Beta Pharm Corporate Identity Guidelines Version 1.0 August 01, 2016
00 Contents
01 Introduction 1.1 What is a Brand 1.2 Vision & Mission
04 05 06 : 07
2.1 Beta Pharm Signature 2.2 Colours 2.3 Colours Palette 2.4 Fonts 2.5 Concept Signature 2.6 Construction Signature 2.7 Gradient Mark Signature 2.8 Signature Usage Background 2.9 Signature Incorrect Usag 2.10 Email Signature 2.11 PowerPoint presentations
08: 09 10 : 11 12 : 13 14 : 17 18 : 19 20 : 21 22 : 23 24 : 25 26 : 29 30 : 31 32 : 33
Contents
3.1 Introduction 3.2 Letterhead 3.3 Business cards 3.4 Envelopes 3.5 Presentation Folder 3.6 CD set 3.7 Notepad 3.8 Exhibition Bag
34 : 35 36 : 37 38 : 39 40 : 43 44 : 45 46 : 47 48 : 49 50 : 51
Downloads
52 : 53
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01 Introduction
Beta Pharm Corporate Identity Manual that shows visions, consolidated and include the signing of Beta Pharm effective and positive manner, and must be applied consistently. This guide will help to ensure the continuity of the visual identity by providing clear standards for the use of Beta Pharm institutional identity in a variety of situations. It should follow this guide to all publications and communications and multimedia, including stationery, forms, Web sites and publications and banners.
1.1 What is a Brand
Is the presence and distinctive profile of our company both internally and externally should maintain the continuity of visual identity and strengthen our brand in the world. That show the public the source and identity of the services offered by the company and we are proud to present our motto on the walls of walls, advertisements, papers and clothes, so together to preserve the values and aspirations and characteristics of our company to reinforce in their minds.
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01 Introduction Vision Signature is the main component in the company’s identity, used to represent people in all communications. Signature of the company is the registered trademark is protected under the brands of the Arab Republic of Egypt law.
Mission Signature is the main component in the company’s identity, used to represent people in all communications. Signature of the company is the registered trademark is protected under the brands of the Arab Republic of Egypt law.
1.2 Vision & Mission
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02 Corporate Identity elements Signature is the main component in the company’s identity, used to represent people in all communications. Signature of the company is the registered trademark is protected under the brands of the Arab Republic of Egypt law.
2.1 Beta Pharm Signature
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02 Corporate Identity elements Colour is a strong and communicative element to any corporate identity. These colors should be used on all communication and promotional materials.
DARK BLUE
BLUE
LIGHT BLUE
GREY
Print Process C : 99.64 M : 78.19 Y : 18.41 K : 4.21
Print Process C : 91.49 M : 58.29 Y : 5.1 K : 0.19
Print Process C : 61.03 M : 2.33 Y:0 K:0
Print Process C : 64.98 M : 57.29 Y : 51.78 K : 28.8
Web R : 15 G : 77 B : 137
Web R:1 G : 106 B : 172
Web R : 68 G : 194 B : 240
Web R : 86 G : 86 B : 90
Hex #0F4D89
Hex #016AAC
Hex #44C2F0
Hex #56565A Print Spot PANTONE Cool Gray 11 C
2.2 Colours
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02 Corporate Identity elements
DARK BLUE PALETTE
DARK BLUE
Tint 100%
Tint 90%
Tint 80%
Tint 70%
Tint 60%
Tint 50%
Tint 40%
Tint 30%
Tint 20%
Tint 10%
Tint 90%
Tint 80%
Tint 70%
Tint 60%
Tint 50%
Tint 40%
Tint 30%
Tint 20%
Tint 10%
BLUE PALETTE
BLUE
Tint 100%
2.3 Colours Palette
LIGHT BLUE PALETTE
LIGHT BLUE
Tint 100%
Tint 90%
Tint 80%
Tint 70%
Tint 60%
Tint 50%
Tint 40%
Tint 30%
Tint 20%
Tint 10%
Tint 90%
Tint 80%
Tint 70%
Tint 60%
Tint 50%
Tint 40%
Tint 30%
Tint 20%
Tint 10%
GREY PALETTE
GREY
Tint 100%
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02 Corporate Identity elements Fonts is a strong extension of our Brand’s personality and plays a major role in creating a consistent look for Beta Pharm across all communications and promotional materials. Proxima Nova Alt. has been selected for its versatility and legibility for large amounts of body copy. It offers many weights and styles which provide a large amount of design flexibility for all graphic communications.
