BRANDING IN MOTION
The
Book
Creating vibrant experiences
Visual V Vis isu isu ual ua al Co C Com Communications om omm mmu mun mun unic nica ica cat atio ati tio ion on ns ns
EXPERIENCE is always in motion You want your brand to be vibrant, to engage. And you want to connect with your target audience whenever and whereever you flash your brand. So you develop a business strategy to ensure your brand’s uniqueness. So far, so good. But imagine that crucial moment when your brand finally meets the consumer. You have spent time researching, defining and building your brand. But is your brand strategy integrated through your company at every brand touchpoint? Is the brand really uniform? And does it flow cohesively through all media? Today, consumers are in perpetual transition between media as new outlets continuously emerge. Everything is in motion. At Designit, the communicative idea is an integral part of the business strategy. Our perspective is to engage consumers where they are and enable them to interact with your brand. This book shows how we execute business strategies for various businesses. We weave every aspect of a brand into a united strategy covering all media and platforms, with the client’s unique business context at the centre of everything we do. Every time.
p.4
Within every brand lies
USER-DRIVEN INNOVATION So much more. Although this book focuses on branding and visual communication, user-driven innovation and a context-specific approach lie at the heart of everything we do. Users seek meaningful value propositions that cater to and anticipate their unique needs. They want to fall in love with a brand time and time again as they discover and rediscover its value. Users want that value-added experience, more than instant appeal.
At Designit, we create value in multi-disciplinary teams, bringing together designers, engineers, psychologists and human factors experts in a holistic approach. We involve users at key stages to confirm assumptions and hit target.
How do you excel on branding? You interlace every aspect of a brand and its visual identity into a cohesive and context-specific whole that meets consumers where they are and inspires meaningful interaction – the birthplace of experience in motion.
With this approach, we create value for users before business and generate far greater market impact. By performing on branding and visual identity, our work does not just look great, but also delivers real value to real people. Every time.
CON TENTS
CON SUMER ELEC TRONICS
Libratone
Novero
Look, no strings! Style and hi-fi go hand in hand in Beat – the world’s first high-end wireless speaker.
Matching curves – logotype designed for optimal product branding.
p.40
p.48
People of Lava Sweden Pushing the envelope – visual identity for the classy Swedes who defy gravity when it comes to high-end TVs and, for that matter, logos.
AKG Rockabilly, baby love or cool jazz – hipster campaign spot on for AKG Headphones.
ORGANI SATIONS
CFL Bold simplicity brings classic management consultancy into the future – corporate visual identity.
The Danish IT Industry Association Real people make statements tangible – visual communication platform.
IFHP
FTF
IFU
Half the world’s population lives in cities – conference and identity design for the 51st IFHP world congress.
A strong and recognisable visual identity representing more than 450,000 members in the trade union FTF.
From one side of the world to the other – visual identity for the
p.50
p.60
p.78
Aarhus School of Architecture
Aarhus Tech
VEU
Industrialisation
Fund for Developing Countries.
The Danish Deaconess Community Redesigning the wings of the dove, the world’s oldest religious symbol – visual identity.
p.28
Realdania
Agrotech
DLBR
The many faces of the architectural environment – graphic design for member debates in Realdania.
Chip-tuned cows? Website and visual identity for the Institute for Agro Technology and Food Innovation.
Agro-knowledge is big business – visual identity for 32 agricultural consultancy centres.
p.84
p.104
p.120
p.128
Jordan
Munthe plus Simonsen
LIFE STYLE
ENTER TAIN MENT
Nothing is as fresh as water – concept for new communication platform.
Metropol Denmark Bridging the gap – visual identity for the lobby advocating the vision of creating an interconnected Denmark.
Cool and sophisticated Scandinavian minimalism – visual identity for distinguished Danish fashion brand.
p.34
p.46
YouSee
Naturama
Fast and funky visual identity for Denmark’s leading cable TV & internet provider.
Animals are strange and fascinating – visual identity for the Natural History Museum in Svendborg, Denmark.
p.8
p.52
FINAN CIAL
p.62
p.110
Unipension
Danske Bank
p.14
Tradeshift
Jyske Bank
Smarter business for you, me and everyone – online invoicing ready to take on the world. Visual identity and website.
