A UNIFIED BROADCAST, ONLINE, SOCIAL MEDIA and PUBLIC-ENGAGEMENT SPONSORSHIP OPPORTUNITY Designed to generate discussion and advance understanding of the confluence of policy, science, technology and social issues with our economic future.
TABLE of CONTENTS
1
Overview and Mission Statement
2
BURN: An Energy Journal with Alex Chadwick Target Audience Key Elements
4
BURN Special #1 — Particles: Nuclear Power After Fukushima
5
BURN Special #2 — The Hunt for Oil: Risks and Rewards
7
BURN Special #3 — Energy Efficiency: Taking It to the Streets
7
BURN Special #4 — An Energized Presidency
8
Carriage Report
19
BURN Audience Demographic Highlights
21
BURN Production Team Bari Scott Executive Producer Alex Chadwick Host / Senior Correspondent Gene Bryan Johnson Managing Editor / Digital Mary Beth Kirchner Managing Producer
23
Website
25
Endorsement and Testimonial
26
Contact
PROJECT OVERVIEW and MISSION STATEMENT BURN: An Energy Journal It is the fundamental issue of our time: Energy; where we get it; how we use it; what happens then. It powers our homes and our economy; it creates both alliances and disturbing divisions; it enables almost all that we do, and looms large over all that we have become.
Energy is the fundamental issue of our time The Peabody-award winning SoundVision Productions presents BURN: An Energy Journal, a broadcast and digital project hosted by one of public radio’s most trusted journalists and master storytellers, Alex Chadwick. Alex will explore our energy future through the intimate stories of visionaries of research, maverick inventors, industry insiders and concerned citizens. These personal stories will help explain how and why we face an energy crisis, the dilemma of the continuing demand for energy, the realities and consequences of a mostly carbon-based industry and infrastructure, and some possible alternatives to what looks increasingly to be an ever more challenging energy and climate future in the coming decades. BURN will follow the quest for Energy answers and the stirring public initiative required to transition to this new energy world.
Explore our energy future through intimate stories
1
2
BURN: AN ENERGY JOURNAL with Alex Chadwick Presented by SoundVision Productions As a country and a world, we face the prospect of revolutionary energy changes. Scientists and economists tell us to move quickly, but the choices are bewildering and complex. How can we imagine an energy future? Which innovations will make a world of difference? And how can people begin changing something so fundamental to our lives as energy.
Photo by Lauren Greenfield
The choices are bewildering and complex
TARGET AUDIENCE The audience for this project is engaged and informed — yet daunted by the enormity of the topic: an energy market worth trillions of dollars and a blur of complex technological advances. With all the news coverage of gas prices, energy security and global warming, many of us are simply overwhelmed by the baffling scope of energy and climate issues. We don’t know where the energy in our own homes comes from — let alone understand enough to participate in the national conversation. People feel ill prepared to do little more than adjust a thermostat or recycle their trash.
Many of us are simply overwhelmed by energy and climate issues
Our journey will begin with journalist Alex Chadwick, one of public radio’s most respected voices, sharing human-scale stories to explain and explore the very serious challenges that face communities across this country and around the world. We’ll meet scientists and engineers, policy makers and ethicists, concerned parents and committed young people. A beloved program host and correspondent, Alex has been a generalist for his 30-year career. But his reporting is now focused on Energy, and his audience (both old friends and new listeners) is invited to join his quest. This will make for a compelling and accessible introduction to the project.
KEY ELEMENTS The BURN public radio series will consist of four one-hour public radio specials in its initial season, and a series of feature-length stories for the system’s top national programs such as Marketplace, All Things Considered, and The World. The one-hour specials will be nationally distributed in two parts: Spring and Fall, culminating with an election special in October 2012. BURN is also exploring a weeklong collaboration in the fall of 2012 among a half-dozen of public radio’s top national programs that would jointly focus on energy topics to elevate the national conversation about the search for an Energy solution.
National programs that elevate the national conversation Digital and social media will provide tools for accessing an audience exponentially larger than traditional public radio listeners. We will facilitate dialogue among hundreds of Energy-concerned communities that already exist online, in universities, workplaces, religious groups and households. Blogs and tweets will keep the stories fresh, and a digital campfire will provide a forum for sharing ideas, experiences and best practices. Our information-rich website will provide a home for aggregated and original reporting, lively debate and explanations of what it all means.
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PROGRAM DESCRIPTION: BURN SPECIAL #1 Particles: Nuclear Power After Fukushima A one-year anniversary special examining the future of nuclear power after the disaster at the Fukushima Daiichi plant in Japan. Some scientists believe the accident was a significant setback for nuclear in the U.S. But climate concerns are a factor — 70% of carbon-free energy comes from nuclear power, with more than 60 nuclear reactors under construction worldwide. What have we learned from Japan…and now what?