Aa Aaaaa
English Font
Proxima Nova Alt.
أ أ أأأأ
Arabic Font
Adobe Arabic.
2.4 Fonts
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02 Corporate Identity elements English Font
Aa Aa Aa Aa
Proxima Nova Alt “Light” A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) Proxima Nova Alt “Semibold” A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) Proxima Nova Alt “Bold” A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) Proxima Nova Alt “Extrabold” A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
2.4.1 Fonts Arabic Font ”Adobe Arabic “Regular أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي ) ( * & ^ % $ # @ !0 9 8 7 6 5 4 3 2 1 ”Adobe Arabic “Bold أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي ) ( * & ^ % $ # @ !0 9 8 7 6 5 4 3 2 1 ”Adobe Arabic “Italic أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي ) ( * & ^ % $ # @ !0 9 8 7 6 5 4 3 2 1 ”Adobe Arabic “Bold Italic أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي ) ( * & ^ % $ # @ !0 9 8 7 6 5 4 3 2 1
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أأ أأ أأ أأ
02 Corporate Identity elements Tablet + Tablet = 2 Tablet.
+
Tablet 1 “Beta“
=
Tablet 2 “Pharm“
Beta Pharm
2.5 Concept Signature
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02 Corporate Identity elements
2.6 Construction Signature
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02 Corporate Identity elements Gradient Slider Point Left Location = 13.79 %.
Point Right Location = 100 %.
LIGHT BLUE Print Process C : 61.03 M : 2.33 Y:0 K:0
TABLET 1
DARK BLUE
Type = Linear Angle = -80° Opacity = 100 % Point Top Location = 50 %.
Print Process C : 99.64 M : 78.19 Y : 18.41 K : 4.21
Web R : 68 G : 194 B : 240
Web R : 15 G : 77 B : 137
Hex #44C2F0
Hex #0F4D89
2.7 Gradient Mark Signature
BLUE Print Process C : 91.49 M : 58.29 Y : 5.1 K : 0.19
TABLET 2 SOLID
OUTPUT
Web R:1 G : 106 B : 172 Hex #016AAC
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02 Corporate Identity elements
DARK BLUE Tint 20%
BLUE Tint 20%
LIGHT BLUE Tint 20%
GRAY Tint 20%
2.8 Signature Usage Background
IMAGE BACKGROUND WIHT EFFECT Screen
IMAGE BACKGROUND WIHT EFFECT Opacity 75 %
IMAGE BACKGROUND Normal
IMAGE BACKGROUND WITH Gradient
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02 Corporate Identity elements
AXIS OF THE SIGNATURE THE AXIS OF THE SIGNATURE SHOULD NEVER BE SKEWED OTHER THAN A FULL 90 DEGREES.
SCALING THE HORIZONTAL AND VERTICAL SCALE SHOULD .ALWAYS CHANGE PROPORTIONATELY
2.9 Signature Incorrect Usag
DROP SHADOWS THE SIGNATURE SHOULD NOT APPEAR WITH DROP SHADOWS.
CROPPING Do not cut signature
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02 Corporate Identity elements
DARK BLUE Tint 100%
BLUE Tint 100%
LIGHT BLUE Tint 100%
GRAY Tint 100%
2.9.1 Signature Incorrect Usage
IMAGE BACKGROUND & Effect Dark
IMAGE BACKGROUND & Outline the Signature
IMAGE BACKGROUND & Paper Color the Signature
IMAGE BACKGROUND WITH Gradient Area 75%
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02 Corporate Identity elements Color RGB = 1, 106, 172 RGB = 86, 86, 90
Font, Size Proxima Nova Alt, Light 9 pt.
Best Regards, Title.Your Name Job Title Mob. +2010 0000 0000 E-mail: yourmail@betapharmeg.com
Signature Image Font, Size Proxima Nova Alt, Light 9 pt.
Cairo Office Villa 71, 90 st., 5th Settlement, Cairo, Egypt. Tel. +202 2616 7025 www.betapharmeg.com
Tanta Office 41 Al fatih st., Tanta, Egypt. Tel. +2 040 341 2000
Please consider the environment before printing this email.
