Rec&Park 2020 STATE ASSOCIATION MAGAZINES
Multi-state, customized ad bundles
How to win a
$6.6K advertising package in under 5 SEE minutes PAGE 15
Can hyper-targeted trade publications increase sales?
Yes!
How to save up to 30% with early-bird ad packages
Rec&Park
STATE ASSOCIATION MAGAZINES
More than 44,260 copies printed annually for Illinois, Minnesota, New York, and South Carolina! 2
TARGETED Let’s get you in front of your customer. Hyper-targeted publications hit your mark. If you want to reach key municipal, county and state park and recreation decision-makers across the country, we can help! Hyper-targeted state park and recreation magazines help you clearly identify target customers and offer you the ability to deliver extremely relevant messages in the places they’ll see them…both in their postal mailbox and online.
Our magazine advertisers provide: • Accessible recreation • Aquatics supplies & service • Architecture & engineering • Concessions • Entertainment & events • Group tours & lodging • Insurance & legal services • Landscaping products/ services • Lighting (arena & field) • Playground equipment
• Printing & graphic design • Programming • Signage & way finding • Site furnishings • Sports equipment • Surfacing • Technology & software • Vans & buses • Your specialty category
3
Rec&Park
STATE ASSOCIATION MAGAZINES
Directly reach municipalities, park districts, counties, and state offices. 4
DIVERSE Let’s reach buyers who need your products. Multi-Departmental Exposure PARKS & PLAYGROUNDS Park supervisors • Planning and development managers Equipment buyers • Groundskeepers • Landscapers
YOUTH & ADULT REC & SPORTS PROGRAMS Recreation directors and coordinators • Athletics managers Camp leaders • Aquatics directors • Event planners Therapeutic recreation coordinators • Trip organizers
RECREATION & COMMUNITY CENTER FACILITIES Facility managers • Rink and arena managers • Rental staff Aquatic and water park directors and staff
GOLF COURSES & TENNIS CENTERS Course managers • League coordinators • Event planners Facility rental staff • Instructors • Purchasing managers
NATURE CENTERS Nature center managers • Exhibit curators • Facility managers Environmental educators and naturalists
Magazines feature editorial geared toward YOUR target !
5
Rec&Park
ILLINOIS 6
STATE ASSOCIATION MAGAZINES
ILLINOIS
Illinois Association of Park Districts (IAPD) Illinois Park & Recreation Association (IPRA)
ABOUT THE PUBLICATION Surveys show that 95% of IAPD and IPRA members regularly read the magazine. More than 39% have contacted advertisers for more information, and 41% have purchased products or sought bids based on magazine advertisements.
MAGAZINE FAST FACTS:
5,200 6+1
magazines printed/mailed
Six issues published annually, plus a stand-alone Park & Rec Buyer’s Guide
54K
Rates for every budget, as low as
$410
IAPD & IRPA members are responsible for more than 54,500 park/rec sites
Email Todd Pernsteiner to see a copy of the complete 2020 IP&R rate card info@pernsteiner.com 7
Rec&Park
STATE ASSOCIATION MAGAZINES
MINNESOTA 8
MINNESOTA Minnesota Recreation & Park Association (MRPA)
ABOUT THE PUBLICATION “I always look forward to getting MRPA’s magazine. It provides valuable resources and has generated ideas to help plan events and programs for our staff and community.” - Michelle Margo, City of Brooklyn Park
MAGAZINE FAST FACTS:
1,100 30%
magazines printed
Corporate MRPA members receive up to 30% off advertising rates!
4
Rates for every budget, as low as
$275
New high-impact advertising opportunities
Download the complete 2020 MINNESOTA rate card at: www.bit.ly/2020MRPA 9
Rec&Park
STATE ASSOCIATION MAGAZINES
NEW YORK 10
NEW YORK
New York State Recreation and Park Society (NYSRPS
ABOUT THE PUBLICATION “Receiving The Voice in my mailbox is always a pleasant surprise! Things to do are put on pause as I flip through the pages filled with informational material focused on parks, recreation, and leisure services.” - Jason R. Kulik, Town of Henrietta
MAGAZINE FAST FACTS:
1,130 25%
magazines printed
Corporate NYSRPS members receive up to 25% off advertising rates!
4
Rates for every budget, as low as
$300
New high-impact advertising opportunities
Download the complete 2020 THE VOICE rate card at: www.bit.ly/2020NYVOICE 11
Rec&Park
STATE ASSOCIATION MAGAZINES
SOUTH CAROLINA
FALL 2019
RECREATION & PARKS ASSOCIATION
ain Biking Youth Mount
takeCsaroolifnfas! in the
Carolinas Joint Conference
September 16-18, 2019 Myrtle Beach, SC DETAILS INSIDE!
Summer 2019 • SOUTH CAROLINA Recreation and Parks 1
SOUTH CAROLINA 12
SOUTH
CAROLINA
South Carolina Recreation & Parks Association (SCRPA)
ABOUT THE PUBLICATION South Carolina Recreation & Parks Association celebrates their 75th anniversary in 2020! Two special publications are planned next year, along with their annual Buyer’s Guide. Don’t miss out on these great opportunities!
MAGAZINE FAST FACTS:
1,600 10%
magazines printed
Corporate SCRPA members receive 10% off plus even more off packages!
2
Rates for every budget, as low as
$325
Special 75th Anniversary advertising opportunities
Download the complete 2020 SOUTH CAROLINA rate card at: www.bit.ly/2020SCRPA 13
Rec&Park
STATE ASSOCIATION MAGAZINES
You can’t beat the exposure of these targeted publications! 14
ENTER & WIN! Win a $6,600+ ad package for 2020 in under 5 minutes! Enter online by Nov. 1, 2019. Feeling lucky? We’re giving away $6,625 worth of 2020 state park and recreation magazine advertising. There’s no fee to enter! Just complete the online entry form and you’ll automatically be entered. One entrant will be drawn at random and the winner will be announced on Nov. 4, 2019. For prize package details and to enter go to www.bit.ly/ParkRec2020.
BE AN EARLY-BIRD The early-bird gets the savings! Save up to 30% OFF your customized 2020 multi-state ad package bundle when you reserve by Nov 1, 2019! Contact Todd Pernsteiner at info@pernsteiner.com or (952) 841-1111 for details. 15
Rec&Park
STATE ASSOCIATION MAGAZINES
Advertising for Everyone! We have advertising opportunities for any budget. Contact Todd Pernsteiner for customized, multi-issue package details and to see samples of past issues.
Todd Pernsteiner Lead Strategist (952) 841-1111 info@pernsteiner.com www.pernsteiner.com
AP MINNESOT R illinois
Official
Publicatio
n of Minn
esota
Recreation
and Park
Association
s d Park tion an Recrea Volum
e 12, Issue
3 • Summ
er 2017
The maga
zine of
the Illino
is Asso
ciation
of Park
Vo l u
PARKS
Districts
and the
Word rd’s the to The He es are Doingcies What CitiInvasive Spe Control
MINNESOTA
me 4 9, Nu m
ber 3
May/
June
2018
RECREATIO PARK ASSOCIA
AND RE
Illinois
Park and
Recreation
CREATI
9 2OM0ME1RCIAL
Associatio
n
ON
’S BUYER E
C
Facility MRPA ment Manage y Academ
GUID
ing Build : Booilitm ies &
e New Fac ds Tak STATe roun playg ROSS THE AC Shape
aqua
+ ENT 9 2EN0TS1& ENTERTAIGNMUIDE EV RCE RESOU
tics GET INTO THESE HYPER-TARGETED TRADE PUBLICATIONS! a.org www.mnrp