Outdoor Recreation

OUTDOOR RECREATION

The Buckeye Hills region offers numerous outdoor recreational activities that have significant appeal to a broad cross section of potential tourists.

Consumer Awareness

The marketing of potential recreational experiences offered in the community is critical to draw potential tourists into the area. This may be done through a coordinated marketing campaign that includes numerous municipalities, private businesses, and other interests.

Creating a Variety of Experiences When selecting a travel destination, many tourists desire to have a wide variety of options that can potentially satisfy various members of their group. This can include activities for different ages, interests, and ability levels. Some tourist groups will specifically select a destination because it allows for some members of the group to do one activity while other members can do another. This variety is beneficial to creating a well-rounded experience that will generate tourism year-over-year.

TOURISM PLANNING 7

Image: Michelle Waters for BHRC

CASE STUDY: BUCKEYE TRAILS ASSOCIATION BLUE BLAZES FESTIVAL

Annually, the Buckeye Trail Association hosts the Blue Blaze Festival. Hosted in the town of Shawnee, the festival brings together runners, hikers, musicians, local crafters and artisans to celebrate the Buckeye Trail. The association hosts trail runs and backpacking outings, as well as a street fair to offer an experience for every type of visitor.

The Blue Blaze Festival is an event for the whole family, to enjoy the Fall colors of the Wayne National Forest and to celebrate the trail with local vendors, music and more.

Image: Blue Blaze Festival - Runsignup.com