DESIGN IS HUMAN '17 Creative knowledge, the design economy, and culture 10-year anniversary edition
Design is Human is published by MA! in conjunction with the Atlanta Design Festival. For updates on 2017 festival programming, visit atlantadesignfestival.net. For more on MA!, visit ma-designishuman.com.
CONTENTS
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EDITORIAL LETTER
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PARTNERS
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CONTRIBUTORS
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MA! PICKS
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94 96 98 100 102 104 106
Nejad Residence Neolith Tiny House Octane Coffee Overbrook Residence River Valley Residence Rock Springs Residence Spring Valley Residence
ATLANTA DESIGN FESTIVAL
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SATELLITE TOUR ATHENS, GA
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CALENDAR
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ATLANTA DESIGN
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Green-Franklin Residence Hancock House Swagler-Marlowe Residence
42 44 46 48 50
The Art of Water The BuzziBell Citizen Supply Color the MINI Campaign The Goat Farm’s Beacons Initiative Mercedes-Benz Stadium Naber Concept Kitchen Porsche Cars North America The Smart City Model Stefán Kjartansson’s Retrospective
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SATELLITE TOUR ASHEVILLE, NC
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515 Windswept Mayflower Residence The Privé at Ciel Shelburne Woods Residence Walnut Cove Residence
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ARTS, FOOD, AND CULTURE
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Looking Good Enough to Eat Soli di Notte “Some Pheasants in Singularity” Exhibition
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DESIGN SCHOOLS
138 142 146
Central Saint Martins Design Academy Eindhoven Georgia Tech School of Industrial Design
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DIGITAL
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The Brixton Pound Carolina Moscoso’s “Domestic Nudes” Showing North Korea Some Love
54 58 60 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92
MA! ARCHITECTURE TOUR ATLANTA 880 Kings Court 908 Kings Court Ashley Avenue Residence B. Mifflin Hood Brick Company Building Beacon Municipal Center Berkshire Residence Bryant Residence Hardendorf Residence House 5079 Kaufman Residence Leedle-Flood Residence Lowery Residence
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INFRASTRUCTURE AND TRANSPORTATION
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Public Transportation by Design MINI Takes the States MINI Vision Next 100 Concept Car
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INTERNATIONAL ARCHITECTURE AND INTERIORS
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19 greek street Desiree Groenendal’s “IMMspired” Interior Elytra Filament Pavilion Fondazione Prada Garage House MINI Living Forests Installation Serpentine Pavilion 2016 The Smile
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INTERNATIONAL DESIGN
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The Aram Gallery Baux Patterns BOARD Collection Design Museum Dharavi Eataipei Becomes Eatopia The Tea Ceremony Flux Forest Wool Glissade Restaurant 108 Commissions Handmade Linens Riad Table MA! Collaborates with Acclaimed Studio Verena Hennig The Story behind Thonet GmbH Uni—Sex
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SPECIAL FEATURE
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London’s Design Museum Beazley Designs of the Year 2016
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TRADE FAIRS
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designjunction Belgian Matters 2016 Design Economy Expo Dutch Design Week 2016 London Design Fair
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WELLBEING
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GO Wheelchair System Smog Free Project
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RESOURCES
EDITORIAL LETTER
THE BUSINESS OF DESIGN CREATES CULTURE Welcome to the rebranded “Atlanta Design Festival 2017,” including MA! Architecture Tour and the Design Economy Expo. MA! would like to thank our legions of partners for their unwavering support of the Atlanta Design Festival, including automotive experience partner, MINI; Metropolis magazine; Atlanta magazine; ADAC; General Assembly; and the festival’s first official beverage experience partner, Peroni Nastro Azzurro. Special thanks go to our esteemed collaborators—Transport for London, HOK, Ortus Economic Research, ASID Georgia, and Atlanta Streetcar—and our premier exhibitors, which include Roche Bobois, Dornbracht, Illuminations, BAUX, Room & Board, BuzziSpace, Design Within Reach, Bulbul, and Textile No., to name just a few. Shout-out to London-based October, the communications experts for design and architecture, and the official public relations agency to MA! and Atlanta Design Festival. Shout-out to the award-winning Nuremberg-based Studio Verena Hennig, designer of this year’s 10th-anniversary edition of Design is Human, our acclaimed book about creative knowledge, the design economy, and culture. We are very excited about our collaboration with Verena, whose career includes work for renowned practices such as Sagmeister & Walsh, Süddeutsche Zeitung Magazine, and Pernilla Ohrstedt Studio. In one form or another, all of this year’s festival activities, events, and programming speak to Atlanta’s design economy “revolution in the making.” Manufacturers will launch innovative products at the Design Economy Expo. A range of new projects will be showcased on the MA! Architecture Tour. Talks will share creative knowledge and stimulate new ideas, including the highly anticipated Transport for London presentation and Design Economy panel discussion with industry luminaries such as Saskia Boersma, brand development manager of Transport for London; Clare Devine, executive director for architecture, built environment, and design for Design Council UK; Todd Bertsch, director of design and senior vice president of HOK Atlanta, which is responsible for world-class architecture such as the Porsche Cars North America headquarters and the soon-to-open Mercedes-Benz Stadium; and Andrew Graves, cofounder of Ortus Economic Research, which has conducted the world’s most extensive design economy research to date. This year’s Atlanta Design Festival is sure to have something for every design appetite.
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MA! founder Bernard McCoy at London Design Biennale
EDITORIAL LETTER
Are you ready for the design economy revolution? This year’s festival embarks on making the case for Atlanta adopting a “design economy,” a term—or, even better, a culture—that informs decision making, actions, and ultimate success. This most important economic driver of the last decade has real potential to reinvent how Atlanta leads, competes, and values design as a prized investment and commodity in smart growth expertise. We understand that many decision makers and the public are not yet familiar with design economy culture, but we assure you that this is perhaps the hottest topic among countries, cities, and businesses looking for innovative ways to compete and bring prosperity for future generations. The old economic model experienced in the Southeast and in other U.S. cities today has run its course; it belongs to the history books. Progressive cities are starting to place a high value on the universal language of creativity and are undergoing a design revolution that rewards vision, innovation, and changes in attitudes, expectations, and outcomes. This revolution requires bold action to build smarter, beautiful, and efficacious cities with world-class architectures set in harmony with nature. Not a single design decision should be taken for granted. New statistics and research from firms such as Ortus clearly demonstrate that cities that invest in a design economy-based ecosystem maintain a wide competitive advantage over cities that do not. London Design Festival, Design Miami, Dutch Design Week, Stockholm Design Fair, IMM Cologne, ICFF New York, Shanghai Design Week, and the granddaddy of them all, iSalone del Mobile (part of Milan Design Week), combined attract visitors in the millions and stimulate powerful economic growth in trade and development (infrastructure and private), jobs, travel and logistics, research and innovation, and hospitality and services valued in the hundreds of billions of dollars annually. Investing in Atlanta Design Festival can too become a catalyst for Atlanta’s new economic future. Bernard McCoy MA! Founder and Editor-in-Chief of Design is Human
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PARTNERS
HEADLINE PARTNERS
Official Transportation Partner
Transport for London
Official Beverage Partner
MEDIA PARTNERS
COMMUNICATIONS PARTNER
EDITORIAL PARTNER
FOOD & DRINK PARTNER
PARTNERS
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HOSPITALITY PARTNER
CONTRIBUTORS
MA! Founder, Editor-in-Chief Bernard McCoy MA! Cofounder, Events Director, Marketing & Business Development Elayne DeLeo Associate Editor Jeanée Ledoux Writers Jeanée Ledoux Bernard McCoy Elayne DeLeo Design Studio Verena Hennig Designers Verena Hennig Mirjam Fee Barsties Contributing Photographers Bernard McCoy* Elayne DeLeo Fredrik Brauer Communications October Communications MA! Architecture Tour Concierge Ann Wisniewski
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MA! Architecture Tour Volunteer Coordinator Jonathan Davis Gould MA! Architecture Tour Volunteer Support Thomas Davis Our families help make this book possible: Antonella and Asa, Lawrell and Madelyn, and Bruce
Design is Human is published annually by MA! Founded in 2007, MA! is in the business of sharing creative knowledge, growing the design economy, and creating culture. We produce publications and programs, such as the Atlanta Design Festival, to celebrate modernism, encourage community, and help position Atlanta as a new international hub for design-driven ideas and activities. We also channel our design and marketing expertise into consulting services and unique industry events for clients that include renowned global brands. Learn more on ma-designishuman.com. * MA! Founder Bernard McCoy photographs using Leica System T
MA! PICKS
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MA! PICKS DESIGN FINDS WE HAVE TO SHARE 1 BELLE-V ICE CREAM SCOOP Here’s the wedding gift we’ve been waiting for. Based in Chicago, Belle-V made a minimal design tool that’s sculpted, weighted, and balanced to keep your hand and wrist comfortable while scooping hard ice cream. It’s available in rightand left-hand versions. belle-v.com 2 DORA DRESS BY TOAST This simple A-line shift features weighty indigo-dyed denim and deep pockets. We’d wear it everywhere, especially paired with Joseph Cheaney & Sons oxford shoes in black calf leather. toa.st 3 MONOKEL EYEWEAR This unisex, aesthetically stunning eyewear label is rooted in Nordic midcentury modernism. Based in Stockholm, Monokel designs and produces seven styles of handcrafted sunglasses in premium plant-based acetate. We have our sights on the Cleo shades in “Havana” tortoiseshell. monokel-eyewear.com 4 OBLONG WATCH BY BULBUL When it comes to watches, analog is the new black. Danish company Bulbul’s latest addition is Oblong, a contemporary take on the classic rectangular timepiece. Bulbul watches are now available in Atlanta at Citizen Supply. bulbul.dk 5 REVERENCE AROMATIQUE HAND BALM BY AESOP When our hands are work-weary, we reach for this Aesop balm, which absorbs readily without leaving a greasy feel. The bergamot-spiked aroma is earthy and complex, and the small tube is convenient for travel. We also applaud the Australian company for showcasing reclaimed materials in its store designs. aesop.com
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6 SPURCYCLE BELL We found the perfect way-clearing accessory for a tokyobike or whatever you ride. The Spurcycle bike bell, made in the U.S. from premium brass and stainless steel, creates a powerful sound audible from 100 feet away. The highly adaptable mounting system attaches to any handlebar. spurcyle.com 7 TEXTILE NO. LINENS Danish weaver Karin Carlander’s linens, woven from flax grown sustainably in France, work wonders in the home and are durable enough for commercial use. In 2016 Textile No. became a certified Master of Linen, an exclusive club of only 28 textile companies. MA! is the Atlanta agent for Textile No., and the collection is also available at Citizen Supply. karincarlander.dk 8 TOKYOBIKE Founder Ichiro Kanai, working in the quiet Tokyo suburb of Yanaka, designed a simple, lightweight street bike that emphasizes comfort over speed and recaptures the spirit of slow living. The minimal frame and parts fade away for the rider, turning a concrete commute into a leisurely tour. tokyobike.com 9 VINTAGE COACH SADDLE BAG MA! went vintage shopping in London and fell for this early Coach saddlebag. The natural aging of the thick leather hide and the wear from previous owners make this classic satchel irresistible and one to cherish for years. dressforlesslondon.com
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ATLANTA DESIGN FES
STIVAL
ATLANTA DESIGN FESTIVAL CALENDAR
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MA! invites you to attend the Atlanta Design Festival for engaging talks, innovative exhibits, tours of contemporary architecture, and more June 2–11, 2017. All events are free unless otherwise noted. Registration is required for some events. For full program descriptions, event updates, and tickets, please visit atlantadesignfestival.net.
FRIDAY, JUNE 2 RECEPTION FOR ASHEVILLE TOUR ARCHITECTS AND HOMEOWNERS 6 pm–8 pm Visit atlantadesignfestival.net for location information. IDSA INTERACTIVE WORKSHOP 6:30 pm–8:30 pm General Assembly 675 Ponce de Leon Avenue NE 2nd floor Atlanta, GA 30308 Join us for an evening of design thinking and doing. Together with a multidisciplinary group of new friends, you’ll get hands-on experience in a unique mix of activities related to industrial design. We’ll help you get your creativity flowing, build prototypes to show your thinking, and tell stories about what the world could be. Get ready to roll up your sleeves and reimagine the future!
Now in its 10th year, MA!’s nationally recognized tour of contemporary residential and commercial architecture features projects by established and emerging architects and design studios. Design enthusiasts can experience exemplary contemporary architecture and design in and around Atlanta and other select cities.
SUNDAY, JUNE 4 MA! SATELLITE ARCHITECTURE TOUR —ATHENS, GA 10 am–4 pm Ticketed, self-guided tour with multiple locations Now in its 10th year, MA!’s nationally recognized tour of contemporary residential and commercial architecture features projects by established and emerging architects and design studios. Design enthusiasts can experience exemplary contemporary architecture and design in and around Atlanta and other select cities.
SATURDAY, JUNE 3 MA! SATELLITE ARCHITECTURE TOUR —ASHEVILLE, NC 10 am–4 pm Ticketed, self-guided tour with multiple locations
The Young Architects Forum of AIA Atlanta, in partnership with MA! Design is Human, announces the return of the national 10UP Competition. The goal of this temporary, 100-squarefoot installation is to create a unique spatial experience for the general public with a largescale design element accessible to many. The structure will help create public awareness and appreciation of built design and its influence on society. Competition winners will be announced at the Design Economy Expo on Friday, June 9 at 7 pm, located at ADAC, 351 Peachtree Hills Ave, Atlanta, GA 30305.
TUESDAY, JUNE 6 THE DESIGN ECONOMY: THE ECONOMIC REVOLUTION VALUING DESIGN, CREATIVITY, AND INNOVATION 6:30 pm–8:30 pm General Assembly 675 Ponce de Leon Avenue NE 2nd floor Atlanta, GA 30308
MONDAY, JUNE 5 10UP COMPETITION INSTALLATION Corner of Peachtree St and 15th St, Atlanta, GA 30309
Join us for a panel discussion of the design economy, the revolution that values design, creativity, and innovation as essential ingredients for growth. It’s one of the hottest topics
of the last decade and has the potential to shape the future of cities, countries, and businesses worldwide. What is the design economy worth to Atlanta? Or New York? Or the U.S. as a whole? Are America’s cities ready to invest in a design economy? How does valuing design in decision making create a competitive advantage? MA!, along with targeted research and an esteemed panel of influencers, will make the case for Atlanta adopting a design economy as a gateway to sustainable economic prosperity never before witnessed in the Southeast. Panelists: Clare Devine, Executive Director for Architecture, Built Environment, and Design, Design Council UK; Andrew Graves, Director, Ortus Economic Research Ltd; Todd Bertsch, Design Director and SVP, HOK Atlanta; Bernard McCoy, Founder, MA! Design is Human
WEDNESDAY, JUNE 7 GRAND OPENING OF DESIGN WITHIN REACH ATLANTA AT WESTSIDE PROVISIONS 6 pm–9 pm 1210 Howell Mill Road Atlanta, GA 30318 Design Within Reach makes authentic modern design
accessible. DWR and MA! Design is Human invite the public for an evening of design and celebration in DWR’s inspiring new 15,000-squarefoot showroom. The evening features a panel discussion with Atlanta’s emerging design talent, cocktails, giveaways, and a special performance by Chargaux.
THURSDAY, JUNE 8 UNDERGROUND BY KIRKBY DESIGN: A PRESENTATION BY SASKIA BOERSMA, DIRECTOR OF BRAND DEVELOPMENT, TRANSPORT FOR LONDON 12 pm–1 pm ROMO at ADAC 351 Peachtree Hills Ave Suite 101 Atlanta, GA 30305 Hear from Saskia Boersma from Transport for London on the history of TfL’s design, how a collaboration with Kirkby Design was developed and brought to market, and how design partners take inspiration from TfL’s design heritage to create commissioned products. THE 5 P’S FOR DESIGN SUCCESS: PROCURING, PLANNING, PARTNERSHIP, PSYCHOLOGY, AND PUBLICITY
2 pm–3:30 pm ADAC, Space 403 351 Peachtree Hills Ave Atlanta, GA 30305 As part of the Design Economy Expo, interior designers Hillary Mancini of Peace Design and Niki Papadopoulos of Mark Williams Design Associates will present their proven best practices for boosting success. Topics include cultivating partnerships with contractors, understanding the psychology involved in designing for clients, and getting publicity for projects. DESIGN ECONOMY EXPO 1 pm–5 pm ADAC, Space 403 351 Peachtree Hills Ave Atlanta, GA 30305 This free celebration promotes creative knowledge and Atlanta’s growing design economy revolution. The Design Economy Expo is a curated event tailored to grow the design economy and showcase the industries’ leading established and emerging international brands. Visitors will discover products for contemporary interiors and exteriors, thought-provoking installations, continuing education classes for design professionals, and talks for the design-seeking consumer.
ATLANTA DESIGN FESTIVAL CALENDAR
TRANSPORT FOR LONDON’S BRAND, IDENTITY, AND LICENSING DEVELOPMENT: A PRESENTATION BY SASKIA BOERSMA, DIRECTOR OF BRAND DEVELOPMENT, TRANSPORT FOR LONDON 6:30 pm–7:30 pm General Assembly 675 Ponce de Leon Avenue NE 2nd floor Atlanta, GA 30308 Saskia Boersma will present an overview of TfL’s successful brand-licensing program. The much-lauded transit authority has collaborated with both emerging and established designers to promote its design heritage, raise its brand profile, generate income, and develop new market opportunities. THE EVOLUTION OF MOBILITY: A PRESENTATION BY MAGNUS ASPEGREN, PRODUCT MANAGER, MINI USA 7:45 pm-9 pm General Assembly 675 Ponce de Leon Avenue NE 2nd floor Atlanta, GA 30308 VEUVE CLICQUOT PRESENTS A FRENCH AMERICAN CHAMBER OF COMMERCE SUMMER CHAMPAGNE FUND-RAISER, A CELEBRATION OF FRENCH DESIGN AND FRENCH ART DE VIVRE WITH ROCHE BOBOIS AND ATLANTA DESIGN FESTIVAL,
FEATURING THE DESIGN OF CÉDRIC RAGOT 6 pm–9 pm Roche Bobois 333 Buckhead Ave Atlanta, GA 30305 The French American Chamber of Commerce, in conjunction with Roche Bobois and the Atlanta Design Festival, presents Cédric Ragot’s iconic designs, focusing on his Loop Chair. A number of designers and artists were commissioned to reinterpret the chair’s surface using their preferred medium.