Behind-the-scenes during the early hours and days postFukushima Among many stories, Alex Chadwick conducts an interview with a deputy director of the Nuclear Regulatory Commission about behind-the-scenes goings on during the early hours and days post-Fukushima — and next steps for nuclear plants in the United States. And Chadwick will profile Greg Hardy, a Los Angeles-based engineer who has spent much of his career examining the vulnerability of nuclear plants to earthquakes. Hardy says he’s comfortable living between two nuclear facilities along California’s coast, even after Fukushima. But Hardy's wife is skeptical. The show also travels to Japan, where postFukushima, Japanese mothers’ concerns about radiation contaminated food have turned them into activists fighting for the future health of their children. And in Germany, where the government plans to shut down its nuclear reactors by 2022, BURN will visit the site of a controversial radioactive waste disposal facility and a future deep final repository for nuclear waste.
First-ever interview: on site at the Daiichi nuclear plant when the earthquake and tsunami struck
Finally, Alex Chadwick conducts a first-time ever interview with an American technical worker, on site at the Daiichi nuclear plant when the earthquake and tsunami struck. Carl Pillitteri was one of 40 Americans in Fukushima, a maintenance supervisor on the floor of one of the turbine buildings, enormous structures that house the gigantic turbines that produce energy. He and his crew endured a terrifying ordeal, partly in total darkness when the lighting failed. He remains traumatized by the event to this day. Throughout the show, Alex will provide a clear explanation of how nuclear energy works, why this is such a difficult technology to develop and manage, and what new nuclear tech is on the horizon.
PROGRAM DESCRIPTION: BURN SPECIAL #2 The Hunt for Oil: Risks and Rewards An Earth Day special that coincides with the two-year anniversary of the April 20 Deepwater Horizon oil spill, the worst in U.S. History. Host Alex Chadwick travels to the Gulf Coast to talk with fishermen and ecologists, oil chemists, and community activists to gauge how the local community is recovering after the ecological and economic insult. Where did the oil go? Researchers at the Woods Hole Oceanographic Institution and at the Center for Land, Environment, & Natural Resources at UC Irvine help us answer this. They address the use of chemical dispersants and other cleanup methods, and the biological mediation of the threat by petroleum-eating bacteria.
Alex talks with fishermen and ecologists, oil chemists and community activists Meantime, there are some 3,400 offshore production facilities in the Gulf of Mexico. Alongside them -- 27,000 abandoned oil wells. The American Petroleum Institute sets the
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total number of abandoned wells in the United States at 2.5 million. Many of these wells are neglected and leaky, posing risks to the environment. What should be done with all these abandoned wells? The setting: Los Angeles. There are hundreds of abandoned oil wells there, in a place called Baldwin Hills. There are also 1,100 acres of active oil drilling and production in Baldwin Hills. Last year, residents reached a legal settlement with the city that included reduced drilling of new wells, increased air quality monitoring, more stringent noise limits, and mandatory, recurring health and environmental justice assessments.
Where did the oil go? And what should be done with all these abandoned wells? Throughout the hour, host Alex Chadwick explores the question of “peak oil� and where we are on the supply / demand curve today. The issue has occupied the minds of many over the last decade, but the extraction of petroleum from shale and deepwater wells has muted the concern in some circles. As we contemplate the continued use of fossil hydrocarbons, how should we be thinking about future energy needs? And what might come after oil? BURN will also tell the story of a very rich oil field that lay overlooked for decades in central Utah, and was then essentially given away by Chevron. It has produced about a billion dollars of high-grade oil since its discovery eight years ago. Alex reports on the technology that makes this oil a worthwhile business pursuit, and the gamble prospecting poses for the people in the oil business.
Alex reports on the technology and the gamble that prospecting poses ‌
PROGRAM DESCRIPTION: BURN SPECIAL #3 Energy Efficiency: Taking It to the Streets A one-hour special for the fall of 2012 dedicated to the promise of energy efficiency. Energy Secretary Steven Chu says "Energy efficiency isn't just low hanging fruit; it's fruit laying on the ground." Beyond petroleum, coal, nuclear and alternative energy, many believe efficiency is the “fifth fuel,” a huge, untapped resource. But is consumption really the problem? Should technology lead the way? How do we educate the consumer with an infinite appetite to consume energy? And is there a need for an “energy ethic” where callously wasting energy should be seen as “uncool?”
Is efficiency the “fifth fuel”? PROGRAM DESCRIPTION: BURN SPECIAL #4 An Energized Presidency The culminating hour of BURN would be an Election Special for broadcast in October of 2012. While we struggle with how we will create the conditions for an adequate energy supply, how are we defining public policy to address the problem? Should we have a comprehensive national energy policy rather than a patchwork of laws and regulations? BURN will explore how our energy public policies are being defined by the 2012 presidential candidates and elsewhere around the globe (including a few country-specific case studies).
How are we defining public policy to address the problem?
