteiner.com
Concrete Products Architectural, Structural Gage Park Structures, LLC
E
Nick Bianco nbianco@gagebrothers.com 509.979.5003
• Landscaping products/services • Lighting (facility & sports) • Playground equipment
• Access to online resources
• Printing & graphic design • Programming • Signage & wayfinding • Site furnishings • Sports equipment • Surfacing • Technology & software • Vans & buses • Your specialty category
• Advocacy opportunities • Committee involvement For full membership details and rates, and to enroll, go to www.cpra-web.org and click on JOIN.
Advertising Formats Email a printed-ready PDF file (print setting, 10MB or smaller) to info@pernsteiner.com or contact Todd Pernsteiner for larger files transfer instructions.
EXCLUSIVE CPRA INDUSTRY PARTNER OPPORTUNITY! (P) Set yourself apart in the directory! Get featured with your company logo in the Buyer's Guide yellow pages for as little as $25.
Production Services Ads must be submitted print-ready. If you need design assistance, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com.
FEATURED PRODUCT INNOVATIONS SECTION (O) Highlight your newest products or services. Showcase your products in this sponsored sidebar section of the Buyer's Guide. Your listing includes: a photo, 50-word description, company, and website. Sidebars include: Aquatics, Athletics, Construction, Events, Facilities, Group Tours, Landscaping, Parks, and Playgrounds.
CPRA Industry Partner members receive numerous benefits that help them reach Colorado park and recreation professionals: • Member discounts on advertising, exhibit booths, seminars, and more • Communications exposure
Buyer's Guide Yellow Page Category Listings: • Accessible recreation • Aquatics supplies & service • Architecture & engineering • Concessions • Entertainment & events • Group tours & lodging • Insurance & legal services
CPRA Industry Partner Membership Benefits
NEW! Architectural Glazed Block
Advertising Content
Glazed block offers both form and function when used in locker rooms or aquatic facilities. All-in-one installation helps projects get faster. Available in five faces and 20 colors – as well as custom-colors. Use our online planner to sample glazed block in your projects. Johnson Concrete Products • www.johnsonconcrete.com
Publishers (Pernsteiner Creative Group and CPRA reserve the right to decline or suggest alterations to any and all submitted advertising.
ADVERTISING DIMENSIONS
A, D (x2) I, J, L, M, N
B, C K
E F
G
H
RATES FOR EVERY BUDGET! CPRA Industry Partner members save up to 20% off non-member rates.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com
2020 Advertising Agreement Please reserve the following advertising space(s) for us in the following 2020 Colorado Byline issues: (A) Full page (with bleed)
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(B) Full page (non-bleed)
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(C) Full page advertorial*
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(D) 2-page spread
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(E) 1/2 page vertical
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(F) 1/2 page horizontal
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(G) 1/3 page banner
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(H) 1/4 page
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(I) Magazine inside front cover
n Winter n Spring n Summer n Fall
Qty:
x $
=$
(J) Magazine inside back cover
n Winter n Spring n Summer n Fall
Qty:
x $
=$
(K) Magazine back cover
n Winter n Spring n Summer n Fall
Qty:
x $
=$
(L) BG inside front cover
n 2021 Buyer's Guide
Qty:
x $
=$
(M) BG inside back cover
n 2021 Buyer's Guide
Qty:
x $
=$
(N) BG back cover
n 2021 Buyer's Guide
Qty:
x $
=$
(O) BG featured products
n 2021 Buyer's Guide
Qty:
x $
=$
(P) BG yellow page listings
n 2021 Buyer's Guide (one free listing for CPRA Industry Partner members)
Qty:
x $
=$
(Q) BG logo listings n
n 2021 Buyer's Guide
Qty:
x $
=$
t
Total 2020 Advertising Space Reservation: $
* Submit up to three (3) high resolution photos and a company bio to Todd at info@pernsteiner.com by ad deadline(s). t Send a high resolution product photo and 50-word product description to Todd at info@pernsteiner.com by August 21, 2020. n Email a color version of your logo (in eps, jpeg or tif format) to Todd at info@pernsteiner.com by August 21, 2020.
Advertiser Information (AS IT WILL BE LISTED IN THE BUYER'S GUIDE) Company_____________________________________________________ Contact Name____________________________________________________ Street ____________________________________________________________________________________________________________________________ City__________________________________________________________
State___________________ Zip______________________________________
Phone (
Fax (
)__________________________________________________
)________________________________________________________
Email_________________________________________________________ Website__________________________________________________________ Buyer's Guide Category(ies) ________________________________________________________________________________________________________
All payments are due by advertising deadlines. Make checks payable to: Pernsteiner Creative Group 5115 Excelsior Blvd., #433, St. Louis Park, MN 55416
Credit cards accepted, call Todd at (952) 841-1111 for details.
All payments for advertising are due by each issue's deadline to secure placement in the publication. Pernsteiner Creative Group and CPRA reserve the right to assign advertising space. Premium space placement based on chronology of date purchased. Ads must be submitted in formats as listed on specifications page and must be received no later than the due dates. Advertising requests received after the deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and CPRA. Pernsteiner Creative Group and CPRA reserve the right to refuse advertisements for any reason. Advertising space reservations are final and may not be cancelled.
Advertiser Signature_______________________________________________
Printed Name ________________________________________
Title ____________________________________________________________ Date ________________________________________________
Return completed agreement to Todd Pernsteiner at info@pernsteiner.com.
Thank you for supporting Colorado Parks & Recreation Association!