MANY EVENTS TREAT PHYSICAL AND VIRTUAL ATTENDANCE LIKE IT’S THE SAME THING,

YOU WERE LOOKING TO MAKE THE BEST OF THAT NEW REALITY?

It’s really interesting to look into how events can work as hybrid spaces, where people can join online and on-site. How can you create an interactive and interesting experience?

Most of the time, if you join an event online, you might just be watching through a camera, nobody is looking at you, or talking to you, so you don’t feel part of the conversation, or the audience.

Many events treat physical and virtual attendance like it’s the same thing, but it’s very different. And you can design for that. You can make someone who joins online feel present, like they’re participating. You can maybe even give them a feeling of agency over how a certain part of the event unfolds.

Meanwhile, people on site can also connect to someone online and feel like they’re networking. So yeah, this whole research program started up because of these changes.