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EVENT CONCEPT
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Experiential & Brand Activations An exclusive partnership between the Design Museum & Event Concept
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ENGAGING YOUR AUDIENCE
We are excited to announce an exclusive partnership between the Design Museum + Event Concept. By combining our knowledge and expertise we want to help our clients create meaningful face-to-face experiences with their audiences. Social interaction is more important than ever before. Now is the time to engage your audience through thoughtful, tactile and immersive experiences in a safe environment. the Design Museum is a fantastic venue for your next campaign. Partnered with the expertise of Event Concept, we’re developing ‘zero-touch’ solutions that will allow your audiences to interact with your brand in a variety of ways that reduce the need for physical touch. Experiential luxury is a dynamic and growing market, and we predict that the pre-covid trend for moments over mementos will increase as we emerge from lockdown. As consumers crave safe interaction now is the perfect time for brands to demonstrate and reiterate it’s values; we believe the most impactful way is via a 360 experiential event.
Experiential & Brand Activations An exclusive partnership between the Design Museum + Event Concept
SO HOW CAN WE HELP ? How will this partnership benefit our brand ? The collaboration between the Design Museum + Event Concept will provide you with the peace of mind knowing you are surrounded with a team of trusted professionals and industry experts. Throughout the process we will combine forces to provide you with our extensive knowledge of previous events and activations which will help ensure you get the best possible experience for your brand. Mirroring the Design Museum values, Event Concept believe in the importance of expert craftmanship paired with sleek, elevated design and have curated the most creative experiences in the luxury London event market for over twenty years. the Design Museum benefit from having a fantastic ‘white canvas’ space within their venue which would provide the perfect backdrop to any experiential event or brand activation. Pairing this with the knowledge and expertise that Event Concept offer, we believe this should provide you with the peace of mind to know your brand is in good hands. No task is too big for us and we relish a challenge. Can you help with the initial development & project management ? Absolutely, we love to get involved as early as possible so we can share our knowledge with our clients. Whether you are in the very initial ideation phase of a project, or you’ve got a fully ledged design, we can work with you to fine-tune your activation to maximise the experience for your audience. Your project will be led by an experienced event producer who can lean into the many in-house Event Concept creatives depending on your wants and needs. Our talented team can help with everything from the initial ideation phase, advising on digital enhancements to seamlessly producing a fully-fledged design, perfecting it with our personal knowledge of the Design Museum and London event scene. What if it is not possible to host an event with guests due to Covid-19 restrictions ? During these unprecedented times, we are closely monitoring government guidelines on safe practices for live events and will continue to keep our clients updated when any new information becomes available. The guidelines are changing weekly and we will continue to work on ways to ensure our clients, their guests and all staff involved are all kept safe. In the instance that restrictions still continue and limited guests can attend, we have ways to ensure we not only adhere to the government guidelines, but continue to maximise the exposure of your brand through the activation. Through simple tools like pre-booked timings, guided tours, virtual tours and many other exciting touch-free technology you can continue to push boundaries and engage with your audience. Our digital team have been producing hybrid events since 2016 and can advise on a diverse range of digital raincheck options that can sit alongside your physical event ensuring a level of brand coverage if Covid restrictions are reintroduced.
Experiential & Brand Activations An exclusive partnership between the Design Museum + Event Concept
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ABOUT YOUR PARTNERS
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THE DESIGN MUSEUM | VENUE PARTNER
YOUR VENUE PARTNER the Design Museum is the world’s leading museum devoted to contemporary design. We are delighted to be working alongside Event Concept to offer a full 360 service for any experiential, marketing or brand activations & events. Located on Level 2 of the museum, our Helene and Johannes Huth Gallery offers a contemporary blank canvas spaces that is highly versatile and overlooks Holland Park. The Atrium is our showcase event space; dramatic triple height space with stunning overhead views of the original hyperbolic roof and made with 25 tonnes of copper, offers a unique and memorable backdrop. The museum operates as a registered charity and all funds generated through venue hire go towards supporting the Museum’s vision for everyone to understand the value of design. The core values are collaborative, welcoming, enterprising and forwardlooking. These values are evident in all aspects of the museum and its endeavours.
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THE DESIGN MUSEUM | VENUE PARTNER
HELENE & JOHANNES HUTH GALLERY
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THE SPACE
PERFECT FOR
THE CAPACITY
The Helene and Johannes Huth Gallery is located on the second floor of the museum with beautiful views of Holland Park. Offering your Guests a fresh feel to ensure they remain focused throughout your next company event.
This Space boasts incredible versatility with its long list of varying events. This event Space offers the opportunity to host product launches, experiential activations, conferences, drink receptions, banquets and pop-up exhibitions. Leaving the gallery open to your personalisation.
The space has a maximum capacity of 220 standing, or 100 guests with 1 metre social disctancing. We will work with you to ensure final capacities take both production needs and government guidelines into consideration.
This Space opens out onto the Designer Maker User exhibition, creating a location that is sure to inspire your Guests.