Complicated calculations made simple – campaign website.
Stability or flexibility? Visual identity for the Cooperative Pension Administration for three pension funds.
App revolution, pathbreaking banking service and cool interface design for Denmark’s leading bank.
p.64
p.80
p.100
p.116
Lampas
PRO TEC
CEP
Wilfa
JKE Design
Kildemoes
Lighting up Lampas – award winning product catalogue.
Framing transparency – visual design for leading Danish manufacturer of window frames.
Fight with power – bold packaging concept for cutting edge technology in sportswear.
Scandinavian minimalism meets the rough nature of Norway – visual identity, packaging and icon design.
It’s all about coffee! A well brewed campaign for JKE Design’s coffee kitchen concept – campaign website, radio spots, outdoor ads, in-store material and internal launch.
Classic and tight identity to fit any visual context, from retro bikes to MTB – for the super-brand of Danish bike manufacturing.
p.68
p.74
p.90
p.114
p.126
p.130
Radiometer
Novo Nordisk
HEALTH CARE
Sensitive expression for the most sensitive situation – global branding campaign for tinyTeddy™.
p.12
Packaging design for Victoza – a revolutionary non-insulin medication for adults with type 2 diabetes.
p.66
PUBLIC SECTOR
p.16
EDUCA TIONAL
ENERGY
KTS Exploding professional worlds – multimedia recruitment campaign for Copenhagen Polytecnic (KTS)
Expressive and strong visual identity for the future architects in Aarhus, Denmark.
It’s hip to be square! Visual identity, TV spots and motion graphics for the technical college in Aarhus.
Knowledge is the key to the future – campaign design and strategy for Adult Education and Continuing Training (VEU).
p.42
p.58
p.102
p.122
Vestas
Danish Energy Association
Fiberline Composites
Modulex
Driving the winds of change – communication platform and visual identity for Vestas’ internal innovation department.
p.96
Krevi It’s all about key figures – visual identity for the Danish Evaluation Institute for Local Government.
p.26
National IT & Telecom agency Online invoicing made easy – visual identity, instructions and real-life video.
p.36
There’s more to energy than meets the eye – bringing facts and figures to life in an online communication platform.
p.112
ARCHI TECTU RAL
Pultrusion is an advanced process, but the idea is brilliantly simple – visual identity.
p.70
Visual identity for the world’s leading provider of signage solutions – just follow the arrow-heart.
p.88
YouSee Fast and funky visual identity for Denmark’s leading cable TV & internet provider.
p.8
YouSee Bold and energetic ad concept to support YouSee’s distinctive brand.
p.10 p.10
Radiometer Sensitive expression for the most sensitive situation – global branding campaign for tinyTeddy™.
p.12
CFL Bold simplicity brings classic management consultancy into the future – corporate visual identity.
p..14 p p.14 14
The Danish IT Industry Association Real people make statements tangible – visual communication platform.
p.16
The Danish IT Industry Association Revamping the image of working in the IT industry – campaign website.
p.18
novero Excellence on a pedestal – brand identity and revolutionary packaging concept.
p.20
novero Packaging and user guide all in one – simple, effective and user friendly.
p.22
Novo Nordisk Vivid colour coding for optimal safety – packaging design for the new Novo FlexPenŽ.
p.24
Krevi It’s all about key figures – visual identity for the Danish Evaluation Institute for Local Government.
p.26
IFHP Half the world’s population lives in cities – conference and identity design for the 51st IFHP world congress.
p.28
IFHP Coherency and remote identification – conference design.
p.30
AKG Lo-fi is not part of the package – product and packaging design for a fast moving audience.
p.32
Jordan Polycom Nothing KIRK 5020 is –as an elegant fresh as water and –robust concept business phone for newfor the busy office communication platform. worker.
p.34 p.34 34
National IT & Telecom agency Online invoicing made easy – visual identity, instructions and real-life video.
p.36
Novo Nordisk Clear instructions for an advanced product – step by step user guide for the NovoPenŽ 4.
p.38
Libratone Look, no strings! Style and hi-fi go hand in hand in Beat – the world’s first high-end wireless speaker.
p.40
KTS Exploding professional worlds – multimedia recruitment campaign for Copenhagen Polytechnic (KTS).