FRIDAY, JUNE 9 DAY OF DESIGN: CEUS FOR DESIGN PROFESSIONALS 10 am–5 pm ADAC, Space 403 351 Peachtree Hills Ave NE Atlanta, GA 30305 Designers and architects can satisfy multiple CEU credits in one day, network with peers, and be among the first to see the Design Economy Expo! Featuring classes from industryleading manufacturers Dornbracht, Authenteak, NCIDQ, Velux, and more. Tickets are $20 per day, which includes lunch, beverages, and access to the expo. Acoustics provided by BuzziSpace.
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A NEW PARADIGM BY HOK’S TODD BERTSCH: DESIGNING PORSCHE CARS NORTH AMERICA’S HIGH-PERFORMANCE HEADQUARTERS 10 am–11 am ADAC, Space 403 351 Peachtree Hills Ave NE Atlanta, GA 30305 Tasked with creating a forward-thinking home for an automotive company steeped in nearly a century of design heritage, HOK Atlanta’s director of design, Todd Bertsch, felt compelled to flip the script and stretch boundaries for One Porsche Drive. Hear about how, armed with a limited palette of modern materials, Bertsch set about inverting the standard architectural response to such a project. DESIGN ECONOMY EXPO 6:30 pm–11 pm ADAC, Space 403 351 Peachtree Hills Ave Atlanta, GA 30305 MA! invites the public to a reception that showcases the innovative designs of our international exhibitors and celebrates the launch of the Atlanta Architecture Tour. The evening’s highlights include “The Art of Water” collaboration between Dornbracht and Atlanta Celebrates Photography, the 10UP Competition exhibit and winner announcement, a panel
discussion about American design (see event information below), free drinks from our beverage partner Peroni Nastro Azzurro, and additional libations and bites available for purchase from Chrome Yellow. Architecture Tour tickets can be purchased here. THE EVOLUTION OF AMERICAN DESIGN: A PANEL DISCUSSION 6:45 pm–7:45 pm At the Design Economy Expo Evening Reception ADAC, Space 403 351 Peachtree Hills Ave Atlanta, GA 30305 Moderated by Betsy Riley, editor-in-chief of Atlanta’s Home magazine Panelists: Michael Brotman, Product Designer and Merchandise Management, Room & Board; Chris Hardy, independent product designer with clients such as BuzziSpace and Design Within Reach Acoustics provided by BuzziSpace.
SATURDAY, JUNE 10 MA! ARCHITECTURE TOUR —ATLANTA 10 am–4 pm Ticketed, self-guided tour with multiple locations
Now in its 10th year, MA!’s nationally recognized tour of contemporary residential and commercial architecture features projects by established and emerging architects and design studios. Design enthusiasts can experience exemplary contemporary architecture and design in and around Atlanta and other select cities. DESIGN ECONOMY EXPO 9 am–2 pm ADAC, Space 403 351 Peachtree Hills Ave Atlanta, GA 30305 ARCHITECT AND DESIGNER PANEL DISCUSSION 9 am–10 am ADAC, Space 403 351 Peachtree Hills Ave Atlanta, GA 30305 Start your MA! Architecture Tour day at the Design Economy Expo with an inspiring breakfast talk from select MA! Architecture Tour architects and designers. Coffee and breakfast bites available from Chrome Yellow. Acoustics provided by BuzziSpace.
SUNDAY, JUNE 11 MA! ARCHITECTURE TOUR —ATLANTA 10 am–4 pm Ticketed, self-guided tour with multiple locations DESIGN ECONOMY EXPO 9 AM–2 PM ADAC, Space 403 351 Peachtree Hills Ave Atlanta, GA 30305 ARCHITECT AND DESIGNER PANEL DISCUSSION 9 am–10 am ADAC, Space 403 351 Peachtree Hills Ave Atlanta, GA 30305 Start your MA! Architecture Tour day at the Design Economy Expo with an inspiring breakfast talk from select MA! Architecture Tour architects and designers. Coffee and breakfast bites available from Chrome Yellow. Acoustics provided by BuzziSpace.
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� DESIGN ECONOMY EXPO
THE ART OF WATER Dornbracht and Atlanta Celebrates Photography team up for an exhibition What do Dornbracht and Atlanta Celebrates Photography have in common? One is an internationally acclaimed German manufacturer, while the other is a local arts nonprofit. But both are dedicated cultural boosters, so they’re joining forces for a showcase called “The Art of Water” at the Design Economy Expo. Select photographers’ water-themed works will accompany Dornbracht’s premium bath and kitchen fittings and accessories. Dornbracht represents the highest quality of manufacturing, progressive production, and innovative design, and it has a history of engagement with the arts. The family-run company has been initiating and sponsoring cultural projects since 1996, such as exhibitions at the Venice Biennale, MoMA PS1 in New York, and the MoCA in Rome. Founded in 1999, Atlanta Celebrates Photography cultivates the photographic arts and enriches the Atlanta cultural community with its programming. It hosts a citywide photography festival each October—the largest of its kind in the U.S.—and it sponsors additional community events and development opportunities for photographers throughout the year. dornbracht.com acpinfo.org
Photography courtesy of Dornbracht
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� DESIGN ECONOMY EXPO
THE BUZZIBELL Industrial designer Chris Hardy launches a lighting collaboration with BuzziSpace Chris Hardy designed a pendant light that can bring a hush over any room—and not just because of its minimal beauty. The Atlanta industrial designer and lecturer at Georgia Tech worked with the Belgian studio BuzziSpace to create a bell-shaped light encased in felt, which has innate sound-absorbing qualities. “An interior designer might have a budget specified for lighting and acoustical products separately, but this allows them to combine the two products into one, saving some money,” Hardy says. His 2-foot-diameter BuzziBell, which comes in 12 felt colors, retails for $3,500. It’s available online now and will be displayed locally soon at BuzziBoutique, BuzziSpace’s Westside shop that combines the company’s own home and commercial designs with vintage furniture finds from Antwerp. Hardy worked with BuzziSpace founder Steve Symons and the company’s internal design team to conceive and engineer the light over eight months last year. Hardy initially proposed a felt cylinder pinched at the top by a metal bar. When his collaborators floated the idea of molding the foam, using steam to make it rigid, the more voluptuous final shape came into view. The BuzziBell is the latest in a string of impressive collaborations by the young, blond-bearded designer. In 2012 he created the walnut and cast brass Helix Collection of occasional tables for Design Within Reach. Three years later, DWR paired him with Danish-born furniture legend Jens Risom to design the Ven modular storage collection. Risom was 98 at the time, while Hardy was only 31. Hardy has traveled the globe to study, exhibit, and meet with clientele, but he’s content in Atlanta, where his family settled when he was in fourth grade. He admits he may miss out on some opportunities by not moving to a more design-soaked city such as New York, but he thinks the separation may be helpful as well. “That distance allows me to have a different perspective on design. I’m not wrapped up in what everyone else is doing,” he says. “This is my home,” he adds. “New York wouldn’t feel like home.”
Words Jeanée Ledoux
chrishardydesign.com buzzi.space/buzzibell
Photography courtesy of BuzziSpace
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CITIZEN SUPPLY A favorite source for local, independent, and sustainable goods Phil Sanders is our idea of a model citizen. At Citizen Supply, his sun-soaked store inside Atlanta’s Ponce City Market, he curates small-batch, sustainable work made by around 100 rotating artisans from near and far. Since the boutique opened in late 2015, MA! has frequently roamed the distressed wood floors to find high-quality products such as KMM & Co.’s leather goods and Temperate’s blouses made from cotton milled in North Georgia. We asked Sanders for an update and his thoughts on the rapidly evolving arts and retail scene in his shop’s midtown neighborhood. Jeanée Ledoux Your mission statement says you represent vendors not only as artists, but as people. How do you make your vendors human to potential customers? Phil Sanders We try the best we can to make sure that the maker/owner of these brands is having their story told. Honeycomb has incredible ceramics, but those pieces are the outflow of creativity from their creator, Courtney [Hamill]. We understand that all of our vendors are on a journey to both entrepreneurial and personal growth, and we really want to bridge the gap from where they are to where they hope to go. JL Some cities that are smaller than Atlanta— Portland, Oregon, comes to mind—nevertheless have more independent shops carrying regional art and design. Do you see evidence that Atlanta is shifting away from the shopping mall and toward “shopping small”? PS I think that Atlanta hasn’t gotten in a rhythm of looking local first. It’s coming for sure but
isn’t there yet. We’ve seen a ton of appreciation for the artists and entrepreneurs, but turning that into a financial investment from the customer is a slower thing. . . . Our goal is to be an anchor in this city for our customers to find form and functional goods as well as invest in the local maker/small batch economy. JL "Shopping small” can mean paying more for higher-quality items. What are your thoughts on how investing in good design can impact customers’ lives? PS There’s such a range for what the item is, but I think in the end the true impact on a customer is being a part of something very relational. These products all represent people. When a product is well made and truly is setting a standard, plus the person behind that product is accessible, the customer understands that their investment is in a person, [not just] a product. JL Your store is inside a creatively repurposed civic building right next to the BeltLine. From your perspective, how are the city and citizens evolving in that area? PS The most obvious way that it’s evolving is how the BeltLine is transforming people’s way to the market. So many are walking or riding bikes. This means that most people are probably within a quarter-mile radius, so the importance of having all that one needs close is now a standard.
To read the full interview and see more store photos, visit ma-designishuman.com.
Interview JeanĂŠe Ledoux Photography Kyle Martin of KMM & Co., a popular vendor at Citizen Supply Elayne DeLeo
ATLANTA DESIGN
COLOR THE MINI CAMPAIGN MA! invites illustrator Josh LaFayette and the public to make their mark MINI, our automotive partner, celebrates those who defy labels. But sometimes the brand asks for help coloring inside the lines. As part of a pre-event MA! produced for the company’s biannual MINI Takes the States owner rally in July 2016, we commissioned local illustrator Josh LaFayette to wrap two new MINIs in a black-and-white, Atlanta-inspired pattern that included peaches, interstate signs, and iconic buildings from our skyline. We armed the public with a bucket of markers and invited them to color on the cars, which were parked at Ponce City Market for eight days. Thousands of all ages added to the artwork. miniusa.com
Interested in the same? Contact MA! Design is Human for experiential event development and production. info@ma-designishuman.com
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THE GOAT FARM’S BEACONS INITIATIVE A collaborative program empowers artists and helps revive South Downtown Artists are often the first sparks behind dramatic neighborhood improvements, but they can’t necessarily stay to reap the long-term benefits. We all know the typical pattern: creatives move into disused urban areas for the cheap rents, they make aesthetic and cultural changes that attract more residents and businesses, costs of living rise as a result, and the artists are priced out. The Goat Farm Arts Center, a 12-acre complex on the site of a former textile mill on Atlanta’s Westside, created the Beacons program to disrupt that pattern in South Downtown. Beacons thus far focuses its efforts on South Broad Street, working with landlords and artists to negotiate below-market rents in vacant buildings, providing construction crews to build out spaces (tenants pay for materials), and offering artists business training to help them boost income and save money to buy their own buildings. The Beacons team chose the neighborhood near Underground Atlanta because a small arts community was already budding there—for example, the Broad Street Visitors Center recording studio and Eyedrum art and music venue arrived in recent years. We asked Anthony Harper, cofounder of the Goat Farm, to flesh out the Beacons program and its impact on these longneglected blocks in the heart of Atlanta.
Jeanée Ledoux Can you tell us what inspired the Beacons program? Anthony Harper It sounds absurd, but Beacons came from conversations about the physicist Geoffrey West and his theories on super linear scaling in cities with high population densities. The basic idea being abundant networks of humans in first-world cities generate mathematically predictable outcomes. West essentially presented equations that would tell you how much more smart, productive, and creative a city would become as its population doubled— apparently it’s 15% per capita. We liked the idea of helping Atlanta attract more people by amplifying the city's progressive identity. Beacons is a "volume knob." The more progressive arts entities collected in close proximity, the louder the volume. JL South Broad Street has been compared to an early Silver Lake or Bushwick. Tell us what ingredients make the neighborhood fertile for an arts district. AH It had lots of intriguing vacant buildings with really cheap rent. Also, Mammal and Eyedrum were already down there. Beacons is adding to their momentum but with the intentional goal of helping to install as many arts organizations as possible over five years to catalyze an arts district. The complicated piece is figuring out
Interview Jeanée Ledoux Photography Modou Jallow
how to stabilize the arts nerve so the entities won't get priced out of the area. Our strategy was to help the entities build art studios and help lease those studios so they could eventually use the cash flow to get loans to buy their buildings and [get] the chance to stay in the neighborhood long term. We also lined up the city's economic development arm, Invest Atlanta, to provide acquisition funds. JL Can you explain how Beacons benefits the Goat Farm? AH We fund 150 performances and exhibitions annually. These are short-lived experiences. Beacons is another program, except it lasts years versus one night, and the goal is an arts district versus a contemporary dance piece or a noise show. The reasons for putting them out in the world are similar. Being a for-profit real estate [company] funds our arts activity, leaving the anemic pool of grants for other art projects in need. We profit from our activity without taking it from organizations we help. For instance, Beacons is threading into Castleberry, making the arts district bigger. We helped Miya Bailey (Notch 8 Gallery) purchase a building on Peters Street. We also purchased property. We are bringing our own arts activity and will continue to help other organizations buy property in the area.
We want to grow as Castleberry and South Downtown grow. JL Atlanta has a mostly earned reputation as a spread-out city with little discernible spirit. How can Beacons help improve that? AH The Atlanta we know is jammed with progressive activity because we know where to find it, and our media feeds are set to gather it all in one digital location. It certainly is geographically spread out. Outsiders can't find that Atlanta very easily. When the world thinks of Atlanta, they don't imagine the city we encounter. Atlanta is still developing that "megaphone" that tells people there's a swell of contemporary art and experimental material in this city. This perception challenge lowers Atlanta's influx of forward-thinking minds as people pass on moving to Atlanta. A location with a large concentration of progressive organizations will help to shift this perception challenge. Lots of small-scale [entities] doing lots of small-scale things creates a different kind of gravity than large civic trophy projects. A city needs both. Finding and helping contemporary experimental arts hubs relocate to the area helps build a piece of that megaphone. JL You’ve said that progressive arts activity can generate revenue for a city. How so?
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AH A city competes for people and resources just like a business. Cities need people to move to them, pay property taxes, start businesses, build culture, create jobs, etc. All these things generate revenue streams for a city. People choose to move to certain cities for a host of reasons, one of them being its arts and culture identity and options. Even if many of those people don't seek out highly experimental art and culture very often, just knowing and sensing that it's present somewhere projects messaging about a city as a whole. A city that hasn't formed the emotional IQ that allows many subcultures to thrive will be absent other inspired mechanisms within the civic, business, and social spheres that keep cities competitive across the board. It's akin to projecting a message to the world that says we don't find intellectual pursuits valuable. This is poor city "merchandising" and reduces revenue.
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years ago. Some of the landlords didn't tell us that WRS already had surrounding buildings under contract as part of their Underground Atlanta strategy. We all recently learned this. WRS transferred those contracts to another developer, and they've now purchased all the buildings that house the arts organizations, and more. It took us all by surprise. It's unnerving because nobody knows the true intentions of the new owners. We've established lines of communication with the new owners, and they've been very forthcoming. It's still early, but the new owners seem to value the arts district. Beacons suggested exploring a public-private partnership between the arts coalition, Invest Atlanta, the city, and the new owners to carve out long-term spaces for the arts. Currently, all parties are open to this. We're all hoping for the best.
JL The city is in the process of selling Underground Atlanta, which is very close to South Broad Street, to the developer WRS Real Estate. Developers are also expressing interest in buildings where arts organizations such as the Downtown Players Club and Mammal are tenants. Do you have strategies in mind to keep the budding arts district intact if developers become the new landlords? AH Here's the rub. Beacons started two
Photography Arno Hunter Myers
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MERCEDES-BENZ STADIUM Best or nothing—Atlanta’s skyline and sports fans get a world-class addition How are design, technology, and sustainability shaping Mercedes-Benz Stadium, the new home of the Atlanta Falcons and other teams? MA! cofounder Elayne DeLeo got answers from Rich McKay, president of AMB Sports and Entertainment, and Bill Johnson, senior vice president and design principal of the architecture firm HOK. Elayne DeLeo A stadium is more than just a building. It's part of a city. What was your vision to create a public space that embodies Atlanta, Mercedes, and sports? Rich McKay Arthur’s [Arthur Blank, owner of the Atlanta Falcons] vision was to build the best sports and entertainment venue in the world, and we’ve held to that bold vision. We purposefully designed this building to be a centerpiece for this city and showcase its skyline in a grand way with our Window to the City, reminding guests they are in the heart of Atlanta. Additionally, this building will feature a plaza area and have an adjacent green space that will be activated 365 days a year for Atlantans and guests to enjoy. Mercedes-Benz and the mentality of “best or nothing” seem like a natural fit with the elegance and unique design of the building. The scalability of the building to seamlessly transform from NFL games to MLS matches to NCAA
basketball is an important design element and helped us attract major sporting events. ED Stadiums have a multitude of technical and structural requirements. How difficult is it to design a stadium? Bill Johnson While there are basic guidelines for fan safety, comfort, sight lines, and amenities, the facility type itself is rather complex because of evolving fan expectations, technology, and the multipurpose nature of the modern sports facility. The structural systems are generally similar from venue to venue in terms of materiality and how they are assembled. These best practices inform the design of the seating bowl and much of the structure. The interesting challenge comes as we seek to create an iconic design statement for a venue type that, traditionally, has been rather utilitarian in nature. This desire to make something highly efficient and aesthetically beautiful is where the technical and creative opportunities arise. ED Can you describe the evolution of stadium design? BJ Stadium design has changed rapidly. Early on, stadiums were driven solely by function, with minimal amenities or services and little regard for the overall fan experience. These buildings were both simple and straightforward.