THE DESIGN MUSEUM | VENUE PARTNER
HELENE & JOHANNES HUTH GALLERY
Dedicated Bathrooms Optional Staircase Access Large Car Lift Fire Exit
Fire Exit
Guest Entrance
Disabled Lift Access
Huth Gallery 25m x 12m
Storage/ Kitchenette
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Windows (Natural Light)
EVENT CONCEPT | EVENT PARTNER
YOUR EVENT PARTNER At Event Concept we craft experiential events and live brand activations that gets your audience talking. When you ask us to create the world of your brand, we look beyond the obvious and fuse your brand personality with customer insights to create extraordinary experiences. Our extensive in-house services set us apart from the crowd. We will be your dedicated creative developers, event managers and production pros. Located in Central London, our team of experience experts, creatives and technologists work alongside you to ensure your activation resonates with its target audience. Within our extensive arsenal of capabilities, we can assist you with concept development, 3D designs, scenic construction, technical design, styling, production management and content capture.
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Project Management Location Planning Content Creation Branding Video & Projection Custom Design & Construction
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Graphic Design Lighting Audio Digital Logistics Styling & Floral Design
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Experiential Brand Events Fashion Shows Award & Media Events
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Conferences Corporate Hospitality Exhibitions
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EVENT CONCEPT | EVENT PARTNER
CAPTURE THE MOMENT Brand experiences, marketing activations and experiential events offer an unrivalled platform for content creation, we provide end-to-end video capture and production to ensure key messaging and themes live on after the experience has concluded. Whether you need a highlights package to share across social media or a bespoke content series to distribute internally, we will work alongside you to produce engaging, cutting-edge video content. Our highly experienced and creative content team are constantly innovating and evolving to best create your world and communicate your brands story. We continue to invest in the leading video capture technology to ensure we are at the forefront of video content production. Please click on the example below to view a short social media video of the Booking.com_House of Sparkle at 19 Greek Street, London.
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EVENT CONCEPT | EVENT PARTNER
SUSTAINABILITY We strive to be an industry leader in sustainability, ensuring that our activities are carried out in a manner which helps to sustain the environment, the future of our business, and the community in which we operate. We have recently partnered with a specialist sustainability consultancy to guide us on our strategy, allowing us to build on the good work we are already doing.
Products & Services In 18/19 77% of the lighting we used on events was LED, in 19/20 YTD this is 79% Human Rights We are a London Living Wage accredited provider and have been since 2016 Social & Environmental Impact We are proud to hold our ISO 14001 in Environmental Management Our facility is supplied with a sustainable, wind backed energy provider We support the local BID in their community engagement work All our timber is sourced from FSC accredited suppliers We re-purpose offcuts of wood to local school DT and art departments We re-purpose florals from events and distribute them to local care homes We are zero to landfill Corporate Governance & Business Standards We were one of the first in the industry to achieve our ISO 45001 when it was released.
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PREVIOUS PROJECTS
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THE CASE STUDY | THE DESIGN MUSEUM
LOEWE_CRAFT PRIZE
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THE DREAM
THE DEFINITION
THE DELIVERY
Aiming to acknowledge the importance of craft in today’s culture and recognise artisans whose talent, vision and will to innovate will set a standard for the future; LOEWE Creative Director Jonathan Anderson conceived the initiative inspired by LOEWE’s beginnings as a craft cooperative in 1846.
Featuring the nominees of the 2018 edition, this exhibition sought to reflect the merits of modern craftsmanship. The imagination, diversity, and techniques on display attested to the crucial role artisans have in the ongoing construction of cultural heritage.
The Helene and Johannes Huth Gallery was completely transformed to host a stunning exhibition, with a series of displays to accentuate the forms and craftsmanship in the exhibiting pieces. Guests were encouraged to meander around the pieces, guided by individual audio sets that revealed additional content and background knowledge.
THE CASE STUDY | EVENT CONCEPT
UNIQLO_LIFEWEAR LAUNCH
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THE DREAM
THE DEFINITION
THE DELIVERY
Global Japanese apparel retailer UNIQLO hosted an experiential brand event at Somerset House during London Fashion Week 2019. Entitled ‘The Art and Science of LifeWear: New Form Follows Function’, the large-scale immersive, experiential event needed to showcase the brand’s LifeWear philosophy from three perspectives: art, science and craftsmanship. Key messaging needed to focus on UNIQLO’s innovation, quality, value and sustainability.
Bringing to life the vision of design consultancy Pentagram, Event Concept delivered expert event management, technical production, and intricate scenic construction and build. Six zones were created to showcase the UNIQLO brand, including an introduction area with films and infographics via a videowall; large scale art pieces made of UNIQLO garments and installations such as the HeatTech room designed by Japanese agency Rhizomatiks.
Visitors could attend the exhibition for free in The Embankment Galleries at Somerset House and, to mark London Fashion Week, the exhibition provided exclusive access to purchase items from a new UNIQLO collection. The collection was a collaboration in partnership with Londonbased online radio station NTS, which also hosted two latenight events as part of the experience.
THE CASE STUDY | EVENT CONCEPT
BARBIE_BRAND EXPERIENCE
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THE DREAM
THE DEFINITION
THE DELIVERY
To kick off Brand Licensing Europe 2019, Mattel wanted to host an immersive event to introduce new product launches from flagship brand Barbie to its partners in a fun and engaging way.
