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SUCCESS IS NOT FAR
8 KILLER TIPS
that will dramatically improve your MARKETING BROCHURE www.designjuice.in
Make your marketing so useful people would pay for it. -Jay Baer
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Marketing brochures continue to be an integral part of the traditional printed documents used to draw attention of the prospects. As a direct marketing medium, marketing brochures have undergone a sea change in recent times, with digital channels making a huge impact.
Here are 8 never failing tips to set your marketing brochure on a
winning track.
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Give them the best seat in the house Why should the audience read the brochure in the first place? Does is have something in it that’s even close to the definition of “valuable”? Get your brochure an enticing look. Boost your prospects by designing around the contemporary templates and themes. Catchy headlines, attractive fonts and mind-blowing imaging... these all play out their roles in retaining the attention of the audience much longer than a bland piece of paper.
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Get to the point subtly This requires planning to set the tone right. Think over a story line. Start with deďŹ ning the purpose of releasing the brochures and how it will help the customer understand the product better. Use examples from the lab development, and the demonstration.
Enliven your storyline with bold and catchy one-liners...
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Insert pictures that speak... Give the subscriber more to visualise than read. Brochures need to be quick fare mediums, delivering the intended message in few pages. Use images, collage pictures and lot of graphics. If you still wish to retain the traditional content-based brochure design, opt for info-graphics. It indeed generates a lot of attention and has a streak of creativity owing.
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...and don’t forget to caption them With pictures, you still need to provide the context of putting them in the first place. Short, crisp and clear captions instantly make their impact on the reader’s mind. Push subtle marketing descriptions in a compelling manner to suggest why you are positioned better in the market compared to competitors.
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Weigh your content in gold Less is always more, and when it comes to putting right words in the brochure, avoid crowding. Focus on putting information in a logical manner, defining your effective communication. Include filler content, but don’t squeeze too much information everywhere. Some blank space is always good, especially when you are trying to keep the person engaged.
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Prompt action from them Give your reader a “goodie” pointer to act on. A bonus discount, gift voucher for early bird visitors or an exclusive 121 meeting on a specific date- all these throw-away pointers allow the reader to act instantly and reach out to you.
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Make it easy to connect Oer enough channels on private B2B or social media pages to generate leads out of the brochure. Add address, contact information (telephone number, email, FAX, etc.) and links to Facebook and Google+ page of your business. Push a short brief on prompting your reader to avail sign-up or a QR code pitch.
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Wrap it up in class Be playful, be bold and direct, and don’t stick to the ‘box’. After all the hard work you took to build a flawless brochure, there is one more thing that can dent your objective. Wrap up your brochure with smart and professional packaging. Upscale your product by packaging correctly and creatively that complements the whole idea of selling it in the first place.
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Whether your sales strategy revolves around an aggressive email marketing or a smooth oine marketing, getting the right brochure concept will deďŹ nitely make positive impact.
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sales@designjuice.in
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