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Many were designed as multipurpose facilities but were limited, however, because at the time they lacked the technology to easily transform the seating bowl from one sport or event to the next. We then saw a departure to sport-specific stadiums—designed for one team, but often rather simple in their design. These buildings started to introduce premium experiences, but without much diversity in seating product. Now, multipurpose facilities like Mercedes-Benz Stadium are challenging the status quo by providing a sophisticated approach to design. They create engaging, diversified experiences for fans through social spaces, thoughtful amenities, and connectivity to the surrounding neighborhoods through public plazas. They can also serve multiple sports and events easily because of technology and innovation, allowing buildings to be highly functional and adaptable. ED In your view, what is the single most important part of the stadium's design? BJ I believe that what Arthur Blank and his team have done in Atlanta will transform the industry. He had the foresight and vision to push boundaries through design, technology, sustainability, and the fan experience. While it’s difficult to pick a single feature because each aspect of the design impacts the next, the retractable roof, halo video board, and window to the city are undeniably notable. But what I appreciate most
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about the design is that one, it is an environmentally responsible design solution on a very large scale, and two, it was thoughtfully designed to create an engaging experience for fans every step of the way. RM I do not look at a single element, but rather at the fact that we tried to design every element of the stadium from the fan’s perspective rather than from a revenue perspective. ED In 2019 millions of people watching the Super Bowl will be looking at your architecture. What would you like people to feel when they see it? BJ We hope spectators feel a sense of awe and interest—as if it’s unlike anything they have seen or experienced. This is a building that is much more than a place for a game. It’s an iconic symbol for the City of Atlanta. mercedesbenzstadium.com hok.com
Interview Elayne DeLeo
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NABER CONCEPT KITCHEN An adaptable kitchen design attracts residential and commercial use German manufacturer Naber has liberated the traditional, fixed-in-place kitchen. Its Concept Kitchen, designed by Kilian Schindler, features mobile table and shelf modules in several sizes that can be combined with other furniture and appliances. Customers can start with a few modules and expand later, and also pack up the kitchen easily for a move. Last year, Naber won the German Brand Award for the innovative series and its outstanding brand communication in the kitchen category. As part of the 2016 Atlanta Design Festival, MA! introduced the Concept Kitchen to the southern market in three ways. At the Design Economy Expo, some modules were configured as a luncheon cafe, while others were used as a minimal bar for Octane Coffee. The Concept Kitchen was also featured on last year’s MA! Architecture Tour in a Castleberry Hill loft—this was the brand’s first residential installation in Atlanta. n-by-naber.com
Photography Bernard McCoy
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PORSCHE CARS NORTH AMERICA Just like Porsche’s products, the new headquarters designed by HOK is driven by performance It’s no surprise that Porsche encourages competition. To design its multipurpose headquarters in south Atlanta, which opened in mid-2015, the automaker invited six notable architecture firms to create concepts in only five weeks. One contestant, the global firm HOK, spent the first two weeks getting to know the brand, even driving the latest Porsche models at a dealership, before starting to sketch. The gutsy move paid off. MA! cofounder Elayne DeLeo talked with Todd Bertsch, director of design and senior vice president of HOK Atlanta, about the firm’s winning design. Elayne DeLeo Porsche is certainly a grand and important project. How did you work with the client to achieve the final design? Todd Bertsch Porsche, as you might expect, is a very demanding client. They have very high standards and are very calculating on how they invest. At the same time, they were exceptionally supportive of design and the design process. We worked directly with Detlev von Platen, the president and CEO of Porsche Cars North America, and his leadership team. We spent much of our time fine-tuning each detail to respond to their operational and business goals. An example was choreographing how all the different building occupants, all the cars, exhibits, and supplies move through the building without compromising the experience.
ED The building is very sleek, much like the cars. I see Saarinen in some aspects—his TWA Flight Center comes to mind. What were the main influences for the design? TB We really focused on three ideas. First, like the Porsche automobiles, the building needed to be driven by performance. Second, we wanted the outward expression and interior detail of the building to be simple, clean, and pure. It needed to create a vibrant employee workplace that connected them to their brand. It needed a technically sophisticated training center for Porsche mechanics, technicians, and sales force. Third, it needed to provide an exciting place for visiting Porsche enthusiasts to come and learn how to drive like an expert. We discarded any elements that weren’t needed. I would imagine that these were similar motivations for Saarinen when he designed TWA. ED A corporate headquarters must represent the brand and culture of the company. How did you achieve this? TB Alignment of the brand, culture, and building was important to us. Anything that didn’t contribute to this alignment was removed. Each space, material, and detail serves a specific purpose. We wanted the building to feel like a Porsche, not so much look like one. Our intention was that as you moved around and through the
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building, you would have a sense of excitement, much like driving a Porsche 911. ED How would you like employees and visitors to feel about the building? TB One of the most rewarding experiences you can have as an architect is to visit your building and see it performing well. Each time I go to One Porsche Drive, employees come up to me and share how much they enjoy the building. When you visit at lunchtime, you most likely will see PCNA’s new president and CEO, Klaus Zellmer, dining with a diverse group of Porsche employees—accountants, mechanics, executives, and race car drivers all at one table! We wanted this singular and shared sense of community to be the spirit of the building. We describe it as “ONE Porsche.” porsche.com hok.com
Interview Elayne DeLeo Photography courtesy of Porsche Cars North America, Inc.
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THE SMART CITY MODEL This 2016 MA! Talk explored infrastructure design for economic growth By 2050, 70 percent of the world’s population will live in cities. Have years of complacency and neglect undermined progress in growing our nation’s cities? Or is instability the new source for optimism, change, and innovation? Last June, MA! initiated “the Smart City Model” talk, an open dialogue that explored how best to approach and act on infrastructure design for economic growth in Atlanta. Susan S. Szenasy, publisher and editor-in-chief of Metropolis magazine, moderated the talk. Our panelists were Ryan Gravel, the founder of the urban design consultancy Sixpitch and the visionary behind the BeltLine; Amy Chester, managing director of Rebuild by Design; and Jarel Portman, a founder and the principal of the development firm JPX Works. MA! is at the forefront of a movement committed to growing Atlanta’s “design economy revolution,” a term we coined that places value on design’s impact on the economy. We intentionally direct our programming toward deep conversations in which important decisions are made on industry, infrastructure, economics, society, and culture. We spark multidisciplinary discussions, because where designers, developers, government, and citizens are working together to resolve urban infrastructure questions, you’ll find the most advanced results. Expect more impactful talks as part of this year’s Atlanta Design Festival. ma-designishuman.com
Want to talk about your project and partnering with MA!? We’d love to hear from you! Contact Elayne DeLeo at elayne@ma-designishuman.com.
Photography Bernard McCoy
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STEFÁN KJARTANSSON’S RETROSPECTIVE Atlanta’s premier graphic designer showcased decades of work at the 2016 Design Economy Expo Iceland-born Stefán Kjartansson, a partner and creative director at the Atlanta branding agency Armchair, is our city’s premier graphic designer. For the 2016 Design Economy Expo, MA! commissioned him to create a retrospective installation of his work spanning two decades, from original typefaces to illustrations for international brands. Kjartansson’s unique design language can be seen in continuing collaborations with MA! and work for A-list clients such as Coca-Cola and Dolby Laboratories. His latest typeface design, Cinderblock, has been used in campaigns for Dropbox and in the New York Times T magazine’s feature on tennis icon Serena Williams. MA! offered Kjartansson his first retrospective, but we’re certain it won’t be his last. As evidence of his magnetism, his talk on seven design principles at Creative Mornings Atlanta in January 2016 drew a record crowd of 800. kjartanssonur.com
Photography Bernard McCoy
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880 KINGS COURT Completed in May 2017, this 5-bedroom, 4.5-bath home in the Virginia Highlands neighborhood has a masonry “frame� that allows the siding to become figuratively more than just a means to enclose the building envelope. Both the 4,200-square-foot house and the landscape emphasize pattern of materials. For example, two types of cementitious panels are used to create a collage on both the east and west elevations.
880 KINGS COURT ATLANTA, GA 30306 Architecture & Construction Brian Ahern, Jerry Goux, Jeff Darby of Darby Construction
Because the house is in a dense neighborhood, windows are placed to capture light and views while maintaining privacy. The rear of the house faces a protected creek and wooded ravine, which can be enjoyed from the rooftop deck. Details are kept to a minimum: concrete floors on three levels, random-width oak on the top floor, sleek European-style cabinets, and trim that is unobtrusive. Sustainable features include a TPO membrane roof, high R-value foam insulation, high-efficiency HVAC, energy-efficient windows and appliances, and passive solar design.
Photography Fredrik Brauer
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908 KINGS COURT This 3,760-square-foot home inspired by Cubism is located in the heart of Morningside. Shops and restaurants are just a short walk away. The home is primarily stick framed with engineered lumber trusses and beams. The exterior is a mix of cementitious panels, haricot stucco, and concrete. The TPO flat roof doubles as a huge rooftop deck and outdoor living space.
908 KINGS COURT ATLANTA, GA 30306
Notable design features include 12-foot ceilings in a recessed living room overlooking the wooded ravine below, a full-length floating private deck off the master suite, an elevated plunge pool just steps away from the living area and kitchen, a turf grass roof deck with custom mesh railings for privacy, large Pella windows and double sliding doors throughout, a wet room, shower and tub configurations, ensuite bathrooms for each bedroom, custom cabinetry and floating vanities built by local craftsmen but European in quality and style, custom-finish maple flooring, and top-quality marble in the master bath.
General Contractor Cablik Enterprises, LLC
Architecture Nathan Kirkman of Kirkman Architects
Photography Janelle Hamrick
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ASHLEY AVENUE RESIDENCE This 4-bedroom, 4.5-bath home created for jewelry designers is fully customized while also meshing with the existing street, located one block from the BeltLine. The design of the bronzed screen on the front of the 3,500-square-foot house, for example, reflects the plan for the city blocks of the Old Fourth Ward. The choice of brick relates to the surrounding homes.
373 ASHLEY AVENUE ATLANTA, GA 30312
Front and rear yard setbacks limited the location of the home and pool on this challenging site. The grade change of 4 feet from the front door to the rear lounging terrace presented the opportunity to step the procession through the home and transition the experience from the entrance to the main entertaining space. The garden was planned as separate rooms, and plants were selected for their ability to create perimeters over time.
General Contractor Principal Builders Group
Architecture, Interior Design & Landscape Design TaC studios
Landscape Installation GardenHood
Other notable details include the white oak stairs on a custom steel stringer, custom millwork throughout the home designed by TaC studios and built locally by McMeubel/Michael Courtz, the pool with a cascading spa feature, a garage designed to accommodate car lifts, 12-foot-tall sliding doors that open to a terrace with retractable screens, and a roof terrace with a full view of the city skyline.
Photography Michael Tavel
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B. MIFFLIN HOOD BRICK COMPANY BUILDING This building in the Virginia-Highlands neighborhood remains a vivid reminder of the industrial basis of the city along the rail lines that now form the Atlanta BeltLine. Built in several phases, the complex began as the office of a bridge-building company in 1910. In the mid-1920s, the building was purchased by Benjamin Mifflin Hood, expanded, and converted into the offices and showroom for the B. Mifflin Hood Brick Company, which manufactured many of the bricks and tiles used throughout Atlanta. When the current owners, Andrew Feiler and Laura Adams, purchased the building in 2010, it had been previously subdivided into apartments and office spaces.
686 GREENWOOD AVENUE NE ATLANTA, GA 30306 Architecture BLDGS General Contractor Pinnacle Custom Builders
BLDGS designed the restoration, transforming the primary upper building into a single new loft residence and upgrading the shell to contemporary environmental performance standards. Pinnacle Custom Builders was a critical member of the team, providing valuable insights and skilled craftspeople to guide the often challenging restoration work. The owners renovated the second unit into the new Brickworks Gallery, run by Laura, and made site improvements such as transforming an asphalt parking lot into a garden. The home and gallery together show a dedication to revitalizing this important historic landmark while creating a thoroughly contemporary living situation.
Photography Fredrik Brauer
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BEACON MUNICIPAL CENTER Sitting on 3.65 acres in the heart of Decatur, the Beacon Municipal Center is the master redevelopment plan for an aged 1950s African American school and other nearby properties. Bringing together a diverse group of city services, the 88,200-square-foot center includes City Schools of Decatur Administrative Offices, Ebster Recreation Center, the Decatur Police Department and Municipal Court, and a public multiuse courtyard. CITY SCHOOLS OF DECATUR ADMINISTRATIVE OFFICES The existing 1950s high school was stripped to its concrete frame and designed to fit the needs of City Schools staff. The 25,000square-foot office includes a training room, school board meeting spaces, and an open volume created between the first and second floor for better communication. Natural light pours in, and metal perforated screens on the southern exposure protect the interior.
420 WEST TRINITY PLACE DECATUR, GA 30030 Architecture Office of Design General Contractor Potts Construction Interior Design Sims Patrick Studio
EBSTER RECREATION CENTER This design combines the original facades of a historic gymnasium and library building with new construction. Notable features are a clerestory roof that provides daylight in the basketball court, lower-level offices and gathering spaces for after-school and weekend programs, and a terraced courtyard with an outdoor movie screen. DECATUR POLICE DEPARTMENT AND MUNICIPAL COURT This 33,000-square-foot facility features a 200-person courtroom, prisoner holding cells, a 9-1-1 emergency call center, and administrative spaces for the Police Department. To address on-site flooding issues, two large storm water detention tanks were designed to capture water for the entire center’s landscape irrigation.
Photography Jason Hart
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BERKSHIRE RESIDENCE This 6,150-square-foot, three-level home is in one of Atlanta’s first suburban communities. The owner asked for expansive, interconnected spaces that extend fluidly outdoors. The home was envisioned as a system of shaded spaces under a floating roof plane that connects three primary building volumes that wrap around a central courtyard and pool. The vertical surfaces are defined by large sliding glass doors that provide access to the courtyard and backyard on both levels.
937 BERKSHIRE RD ATLANTA, GA 30324 Architecture and Design Plexus r+d Structural Engineer Stability Inc.
For dynamic entertaining, the living room, dining room, kitchen, and family room are connected by a two-level circulation gallery and have continuous visibility to one another through the courtyard. Various walls and niches are arranged throughout the house to display the owner’s art collection. The second-floor bedrooms are organized along a cantilevered walkway and bridge that floats within the open gallery, which terminates at dramatic stairs at each end. The material palette creates a contrasting relationship between the building components that make contact with the ground and those that hover above the site. The “grounding” elements include retaining walls, water features, and stacked stone stairs. The “detached” elements are finished with light-colored stucco and wood, enhancing their sense of weightlessness. The cantilevered master bedroom, which floats two levels above the garage entrance, is the most dramatic example.
Photography Ron Hart
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BRYANT RESIDENCE Homeowner Karina Bryant, an interior designer with K_Souki Design Studio, worked closely with Sani Construction and Design on her 4-bedroom, 4.5-bath home completed in 2016. The main level of the approximately 3,000-square-foot home features the kitchen, dining room, living room, entertainment room, studio, guest room with a private bath, powder room, and mudroom. Upstairs are the master bedroom and ensuite bath, and two additional bedrooms and bathrooms. Imery Group infused the home with sustainable features that balance aesthetics and perfomance, all within budget. The home has achieved many green building certifications, including EarthCraft House, DOE Zero Energy Ready Home, Energy Star, and EPA Indoor Air Plus. The homeowners have noted a dramatic improvement in their health.
3725 LOVELAND TERRACE CHAMBLEE, GA 30341 Architecture K_Souki Design Studio Sani Construction and Design General Contractor Imery Group Interior Design K_Souki Design Studio Landscape Design The GreenSeason Group
Other notable features are the calming interior finishes in a variety of neutrals, the powder room’s blend of contemporary and traditional designs, and the varying ceiling designs and textures that offer a dynamic experience as you walk though the home.
Photography Justin Evans
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HARDENDORF RESIDENCE The 2,900-square-foot Hardendorf home is a new construction clad with stucco and reclaimed cypress siding in the Lake Claire neighborhood. The home is cut into the natural topography of the site, which slopes up from front to back, providing the opportunity for a garage at the street/basement level and a patio that leads to the backyard on the second level.
452 HARDENDORF AVENUE ATLANTA, GA 30307
A main design theme is transparency, explored through the strategic placement of windows and backdrops. Large window assemblies, which provide natural light and views from within, also offer controlled outside glimpses into the home, while accent walls secure privacy. Large windows and doors throughout blur the boundary of the exterior wall, allowing the space to engage the yard. Vertical circulation is another key design feature. The open stairway serves as an atrium with views to all levels of the home. The 24-foot-tall volume is sunken from the main living area to provide a closer relationship to the exterior grade at the entrance.
General Contractor Principle Builders Group
Architecture Jordache K. Avery of XMETRICAL, LLC
Interior Design XMETRICAL, LLC Independent Estate Enterprises, LLC Landscape Architect Rapp Land Design
The largely open first floor features a linear kitchen with a 12foot-long island, dining room, living room, and an in-law suite. Two guest bedrooms and the master suite fill out the second floor, along with a small den and laundry. Sustainable features include energy-efficient foam insulation and LED lighting, both of which reduce the home’s energy consumption.
Photography Galina Coada
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HOUSE 5079 This two-story, 2,800-square-foot home conveys a clean, minimalist, purposeful concept while embracing the simplicity of block forms in an innovative fashion. The exterior and interior are interrelated with architectural features, light, materials, colors, and function, producing an all-inclusive and original design. The south-facing home’s outstanding exterior features include the rear porch flanked by two wings walls that enhance and elongate the structure while also providing privacy and sun control; the exterior glass wall of windows and doors that brings the outdoors inside; the white vinyl roof and exterior color that contribute to cooling efficiency; and a corrugated metal fence that acts as a frame around the house.
