design [moves] us www.dmoves.com
Press Kit
Table Of Contents About ............................................... 3
Click on a chapter to view contents.
www.dmoves.blogspot.com
Clientele .......................................... 4 Branding Strategy .......................... 5
@design_moves
Services ........................................... 6 Investor Relations ........................... 8
Youtube Channel
Company At a Glance .................. 10 Press ................................................ 11
www.facebook.com/designmoves
ABOUT
3
Mission Statement: “Trust only movement. Life happens at the level of events, not of words. Trust movement.” –Alfred Adler design [moves] was officially launched in March 2011 by founder, Larissa Castelluber, who stressed the importance of innovative branding and design.
Company Name: design [moves] Founder: Larissa Castelluber Staff: 4+ Date Launched: March 2011 Primary E-mail: larissa@dmoves.com Primary Website: dmoves.com
Company Information
“We strive to make our clients proud to use our designs and to make them believe that it will help attract folks towards their visions.”
Clientele
4
Profiles98 Magazine Inspired Med Spa Junk Brand Clothing Sean Turi Photography The D. Buchanan Collection Chris Madrona Productions Continues…
MAIN GOALS
•
Collaborate, form and grow partnerships
• Provide clients with inventive and unique
with the largest names in various industy’s
designs, gain feedback, and work to produce an
that compliment the services we provide.
effective product that will ultimately improve the credibility of the business.
Concept: Design [moves] is a niche for creative people because they need someone “like them”. Innovation springs from creativity so when creative people work together, ones bound to formulate an innovative idea. Design [moves] bases its success off of progressive thinking. Anything can be solved through the use of one’s creative and inventive mind.
“Brands with vision can find opportunity 5in chaos�
BRANDING STRATEGY
Design [moves] focuses on being trustworthy, reliable, maintaining high quality standards, delivering innovative products, and being highly responsive to customer requests. This being said, design [moves] can brand and campaign in various different ways.
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design [ moves ] www.dmoves.com
General Services List
Online d[m] dmoves.com
Offline [Print]
Logo Design Flyer Design Catalog Look Books Photo Retouching Photo Restoration Postcard Design Tri-fold Brochures Book Illustrations Book Cover Design CD / DVD artwork Editorial Advertising Editorial Layout Design Corporate Identity Packages Business Card Design Calendars Banners Restaurant Menus
[Web]
Website Design Website Restoration Online Banners Web Maintence
Photo Retouching Photo Restoration Online Brochures PDF Booklets Interactive PDF Online Forums E-Book www.dmoves.com E-Magazine Design Web Intro Pages Social Event Banners Media Kit Press Kit Social Media Images
design [moves]
SERVICES
Why design [moves]? 7
“Practice safe design: Use a concept” •
All of the services that we provide for are applicable for a tax write off.
•
All of our websites come with a Google Places Listing and meta-tags for general search engines.
•
We serve the east coast and west coast
•
Estimates are presented and accepted before there is an agreement.
•
•
Serving various types of artists is among the hardest to fulfill, but the most gratifying when accomplished. We love to collaborate with companies that are as passionate as we are.
“Marketing
Specialized in: • Fine Artists • Photographers • Fashion • Designers • Event Production Companies • Celebrities • Actors / Models • Musicians • Music Production Companies
without design is lifeless, and design without marketing is mute.... we do
not specialize in marketing but do have great company references. If we cannot say that we do not provide marketing services why do some marketing companies say that they can design?”
ABOUT design [moves]
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A niche and specialization separates design [moves] from other competitors thus creating our own category. There is no direct competitor within this niche.
Company Biography design [moves] will offer design services to companies that are looking to employ perceptual techniques as the cornerstone of their marketing and branding program. Built on the grounds of being naturally different, we cross the line when it comes to building presence and relevancy in any given industry. We help you asses the facts and possibilities in what you want and what is realistically needed for you to thrive. We are a full service Design Company that ranges from online full-fledged web design to offline branding and design publications. Based on the concept of a well put together portfolio, we accentuate and brand the artist as a business. Established through time, is that a major marketing strategy regarding celebrities and others in the creative industry, heavily rely on
perception to rely on gaining work or remaining in the public’s eye. A portfolio should be a collection of your best efforts, showcasing your individual artistic style. It should include about ten to fifteen pieces of finished work using various media, styles, and ideas. For admission to an art school, your portfolio should show your potential to handle college-level art study.
STRATEGY & IMPLEMENTATION
9
Summary design [moves] strategy is to utilize the extensive network of artists available in the market today along with regards the clientele that design [moves] has already built for themselves.
Marketing Strategy The benefits of having a boutique design company is the advantage of choosing your clients. Public Relations representation will help raise company presentation, and maintain our reputation with regards to getting featured on top industry magazines and media outlets that appeal to the art mediums. The majority of the general marketing will entail the website with a list of high end clienteles, word of mouth, partnerships with industry agencies and events that we participate in, charitable events also included.
Sales Strategy Sales strategy entails the seamless process involved with getting involved, getting the work out efficiently, and tailored towards the client. With the support and education of why we would what we do, will better help the consumer understand the differences between a good and bad design companies, and topics such as those. Within the areas of the different industries mentioned in the previous pages, the keymark of the sales strategy is consumer retention and relationship trust building.
Investors Relations:
Please email us at info@dmoves.com
requesting a more detailed Business Model PDF regarding more details on the investment side of the Business
Future Expansions 10
Online • Creation of a form of residual income, by adding a shopping cart system and selling applications for artists and their websites. Some products would include: Stock Images, and Website Applications that you would not be able to find elsewhere. • Shopping cart system that is as flexible as the web designer (currently not on the market) • eBooks customization (covers + illustrations) for book authors and publishing companies • Self-Publishing Helpful e-books catered towards different industries
Offline • Partnering up with high end publishing companies, music industries with musician branding such as recording companies, events/ Conventions/concerts • Broadway is an aging market with old designers and outdated work/ websites, this would be a perfect opportunity to open up to that market
The Company from a Glance: design [moves] is a unique design company that incorporates passion and innovative ideas into all aspects of work helping the company strive to achieve its goals. With an ambitious outlook on life, this company is trying to make the world an aesthetically pleasing place one opportunity at a time. Having a solid yet diverse clientele base already at its disposal, design [moves] has established themselves as a credible and honest company.
Testimonials:
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“Larissa is an extremely charismatic yet meticulous about detail when it comes to her business. She is organized and is consistently researching the latest on goings in her field to keep her business a head of her competitors. It has been extraordinary to work with her as she makes doing business enjoyable. She is always willing to explain the tasks at hand and offer her advise. Larissa is reliable, diligent and doesn’t stop until the job is complete.” -Dennis D. Buchanan Owner of D. Buchanan Clothing Inc
“I entrust DMoves to handle one of the most important facets of my business, my website. I am always impressed with their immediate response time, ability to bring life to my creative concepts and promptness on getting the job done. DMoves is absolutely a company I recommend working with.” -Sean Turi
Press Inquiries: press@dmoves.com Mailing Address: design [moves] 5 Ridge Road Flr2 North Arlington, NJ 07031
Press