BeeezCrwod Brand Guideline

BRAND GUIDELINE

Visual Identity

2023/2024

TABLE OF CONTENTS

INTRODUCTION

ABOUT

BeeezCrowd is an innovative Jordanian FinTech Platform that aims to empower visionaries, entrepreneurs, startups, and SMEs by providing a dynamic funding platform where concepts flourish through the collective support of a global crowd.

BeeezCrowd aims to revolutionize the investment landscape by providing beginner and expert investors with unprecedented access to high-growth businesses. BeeezCrowd offers a secure and transparent environment for businesses to raise funds while enabling investors to purchase digital partnership shares. BeeezCrowd is on a journey to achieve financial inclusion that changes the lives of many.

BeeezCrowd Brand Guidline

BeeezCrowd Brand Guidline

By connecting investors with visionary business owners, unlocking diverse investment possibilities, and fueling the innovation that shapes tomorrow.

EMPOWERMENT INCLUSIVITY

Our measure of success goes beyond profits; we gauge it by the tangible, far-reaching effects of our work on economies and communities.

COMMUNITY

BeeezCrowd is more than a platform; it's a vibrant community where collaborations flourish, knowledge thrives, and visions find unwavering support.

INTEGRITY

Our commitment to integrity underpins every aspect of our operations, ensuring that trust and ethical conduct are the cornerstone of all our endeavors

IMPACT

We champion financial inclusivity for businesses and investors, firmly believing it's the driving force behind innovation and progress.

BeeezCrowd Brand Guidline

Lead the future ofdigital economy through empoweringvisionaries, igniting innovation, and drivingglobal prosperitythrough the power of the crowd.

VISION STATEMENT MISSION STATEMENT

At BeeezCrowd, we'reon a mission to makeinvesting accessible. With our shared drive,we fuel promisingbusinesses, promotingfinancial inclusion andmeaningful growth.

AUDIENCE PERSONA

B2B

Business: SMEs

Startups founders & Entrepreneurs

Partners: Accelerators & Incubators

Investors - Angle Investors

SMEs supporters - National Agencies

B2B

Millennials, Generation X

School & Universities

High income individuals

Traders

TONE OF VOICE

Adopting a serious, fact-oriented brand voice boosts BeeezCrowd's credibility. It shows we take our brand seriously, building trust and reliability. Presenting factual information positions us as authoritative and knowledgeable, enhancing our integrity.

LOGO

The official full fledged logo of BeeezCrowd should be used in all instance related to this brand.

The current BeeezCrowd logotype was implemented in 2019. It remains unchanged and is BeeezCrowd permanent visual identifier.

The BeeezCrowd logotype is a symbolic representation of the brand. It should not be altered in any way under any circumstances.

Never to break the brand name.

BeeezCrowd Brand Guidline

STRUCTURE

The logo is well structured, precisely measured and well crafted.

Using mandatory grid system, we were able to achieve this look for our logo.

The icon along with the logotype gives our logo completion. BeeezCrowd Brand Guidline

MEANING

The beacon of fire in the logo embodies the spirit of new beginnings, symbolizing transformation and hope. Like a flame igniting in darkness, it represents the spark that fuels innovative projects on our crowdfunding platform.

This logo is the key building block of Beeezcrowd identity. It must be consistent at all times to reinforce the clear and strong identity of BeeezCrowd. All internal or external communication tools should stick to the logo usage guidelines.

PROPORTION

The icon is the determinatant factor of our logo and proportion.

The dimension of the icon is considered to be 1x and all masurement is done using this value. BeeezCrowd Brand Guidline

X1

EXCLUSION ZONE

The exclusion zone refers to the area around a logo, specifying the amount of designed clear space or containing no other graphic or text that can surround the logo.

Elements that infringe on this space will be breaking the brand guidelines.

The exclusion zone for the logo is 1x on each side of our logo.

X1 X1

SIZE

To ensure visibility and legibility, logos should never be presented in sizes smaller than the requirements.

229X45 PX

161X32 PX

PLACEMANT

To ensure Consistecy make sure to use the logo in certain areas of every canvas or page.

VARIATIONS

The logo is available in a variety of color combinations. They may be used interchangeably based on the background color. Do not recreate your own colors.

LOGO ON BACKGROUND

Here you will find a detailed view on how to use the Show Your Slabs logo on difeent backgrounds.

LOGO ON PHOTOGRAPHS

These kind of usage of our logo is strictly prohibited.

Avoid placing logos where there is less contrast.

Avoid placing logos in busy areas of picture.

LOGO ON PHOTOGRAPHS

These usage of our logo should be maintained at any cost.

Place logo in less crowded or busy areas of any picture.

Try to have maximum contrast.

If its is not possible to use the og logo, try to use the white or solid color variation to have contrast.

UNACCEPTABLE USE

1. Don't flip the icon.

2. Don't change the icon position.

3. Don't make the icon not parallel to logotype.

4. Don't warp.

5. Don't change width.

6. Don't change height.

UNACCEPTABLE USE

1. Don't use strokes.

2. Don't make the go 3D.

3. Don't use texture on logo.

4. Don't change the brand colors.

5. Don't use gradients in the logo.

6. Don't use a box around the logo

COLOR PALETTE

PRIMARY PALETTE

PANTONE P 102-16 U

PANTONE P 105-1 U

PANTONE P 5-7 U

PANTONE P 12-7 U

BeeezCrowd Brand Guidline

TYPOGRAPHY 04

Montserrat is very versatile and can be used in multiple domains such as websites, the publishing world, branding, editorial, logos, print, posters, etc. It is a typeface that can be used basically anywhere because of elegant simplicity. This font offers different weights. Montserrat font works correctly in Google Chrome, Mozilla FireFox, and most other browsers.

PRIMARY TYPEFACE About Aa Aa Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789

!@#$%^&*()_+

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789

!@#$%^&*()_+

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789

!@#$%^&*()_+

Montserrat is very versatile and can be used in multiple domains such as websites, the publishing world, branding, editorial, logos, print, posters, etc. It is a typeface that can be used basically anywhere because of elegant simplicity. This font offers different weights. Montserrat font works correctly in Google Chrome, Mozilla FireFox, and most other browsers.

PRIMARY TYPEFACE About Aa Aa Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789

!@#$%^&*()_+

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

!@#$%^&*()_+

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

!@#$%^&*()_+

SECONDARY TYPFACE About

Arial Unicode is an extended version of the font Arial. It is known for its clarity and simplicity. Arial Unicode compliments Montserrat Font well.

Aa Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

!@#$%^&*()_+

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

!@#$%^&*()_+

SOCIAL MEDIA

BeeezCrowd Brand Guidline

MOCKUPS

BUSINESS CARD MOCKUP

ENVELOPE

T: 079 253 2833 M: beeezcrowd@info.com W: beeezcrowd.com

L: Mecca St., Amman, Jordan

T: 079 253 2833 M: beeezcrowd@info.com W: beeezcrowd.com

L: Mecca St., Amman, Jordan

ENVELOPE MOCKUP

ENVELOPE MOCKUP

MARKETING DIRECTOR

WWW.BEEEZCROWD.COM