p.42
KTS Exploding professional worlds – ad concepts for Copenhagen Polytechnic (KTS) recruitment campaign.
p.44
Munthe plus Simonsen Cool and sophisticated Scandinavian minimalism – visual identity for distinguished Danish fashion brand.
p..46 p.46 6
novero Matching curves – logotype designed for optimal product branding.
p.48
FTF A strong and recognisable visual identity representing more than 450,000 members in the trade union FTF.
p.50
Naturama Animals are strange and fascinating – visual identity for the Natural History Museum in Svendborg, Denmark.
p.52
Hvilke dyr lever over halvdelen af deres liv med hovedet nedad? Rasmus 8 år
... mød flagermusen og mange andre spændende dyr på Naturama. Hvis du ikke kan vente fortæller 3.a fra Mårslet skole om flagermus på naturama.dk
Naturama Explore natural history online – website concept for the Natural History Museum in Svendborg, Denmark.
p 54 p. p.54
Radiometer A friendly face on healthcare product demonstration – visual concept and interactive 3D presentation.
p.56
Aarhus School of Architecture Expressive and strong visual identity for the future architects in Aarhus, Denmark.
p.58
IFU From one side of the world to the other – visual identity for the Industrialisation Fund for Developing Countries.
p.60
People of Lava Sweden Pushing the envelope – visual identity for the classy Swedes who defy gravity when it comes to high-end TVs and, for that matter, logos.
p.62
Unipension Stability or flexibility? Visual identity for the Cooperative Pension Administration for three pension funds.
p.64
Novo Nordisk Packaging design for Victoza – a revolutionary non-insulin medication for adults with type 2 diabetes.
p.66
Lampas Lighting up Lampas – award winning product catalogue.
p.68
Fiberline Composites Pultrusion is an advanced process, but the idea is brilliantly simple – visual identity.
p.70
Radiometer Users’ needs first – user-centric campaign website for Radiometer’s new point of care immunoassay analyzer, AQT90 FLEX.
p.72
PRO TEC Framing transparency – visual design for leading Danish manufacturer of window frames.
p.74
PRO TEC There’s more to windows than glass – visual design for PRO TEC window frames.
p.76
The Danish Retro Deaconess Community Internet radio concept – combining Redesigning nostalgic the wings of styledove, the withthe contemporary world’s oldest technology. religious symbol – visual identity.
p.78
Danske Bank App revolution, pathbreaking banking service and cool interface design for Denmark’s leading bank.
p.80
Radiometer Keep it fast and focused at the point of care – campaign for Radiometer’s new portable blood gas analyzer.
Speed and simplicity at the point of care Small, smart, beautiful
p.82
Less is more
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The power of
ABL80 FLEX
· Simple touch-scre en action · 70 seconds turna round time · Automates QC on 3 levels · Multi-cassette with 30 days exten t · Wireless netw ork link · Integrated barco de reader
The new ABL80 FLEX blood gas analyzer from Radiometer brings speed and simplicity right where you are: at the point of care. Small and portable, you can take the ABL80 FLEX everywhere. Fast test results lead to faster diagnosis. Automated sample mixing helps reducing preanalytical errors. Automated quality control improves QC procedures and saves you valuable time. This is true speed and simplicity at the point of care.
Go to www.radiometer.xx/abl80 to explore speed and simplicity at the point of care. Schedule a free live demo by calling your local Radiometer representative at xxx – xxx.
Small and portable
Automated sample mixing Automated quality control
Lightweight and fully operational on battery
Reduces preanalytical errors Saves time and improves QC procedures
Realdania The many faces of the architectural environment – graphic design for member debates in Realdania.
p.84
Realdania Welcome to the debate! Invitations, banners, brochures and teasers for member debates in Realdania.
p.86
Modulex Visual identity for the world’s leading provider of signage solutions – just follow the arrow-heart.
p.88
CEP Fight with power – bold packaging concept for cutting edge technology in sportswear.
p.90
APROM ID # 1890, April 2010
Novo Nordisk Global awareness campaign celebrating the world’s leading insulin pens from Novo Nordisk.
p.92
The launch of the first NovoPen® in 1985 revolutionised diabetes care. It was the world’s first insulin delivery pen and set new standards for treatment convenience, delivery precision and comfort for people with diabetes. Today, NovoPen® is the most preferred durable pen worldwide* – a position earned through 25 years of building trust in insulin delivery#.