5079 FAIRMONT ROAD SE SMYRNA, GA 30082 Architecture Jean A. Coutinho + Michael P. Landry Architecture General Contractor Michael P. Landry Architecture
On the main level of the 3-bedroom, 2.5-bath home, a combined family, dining, and kitchen area extends the entire space and opens to the rear patio. The kitchen features a waterfall island with a honed granite countertop. A semiprivate multipurpose room also provides a view of the porch. Interiors are slick and white, with polished concrete on the floors. The staircase, inspired by and constructed from metal U channels, complements the design with a sleek, modern look. The second level includes a 700-square-foot master suite that comes fully loaded with a sitting area, large master bath, and walk-in closet.
Photography Fredrik Brauer
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KAUFMAN RESIDENCE The Kaufmans are a young and active family of four who had been watching Chastain Park for a fixer upper in their price range. Finally, they found a 1960s, single-story ranch with an unfinished basement on a private street. The family needed more space but did not want to make the home too big for the neighborhood— nearly all of the surrounding homes are modest, tasteful, and one story with clean lines and simple material palettes. Dencity decided to keep most of the house form intact to fit the local scale, and we added a small second-floor addition on the left side, buried in the trees, for a total of 3,457 square feet of conditioned space.
569 CONWAY FOREST DRIVE NW ATLANTA, GA 30327 Architecture Bryan Russell of Dencity, LLC General Contractor Dan Kaufman Landscape Architect Nick Harrell of Core Studios, Inc.
We limited the exterior material palette to sealed ipe wood siding, 4 x 8-foot through-color fiber cement panels, and insulated low-e glass. We played off the existing rooflines and created new forms and roofs that kept the same angle of the existing roof to blur the lines between the old house and the new. To further this abstraction, the entire roof and skin of the existing house were updated to match the addition. We designed the interior to create multiple views to the backyard pool area. The flowing, open space moves around a gracious open-stair atrium. We kept the material palette consistent and simple on the interior as well, using wood, glass, and shades of gray throughout the home.
Photography Heidi Geldhauser
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LEEDLE-FLOOD RESIDENCE The homeowners wanted a modern addition to their early20th-century Craftsman bungalow in East Atlanta. In 2016, Bork Design took the home from 1,573 to 2,635 square feet of conditioned space by renovating the kitchen and mudroom and adding a new living room, master suite, and guest suite, as well as outdoor living space. The exterior design juxtaposes a modern, metalclad second-story volume against the existing Craftsman home. The house was re-sided primarily in fiber cement lapped siding to tie old and new together. The dark fiber cement walls are carved out on the rear of the home to reveal natural cedar walls and porch ceiling. The resulting overhang protects both the windows/ patio doors and the natural siding from the elements.
772 BROWNWOOD AVENUE SE, ATLANTA, GA 30316
The goal of the interior layout was to create an open, light-filled space for living and sleeping with a strong tie to the outdoors. The modern interior detailing of the addition highlights the honesty of its period of construction as well as that of the original structure.
Landscape Design Rain garden by Solidago Design Solutions Hardscape by Bork Design, Inc.
Architecture Bork Design, Inc. Interior Design Homeowners Bork Design, Inc. General Contractor Earth Sky Builders
Sustainable features include passive solar design (daylighting with large south-facing patio doors under a covered patio and north-facing clerestory windows along the double-height stairwell), recycled-content insulation in the new walls, spray foam in the roofline, Energy Star Certified cool white membrane roofing, and locally sourced, recycled-content fiber cement siding.
Photography Paul Sibley
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LOWERY RESIDENCE The late Bill Lowery was a top country music disc jockey, a host on Atlanta television, and a successful music publisher. He appreciated contemporary design and needed a space to entertain musicians and celebrities (legend has it that Liberace and Elvis’s manager were guests). This 1962 home in the Briarcliff Woods neighborhood fit the bill with its open plan, large windows, and minimal detailing. Other features include vaulted ceilings, clerestory windows, and large sliding glass doors that connect the interior with a courtyard and patio.
2261 FISHER TRAIL NE ATLANTA, GA 30345 Architecture Farris Built Contemporaries Remodel Handcrafted Homes, Inc.
Handcrafted Homes remodeled the 2,316-square-foot home in 2016 for the current owners and their young daughter. We updated the kitchen with modern, gloss-white cabinets from IKEA and gray quartz countertops by Vicostone. We replaced flooring throughout with stranded bamboo and tile from Crossville. We remodeled both bathrooms, using a large soaking tub from Jacuzzi to anchor the master. Reusing the pecky cypress wood paneling removed from other living spaces, we made accent walls for the bathrooms and the Zen-inspired foyer, which also features slate flooring. The exterior hosts a calming koi pond, an expansive lawn for playing, and a large in-ground pool. This home is sponsored by Crossville, Jacuzzi, and the Shade Store.
Photography Fredrik Brauer
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NEJAD RESIDENCE The 2,900-square-foot Nejad home has a nature preserve right behind it, which means the backyard is protected and private. The house was situated to take advantage of this, opening up to a rear pool and yard with large expanses of glass and balconies. By contrast, the sides of the home use high clerestory glass and frosted windows to bring in natural light without sacrificing privacy in this fairly dense neighborhood. The exterior uses low-maintenance, natural materials: woods, concrete, glass, aluminum, and cementitious stucco. The metal siding used on the garage exterior reflects the machine nature of the items inside.
2547 WEGELIA ROAD NE ATLANTA, GA 30345 Architecture Plexus r+d Builder/Contractor Apex Homes Milani Homes Woodwork Amir Nejad
The kitchen is at the center of the open and flowing interior. It has access to the surrounding spaces through two-story volumes and uninterrupted views. The second level continues with this theme—the stairs and a family gathering/game space are open to the first floor. The master bedroom is a private retreat, and the kids’ bedrooms have unique treatments that reflect their needs. All cabinets, trims, doors, and furniture were custom built and finished with eco-friendly and low-VOC material by Royal Custom Cabinets, Inc. The home uses new technology such as a Control4 smart home system by Audio Intersection and a healthy air system with fresh air intake by Cool Air Mechanical.
Photography Ron Hart
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NEOLITH TINY HOUSE Jeffrey Bruce Baker Designs (JBBD) created the Neolith Tiny House as a collaboration with Neolith and Stone Center. The 425square-foot modern home showcases living big in small spaces and the different applications of Neolith sintered stone surfaces in one structure, including the countertops, flooring, walls, and exterior cladding. The home is equipped with a full-size kitchen, 2 bathrooms, 1 loft bedroom, a home theater, and a patio complete with a fully functioning outdoor kitchen.
1145 ZONOLITE ROAD NE, SUITE 2 ATLANTA, GEORGIA 30306
The design team researched studies on how small spaces can be arranged to maximize living area. Form, function, proportion, and material expression were paramount to this project. JBBD wanted to think outside the (metal) box and create several types and scales of indoor and outdoor living spaces. The resulting design shows the versatility of the product applications, highlights revolutionary materials such as Neolith, and uses an innovative approach to working with transportable forms.
Collaborator and Materials Supplier Stone Center
Architecture and Interior Design Jeffrey Bruce Baker Designs, LLC
“Tiny homes aren’t about being small, it’s about being more efficient, and uncompromising when it comes to the essential needs in the space in order to live well,” Baker says. “We are firm believers that you can have it all, just in moderation. This tiny house project successfully showcases many of the amenities of a custom home.”
Photography Fredrik Brauer
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OCTANE COFFEE Octane Coffee’s new “pocket café” at the Woodruff Arts Center is a surprise within an anonymous box. A narrow, banal interior space formerly used as a box office and storage room, then abandoned for a decade, was transformed into a street-facing café and bar. BLDGS’s strategy played off the exceptionally narrow volume—barely 5 feet wide at points—by using mirrored ceilings and walls to double the apparent size. Light fixtures, in the form of suspended neon arcs, create large floating O’s when reflected in those ceilings. These forms reinforce the graphic identity for Octane and create a point of focus in the space. Booths and bench areas lined with plywood and neoprenelaminated felt were designed to be quiet, close, and comfortable.
OCTANE COFFEE AT WOODRUFF ARTS CENTER 1280 PEACHTREE ST NE ATLANTA, GA 30309 Architecture BLDGS General Contractor Gibson Construction Company
On the exterior, the existing conditions were minimally but strategically altered. The curtain wall and canopy were painted charcoal to contrast with the white context. Trees were pruned and removed to increase visibility to and from the High Museum of Art, and a new stair was cut into the raised podium seating area to bring customers directly to the café.
Photography Jonathan Hillyer
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OVERBROOK RESIDENCE This new, midcentury-inspired home on the BeltLine, situated on a wooded lot in Collier Hills, has 2,336 square feet of living space, plus a detached garage studio with 633 square feet. The exterior finishes are a combination of cypress wood veneer, glass, stucco, and fiber cement lap siding with varied exposures. The cypress warms and softens the modern facade while providing clean lines and a quality finish. The home integrates well with its surroundings. The front deck offers a panorama of the BeltLine, Bobby Jones golf course, and fall and winter views of the Peachtree Road skyline. The great room and kitchen have outdoor views and multiple access points for enjoying the terraced rear yard with its waterfall koi pond.
456 OVERBROOK DRIVE ATLANTA, GA 30318 Architecture Jordache K. Avery of XMETRICAL, LLC Interior Design XMETRICAL, LLC General Contractor PB Construction
Thanks to the placement of sliding glass doors, the front entry integrates seamlessly into the open, one-story floor plan, providing an extension of the main entertainment space. Clerestory glazing, skylights, and vaulted ceilings that accommodate large window assemblies ensure ample natural light in the main living area. Other notable features include quartz countertops with waterfall edges in the kitchen, and the spa-like master bath with two large showers and a garden tub.
Photography Fredrik Brauer
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RIVER VALLEY RESIDENCE This home sits on a one-acre, heavily wooded lot. Floor-to-ceiling windows frame sweeping views of the surrounding gardens and woodlands. A special feature is an expansive window in the family room with a view of the Zen-inspired garden. The custom home fulfilled several objectives with the modern floor plan, including creating a dedicated office space with a large conference room for client meetings. This loft-style office has windows on three sides and evokes the feeling of a tree house nestled in the canopy. The stylish industrial elements blend seamlessly with the modern design of the entire house. The main dwelling area reflects a more streamlined modern style with simplified custom trim and natural-oiled matte hardwood floors. A three-story, open-rail staircase was designed to be sleek and modern, yet family friendly. The expansive windows and open floor plan provide a surprising amount of gallery wall space to showcase the owners’ growing art collection.
605 RIVER VALLEY ROAD SANDY SPRINGS, GA 30328 Architecture Dawn Bennett of Splice Design Legacy Custom Homes, LLC General Contractor Randy Arndt of Legacy Custom Homes, LLC Interior Design Legacy Custom Homes, LLC Landscape Design Molly Welch of W Design Landscape, Inc.
Legacy Custom Homes builds all its projects with sustainable design to minimize operating costs, limit environmental impact, and reduce maintenance. The house has earned a certified Home Energy Rating System (HERS) score of 49, which means that the energy efficiency features will save the homeowners 51% of the projected utility bills for a similarly sized home built to standard housing codes.
Photography Galina Coada
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ROCK SPRINGS RESIDENCE Completed in 2016, the Rock Springs residence has transformed a once-blighted lot in Atlanta’s Piedmont Heights neighborhood into a dynamic home for a young, growing family. The 3,900square-foot house is set back on the lot so that the modern architectural language sits quietly among pitched-roof neighbors. The skin is composed of a low-cost fiber cement panel rain screen system combined with a synthetic recycled wood siding (one of the first uses of this innovative product in Atlanta).
523 ROCK SPRINGS RD ATLANTA, GA 30324 Architecture Steve Robinson of Axios Architecture, LLC General Contractor Chris Jones of HR Construction
Inside, the open and modern space flows through sophisticated, layered architectural planes with a two-story living room at the heart. The monumental fireplace wall is thick and sculptural, with deep-set windows. A triple cantilever “perch”—a structural feat executed solely with wood framing, no steel—provides a cozy corner overlooking the fireplace, front yard, and community beyond. The kitchen and keeping area at the rear of the house are set up for informal family living. A clean “barn door” of millwork panels separates the kitchen from the formal dining room. Sustainable features include tankless water heating, highefficiency furnaces, a storm water leaching system, a white roof membrane that reflects heat, weather-resistant clad windows, and significant tree preservation on the lot.
Photography Courtesy of Axios Architecture, LLC
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SPRING VALLEY RESIDENCE This custom modern home in the Morningside neighborhood was inspired by the owners’ love of cantilevers, angles, and levels. The exterior features a combination of stucco, ipe wood veneer, and natural stone. The construction is almost entirely wood framing, with very limited steel and a poured foundation wall and footing. Large cantilevers provide weather protection for the windows and entrance. The 3,350-square-foot interior is organized by what may be loosely described as living and sleeping quarters. The foyer, kitchen, living room, and dining room all function as one continuous space featuring 12-foot ceilings and expansive floor-to-ceiling windows. Other notable features are the natural stone wall in the dining room and the cantilevered fireplace with an 8-foot continuous flame in the living room. The sleeping quarters house two en suite master bedrooms (one on each floor), two guest bedrooms, and an office that can double as a fifth bedroom. The upper-level master overlooks the pool, and its bath features a large shower, 9-foot wall-hung vanity, freestanding tub, floor-to-ceiling tile, and clerestory windows for natural light. A Jack and Jill bath serves the upper-level guest bedrooms.
1209 SPRING VALLEY LANE NE, ATLANTA 30306 Architecture Jordache K. Avery of XMETRICAL, LLC General Contractor Principle Builders Group Interior Design XMETRICAL, LLC Independent Estate Enterprises, LLC Landscape Design CORE Landscape Group
Sustainable features include foam insulation, LED lighting, and tankless water heating.
Photography Galina Coada
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SATELLITE TOUR ATHENS, GE Many years ago, MA!’s Satellite Tour in Athens inspired my family to build our modern dream home. Since then, I have watched with delight while Athens evolves into a burgeoning area of contemporary design, thanks in part to incredibly talented professionals such as architect Lori Bork and builder Michael Songster. Their work has helped our community transition toward creative, thoughtful, and responsible design.
I offer special thanks to the homeowners who generously opened their doors. I am also grateful for every ticket purchase for the Satellite Tour in Athens, because a portion of sales will benefit Athens Area Habitat for Humanity, which builds decent, affordable houses with the help of partner families, volunteers, and resources. For more information, visit athenshabitat.com. —Tracy Stroud
EORGIA
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GREEN-FRANKLIN RESIDENCE The goal of this design was to maintain the historic integrity of the existing 1840s farmhouse and its interior spaces while juxtaposing it against more open, light-filled spaces in the modern addition. The renovation, completed in 2015, included a new, open great room area with a small kitchen and bar for entertaining and a sleeping loft above as a new master suite, freeing the bedrooms in the existing portion of the home for visiting family.
3111 MARS HILL ROAD WATKINSVILLE, GA 30677
Bork Design’s approach to the addition was to step the massing back from the front facade of the historical home to allow the existing structure to remain most prominent. The addition touches the existing house lightly by narrowing to a breezewaylike space housing a dining area and tying into the 1-story, lowslope existing roof along the back of the home. It then expands to a 1.5-story, simple cross-gable evoking a minimalist farmhouse vernacular, deferential to its historical parent but unabashedly honest about its construction in a contemporary era.
Interior Design Homeowners
Architecture Bork Design, Inc. General Contractor Timberlane Construction
Landscape Design Indigo Landscapes
The team sourced some materials from the property itself. The walnut bar, custom white oak TV cabinet, and white oak loft-level floors were all made from fallen trees. The exterior cedar siding was milled from the one tree removed to make room for the addition. Other sustainable features include a passive solar design, solar-powered operable skylights that promote natural ventilation, and radiant heat floors powered by a solar hot water system.
Photography Justin Evans
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HANCOCK HOUSE This project demonstrates the viability of building small, dense, energy-efficient, single-family homes that offer the functionality of larger homes. The homeowners designed and built their 775square-foot, 1-bedroom, 1.5-bath home about 1 mile from downtown Athens. The lot measures 28 by 55 feet, and the house maximizes the buildable area and allowed building height. The roof is fully realized as usable outdoor space, half kitchen garden and half patio. The exterior requires almost no maintenance: the cladding is a combination of a rain screen system with weathering steel sheets and charred, locally cut white oak planks.
1450 WEST HANCOCK AVE ATHENS, GA 30606 Architecture and Construction Michael and Mary Songster
To reach net zero, the owners considered energy consumption of every part of the house. Two-story bay windows set at a 45-degree angle to the main walls place the majority of the glazing facing south. A canopy over the rooftop patio supports nine photovoltaic panels that simultaneously provide shade and generate electricity. The building envelope uses a 12-inch-thick, double-stud wall with cellulose insulation and triple-pane European tilt turn windows. Interior features include water heating by a heat pump, a heat pump clothes dryer in addition to an extendable clothes line on the roof, two portable induction cooktops instead of an installed cooktop for flexibility, switched outlets to appliances to eliminate phantom usage, and a mini-split system for space heating, cooling, and dehumidification.
Photography Thrasher Photography Bork Design
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SWAGLER-MARLOWE RESIDENCE The owners of this home completed in 2015 admire midcentury modernism, so Bork Design evoked nostalgia with recycledcontent Roman brick walls, low-pitched roofs with deep overhangs, and exposed rafters. As retirees, the clients’ other major requirement was to live on a single level. To take advantage of the sloping site, a guest or future caretaker suite is designed into the walkout basement level along with a fully equipped coffee bar.
574 PULASKI STREET ATHENS, GA 30601
High north- and south-facing windows bring natural light deep into the main living areas of the 2,524-square-foot home. Single-level living on this narrow and sloping lot dictated parking in front. A Mondrian-inspired carport facade and a driveway constructed of concrete ribbons with a pattern of inlaid river rock make this parking area a design feature rather than an eyesore. The linear driveway emphasizes the east-west axial elements that permeate the project, from an indoor/outdoor bench at the front entry, to a continuous countertop extending from the kitchen to the rear deck, to a series of living room built-ins with strong lines. These elements, coupled with large patio doors and window assemblies, aid in blurring the lines between interior and exterior.
