Table of Contents 01 Voyagers Coffee & Co Logo, Package Design, Website Design 09 The Florida Orange Logo, Environmental, App Design 19 Glossier Ad Campaign Poster Design, POP Display, App Design, Packaging Design 25 Heartbreakers Haircare & Company Logo, Packaging Design, POP Display 31 Avenir Next Typeface Specimen Book Typography, Book Design, Book Layout 37 Alzheimer’s Association Awareness Campaign Poster Series, YouTube Banner, Landing page, Social Media Campaign 45 Portfolio Show Branding Poster Design, Illustration, Social Media Designs
The Florida Orange
Logo, Environmental, App Design
Design Challenge
The Florida Orange is a breakfast and brunch restaurant located in historic downtown St. Augustine, Florida. With lots of rustic Florida themed restaurants and businesses in the area playing off old Florida designs, the main challenge was making this restaurant stand out among its competition while still keeping its brand true to southern comfort food and retro Florida designs elements.
Design Solution
The solution to creating a brand identity for The Florida Orange was to make southern service more modern! Rather than taking a rustic approach to it’s brand identity, vintage Florida design elements combined with modern styling make The Florida Orange’s branding stand out from its competition. The restaurant has accents of light washed wood, with the floor and walls are all white. Splashes of orange bring color into the restaurant through wall murals and wall art inspired by retro Florida advertisements and post cards. The Florida Orange has an app for patrons to connect to via QR codes on their table markers so they can request service from their servers without having to wait for them to make rounds back to their table. This eliminates stress from wait staff to check in on tables often since they can be directly notified of their tables needs, as well as make customers happy with quick and convenient service.
1
3
4
5
6
1. The Florida Orange has app that allows customers to link their tables to their app
2. The QR codes on customer’s table markers allows them to easily link their table to The Florida Orange’s app
7
3. Once the table is linked to the app, customers can easily scroll through a list of service options
4. Customers have an option to request table service so busy wait staff are ready with their tables needs when they get back to their table
8
Voyagers Coffee & Co
Logo, Package Design, Website Design
Design Challenge
Voyagers Coffee & Co is a coffee roastery and distribution company who have a passion for travel. Competing coffee roasting and distribution brands who highlight travel take a lighter and earthy approach to their branding when appealing to a wanderlust audience, but Voyager’s wants their brand identity to be bold like their coffee.
Design Solution
Voyagers Coffee & Co brings in bold design elements through thick, black lines in their logo and package design. Design elements in their branding are inspired by American
Traditional tattoo art, tying in a bold, old world feel to their brand. Voyager’s encourages their consumers to travel by incorporating information about where there coffee beans are harvested so customers can be inspired to travel to beautiful, new places in the world while still feeling at home with their cup of joe.
9
11
12
13
14
15
16
17
18
Glossier Ad Campaign
Poster Design, App Design, POP Display
Design Challenge
Glossier is an existing beauty, skincare, and fragrance company that bases their brands products on being inspired by real life. Their branding approach is to gain customers by word of mouth and digital media by creating their brands products directly off what their customers are telling them they’re looking for in a beauty, skincare and fragrance. Their ad campaign has to match their brands message of being something practical for their audience.
Design Solution
This ad campaign for Glossier will be based directly off their company’s tagline: “Beauty products inspired by real life.” Glossier’s ad campaign will be “Break up with your old skincare routine.” This connects the brands message of being beauty products inspired by real life by connecting that to a real life experience their target audience of women can relate to. The ad campaign will catch consumers eyes by having a retro and pop art inspired look, featuring a skincare product they offer and matching the colors in the ad design to that product.
19
21
22
1. An interactive ad is shown on the Glossier app that allows user to, quite literally, break up with their old skin care routine
1. Users who click on the interactive ad open their phone camera to scan an old skin care products bar code
1. Once the bar code is scanned, users are set up on a “blind date” with a similar product by Glossier. They are also given “others that may be their type.”
23
24
Heartbreakers Haircare & Company
Logo, Package Design, POP Display
Design Challenge
Heartbreakers Haircare & Company is a mens haircare company based in San Anna, California. Founded in 1955 by Local Tattooer, Henry Fields, Heartbreakers Haircare and company wants to homage to him by basing their branding off what Henry was known for best, his exceptional tattooing and durable hair style.
Design Solution
Heartbreakers Haircare & Company features the founder of their brand in their logo design, letting henry be the face of their brand. All the packaging is inspired by American Traditional tattoo art and packaging designs of the 1950s, with a modern twist put on it. A point of purchase display is created to match the company’s branding and will be displayed in places such as barber shop for consumers to test out their box set of men’s haircare products.
25
27
28
29
30
Avenir Next Typeface Specimen Book
Typography, Book Design, Book Layout
Design Challenge
Avenir Next is one of many typefaces designed by Adrien Frutiger. This projects goal is to design and layout a type book that showcases Frutiger’s Avenir Next typeface in a way that relates to the history of the type.
Design Solution
Frutiger created Avenir Next after being inspired by Paul Renner’s Futura typeface. He didn’t agree with Renner’s approach and wanted to add a more humanistic approach to the sans-serif typeface. Renner created Futura in 1924, an era when the De Stijl art movement was prevalent. Avenir Next was created in 2004. For this typeface specimen book, I wanted to combine the typeface to it’s inspiration. I took a modern and humanistic approach to the colorful and bold De Stiji art style to pay homage to Renner’s Futura typeface, but used a color palette based off Pantone’s colors of the year from 2000-2009 as a nod to the time period Frutiger had created Avenir Next.
31
33
34
35
36
Alzheimer’s Association Awareness Campaign
3 Poster Designs, YouTube Banner/Landing Page, Social Media Campaign
Design Challenge
The Alzheimer’s Association is an organization who’s goal is to lead the way to end Alzheimer’s and all other dementia by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support to those who are diagnosed. For their ad campaign, they want to bring awareness about how Alzheimer’s affects those diagnosed and their loved ones, as well and encourage viewers to donate to their cause so that they can continue to accelerate research on the disease, as well as provide care and support to patients dealing with this disease.
Design Solution
The fictional ad campaign for the Alzheimer’s Association will aim to make people pause and think about the affects Alzheimer’s has on those who are diagnosed and their loved ones, and then donate to their cause. The campaign will stay on brand with the Alzheimer’s Association through the use of purple in the ad, and will take an emotional route to grab viewers attention so that awareness of Alzheimer’s can be brought to them. The ad campaign will feature YouTube banner that leads users to a promotional donation page where they can order their own custom puzzle. A social media campaign will also be done that features a moving version of their ad as an Instagram story and along with hashtag for users to help spread Alzheimer’s awareness.
37
39
40
41
42
43
44
Flagler College Senior Portfolio Show
Illustration, Logo, Poster Design, Coaster Design, Instagram Posts
Design Challenge
Flagler College hosts a bi-annual portfolio. For Fall 2022, ten seniors will present their portfolios. The show provides a platform for students to present the design work produced during their undergraduate studies. The shows theme is “Happy Hour”.
Design Solution
The theme “Happy Hour”, 11 illustrations of cocktails were created to represent each student, their professor being the mixer among the cocktails. The illustrations were created to fit the style of a classy and vintage cocktail menu. A 12x18 poster printed on silver paper is created as advertisement of the portfolio show around Flalger College’s campus. On the poster is the cocktail “ingredients”- but with design strengths instead. A Facebook event banner, social media posts, and Instagram story were also created in addition to the poster advertisement. Coasters were also created as a souvenir for the portfolio students and the events attendees.
45
47
48
49
50