Today
1985
* Market share for Novo Nordisk Penfill®. IMS WORLD, MAT 2009 for cartridge sales in volume (MU)
NovoPen®
of trust
#
# Rex J, Jensen KH, Lawton SA, A review of 20 year’s experience with NovoPen® family of insulin injection devices, Clin Drug Invest 2006: 26(7): 367–401
Novo Nordisk Boosting global awareness – TV spot celebrating 25 years of revolutionary insulin delivery.
p.94
Vestas Driving the winds of change – communication platform and visual identity for Vestas’ internal innovation department.
p.96
KTS A spark of genius – dynamic visual identity and communication platform for Copenhagen Polytechnic (KTS).
p.98
Tradeshift Smarter business for you, me and everyone – online invoicing ready to take on the world. Visual identity and website.
p.100
Aarhus Tech It’s hip to be square! Visual identity, TV spots and motion graphics for the technical college in Aarhus.
p.102
Agrotech INSTITUTE FOR AGRI TECHNOLOGY AND FOOD INNOVATION
Chip-tuned cows? Website and visual identity for the Institute for Agro Technology and Food Innovation.
p.104
IT’S NOT A COW – OR IS IT?
Agrotech INSTITUTE FOR AGRI TECHNOLOGY AND FOOD INNOVATION
Your carbon footprint may be cheesier than you think.
p.106
ONLY AWARE OF THE TIP OF YOUR CO2 IMPACT?
National IT & Telecom Agency Social media for geeks – website facilitating the digitisation of Denmark.
p.108
ROCK MY FRIDAY BABY
SATURDAY IN LOVE
AKG Rockabilly, baby love or cool jazz – hipster campaign spot on for AKG Headphones.
K 430
K 242 HD
© 2009 Harman International Industries, Incorporated. All rights reserved. AKG is a trademark of AKG Acoustics GmBH, registered in the United States and other countries.
© 2009 Harman International Industries, Incorporated. All rights reserved. AKG is a trademark of AKG Acoustics GmBH, registered in the United States and other countries.
p.110
AKG . EVERY DAY
AKG . EVERY DAY
Love is the greatest of sensations. The expectation of what comes, thoughts about intense moments of the past, memories of smells, feelings and sounds. Designed and crafted in Vienna, Austria to make your heart beat faster.
Rock, soul, jazz or techno. Whatever it takes to get you into the mood. Designed and crafted with obsession to detail in Vienna, Austria.
www.akg.com
www.akg.com
Danish Energy Association There’s more to energy than meets the eye – bringing facts and figures to life in an online communication platform.
p.112
Wilfa Scandinavian minimalism meets the rough nature of Norway – visual identity, packaging and icon design.
p.114
Jyske Bank Complicated calculations made simple – campaign website.
p.116
Novo Nordisk Step up your game! Interactive game for marketing training on the FlexPen速 insulin delivery device.
p.118
DLBR Agro-knowledge is big business – visual identity for 32 agricultural consultancy centres.
p.120
VEU Knowledge is the key to the future – campaign design and strategy for Adult Education and Continuing Training (VEU).
p.122
novero Unveiling the beauty – concepts for a new luxury product line.
p.124
JKE Design It’s all about coffee! A well brewed campaign for JKE Design’s coffee kitchen concept – campaign website, radio spots, outdoor ads, in-store material and internal launch.
p.126
JKE Design introducerer Espressokøkkenet Et velbrygget køkken Espressokøkkenet er til alle jer, der holder af godt design, solidt håndværk, lækre detaljer, smarte funktioner - og god kaffe, naturligvis. Køkkenet sælges lige nu med en lækker udstyrspakke og garanteret billigere end du tror - endda inklusiv en fuldautomatisk espressomaskine. Smag, duft og se mere hos din lokale forhandler eller på www.espressokøkken.dk
Metropol Denmark Bridging the gap – visual identity for the lobby advocating the vision of creating an interconnected Denmark.
p.128
Kildemoes Classic and tight identity to fit any visual context, from retro bikes to MTB – for the super-brand of Danish bike manufacturing.
p.130
p.132
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