General Contractor Michael Songster Construction
Architecture Bork Design, Inc. Interior Design Bork Design, Inc.
Landscape Design Jeremy Friedman
Sustainable features include a solar array on the roof, locally sourced fiber cement siding with recycled content, and Energy Star Certified metal roofing and windows.
Photography Thrasher Photography Bork Design
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SATELLITE T ASHEVILLE, CAROLINA MA! collaborates with Modern Asheville Real Estate to produce the Asheville satellite architecture tour. Here is an introduction from our partner: Many people associate Asheville with the 19th-century Biltmore estate, but today, living here is not about turrets, gargoyles, or excess of any kind. Our city in the mountains is a playful escape where nature, culture, and creativity prevail. The local terrain and climate make outdoor living appealing nine months a year. Asheville residents are passionate about
designed spaces, too. Modern Asheville Real Estate’s design partners balance cool, clean lines with the warmth of Mother Earth through site-specific design, view angles, natural light, natural materials, and sustainability. They are pioneers of innovative building and stewards of the environment. Please join us, along with our architects, builders, and homeowners, for our satellite home tour on June 3 to find out what makes a modern lifestyle here in Asheville so unique, so special, and so very possible. —Modern Asheville Real Estate
TOUR , NORTH
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515 WINDSWEPT Faced with a complex site for this 1,280-square-foot home, SPARC Design took a simple approach: encourage a modern, minimal lifestyle. Other key considerations were the owners’ request to balance room functionality with a retreat-like feel, a desire for indoor/outdoor living, and keeping the footprint small to respect the steep, largely wooded lot. The exterior is a simple box with 5-inch horizontal composite siding. The dark inkwell color was chosen to conceal the home from distant views. A custom-designed guardrail allows homeowners and visitors to feel secure on the large deck, which is nearly 25 feet above the sloping ground. A drink rail with integrated lights creates a warm and inviting social space to enjoy summer sunsets. A suspended parking platform is provided at the top of the site.
515 WINDSWEPT DRIVE ASHEVILLE, NC 28801 Architecture & Interior Design SPARC Design, PC General Contractor Rob Motley Construction
The interior plans allow for open living and a blurring of indoor and outdoor spaces. Square footage is prioritized in living spaces, while bedrooms and bathrooms have a more efďŹ cient layout. The kitchen and living space are sunken below the primary entrance for privacy from nearby condominiums. Large wood-clad windows and doors allow daylight and views, making the home feel larger and reinforcing a connection to the exterior. Outdoor decks face sunset mountain views and downtown Asheville.
Photography Creative Cargo Company
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MAYFLOWER RESIDENCE Situated on a mountainside with views overlooking downtown Asheville, the Mayflower residence, originally constructed in the 1970s, was completely renovated from its original configuration in 2012. The solid foundation and asymmetrical roofline were kept intact, while the interior spaces were revised to fit the client’s lifestyle. With entry on the lower level through a square pivot door, you are directed to an elegant staircase leading to the main living areas. Cantilevered steel beams support the viewing deck’s roof and allow for a view unobstructed by support columns. Although the original house was aesthetically dated and structurally inadequate, the interesting roofline and exquisite mountain views made it apparent that this renovation could be something special. The 3,620-square-foot existing home had ample space but was poorly organized. Carlton Edwards Architects simplified the layout and created an order to the architectural elements. We focused on moments of transition so that interior/exterior relationships telegraphed through the space cleanly.
20 MAYFLOWER DRIVE ASHEVILLE, NC 28804 Architecture Carlton Edwards Architects General Contractor Carlton DesignBuild Landscape Design LaQuatra Bonci Associates Structural Engineer Rod Hudgins
Notable design elements include exposed structural steel on the exterior, bluestone pavers interwoven with river rock, and blackened steel panels on the fireplace surround and kitchen backsplash.
Photography David Dietrich
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THE PRIVÉ AT CIEL The Privé at Ciĕl is an NC Green Built Certified modern home designed as an homage to Frank Lloyd Wright’s Falling Water. The 4,869-square-foot home rests on the south side of Elk Mountain Scenic Highway in the Blue Ridge Mountains. Massive glass-paneled walls invite the incredible views in and make the home feel part of the natural surroundings—Mt. Pisgah, Pisgah National Forest, and the sky, which serves as an organic painting that changes every minute. The home incorporates many natural materials such as cypress wood on the exterior, steel beam construction, French oak flooring, and raw tiles that show imperfections.
565 ELK MOUNTAIN SCENIC HIGHWAY ASHEVILLE, NC 28804 Architecture Jason Weil of Retro+Fit Design Developer David Zimmerman of AIBL Invest, LLC
Every aspect of the home has been carefully considered to keep the design simple, modern, and functional while retaining warmth. Notable design features include recessed modern trims, LED staircase lighting, custom oak cabinetry, separate floors for entertaining guests, and a master floor suite. The cantilevered master bedroom on the top floor creates a glass cube that has panoramic views of the landscape.
Photography Ken Fine
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SHELBURNE WOODS RESIDENCE The Shelburne Woods home was designed with this idea in mind: “earth-friendly” doesn’t have to be “earthy.” Mindful modern design promotes a lifestyle of concerned stewardship of our planet, but with polish and style. Using clean design principles rooted in Scandinavia, the project team created a beautiful home that is nearly net zero in energy consumption.
51 SHELBURNE WOODS DRIVE ASHEVILLE, NC 28806
With 4 bedrooms and 3.5 baths, the home layers maximum living in minimal square footage through an efficient layout and gracious ceiling heights, natural light, and indoor/outdoor relationships. With its floating stairs and cantilevered balconies, the 2,035-square-foot structure seems to float lightly over the sloping Asheville landscape. Other notable features include a metal roof, durable siding, a grid-tied solar array, a top-quality kitchen with a farmhouse sink and convection oven, a soaking tub in the master suite, and wood and concrete floors.
General Contractor Mountain Sun Builders
Architecture Rusafova Markulis Architects Mountain Sun Builders
Photography Ryan Thede
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WALNUT COVE RESIDENCE Architect Nathan Bryant found inspiration from traditional prairie motifs and updated them for this modern home in a lively mountain community. With its cedar shiplap siding and Tennessee fieldstone, the warm exterior palette blends harmoniously with the natural surroundings. The massing of the house is horizontal with low-pitched hip roofs to further integrate it into the landscape. Throughout the 4,800-square-foot residence, horizontal lines integrate with a natural, woodsy palette and a gallery-like aesthetic. A monochromatic scheme, accented by muted gray wood tones and minimalist trim and casing details, provides a simple backdrop for the owner’s art collection. The great room is the heart of the home. Its expansive windows offer generous views and a strong connection to the outdoors. The master suite can be closed off from the rest of the home, becoming a private sanctuary to relax. The custom built-in bed has a matching dresser and wall-hung nightstands.
540 WALNUT VALLEY PARKWAY, ARDEN, NC 28704 Architecture Nathan Bryant Samsel Architects General Contractor Marc Tyner Tyner Construction Interior Design Traci Kearns Alchemy Design Studio Landscape Design Rob Dull Snow Creek Landscape Architecture
Other notable design features include the asymmetrical waterfall countertop in the kitchen, a custom concrete dining table, the porch with its outdoor fireplace and concealed television, and the outdoor kitchen on the terrace.
Photography Todd Crawford Photography
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ARTS, FOOD AND CULTURE
D,
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LOOKING GOOD ENOUGH TO EAT These food trucks satisfy our appetite for good design We eat with our eyes first—and the food truck culture in Europe and the UK seems to take that old adage quite seriously. During our recent travels, MA! snapped photos of our favorite rolling restaurants. We think their vehicle designs are as delicious as the piping-hot risotto balls and grilled cheese sandwiches on their menus.
Photography Bernard McCoy
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SOLI DI NOTTE A window into the last creative phase and dark inner world of Joan Miró The work of important 20th-century Catalan artist Joan Miró was always deeply rooted in the worlds of Dadaism and Surrealism, but also in the places where he created. On the Balearic island of Palma de Mallorca, where he spent his last 30 years, his artistic vision darkened. Color drained out of his drawings, paintings, graphics, and sculptures, and his style grew aggressive, even violent. “The older I get, the stronger the tension,” Miró admitted. MA! attended the 2015-16 “Soli di Notte” (“Only at Night”) exhibition of Miró’s later works at Villa Manin, an opulent 17thcentury estate near Venice. The show captured the spirit of this era with around 250 artworks and personal items, many of which had never been exhibited in Italy. One of our favorite elements was a re-creation of the “red room,” Miró’s private studio designed by architect Luis Sert, where dripping pots of black paint and well-worn brushes seemed to await his return. villamanin.it
Photography Bernard McCoy
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“SOME PHEASANTS IN SINGULARITY” EXHIBITION Artist Andro Wekua built a mysterious humanoid sculpture and psychologically charged room For “Some Pheasants in Singularity,” Andro Wekua’s exhibition at Sprüth Magers London, he constructed walls that partially obscured the view into the space through the large bay window. He suspended a life-size sculpture of an androgynous adolescent from the ceiling. The figure, at once robotic and lifelike, was isolated in the clean, white and pink space. The device from which the silicone sculpture hung suggested a playground swing, yet she or he was static, frozen in a physically impossible position. Known for his uncanny evocations of architecture and memory through exhibitions that imply a nonlinear narrative, Wekua here created a psychologically charged room. He posed questions about interior and exterior, private and public space, performance and imprisonment, all while reveling in an ambiguity that provoked the viewer’s imagination. The exhibition also featured a group of paintings that combined portraiture, abstraction, and figuration. Whether the characters in the paintings related to the sculpture was unclear, and Wekua invited us to make our own connections. spruethmagers.com
Photography courtesy of Sprüth Magers London
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CENTRAL SAINT MARTINS In their “Brain Waves” exhibition, top graduates of 2016 applied design intelligence to an uncertain future In “Brain Waves,” an exhibition coinciding with the London Design Festival in 2016, leading design graduates of Central Saint Martins presented 46 projects that explored the varieties of design intelligence they use as they engage with uncertain futures. Since the complexities of contemporary life demand new, broad ways of thinking, the show set out four territories: Creative Forensics, Empathic Invention, Haptic Thinking, and Shifting Reality. “Brain Waves” aimed not only to demonstrate how different types of design intelligence are applied to process and object, but also their wider potential and application. The works ranged from outrageous fashions made entirely from tape, to a home-birth kit that commented on health-care trends in the UK, to a collection of screenprints that asked, What if people were more like plants? Freya Morgan wilted humankind’s self-importance in her absurdist world in which houseplants and their owners swap lives. Human limbs sit in pots on windowsills, while plants watch TV and lounge in bed. “Brain Waves” was the final installment in a trilogy of exhibitions. In 2014 “Restless Futures” examined the multiple contexts in which designers are now operating. In 2015 “The Intelligent Optimist” explored the differing characteristics of designers. Taken together, these three shows and their accompanying catalogs give a fascinating perspective on the obsessions and directions of one of the world's leading art and design colleges. arts.ac.uk/csm
Photography Bernard McCoy
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DESIGN ACADEMY EINDHOVEN In their exhibition “In Need of . . . ,” the 2016 graduates proffered world-shaping designs The 2016 Design Academy Eindhoven graduates are beginning their careers in an era characterized by uncertainty, upheaval, and aggression. However, their final exhibition as students, “In Need of . . . ,” demonstrated that their vision remains steadfastly positive. Their nearly 200 projects on display as part of Dutch Design Week reflected a core belief: design can play a central role in shaping a new world. Many students tackled big issues such as war and peace, gender constraints, and our behavior online versus in the physical world. Aina Seerden, for example, designed animations and costumes representing “digital archetypes.” As part of her project titled Your Digital Twin, she challenged participants to slip on the outfits and act out exaggerated social media personas on the showroom floor. Other designers looked inward for inspiration. One standout, Dion Soethoudt, used his own insomnia as a springboard for an invention that harnesses the energy spent during a restless night. His Sleeping Productivity installation monitored motion, then translated bouts of tossing and turning into electrical power for a machine that poured pigmented resins. Over successive sleep sessions, the multicolored layers built up to form sculptural objects. The students also analyzed production processes and posed challenges to big industry. They searched for new methods and materials, and they mixed craft and technology to create new products that can be made on a more human scale. Design Academy Eindhoven’s DNA can be described as conceptual, authentic, creative, flexible, free, passionate, and curious. The school offers a four-year bachelor’s degree and a two-year master’s degree. It has an impressive international team of tutors, and the quality of the designers they educate is exceptionally high. designacademy.nl
Photography courtesy of Design Academy Eindhoven
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For her interactive project Your Digital Twin, Aina Seerden made costumes that highlighted the differences between online and real-world behaviors.
Dion Soethoudt’s Sleeping Productivity installation translated movement during bouts of insomnia into sculptural objects.
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� DESIGN ECONOMY EXPO
GEORGIA TECH SCHOOL OF INDUSTRIAL DESIGN Students explored 3D scanning and printing technology to create functional ear art The eyes are windows to the soul, the old saying goes. But can our ears also communicate our feelings? Students in Georgia Tech’s Industrial Design program recently tackled this question. Using newly developed ear-scanning technology, they 3D-printed copies of their own ears—inside and out—then designed artistic ear pieces to fit them. Up until now, 3D ear scanning has been used to make hearing protection devices and other products that are highly functional, but typically no treat for the eye. Professor Roger Ball, director of Georgia Tech’s Body Scan Lab, rallied students to investigate the creative potential of this new technology and push the boundaries of wearable design. “I wanted to avoid making earrings or decorations, so each piece had to have a social statement at its core,” he says. For inspiration, the students researched historical art movements such as Surrealism and tapped their own feelings about contemporary culture. Hollie Chan, for instance, commented on the practice of “phubbing” (ignoring real people in favor of staring at a smart phone). Her large-scale piece, partially supported by a black mask, displays “LISTEN!!!” and other digital messages in glowing orange letters. The students’ work is gathered in an exhibit called “Ear Art,” which will be on display at MA!’s Design Economy Expo June 8-11. id.gatech.edu Photography courtesy of Georgia Tech
Coerced, designed and modeled by Alex Hochfelder
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DIGITAL
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� DESIGN ECONOMY EXPO
THE BRIXTON POUND Circulating local, well-designed currency for social good The Brixton Pound is money that sticks to the south London district where it’s made. When shoppers use this alternative currency, designed by the Brixton agency This Ain’t Rock’n’Roll and accepted by nearly 300 area businesses, they strengthen the local economy and contribute to the Brixton Fund, a micro-grants community project. The notes, featuring local heroes such as David Bowie, are available at a 1:1 pounds sterling exchange rate. Visit the Brixton Pound installation at the Design Economy Expo. brixtonpound.org thisaintrocknroll.com/brixton-pound
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CAROLINA MOSCOSO’S “DOMESTIC NUDES” An architect blends work and play to create naughty AutoCAD drawings Who knew that digital drawings of desk lamps and cookware could be so naughty? In an ongoing personal series of illustrations titled “Domestic Nudes,” the Brooklyn-based architect Carolina Moscoso subverts AutoCAD, the technical design software of her trade, to create playful scenes in which naked figures romp among household objects. I’ll never again use a toaster without blushing. carolina-moscoso.com
Words Jeanée Ledoux
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SHOWING NORTH KOREA SOME LOVE Snask agency designed a heartwarming brand for an isolated country When Icon magazine invited Snask to rethink the branding of any organization in 2016, the Stockholm-based design agency chose North Korea. Led by art director Asta Ostrovskaja, the team created a whimsical identity package including a heart-shaped logo, business cards, currency, and even colorful uniform buttons for the land of Kim Jong-un to adopt freely. Snask imposed just one bombshell condition: Before using these designs, North Korea must demonstrate that it’s a true democracy, not a dictatorship. “We chose North Korea rather than Apple or Coca-Cola, which we find extremely boring compared to rebranding a country, a celebrity, a sin, a saint, etc.,” said Snask’s cofounder Fredrik Öst in an interview with MA!’s Bernard McCoy. The gifted designs, complete with downloadable zip files, serve as friendly provocations from interested onlookers (Öst was born in South Korea). “When it comes to your country, nothing would make us happier than if you decided to become a democracy,” says the agency in an open letter published on love-is-korea.com, the website created for its mock client. “After all, the proven benefits are huge,” the letter continues, “but of course this is not up to us to decide. It’s only you who can [make] this decision to change.” The new brand, named Love Korea, “communicates happiness, optimism, and of course love,” Snask’s letter explains. It remains to be seen whether North Korean officials will fly a heart-covered flag, paint red polka dots on their jets, and generally warm to the foreign design firm’s invitation to “share your world with everybody else in a giving and positive manner.” snask.com love-is-korea.com
Words Jeanée Ledoux
Read the open letter and see more photos on ma-designishuman.com.
Photography courtesy of Snask
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PUBLIC TRANSPORTATION BY DESIGN Over a century of good design by Transport for London helps keep the capital moving A public transit authority has a critical need for its visual identity to communicate well. The logo must be recognizable from afar, the typography utterly clear, the colors trustworthy indicators of routes and emergency notices. Good design can literally keep a city moving, and beautiful design can brighten a commuter’s day. Transport for London has become one of the most enduring examples of successful brand identity and a world leader in innovative transport design. The best way to experience TfL’s design evolution is a visit to London by Design, a new permanent gallery at the London Transport Museum. The gallery showcases key design elements from the last 100 years, including the iconic Roundel signs, corporate identity, maps, vehicles, posters, and even seat upholstery swatches (called “moquettes”). TfL not only archives its heritage designs at the museum, it also smartly leverages its intellectual property by licensing designs to product manufacturers. You may have seen the iconic Tube map, designed by Harry Beck in the 1930s, on a Fender Stratocaster, for example. TfL also continuously invests in new designs for the public to take home as souvenirs, such as the modern scarf frequently hugging the neck of MA! founder Bernard McCoy. In 2014 TfL commissioned design studio Wallace Sewell to create the wool fabric, which features a lined pattern in the 12 colors used in London’s Underground and Overground brands. Saskia Boersma, the brand development manager for TfL, has been overseeing product commissions and design partnerships since 2005. As a preface to the presentation she’ll give in Atlanta on June 8, she gave the following interview to Bernard.
