Environmental Graphic Design and Wayfinding Planning
Environmental Graphic Design and Wayfinding Planning Designpath applies visual communication rigor to graphic solutions intended for the built environment — Architectural and Streetscape Graphics, Wayfinding and Information Planning, Exhibit and Sign Design. Visual communication solutions intended to inform, intended to direct, intended to reinforce your brand and image. Visual communication solutions cut from steel, carved from stone, and cast in light.
Solutions shaped to your vision.
Children’s Hospital of Philadelphia, Donor Recognition Jonathon Harris photo • Work done with Karlsberger
Identity Graphics. Maybe you know about EGD. If not, think about graphics that you find in public space, at architectural scale. Graphics by which people navigate, and by which they form their impressions of your institution or place of commerce. This is what we do.
Columbus Museum of Art, Gallery ID Ben Goodman photos
Brand Graphics. Graphics expressed in built materials and architectural finishes. Panels and walls exhibiting a story or brand message. Signs marking spaces and showing the way. Expressive, functional, communicative. Cohesive with your space; shaped to your vision.
Children’s Hospital of Cincinnati, Brand Walls Brad Feinknopf photos • Work done with Karlsberger
We imagine. Directional signs Maps and Diagrams. Landmarks and Feature elements. Brand graphics. Exhibit graphics. Donor Recognition. Waytelling scripts and Information design.
Buggyworks Livework Residence Lofts Ben Goodman photos
Your space, our expertise. Healthcare space. Museum space. Exhibit space. Urban and Campus space. Transportation space. Retail space. Interior and Exterior space.
Galisano Children’s Hospital Upstate Susan Kahn photos • Work done with Karlsberger
Wayfinding is more than signs. Wayfinding is a system of information linked together by spoken word, landmarks maps, and (yes) signs, too. It’s a decided set of preferred pathways, nomenclature, symbols and colors. It’s a sequence of landmarks and visual cues; it’s a response honed to your visitor and your internal culture. Sometimes it’s digital media and information on mobile devices.
Golisano Children’s Hospital Upstate Susan Kahn photos • Work done with Karlsberger
Wayfinding requires planning. You are trying to improve your visitor experience or brand penetration. It requires asking the right questions and working with the right team: owner stakeholders, design team, and often with a visitor focus group. We help you understand best practices for real conditions: changeable messages, ADA code, multiple languages, and maintenance. Reach your goals through planning.
Gift Shop .
Social Services .
Grant Street Entrance . Cardiovascular Services .
Clinical Decision Unit .
MAIN
LOBBY
OUTPATIENT WAITING
? Information .
Security Entrance
Sixth Street Entrance Public Entrance . open 24 hours Users . Emergency - ambulatory . Outpatient/Clinic . (Urgent Care) . (Labor/Delivery) . (Visitors) Walk From . 6th St Garage . 6th St Lot . Drop-off Ramp . Bus Stop
6TH ST LOBBY
?
ELEVATOR A Registration
Destination? Cashier Medical Records
ELEVATOR B
E R WAITING
Emergency Services
Destination?
Chapel Gastroenterology Destination?
no exterior signage for these destinations
ER Intake .
Trauma . Destination?
Destination?
EMT / Staff Entrance .
Employee Entrance
Destination?
ER Doctors Respiratory Garage Entrance .
Karlsberger
Bowery Professional Building Akron, Ohio
Š 2004
Main Hospital Main Hospital
You need detailed documentation.
Main Hospital Only; Use with level number: 3NW
You just spent months building consensus
Main Hospital Only Main Hospital Only
on nomenclature, materials and maintenance
Main Hospital Only
strategy for over 1000 wayfinding elements.
Garage
Note “Level” for Garage levels; “Floor” for Interior levels
How do you make sure your choices get bid
Giving paths names is useful to direction-telling
and applied correctly? To meet this concern, we produce detailed message schedules, location plans, drawings and savvy specs. Then we oversee contractor submittals 12/3/04
N1
and the construction process.
Main Entrance Emergency Entrance North, Northeast, Northwest
N, NE, NW
South
S
East
E
West
W
Level A, B Floor 1, 2, 3, 4, 5, 6, 7, 8, 9 (TBD) Main Street / Ribbon / Bridge Level Welcome Center Information Desk 3.D02 3.D03 Pediatric Imaging
The Children’s Hospital of Philadelphia Philadelphia, Pennsylvania
Green Elevators
3.C02 3.C03 3.C05
C
Radiology 3.C04
D
3.D04 3.D05 3.D06
Designpath is an insured, limited liabilty company
Environmental Graphic Design and Wayfinding Planning
Solutions shaped to your vision.
Environmental Graphic Design and Wayfinding Planning
Designpath LLC 16 E Poplar Ave Columbus, Ohio 4321 614.564.6800 www.designpathllc.com info@designpathllc.com