Taking over the unique urban venue Studio Spaces in East London, our team created a multi-disciplinary Mattel experience, where stylized daytime conference spaces for showcasing new products and brand initiatives were fused with an all out, Barbie fun-filled evening celebration.
Proving that business doesn’t need to be boring, we transformed both daytime and evening spaces alike with an explosion of glitter and vibrant hues with bright neon lights, block colour and metallics. The latest Barbie fashion line were showcased by a youth dance troupe performance, after which guests were invited to play at a grown up Barbie fairground complete with prize filled retro arcade games and Barbie’s own car !
THE CASE STUDY | EVENT CONCEPT
BVLGARI_WOOD ESSENCE FRAGRANCE LAUNCH
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THE DREAM
THE DEFINITION
THE DELIVERY
Launching their newest fragrance, Man Wood Essence, Italian luxury brand Bulgari sought to create a sensory experience to immerse key media guests. Europe’s highest public garden, 42 Fenchurch’s Sky Garden, was chosen to launch a fragrance which brings together ‘the vitality of the city and the force of nature’. Working with Polar Black Events, we brought to life their creative vision through bespoke scenic construction, technical production and floral styling.
To follow its message of authenticity and as part of becoming a more sustainable brand, Man Wood Essence marks Bulgari’s commitment to reduce its environmental footprint. The perfume bottle — shaped like a modern skyscraper — is made from 90 percent recycled glass. Guests on the evening included actor Will Peltz, South Korean rapper Jun Jae Won and Lady Kitty Spencer.
Overlooking the city, guests were invited to disconnect from Urban life. We built a maze of foliage and varying pods which created a sensual journey, including an infinity room, an interactive step and repeat and LED walls. Floral styling focused on key ingredients such as citrus fruits and cedarwood and our technical specialists created a dynamic laser display for an evening after party.
THE CASE STUDY | EVENT CONCEPT
BOOKING.COM_MIB EXPERIENCE
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THE DREAM
THE DEFINITION
THE DELIVERY
To celebrate the release of Men In Black: International; online travel website Booking.com teamed up with Sony Pictures to create a unique one-off experience to stay overnight in MIB’s headquarters in central London, available exclusively on Booking.com. Event Concept was approached to bring the Men In Black HQ to life and create an immersive, exclusive accommodation experience.
Taking direct inspiration from the film, our designers recreated iconic scenes such as the HQ entrance, agent fitting rooms and bedrooms to bring the MIB : International HQ theme to life within the constraints of Banking Hall.
The futuristic design fused bespoke production with exclusive props taken directly from the movie to create an authentic connection, further enhanced by a series of custom digital assets to extend reach post experience.
THE CASE STUDY | THE DESIGN MUSEUM
LUXURY CAVE_CURATION OF THE FINEST
THE DREAM
THE DEFINITION
THE DELIVERY
Through a unique exhibition at the Design Museum, Luxury Cave sought to bring together beautifully crafted and contemporary designs of global luxury. By exhibiting key brands and designers together, the exhibit’s central focus was prestige, craftmanship and authenticity.
The exhibit itself displayed a rich pool of celebrated designers and pieces, with representation from Mary Katrantzou, Ralph Russo, Aston Martin, Jaguar Land Rover, Thomas Heatherwick and Fabio Salini amongst others.
In keeping with the nature of the exhibition, show items were displayed in stunning colourful, oversized gift boxes. Alongside the exhibition, the museum played host to a wonderful opening event, spanning between the Atrium and the Helene and Johannes Huth Gallery.
YOUR TEAM OF EXPERTS
Technical Project Manager Event Concept Ben Krebs
Account Manager Event Concept Rebecca Phillips
Senior Account Manager Event Concept Craig Irvine
Head of Events Design Museum Livia Puggini
Staging Project Manager Event Concept Charlie Meakin
Events Manager Design Museum Amy Zaghini
Experiential & Brand Activations An exclusive partnership between the Design Museum + Event Concept
Senior Events Manager Design Museum Simone Barnes
Events Manager Design Museum Meg Gebhardt
WHAT’S THE NEXT STEP ?
Now that you’ve seen what we have to offer, we would love to hear from you. If you have a project in the pipeline or you simply want to chat through some options about how your activation could work, we are on hand to help. You can organise a no obligations consultation with a member of the Design Museum events team and one of the dedicated account Managers at Event Concept. During the consultation we can discuss the existing information on your project and also how this exclusive partnership could benefit your brand. We would then take all the knowledge we’ve gained and create a combine proposal including ideas, concept development, floor plans, content capture and a budget breakdown. We look forward to hearing from you soon. Thank you !
LIVIA PUGGINI +44 (0)203 862 5907
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venuehire@designmuseum.org
EVENT CONCEPT
Experiential & Brand Activations An exclusive partnership between the Design Museum + Event Concept
CRAIG IRVINE info@eventconcept.co.uk +44 (0)207 740 3988
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EVENT CONCEPT
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