Introduction Jeanée Ledoux Interview Bernard McCoy Photography courtesy of Transport for London
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Photography Bernard McCoy
Bernard McCoy The Transport for London brand is a recognized global icon with a unique design language and rich heritage, yet it continues to evolve. With so much going for it, why the endless appetite for investing in a brand development strategy for the future? Saskia Boersma This is a complicated question but has one simple answer—innovation. Brands need to innovate to maintain growth, and TfL is no different and must invest in a robust brand development strategy to ensure future innovation whether it be in transport modes, ticketing, customer information, or brand licensing. BM Can you describe changes in brand development that have occurred under your watch? SB In many ways, I have an extremely unusual job, as I am the custodian of a heritage brand with a famous design legacy, but I am employed by a transport organization whose mission is to deliver the Mayor of London’s transport strategy —TfL’s testimony is “Every Journey Matters.” Generally when I tell strangers that I work for TfL, I am asked to plan their journey home! I realized that I was never going to be able to deliver real-time journey information so would need to look for new ways to engage with TfL’s customers through exciting brand collaborations which would protect TfL’s trademarks, generate
new revenue streams, and promote TfL’s design heritage. Coming from an arts rather than a sales background, it was evident to me that how a range of products looked was as important as how the range sold. You can never know which product ranges are going to sell well, but you can control how your brand is perceived in the marketplace. Good design is fundamental, and I wanted to instill this value in TfL's licensing and brand extension program. Brand licensing is not the same as character licensing, where new properties are brought out every year. With brands you only have limited, often set assets, so the only option for robust brand development is to work with good designers who can take inspiration from your collection and develop ranges in line with contemporary trends. Before I came to work at TfL, the licensing program was very much souvenir led, and I have developed the brand-licensing program with some great design and brand collaborations not only to generate revenue or maximize PR opportunities, but also to elevate TfL’s position as a leader in design. BM Why did TfL seek a licensing program beyond souvenirs? SB TfL is an internationally recognized brand famous for the red, white, and blue Underground
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Roundel logo, a registered trademark since 1907 and an icon of London. The Roundel, along with the Underground map, are TfL’s most lucrative licensing properties. However, use of these properties is often limited to basic, obvious product licensing or souvenirs with limited product development and very little long-term growth opportunities. The souvenir-licensing program has been very successful and has underpinned the licensing program for many years, but it does not add value to TfL’s brand nor offer new brand directions. So it is best to use this money . . . as a cash cow with which you develop more long-term plans. The only way to enter into new markets is to look for innovative ways to evolve your brand whilst retaining your brand values. TfL is steeped in a history of innovative design which was built on the convictions of one man, Frank Pick, whose energy and vision changed the design of transport and indeed of London itself. Pick’s original vision was that good, well-managed design can change the culture of and public perception of a business, and it was on these principles that we founded TfL’s brand extension program, using TfL’s illustrious design heritage to extend TfL’s brand into the design market. Our brand extension has not been limited to design-led markets; the design element has stayed constant whether it be in the Roundel-London fashion brand or developing restaurant concepts inspired by the TfL staff canteens run by TfL up until the 1970s. Design innovation is one of TfL’s key brand values, and this element should be promoted in the licensing program. BM What licensing commissions or collaborations are you most proud of? SB One of the most memorable projects I worked on was the Lost Show, a collaboration with the advertising agency KK Outlet and TfL’s Lost Property Office. We collected all the artworks—paintings, photographs, and drawings left behind on the Underground over a 12-month period. We exhibited the artworks in a storm of publicity and used the gallery space to promote TfL’s Lost Property heritage posters and a range of lost-themed merchandise. Not all Londoners understood the exhibition concept, and some came into the gallery to inquire if we had found their lost glove! However, this fun project aside, I have been incredibly fortunate to have collaborated with a number of renowned designers and brands over
the years. Kirkby Design developed a collection of velvet upholstery textiles using the famous moquette seating patterns from the Underground tube trains which were rescaled and recolored for a contemporary market. The collection was groundbreaking in demonstrating that great textile design patterns, as some of the moquette patterns were designed by very famous textile designers like Marion Dorn and Enid Marx, stand the test of time and can be reinvented for all ages. Other great brand collaborations were with Fired Earth, who worked with the Victorian tile factory Craven Dunnilll Jackfield to develop a range of TfL’s heritage tiles for your home. Vallila Interior, a trendsetter in Scandinavian design, created our first large-scale printed textile collection under license. A great commission was with young designer Camilla Barnard, who created a quirky full-scale Underground Station out of wood, hand drawing and painting the smallest details, even down to the Metro newspapers. Last year I launched my first furniture range with Made.com. It was delightful to work with their design team, who were so enthusiastic and enthralled with designing the collection that they found inspiration in everyday overlooked details that can be seen on the transport network. Lastly, 2016 was also the 100-year anniversary of TfL’s Johnston typeface, a bespoke typeface created by calligrapher Edward Johnston in 1916 and still used to direct commuters across TfL’s network today. I invited 11 of the UK's most exciting design agencies to create celebratory posters (now award winning) and asked KK Outlet to commission a giant Twitter Machine by Florian Dussopt to challenge our new digital age. The celebration of this milestone in TfL’s history was rounded off with a global collaboration between NikeLab and Roundel-London on a range of Johnston typeface licensed footwear— the Nike Air Zoom Spiridon not only reinvented the typeface but also marketed it to new audiences. tfl.gov.uk
Photography Bernard McCoy
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MINI TAKES THE STATES MINI and MA! partner on an owner rally kickoff experience MINI Southeast asked MA! to produce a pre-event for its biannual MINI Takes the States owner rally in July 2016. We invited France's Collectif Coin to bring their immersive light and sound experience called "Childhood (Cyclique 2.0)" to Atlanta. At the free, public event at Ponce City Market, more than 500 MINI owners and their MINIs, plus many spectators, descended on the market for the unique evening featuring a multitude of bright balloons, food, and fun. miniusa.com
Interested in the same? Contact MA! Design Is Human for experiential event development and production. info@ma-designishuman.com
Photography Elayne DeLeo
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MINI VISION NEXT 100 CONCEPT CAR Designing for a future in which every MINI is your MINI Last summer the visionaries at MINI, our automotive partner, introduced a concept car designed to be seamlessly shared. In the coming decades, “the merger between privacy and community will be in the forefront,” says Anders Warming, former chief of design for the MINI division of BMW. The company has responded with plans for a fully automated MINI that can address the transportation needs of a multitude, not just a single owner. Although the MINI Vision car is communal, it’s also highly personal. It projects digital greetings to approaching drivers, and it remembers their entertainment preferences. The roof and doors can also display custom colors and images. Clever technologies aside, the future MINI will emphasize a fun driving experience, just as it does today. “We want to instill this feeling of you’re still in an urban go-kart,” Warming says. “Inside of this car, it’s fun to make 90-degree turns. It’s fun to go around a roundabout. And this fun aspect will remain.” mini.com/next100
Magnus Aspegren, product manager of MINI USA, will speak about the evolution of mobility as part of the Atlanta Design Festival. See the calendar for details.
Photography Courtesy of MINI
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19 GREEK STREET A boutique arts venue finds strength in flexibility
Is 19 greek street a gallery? A design boutique? A lecture hall? A book shop? A tea house? It’s all these and more. The flexible identity of the five-story townhouse in London’s Soho neighborhood enables it to tackle the world’s most pressing issues, such as sustainable living, with a myriad of stylish solutions. MA! visited during the 2016 London Design Festival, when the chameleon-like space hosted a “Collectors’ Club” exhibition that explored humans’ connection with ourselves and nature. Reaching into the greek’s archives, curator Rachael Moloney chose inventive and ethical furnishings by pioneering designers. The earthy art show “Petrichor,” curated by bo.lee gallery and named after the scent of fresh rain, made a fitting backdrop. A tea bar, a pop-up bookstore, meditation sessions, and artist talks rounded out the eight-day experience. Our take-away: 19 greek street’s embrace of so many forms of expression is the key to its allure. 19greekstreet.com
Photography Bernard McCoy
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DESIREE GROENENDAL’S “IMMSPIRED” INTERIOR The blogger behind Vosgesparis brings her signature style to IMM Cologne One of MA!’s favorite voices in interior design, Desiree Groenendal of the Vosgesparis blog, brought her online style to life at this year’s IMM Cologne, the international interiors tradeshow. The Dutch tastemaker was one of only two popular bloggers invited to curate a residential space in the show’s new “IMMspired section.” Groenendal selected minimal but comfortable furnishings and a flexible floor plan that reflects her own lifestyle. “I can choose to sit or eat outside or at the table, or I can hang out on the couch with my laptop to work or watch a movie,” she says of her design. “Basically, it’s a space where I can express myself, be creative, and bathe in music, souvenirs from my travels, and memories.” Groenendal’s booth was not only personal, but also a fresh take on modernism. She chose all neutrals, for example, but her colors ran the gamut—poufs in army green, a leather sofa in cognac. She also gathered natural shapes and textures to soften hard lines—a NORR11 Rough dining table made from a single slice of monkeypod tree, chunky Mangas rugs resembling hand-knit sweaters, and unglazed terracotta planters overflowing with succulents. MA! founder Bernard McCoy has been following Vosgesparis since meeting the blog’s creator in 2015. “If you’re serious about interior design trends, Desiree is one to watch,” he says. “She has a unique eye and the signature design language of a true style icon.” vosgesparis.com Words Jeanée Ledoux Photography Wen van Woudenberg/ BeeldSTEIL
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ELYTRA FILAMENT PAVILION A robotically built public shelter is modeled on insect wings An otherworldly shelter literally grew in the garden of London’s Victoria and Albert Museum from May to November 2016. The Elytra pavilion, shaped like a stylized forest, began with 40 hexagonal segments. Sensors in the canopy monitored where visitors congregated for several months, then an on-site, bright orange Kuka robot wound new segments out of glass and carbon fiber to expand and reconfigure popular areas. The team of architect Achim Menges, research associate Moritz Doerstelmann, structural engineer Jan Knippers, and climate engineer Thomas Auer designed the installation. They chose its name because the web of filaments had a strength and lightness comparable to the shells protecting certain beetles’ forewings, known as elytra. The pavilion celebrated a truly integrative approach to design and engineering, and it showcased a model for extending the use of shared urban space. The structure’s capacity to be locally produced, and to expand and contract over time, provides “a vision of future inner city green areas with responsive semi-outdoor spaces that enable a broader spectrum of public activities,” the design team said. achimmenges.net
Words Jeanée Ledoux Photography Bernard McCoy
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FONDAZIONE PRADA Italy’s fashion capital has a new destination for art and architecture The Fondazione Prada, which showcases contemporary art and culture, “is not a preservation project and not a new architecture,” declares Rem Koolhaas. Together with his global firm, OMA, the renowned Dutch architect and professor conceived a hybrid home for the institution in an abandoned industrial complex in southern Milan. The luxury fashion brand’s foundation has staged temporary exhibits in disused buildings for decades, so it’s fitting that its permanent campus, which opened in 2015, is a former gin distillery. Reimagined warehouses, labs, and brewing silos from the early 1900s meld with new structures surrounding a large courtyard. My favorite element? The gleaming “Haunted House,” an existing building Koolhaas covered entirely in gold leaf. fondazioneprada.org oma.eu
Words Jeanée Ledoux Photography Bas Princen
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GARAGE HOUSE A windowless car park becomes a welcoming home This tiny home in Lisbon, Portugal, has an unusual parking spot: it’s next to the dining table. A young and open-minded couple asked Fala Atelier to convert a windowless 650-square-foot garage into a welcoming abode, completed in 2016. To make the most of the small space and their clients’ tight budget, the architects proposed minimal changes to the existing structure. They designed an open living plan that’s bright and fresh thanks to light-colored surfaces—white walls, a marble kitchen island, stainless-steel appliances, and polished concrete floors. Fala also built two bathrooms behind a curved wall and repaired the existing skylights. “No other change felt necessary,” the architects said. The homeowners added ceiling-height velvet curtains to help define the flexible living space. They punctuated the neutral palette with furnishings in primary colors and brought in a bit of black as well—perhaps to match the Fiat 500 in plain view. Project team: Filipe Magalhães, Ana Luisa Soares, Ahmed Belkhodja, Mariana Silva, Camelia Petre, Clara Pailler Consultant: Paulo Sousa falaatelier.com
Words Jeanée Ledoux Photography Fernando Guerra (fg+sg)
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MINI LIVING FORESTS INSTALLATION A collaboration with Asif Khan explores the city as personal space In cities like London and New York, affordable places to live are in short supply. Reasonably priced house/flat shares or onebedroom apartments offer barely enough room for our everyday needs. At the same time, the world of work is evolving: jobs are going mobile, and self-employment is blooming. These developments have led to “third places”—those that lie between work and home—growing in importance. As part of its Living initiative, MINI collaborated with architect Asif Khan on Forests, a 2016 London Design Festival installation that explored interpretations of urban “spaces between spaces.” Khan built three translucent, plant-filled structures in Shoreditch for the public to share. He designed each pavilion to encourage a specific use: relaxing, socializing, or productivity. He chose lush greenery as a unifying theme, he says, because “we use plants as a tool to assert our personal space at its boundary with public space, whether on our desk at the office or at the perimeter of our home.” Esther Bahne, head of Brand Strategy and Business Innovation at MINI, says the brand is aware of “the challenges affecting cities and of the complex ways in which mobility, architecture, and the people who live in cities interact.” The Forests installation, she adds, “reflects the brand’s understanding of the ‘creative use of space’ when it comes to shared urban areas.” miniusa.com asif-khan.com
Photography courtesy of MINI
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SERPENTINE PAVILION 2016 For Serpentine Galleries, Bjarke Ingels radically reinterprets a brick pavilion Think of a brick structure. Descriptions such as “transparent” and “undulating” probably don’t leap to mind. But Danish architect Bjarke Ingels thinks differently. When commissioned to design a temporary public pavilion on the lawn of London’s Serpentine Galleries in 2016, he began by deconstructing traditional masonry. He and colleagues from his multinational firm, BIG, reimagined bricks as rectangular voids with lightweight frames. They created hundreds of thin fiberglass boxes and joined them together with cross-shaped aluminum brackets. They slid the stacked boxes backward and forward, resulting in curved forms that suggested cliffs and canyons more than walls. The airy “bricks” let light pour in and framed views of the surrounding Royal Park of Kensington Gardens. BIG chose simple wood benches for the interior, which hosted a café during the day and events such as lectures and concerts at night. This simple but stunning design was the 16th annual pavilion commissioned by the Serpentine Galleries, a lakeside contemporary art institution. According to the galleries’ former director of summer programs, Julia Peyton-Jones, free admission and an unpretentious style of engaging citizens with architecture make the pavilion project a revolutionary use of public space. “The structure is an incredible magnet for people not only in the park but much further afield,” she says. Visitors treat it “as if it was the town square. It’s a space that people make their own.” serpentinegalleries.org big.dk
Words Jeanée Ledoux Photography Bernard McCoy
Text JeanĂŠe Ledoux Photography Bernard McCoy Camera: Leica T
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THE SMILE An architectural grin on London’s horizon
Alison Brooks Architects’ Landmark Project for the 2016 London Design Festival, a 112-foot-long arc of golden wood, resembled a UFO poised on the parade grounds of the Chelsea College of Art. But this object was friendly, inviting the public to explore its curved interior and pause at the viewing platforms on the ends. To create The Smile, Brooks collaborated with the American Hardwood Export Council to showcase the strength and attractive finish of cross-laminated tulipwood, a fast-growing hardwood tree found in North America. She also teamed up with Arup engineers, who tackled the unique challenge of keeping the cantilevered pavilion from teetering like a giant seesaw in case dozens of visitors rushed to one end. Founded in 1996, Brooks’s London-based firm has developed an international reputation for delivering design excellence and innovation in projects including public buildings for the arts, urban regeneration, master planning, higher education, and housing. alisonbrooksarchitects.com
Words Jeanée Ledoux Photography Bernard McCoy
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THE ARAM GALLERY The world’s go-to venue for experimental design One of MA!’s wishes for a better world: more spaces where young designers can experiment, and where the public can discover new ideas and be inspired. The Aram Gallery, the third floor of the Aram Store in London’s Covent Garden district, is an excellent model. Since 2002, gallery director Zeev Aram and various curators have mounted five shows per year featuring early-career designers selected for their innovative takes on home decor, jewelry, fashion, and graphics. In 2016 we visited the “Joints + Bones” exhibit, in which participants investigated the structure and connections of objects, as opposed to surfaces or skins. We saw new applications for traditional materials, such as marble, as well as surprising elements like a hose clip, shrunken plastic bottles, and playful 3D printed parts. thearamgallery.org
Photography Bernard McCoy
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BAUX PATTERNS Colors and shapes collide in a new acoustic tile collection It’s never been easier to transform your space into a creative, inspiring, sound-proof environment. Swedish brand BAUX debuted Patterns, the latest offering in its line of acoustic tiles that are both functional and beautiful, at Stockholm Design Week in February. The BAUX team created more than 500 unique patterns using all of its tile shapes, put them online for easy browsing, and made them downloadable as 3D files. Each pattern is designed to repeat like wallpaper, making it simple to calculate the number of tiles needed for a project. The designs cover a broad spectrum, from tightly repeating mosaics, to bold stripes, to serpentine motifs.