2.10 Email Signature
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02 Corporate Identity elements The corporate of Beta Pharm has created of PowerPoint template to assist you in creating presentations. These template use the brand colours to fit a variety of moods and topics. Each template contains a template for a title slide, a section divider and a content slide, as well as text colour schemes to match. Use of these template is mandatory, but they exist as a quick and simple way to apply corporate identity standards to your next presentation. These templates are meant to be a starting point for your presentation and can be adjusted as necessary. The layouts are designed to be flexible and to fit a variety of content. LIGHT TEMPLATE
DARK TEMPLATE
2.11 PowerPoint presentations - templates
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03 Beta Pharm Stationery Stationery is the most important part after the signing of which is that reflect the entity and the identity of the company externally and include the official paper of letters, envelopes and business cards. This is the adopted planning stationery materials with colors Beta Pharm to signature.
Contents Stationery 0101 Letterhead. 0202Business cards. 0303Envelopes. 0404Presentation Folder. 0505CD set. 0606Notepad. 0707 Exhibition Bag.
3.1 Introduction Contents
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03 Beta Pharm Stationery
Print Concept Size: A4. Material: 100 gm wood free paper. Printing: 4 colors recto.
3.2 Letterhead Contents
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03 Beta Pharm Stationery Print Concept Size: 5 x 9 cm. Material: 350 gm coated paper. Printing: 4 colors recto, verso. Lamination: 2 sides plastic matt cellophane.
3.3 Business Contents Card
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03 Beta Pharm Stationery Print Concept Material: 120 gm wood free paper. Printing: 4 colors recto. Lamination: Varnish, Die cut + glue. A. American Envelope. Size: 22.9 x 11.4 cm closed, 26.3 x 24.8 cm opened.
3.4 Envelopes Contents
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03 Beta Pharm Stationery Print Concept Material: 120 gm wood free paper. Printing: 4 colors recto. Lamination: Varnish, Die cut + glue. B. A4 Envelope. Size: 22.9 x 11.4 cm closed, 26.3 x 24.8 cm opened. C. A3 Envelope. Size: 33 x 43 cm closed, 67.5 x 48.9 cm opened.
3.4.1 Envelopes Contents
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03 Beta Pharm Stationery Print Concept Size: 21.9 X 31.6 cm folded, 47.5 X 50.9 opened. Material: 350 gm coated paper. Printing: 4 colors recto. Lamination: 1 side plastic matt cellophane + die cut + sealing 2 separate pocket.
3.5 Presentation Contents Folder
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03 Beta Pharm Stationery Print Concept A. Cover Size: 12.6 x 12.5 cm folded, 37.9 x 15.5 cm opened. Printing: 4 colors recto, 1 color verso. Material: 350 gm coated paper. Lamination: 2 sides matt cellophane + Die cut + sealing 2 separate. B. Sticker Size: a circle its diameter 12 cm. Printing: 4 colors recto. Material: vinyl indoor. Lamination: 1 side matt cellophane + die cut.
3.6 Contents CD Set
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03 Beta Pharm Stationery Print Concept A. Cover Size: 20 X 28 cm folded, 20 X 33.5 opened. Printing: 4 colors recto, 1 color verso. Material: 350 gm coated paper. Lamination: 1 side matt cellophane + die cut + glue. B. 50 inside sheets Size: 20 X 28 cm. Printing: 4 colors recto. Material: 80 gm wood free (50 sheets). Binding: gluing.
3.7 Contents Notepad
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03 Beta Pharm Stationery
Print Concept Size: 24 x 34 x 12 cm closed, 74 x 42 cm opened. Material: 350 gm coated paper. Printing: 4 colors recto. Lamination: 1 side matt cellophane + die cut + glue or sealing 1 separate.
3.8 Exhibition Contents Bag
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04 Downloads 1. Color System
AI
2. Signature
3. Letterhead
Indd
English Signature “Vector”
English Signature “PNG”
Arabic Signature “Vector”
Arabic Signature “PNG”
Email Signature “PNG”
Word
Proxima Nova Alt “Semibold”
Proxima Nova Alt “Bold”
Proxima Nova Alt “Extrabold”
Adobe Arabic “Regular”
Adobe Arabic “Bold”
Adobe Arabic “Italic”
Adobe Arabic “Bold Italic”
4. Fonts
Proxima Nova Alt “Light”
You can click on the Quick Response Code for download
Downloads
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Beta Pharm Brand from the sky