MA! is the BAUX agent in the U.S. Southeast. Please contact Elayne DeLeo at elayne@madesignishuman.com
“We wanted to make the process of design easily accessible for all architects and designers, but with a lot of possibilities and freedom in design,” says Fredrik Franzon, CEO and cofounder of BAUX. The new patterns have the same benefits as all BAUX tiles, which are made from spruce wood, cement, and water. They make work and living spaces quieter, provide thermal insulation, and are resistant to fire, mold, and rot. Although the design team has just put down its pencils after months of sketching, BAUX cofounder Jonas Petterson hints that this pattern rollout is only the beginning. “There are many empty pages in our sketchbooks, and we still need to explore new pattern ideas,” he says. baux.se Photography courtesy of BAUX
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BOARD COLLECTION Julien Renault brings a rustic touch to the minimal furniture scene Wood with one-of-a-kind patinas is at the heart of this furniture collaboration between the Belgian designer Julien Renault and the manufacturer Timbergoup. When challenged to create simple, timeless designs using reclaimed oak from Canada, Renault decided to hide the joints and eschew any upholstery or ornament. “I worked on a simple constructive system that would not be too distracting and give the material itself all the attention it deserves,” he says. His BOARD table, chair, and bench debuted in September 2016 and are available from Timbergroup’s sister company, Atmosphère & Bois Home. See the BOARD collection in person at MA!’s Design Economy Expo June 8-11. timbergroup.be julienrenaultobjects.com
Photography Julien Renault
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DESIGN MUSEUM DHARAVI A mobile museum celebrates the culture of a homegrown neighborhood Its exhibit space isn’t much bigger than a street food cart, but the Design Museum Dharavi has a massive goal: to challenge the negative perception of informal settlements around the world. The project is based in Dharavi, the homegrown neighborhood in central Mumbai used as a setting for the film Slumdog Millionaire. About a million people live there in crowded, tough conditions and without much government support, but they’re nevertheless capable of creating, designing, manufacturing, marketing, and even exporting all types of goods. The term “museum” may be tongue in cheek here. The young creatives behind Design Museum Dharavi mount only mini mobile exhibitions as a platform for local makers. The team designed a turquoise and pink kiosk on wheels, which can be towed by car or bike, to display curated goods in public spaces. The premiere exhibition in 2016 featured cheerfully striped and squiggled ceramics for drinking chai, designed by a Dharavi family that runs a four-generation pottery shop. The museum has earned accolades such as a Beazley Designs of the Year nomination, but the founders appear focused on the bigger prize of changing global stereotypes about informal settlements. “Understanding such a place solely by the generic term ‘slum’ ignores its complexity and dynamism,” says a statement on the museum’s website. In the case of Dharavi, it’s “probably the most active and lively part of an incredibly industrious city.” designmuseumdharavi.org
Words Jeanée Ledoux Photography courtesy of Design Museum Dharavi
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EATAIPEI BECOMES EATOPIA Architect Rain Wu talks with MA! about creating immersive “food design” experiences “A lot of art is ‘do not touch,’” says architect Rain Wu. And often, when it comes to design, “you cannot afford but can only look.” Wu and two collaborators—designer Shikai Tseng and chef Chung-Ho Tsai—wanted to create an immersive design experience, one that people could not only see, but also touch, smell, and taste. In 2015 they launched Eataipei, an experimental tasting menu that led Tent London festival visitors on a narrated journey exploring five aspects of Taipei, the capital of their native country: history, landscape, people, lifestyle, and the future. Each beautifully crafted dish was a metaphorical exploration of the city. Dish no. 2, an homage to the natural environment, featured verdant mountains made of spinach-flavored mashed potatoes, an urban skyline built with Iberian ham, and a sea of broth. The debut food performance took place alongside an exhibition that showcased the best contemporary design from Taipei, including lighting, ceramics, and cookware. On the heels of Eataipei’s success, the London Design Bienalle invited the trio to present a culinary experience in the Taiwan Pavilion in 2016. Wu and her collaborators created a new set of narratives and dishes, dubbed Eatopia, in response to the event’s theme, Utopia by Design. “Centuries of cultural collision and fusion have shaped Taiwan into a multifaceted country, but its historical complexity often leads to discussions on what constitutes the Taiwanese identity and which culture best represents Taiwan,” Wu explains. Eatopia reflects on the country’s history and serves as a reminder that diversity is a powerful tool for progress.
Introduction Jeanée Ledoux Interview Bernard McCoy Photography Bernard McCoy
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In an interview with MA! founder Bernard McCoy, Wu revealed her thoughts on food design and what’s next on the horizon for her culinary collaborations. Bernard McCoy How did the Eataipei concept come about? Rain Wu We wanted the experience of our design to be immersive and something you can take with you. We embrace the current trend of “food design,” which has been talked about in the last three to five years in Europe. Food design is a medium to express creativity and ideas. In Eataipei, we wanted to showcase Taipei as a city and divided it into five aspects represented in works of food design—in collaboration with myself and curator partner Shikai Tseng, and chef Chung-Ho Tsai. As a team, we put together the idea of what each dish should represent, and what “materials” would inform colors, shapes, and how the food should appear. The actual performance emerged into a ceremonial ritual that presented a story about Taipei culture and the country itself. BM Can you tell me about the role food plays in Taiwan? RW One of the reasons we decided to use food design as a means of introducing Taipei . . . is because food is an important part of Taiwan’s
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culture. There is an old saying in Taiwan, that Grandma would say “hi” to people by saying, “Have you eaten?” This phrase is how we greet each other, and it says a lot about the people of Taiwan. We always take care of people—offering food and coming together. Eating is a big part of being Taiwanese, and we are very proud of our food. BM What is your background and that of your collaborators? RW I am an architect. I’ve practiced architecture in London. For the last few years, I’ve been involved in curatorial projects and art installations. My curator partner, Shikai Tseng, is a product designer. Chung-Ho Tsai is an architect and chef who works in Michelin star restaurants all around the world. BM I really enjoyed experiencing Eatopia and viewing the video during the event. How does the video fit into the ceremony experience? RW The video integrates the creative process and is the visual connection to the story line for Eataipei. The same holds true in creating last year’s Eatopia. The video, like food design, is abstract—bringing out the imagination of the audience and giving some visual clues into what will be experienced.
BM Can you tell us about the buzz around the two food design projects? RW Eataipei’s success opened many doors, including the opportunity to create Eatopia as part of the London Design Bienalle, representing Taiwan. Eatopia also received media attention from the likes of the New York Times [as part of its] top five London Bienalle picks; Dezeen listed Eatopia as one of its top 10 picks; and Domus magazine did an extensive feature. BM What is Eatopia’s future? RW For the London Bienalle, we wanted as many people as possible to experience Eatopia. We would love to keep it going as a traveling show on a road trip, for example—starting in America, maybe as a part of ICFF in New York, then on down to the Atlanta Design Festival, Design Miami, and then over to the West Coast, perhaps to LA. We are also seeking collaborating partners for hosting and sponsoring Eatopia. What is cool about a road trip is that we could document the journey. We have a fantastic video director who would do a beautiful job capturing the spirit of Eatopia as part of a moving show. rainwu.net
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THE TEA CEREMONY At her Design Museum residency, Rain Wu invited guests to reflect on their cuppa In 2016, architect and food designer Rain Wu began a residency at London’s Design Museum that shared the story of tea, one of the world’s favorite drinks. She designed a democratic tea set and an Eastern-style tea ceremony intended to slow down guests for reflection on how Earl Grey arrived at the local market. “The average cuppa might contain a blend of leaves from India, Sri Lanka, and East Africa, and the sugar you use to sweeten it comes all the way from the Caribbean,” says the script read by a master of ceremony dressed in black. The tea scoop, sugar bowl, and other elements of the bespoke tea set are themselves narrative objects that represent themes such as “morality of consumption.” The ceremony was repeated several times a day through March 2017. rainwu.net
Photography by Studio Rain Wu
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FLUX Onno Adriaanse transfixes the eye with patterns of light When it comes to creating atmosphere, light is the key ingredient. Humans chase it indoors and out, and we’re highly sensitive to its changes. Dutch designer Onno Adriaanse stokes our innate fascination with his Flux installations, which project light through pierced, rotating discs to create constantly changing wall patterns that use the moiré effect. Adriaanse developed Flux as a graduation project at Design Academy Eindhoven, then went on to found an eponymous studio with a focus on lighting. MA! was so mesmerized by the young designer’s exhibit at Dutch Design Week in October 2016, where his delicate lamps transformed the environment, that we invited him to participate in the 2017 Design Economy Expo, which will be his first U.S. exhibit. onnoadriaanse.nl
Photography courtesy of Onno Adriaanse
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FOREST WOOL An emerging designer makes textiles, furniture, and paper from pine needles Being from the Southeast, I know a thing or two about pine needles. Curvy flower beds top-dressed with the orange straw inhabit nearly every yard. But I didn’t know that most pine needles are waste products of the timber industry that never leave the forest floor. A young Dutch designer is doing something about that. Tamara Orjola developed what she calls Forest Wool as a graduation project at Design Academy Eindhoven in 2016. She researched potential uses for the billions of pine needles discarded in Europe after logging operations and found them to be a great alternative for fibers such as cotton. Using standard manufacturing techniques such as crushing, soaking, steaming, carding, binding, and pressing, she transformed the straw into textiles, woodlike composites, and paper. She also extracted essential oil and dye. Orjola’s stools and carpets made of nothing but pine needles, which she exhibited at Dutch Design Week last year, demonstrate that this abundant material is not only sustainable, but also elegant. Since pine is one of the most common trees worldwide, perhaps, in the words of Orjola, “proper consumption of the whole tree can decrease demand of other natural resources and wood itself.” tamaraorjola.com Share this knowledge: vimeo.com/158167438 Words Jeanée Ledoux Photography courtesy of Tamara Orjola
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GLISSADE These elegant flat-pack furnishings slide together like retro camp chairs We’ve all had our frustrations with DIY furniture from big-box stores. Inevitably, an Allen wrench goes missing in mid-assembly, or a predrilled hole is off by half an inch. Dutch designer Christian Heikoop, a recent graduate of Design Academy Eindhoven, is changing the flat-pack furniture game with Glissade, a series of chairs, tables, and benches that slips together as easily as camping equipment. The word glissade brings to mind a dancer’s foot gliding smoothly along the floor, and it’s an apropos name for Heikoop’s system, which debuted at Dutch Design Week in 2016. His curved and straight steel tubes simply slide into channel-stitched leather pieces to form low-slung seating and surfaces, no tools or hardware required. Heikoop collaborated with ECCO Leather to outfit the series in navy, chocolate, and pink hides. christianheikoop.com
Words Jeanée Ledoux Photography courtesy of Christian Heikoop
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RESTAURANT 108 COMMISSIONS HANDMADE LINENS How Karin Carlander’s Textile No. napkins passed muster for commercial use MA!’s friend Karin Carlander, the Danish weaver behind the beautifully simple linens collection called Textile No., landed her first restaurant collaboration last summer. The team behind Copenhagen’s 108, the “little sister” restaurant of wold-renowned Noma, put her napkins through a series of rigorous tests before commissioning them to accompany their avant-garde dishes. Karin, who was recently certified as a Master of Linen (one of only 28 internationally), filled us in on the surprisingly in-depth audition. At the first meeting, on a pier behind 108 on a hot summer day, Karin presented her No. 9 napkin, a 10x20-inch swathe of linen woven from flax grown sustainably in France. The chefs took turns folding it on their laps and liked the unusual, economical size. Next they wet the napkin and heated it to about 200 degrees F in an oven to see if it could double as a warm hand towel for freshly seated guests. When it passed this test, the team tackled the final challenge of cleaning. Karin asked a laundry service to smear her creations with red wine, oil, and lipstick, then wash and dry them with the special care required for linen (no tumble drying on high heat). Success once again.
Textile No. linens are available at Citizen Supply. MA! is the Textile No. agent in the U.S. Southeast. Please contact Elayne DeLeo at elayne@madesignishuman.com
Thoroughly impressed, the chefs ordered napkins in a subtle pattern called Yinyang and a gray-green color inspired by lichen found on trees and rocks near Karin’s home. “It is an obvious color choice for a restaurant working with ingredients from Nordic nature,” she says. A nature theme isn’t the only connection between Karin’s napkins and 108’s cuisine. Linen yarn is a fermented material, and the chefs “ferment everything from pumpkin seeds to squid guts, brewing new flavors to heighten our dishes,” says a statement on 108’s website. A creamy vegetable pie dappled with flax seeds— flax is the parent plant of linen—also appears occasionally on the seasonal menu. The chefs behind 108 collaborate closely with farmers, and their dishes celebrate regional ingredients such as scallops and blueberries. It’s no wonder, then, that a local designer’s napkins handmade from linen—the only plant-based textile fiber native to Europe—should also grace their tables. karincarlander.dk 108.dk
Photography Jeff Hargrove
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� DESIGN ECONOMY EXPO Introduction Jeanée Ledoux Interview Bernard McCoy
RIAD TABLE
Photography courtesy of ACdO
A graphic beauty inspired by antique mosaics of the Mediterranean The Riad table by Studio Alvaro Catalán de Ocón in Madrid is a modern take on the labor-intensive mosaic patterns of the Old World. Rather than ceramic tile, the table has a concrete base (also known as a hydraulic tile) infused with powdered pigments and formed in a mold by specialized artisans in Europe. The 10 available designs are inspired by traditional patterns found in the Mediterranean region, from the Alhambra of Granada to the Great Mosque of Damascus. Riad packs up like a pizza, with the graphic base and three screw-in legs lying side by side in a low-profile box. We’d take advantage of the table’s hexagonal shape and snug together several on a patio, making a “raised floor” of sorts for refreshments. MA! founder Bernard McCoy spoke with the designer about the table’s conception, the design process, and what’s next. Bernard McCoy MA! is excited about introducing the Riad table in Atlanta. What inspired the design, including materials? Alvaro Catalán de Ocón The idea for the RIAD table came during a journey to Marrakech I did with a close friend and designer, Francesco Faccin, with whom I designed the table. We entered a traditional cement tile workshop and got fascinated by its manufacturing process. These kinds of tiles are made out of two layers of concrete, a colored one and another structural one. We thought about adding a metal structure in between these two layers, which would hold a
metal piece to screw some metal legs onto. We oversized the tile and kept the traditional patterns, which are so visually attractive and directly transport you to the Mediterranean and the Arab world. BM Why is some of the production done in Italy? ACdO The resulting product seems very simple and straightforward, but all the design effort has gone into what is not seen. We had to reinterpret and redesign the process in which the tiles are made, and changing the scale made us investigate new concretes. Having a metal insert between the two layers without increasing the thickness was a key factor, and we needed a new material and great care and precision in the manufacturing process to achieve it. We found a very specialized manufacturer in Italy who was up to investigate and push forward the project. BM Will you be releasing more patterns for the Riad collection? ACdO The great thing about the manufacturing of the cement tiles is that the grid [that] serves for drawing the pattern can be filled again and again, and color changes are possible [without] much extra effort. This will allow us to personalize the tables for small batches, if needed, and create different color combinations according to the client. acdo.es
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Interview Jeanée Ledoux Photography Studio Verena Hennig
MA! COLLABORATES WITH ACCLAIMED STUDIO VERENA HENNIG The award-winning German designer brings her boundless talent to our 2017 book Verena Hennig seems without limitations. The Nuremberg-based designer and creative director tackles graphic design, event installations, films, and even furniture. She began her career at the world-renowned New York firm Sagmeister Inc., then founded an eponymous studio that has won the German Design Award, the Red Dot Award, the Output Award, and many other honors. Her studio’s clients include MINI/BMW, designjunction, and the New Museum in Nuremberg. Needless to say, MA! is thrilled that Verena took up the challenge of collaborating across time zones to design the beautiful book in your hands. Associate editor Jeanée Ledoux asked her to explain the outcome in her own words. Jeanée Ledoux Our book is young and evolving, so we gave you almost total creative freedom. What sources did you draw on for inspiration? Verena Hennig A lot of the time we find the inspiration comes from the project itself. It is also very helpful having enough freedom to try different things out. The content of the MA! book is a well-curated collection of a wide range of great design and architecture within various disciplines and territories. Finding a solution to present this content in a suitable, clear, and engaging way was our main focus. JL What elements of the book best represent
your unique design language? Did you find a need to “translate” that language for an Atlanta audience? VH We are always interested in generating unique experiences for our audiences. With Design is Human, we wanted to invite the reader to be part of the design process and even dive deeper into the Atlanta Design Festival. With the attached stickers, you can generate your own copy by highlighting or crossing out content or even designing your own cover. Interaction is always a global language that allows people to connect with the project and each other. JL How does your design respond to MA!’s philosophy, “design is human”? VH Design should always be human centered, otherwise we would miss our goal as designers. “Design is human” for us means trying to find a unifying, enhancing way to explore and experience the world around us. JL What aspect of the book are you most proud of and why? VH Great projects come to life when you are able to try something new and the client is willing to trust you. You can develop endless possibilities and ideas for projects, but often ideas die due to technology and budget.
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Photography courtesy of Studio Verena Hennig
Therefore we are very excited our whole concept is brought to life with the help of MA! JL How did your time at Sagmeister influence your career and personal design language? VH Stefan had a big influence on my early career; at that time I was in my third semester during my studies, and I had no clue about the real design world and the routine of a design studio. His approach of content, material, and economically thinking was especially a big source of inspiration for me. The whole experience led to the opening of my own studio directly after I left New York. JL You’ve worked on projects for the London Design Festival and other impactful design events. In your opinion, what’s the value of such festivals for the general public and for the designers and architects they feature? VH Design festivals are great places to connect with like-minded people, whether you are a brand showing your newest design or you are simply visiting. The energy generated at these festivals always has something intrinsically special. Often these are the moments when new cooperations and ideas are born. verenahennig.com
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THE STORY BEHIND THONET GMBH For the German pioneer of bentwood furniture, the essentials haven’t changed in 150 years We all know Chair Number 214 by sight, if not by model number. We encounter its curved beech bones and wickerwork seat in coffee houses around the globe. The iconic chair is considered the most successful mass-produced product in the world to date, and some say it initiated the history of modern furniture. A novel technique—using steam to soften and bend solid wood—made it possible. The German furniture maker Michael Thonet, founder of Thonet GmbH, developed and perfected the process in the 1850s, and today his descendants employ artisans to make the 214 chair and its variations using the original hands-on techniques in Frankenberg, Germany. The family pioneered furniture made from not only bent wood, but also tubular steel. Beginning in the late 1920s, the company hired some of the most recognizable names in industrial design and architecture—Marcel Breuer, Le Corbusier, Mies van der Rohe—to create streamlined pieces that evoked new ideologies about modern living. These minimal designs may have appeared before the public was ready, since they didn’t truly catch on until Thonet GmbH reissued them in the 1960s.
Words Jeanée Ledoux Photography Bernard McCoy
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Like their enduring chairs, the Thonet family themselves are survivors. Their company faced dissolution many times in its long history but always carried on. For example, the Frankenberg factory was destroyed by Allied bombings in 1945, and the factories in Eastern Europe were nationalized by socialist governments after World War II. Luckily for us, since all the drawings and models had been lost, Georg Thonet revived the Frankenberg headquarters with the help of former workers who carried the manufacturing knowledge with them. In 2015 MA! founder Bernard McCoy, who was already a fan of Thonet GmbH, gained a deeper appreciation of the brand after an on-site visit. As part of a media event organized during IMM Cologne, he toured the showroom, museum, and factory in Frankenburg. Always one to explore the humanity behind design, Bernard tried his hand at the time-honored techniques in the workshop. The highlight was softening beech rods in a steam oven, then quickly clamping them into curls. “That’s a process from the very beginning that hasn’t changed,” he says. “The whole experience was really quite special. Few people get that kind of insight behind a brand.” en.thonet.de gebruedert1819.com
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UNI—SEX A design student critiques gender codes in fashion imagery Dutch designer and researcher Floriane Misslin is fascinated with media imagery and its implicit visual codes, especially concerning the representation of bodies and gender. For a graduation project titled Uni—Sex at Design Academy Eindhoven in 2016, she dissected photographs of male and female models from six gender-blending fashion lines, such as Gypsy Sport and Vaquera. Her results, archived in a striking monochromatic book, show contradictions between the brands’ unisex statements and the visual language they use. Misslin hopes her study will suggest new codes for unisex imagery that mesh better with evolving visions of gender. florianemisslin.com
Photography courtesy of Floriane Misslin
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LONDON’S DESIGN MUSEUM The world’s premier design authority gets a new home and look designed by John Pawson London’s Design Museum has come a long way from its humble beginnings nearly three decades ago in the basement of the Victoria & Albert Museum. Architect and designer John Pawson remodeled its new home, the former Commonwealth Institute building in west London, for a move that tripled the museum’s size to 33,000 square feet. Highlights of the Kensington High Street location, which opened in November 2016, include a free permanent exhibit called Designer Maker User, a ceiling with downturned corners that resembles a manta ray, and two carefully curated design shops. While preserving and enhancing the 1962 modern structure’s inherent qualities, Pawson created a unique series of spaces that feel simultaneously earthy and ethereal. “There are ‘moments’ in the building that I relish every time I walk around, but I think it is really the way everything comes together—the new and the old—that gives me the greatest pleasure,” he says. A projected 650,000 visitors will explore the museum this year. They’ll step into a central atrium with striking views up to the original hyperbolic paraboloid roof. The galleries, restaurants, and other spaces orbit the atrium, which is lined with oak and trimmed with LED strips that evoke an elegant Hollywood spacecraft. Guests can easily discover the whole building by walking up oak staircases so wide, they have bench seating in their centers. The creamy terrazzo floors on the lower levels were worth the trouble—replacing the original concrete floors entailed propping the roof on a temporary steel structure 65 feet above the ground. Outside, the original façade was replaced with double glazing, which improved insulation and let sunlight pour in. The new exterior was thoughtfully detailed to resemble the original blue
Words Jeanée Ledoux Photography Gareth Gardner
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skin of the Landmark Grade II building, with matching mullions. The firm West 8 designed the landscape filled with flame-colored Japanese maples and gray boulders, creating harmony with the Kyoto Garden in neighboring Holland Park. The renovation brought together some of the world’s leading designers and manufacturers. The firms OMA, and Allies and Morrison dovetailed their exterior designs with Pawson’s interior, and Arup did the engineering. The interior design includes furniture by Vitra, shelving by Vitsoe, lighting by Concord, and signage by Cartlidge Levene. It took five years and approximately $100,000,000 to transform the postwar building into an awe-inspiring space worthy of a global design authority. “I hope the Design Museum shows people that you don’t have to tear down and start from scratch to make exciting new cultural spaces,” Pawson says. designmuseum.org
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BEAZLEY DESIGNS OF THE YEAR 2016 MA! played a part in selecting the nominees exhibited at London’s Design Museum We’re proud that our founder, Bernard McCoy, has a role in choosing the Beazley Designs of the Year, a relevant cross-section of global, contemporary design from six categories: architecture, digital, fashion, graphics, product, and transport. Beazley Group, a specialist insurer, sponsors the annual event and partners with London’s Design Museum to exhibit select nominees and the winners. With work from established practices and freshly minted designers, the selection is always diverse, thought provoking, and forward thinking. The process for the awards, now in its ninth year, starts with international design practitioners, curators, and critics who are alert to new developments in both their area of expertise and their region of the world. Bernard has been part of this exclusive committee for five years. Three of his 2016 nominations made it to the shortlisted 70 designs that were exhibited through February this year, and one took home the top prize. Here are some of our favorite honorees.
Photography Luke Hayes
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Bernard nominated Better Shelter, a flat-packed temporary structure with a solar panel, designed to improve life in refugee camps. It took home the grand prize, Design of the Year. Designed by Johan Karlsson, Dennis Kanter, Christian Gustafsson, John van Leer, and Tim De Haas, in partnership with IKEA Foundation and UNHCR
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Bernard nominated Mono-Lights for the product category. The flexible LED light installations designed by OS Δ OOS can adapt to many shapes and spaces.
This bold design for David Bowie’s final album, Blackstar, won the graphics category. Designed by Jonathan Barnbrook from open-source elements
Bernard nominated Biomega’s OKO E-bike, a carbon fiber electric bike designed in Denmark, for the transport category. Biomega gave a MA! Talk and exhibited at the Design Economy Expo in 2016.
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DESIGNJUNCTION A curated show for the design industry, by the design industry Since its inception, London’s designjunction has featured some of the world's most renowned brands as well as exciting new voices in design. The four-day show, which takes place during the London Design Festival, is a treasure trove where visitors can discover the latest trends among more than 200 vendors. New for 2016, designjunction launched an activities program that ranged from a panel discussion on the digital age, to workshops and clinics, to sessions with the Central Saint Martins design school’s “Short Courses” team. The fair’s new location in central London, King’s Cross, is a noteworthy example of how a design economy can springboard an area’s growth. Thanks to creative initiatives such as temporary design exhibitions, the 67-acre, formerly industrial neighborhood is being transformed into one of the city's most sought-after destinations. The redevelopment features 1,900 new homes, 20 new streets (including some for pedestrians only), 10 public parks and squares, restaurants, shops, and more. designjunction will return to the evolving quarter September 21-24, 2017. thedesignjunction.co.uk
Photography Bernard McCoy
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BELGIAN MATTERS 2016 Belgium is Design presented designer and manufacturer collaborations in Milan For Milan Design Week last year, the collective Belgium is Design presented its seventh incarnation of the group exhibition Belgian Matters. This time Siegrid Demyttenaere, art director of the international culture magazine DAMn°, curated the show that featured the results of pairings between 13 designers and companies, the latter often coming from sectors far removed from furniture design. “We wanted to bring designers together with the creative industry,” Demyttenaere says. “It was quite exciting because it was very short notice. It was only about six months to make a new product.” The products were shown for the first time during the Salone del Mobile. Some were prototypes, while others were ready for market. One standout was the Lederstuhl, a curvy sling chair designed by Kaspar Hamacher. He collaborated with Tannerie Radermecker, a 150-year-old company, which supplied the leather for the seat and advised him on how to best integrate it with wood. belgiumisdesign.be
Photography Julien Renault
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DESIGN ECONOMY EXPO Challenging the status quo of southern modernity and design knowledge Part of the Atlanta Design Festival, the annual Design Economy Expo is for professionals, decision makers, the creative industries, manufacturers, and the general public. The expo is a leading destination for discovering examples of the latest trends in architecture, interiors, furniture, lighting, materials, textiles, technology, branding, digital, lifestyle, transport, infrastructure, crafts, and academia. As an influencer at the center of Atlanta’s design economy revolution and creative agenda, the expo not only showcases the best international design available today but also introduces exciting emerging brands, designers, and user experiences new to U.S. markets. This year the expo returns to ADAC June 8-11. ma-designishuman.com
Photography Bernard McCoy
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DUTCH DESIGN WEEK 2016 Where Maarten Baas “made time” and blurred boundaries In October each year, Dutch Design Week takes place in Eindhoven. The biggest design event in Northern Europe presents the work and ideas of more than 2,500 designers, with an emphasis on developing young talent. Around 300,000 visitors from around the world converge on dozens of locations across the city, where DDW hosts exhibitions, lectures, award ceremonies, networking events, debates, and festivities. For MA!, the highlight of the 2016 festival was “Maarten Baas Makes Time,” an exhibition that blurred the boundary between art and design. In a showcase that revolved around the theme of time, Baas displayed his own recent work, such as his awardwinning “Sweepers Clock” and five prototypes of a cartoonish cabinet collection called “Close Parity.” He also curated other Dutch designs, fine art, performances, and even a pop-up restaurant by renowned chef Sergio Herman. Baas set the table with his own china and silverware designs, naturally. “The idea behind MBMT is to show how design can represent a unifying factor between the different creative disciplines,” Baas said. “So it’s really cool and such an honor that it’s become a true collaboration between so many diverse talents.” Dutch Design Week will return October 21-29, 2017. ddw.nl
Photography Nick Bookelaar
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LONDON DESIGN FAIR A social design event in the creative heart of east London London Design Fair, which includes Tent London and Super Brands, hosts the largest collection of international exhibitions, independent designers, established brands, country pavilions, and special features in one destination over four days during the London Design Festival. MA! attended the 2016 show, which brought together 500 exhibitors from 29 countries. We were among more than 25,000 influential attendees—architects, interior designers, retail buyers, journalists—eager to see cutting-edge furniture, lighting, textiles, tabletop goods, and conceptual installations. London Design Fair is our kind of platform, because the format at the Old Truman Brewery encourages visitors and exhibitors to mix and mingle. In the often static world of trade fairs, the event’s approach is refreshingly social and human. The London Design Fair will return September 21-24, 2017, and so will we. londondesignfair.co.uk
Photography Bernard McCoy
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GO WHEELCHAIR SYSTEM Layer introduces a 3D-printed wheelchair and smart accessories Many wheelchair users experience discomfort and even injuries from their chairs. Arthritis in the shoulders, chafed hands, and the social stigma associated with the medical device are common complaints. In 2016 Layer, a London-based industrial design agency, introduced a wheelchair prototype with 3Dprinted, made-to-measure parts they say can dramatically improve the everyday lives of its users. As part of a two-year research period, the agency’s creative team, led by Benjamin Hubert, interviewed many wheelchair users and medical professionals to identify key problems. The team developed solutions in its own GO wheelchair, which is customized for each user’s weight, shape, disability type, and even personal style. The company’s new research division, LayerLAB, is collaborating with Materialise, a world leader in 3D printing technology, to map each user’s biometric information and use that digital data to print a bespoke seat and foot bay. The basket-shaped seat is printed with a blend of semitransparent resin and thermoplastic polyurethane that helps with shock absorption. The foot bay is printed with titanium and has an integrated antislip surface texture. By using a coordinating app, customers can participate in the design process, picking patterns, colors, and optional accessories such as push bars.
Words Jeanée Ledoux Photography courtesy of Layer
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The chair’s other components are manufactured using more mundane techniques, but they’re special nonetheless. The lightweight titanium frame has fewer struts than a traditional chair, which minimizes the visual weight without sacrificing functionality. The wheels have attractive, Y-shaped carbon fiber inserts instead of radiating metal spokes. Their rims have a highly tactile surface designed to lock into the coordinating GO gloves, which protect hands and boost what the designers call the “power-to-push ratio.” Since millions of wheelchair users around the world are seated up to 18 hours a day, it seems the GO wheelchair system has incredible potential to impact lives in a positive way. layerdesign.com
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SMOG FREE PROJECT A pollution-cleaning tower converts smog into modern jewelry Dutch designer Daan Roosegaarde and his team of experts have created the world’s largest smog vacuum cleaner. The Smog Free Tower, which debuted in a Beijing park in fall 2016, uses patented ion technology to produce a bubble of smog-free air in public space. The 23-foot tower cleans 96,000 square feet per hour, runs on green wind energy, and uses no more electricity than a boiler. Most fascinating of all, Roosegaarde designed rings and cufflinks featuring compressed smog particles. The black carbon “gem” jewelry is crafted in the Netherlands, and every purchase effectively donates 3,200 square feet of clean air to a city. studioroosegaarde.net
Words Jeanée Ledoux Photography courtesy of Daan Roosegaarde
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RESOURCES
ATLANTA
Neolith neolith.com
ASSOCIATIONS
ADAC adacatlanta.com
Roche Bobois roche-bobois.com
American Institute of Architects aiaatl.org
Room & Board roomandboard.com
American Institute of Architects aiaatl.org
American Society of Interior Designers ga.asid.org Atlanta Celebrates Photography acpinfo.org Atlanta Home Improvement atlantahomeimprovement.com Atlanta Magazine atlantamagazine.com BAUX baux.se
Stefán Kjartansson kjartanssonur.com
American Society of Interior Designers ga.asid.org
Textile No. karincarlander.dk
Atlanta Celebrates Photography acpinfo.org
ARCHITECTURE & INTERIORS (international)
CONCEPTS, INSTALLATIONS, EXPERIMENTAL
19 greek street 19greekstreet.com
Aram Gallery thearamgallery.org
Design Museum designmuseum.org
BIG Serpentine Pavilion serpentinegalleries.org big.dk
BuzziSpace buzzi.space
Fondazione Prada fondazioneprada.org oma.eu
Chris Hardy Design chrishardydesign.com
Garage House falaatelier.com
Elytra Filament Pavilion achimmenges.net
DeArch Design Center 470.455.4756
Mercedes-Benz Stadium & Porsche Experience Center & HQ hok.com
MINI Living—Forests asif-khan.com mini.tumblr.com
Design Economy Expo atlantadesignfestival.net ma-designishuman.com Dornbracht dornbracht.com Georgia Tech School of Industrial Design id.gatech.edu HOK hok.com Illuminations Atlanta illumco.com MARTA itsmarta.com MINI miniusa.com
MINI Living—Forests asif-khan.com Neolith Tiny House neolith.com jeffreybrucebaker.com Vosgesparis vosgesparis.com ART & CULTURE Andro Wekua—Some Pheasants in Singularity spruethmagers.com Joan Miro —Soli di Notte villamanin.it
Eatopia rainwu.net
The Smile alisonbrooksarchitects.com Uni-Sex florianemisslin.com DESIGN, FURNITURE & LIGHTING ACdO acdo.es ADAC adacatlanta.com Atmosphère & Bois atmosphere-bois-home.com BuzziSpace buzzi.space
RESOURCES
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Ceremonial Tea Set rainwu.net
DESIGN ECONOMY EXPO
Chris Hardy Design chrishardydesign.com
ACdO acdo.es
Dornbracht dornbracht.com
Atmosphère & Bois atmosphere-bois-home.com
FLUX by Studio Onno Adriaanse onnoadriaanse.nl
BAUX baux.se
Forest Wool tamaraorjola.com Glissade christianheikoop.com Illuminations Atlanta illumco.com Layer layerdesign.com Roche Bobois roche-bobois.com Room & Board roomandboard.com Studio Verena Hennig verenahennig.com Textile No. karincarlander.dk Thonet GmbH en.thonet.de gebruedert1819.com (usa) DESIGN SCHOOLS Central Saint Martins arts.ac.uk/csm Design Academy Eindhoven designacademy.nl Georgia Tech School of Industrial Design id.gatech.edu
Bulbul bulbulwatches.com
Snask—Love is Korea love-is-korea.com snask.com Stefán Kjartansson kjartanssonur.com Studio Verena Hennig verenahennig.com TRANSPORTATION & INFRASTRUCTURE
BuzziSpace buzzi.space
Atlanta Streetcar streetcar.atlantaga.gov
Chris Hardy Design chrishardydesign.com
Biomega biomega.com
Dornbracht dornbracht.com
HOK hok.com
Neolith neolith.com
MARTA itsmarta.com
Roche Bobois roche-bobois.com
MINI miniusa.com
Room & Board roomandboard.com
tokyobike tokyobike.com
Spurcycle spurcycle.com
Transport for London tfl.gov.uk
Studio Onno Adriaanse onnoadriaanse.nl Textile No. karincarlander.dk Vibia Vibia.com/us DIGITAL Brixton Pound brixtonpound.org Domestic Nudes carolina-moscoso.com General Assembly ga.co/ma-design
KITCHEN, BATH, TILES, MATERIALS Atmosphère & Bois atmosphere-bois-home.com Crossville Studios crossvillestudios.com DeArch Design Center 470.455.4756 Dornbracht dornbracht.com Jacuzzi jacuzziluxurybath.com Naber Concept Kitchen n-by-naber.com
MEDIA & COMMUNICATIONS Atlanta Home Improvement atlantahomeimprovement.com Atlanta Magazine atlantamagazine.com Finely Crafted—Writing and Editing by Jeanée Ledoux finelycrafted.net Metropolis metropolismag.com October octobercomms.com TRADE FAIRS Belgium is Design—Belgian Matters belgiumisdesign.be designjunction thedesignjunction.co.uk Design Economy Expo atlantadesignfestival.net ma-designishuman.com Dutch Design Week ddw.nl London Design Fair (Tent London & Super Brands) londondesignfair.co.uk WELLBEING GO Wheelchair System layerdesign.com Smog Free Project studioroosegaarde.net
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