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CARRIAGE REPORT Carriage Highlights To Date: 12 stations in the Top 10 Markets, 22 of the Top 25, and 25 of the Top 30 are planning to broadcast 1
New York
2 3 4 5 6 7 8 9 10 12 13 15
WNYC-FM WNYC-AM Los Angeles KCRW KPCC Chicago WBEZ Philadelphia WHYY Dallas / Fort Worth KERA San Francisco / San Jose KQED Boston WBUR District of Columbia WAMU Atlanta WABE Houston KUHF Seattle / Tacoma KUOW Phoenix KJZZ Minneapolis KNOW
16 17 18 19 20
Miami / Fort Lauderdale Denver Cleveland / Akron Orlando Sacramento
22 Portland OR 23 Pittsburgh 24 Raleigh / Durham (Chapel Hill) 25 Charlotte 26 Indianapolis 28 San Diego 30 Hartford
WLRN KCFR WCPN WMFE KQEI KXJZ KOPB WESA WUNC WFAE WFYI KPBS WPKT
Full Carriage Report To Date (228 stations as of March 5, 2012) DMA
MARKET
STATION
SCHEDULED BROADCAST
KSKA KTOO
TBD TBD
Flagstaff Grand Canyon Page Phoenix
KNAU KNAG KNAD KJZZ
Prescott Show Low
KNAQ KNAA
Fri, Mar 23, 8pm Fri, Mar 23, 8pm Fri, Mar 23, 8pm Sun, Mar 11, 3pm Sun, Apr 22, 3pm Fri, Mar 23, 8pm Fri, Mar 23, 8pm
KBSA KUAR KLRE
TBD Mon, Mar 12, 7pm Mon, Apr 23, 7pm
ALASKA Anchorage Juneau ARIZONA
13
ARKANSAS El Dorado Little Rock
DMA
MARKET
STATION
SCHEDULED BROADCAST
Little Rock
KUAR KLRE
Mon, Mar 12, 7pm Mon, Apr 23, 7pm
Palm Springs Quincy
KPCV KCRI KCRY KCRW KPCC KPSC KQNC
Redlands Sacramento
KUOR KQEI
TBD TBD Sun, Mar 11, 11 am Sun, Mar 11, 11 am TBD Sun, Mar 11, 11 am Fri, Mar 9, 10am & 8pm Fri, Apr 20, 10am & 8pm TBD Thurs, Apr 5, 8pm Sat, Apr 7, 1pm Fri, Mar 9, 10am & 8pm Fri, Apr 20, 10am & 8pm TBD TBD Thurs, Mar 29, 8pm Sat, Apr 7, 1pm Fri, Mar 9, 10am & 8pm Fri, Apr 20, 10am & 8pm Fri, Mar 9, 10am & 8pm Fri, Apr 20, 10am & 8pm TBD TBD
CALIFORNIA
2
20
Coachella Indio Kern Los Angeles
KXJZ
28 6
San Bernardino San Diego San Francisco / San Jose Stockton
KVCR KPBS KQED
Tahoe / Reno
KKTO
Thousand Oaks Ventura
KDSC KCRU
KUOP
COLORADO
17
Aspen
KAJX
Boulder Carbondale
KCFC KCJX
Craig Denver Grand Junction Montrose Pueblo
KPYR KCFR KPRN KPRH KKPC
Fri, Mar 9, 3pm Fri, Apr 20, 3pm Mar 10 or 11 Fri, Mar 9, 3pm Fri, Apr 20, 3pm Mar 10 or 11 TBD Mar 10 or 11 Mar 10 or 11 Mar 10 or 11
9
10
DMA
MARKET
STATION
SCHEDULED BROADCAST
Hartford
WPKT
Norwich
WNPR
Southampton
WRLI
Stanford
WEDW
Sun, Mar 11, 2pm Sun, Apr 22, 2pm Sun, Mar 11, 2pm Sun, Apr 22, 2pm Sun, Mar 11, 2pm Sun, Apr 22, 2pm Sun, Mar 11, 2pm Sun, Apr 22, 2pm
CONNECTICUT 30
DISTRICT of COLUMBIA 8
District of Columbia
WAMU
Sun, Mar 11, 6pm
WGCU WKWM WMKO WLRN
Apr 23 & 30, 8pm TBD Apr 23 & 30, 8pm Sun, Mar 11, 7pm
WMFE
Sun, Mar 11, 6pm
WUGA WABE
TBD TBD
Chicago DeKalb
WBEZ WNIJ
Elgin
WEPS
Freeport
WNIE
LaSalle-Peru
WNIW
Rock Island
WVIK
Sterling
WNIQ
TBD Sun, Mar 11 Sun, Apr 22 Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sun, Mar 11 Sun, Apr 22 Sun, Mar 11 Sun, Apr 22 Sun, Mar 11, 2pm Sun, Apr 22, 2pm Sun, Mar 11 Sun, Apr 22
FLORIDA
16
Fort Myers Marathon Marco Miami / Fort Lauderdale Orlando GEORGIA
9
Athens Atlanta ILLINOIS
3
INDIANA
DMA
MARKET
STATION
SCHEDULED BROADCAST
Elkhart
WVPE
Indianapolis
WFYI
Fri, Mar 23, 7pm Fri, Apr 27, 7pm Fri, Mar 9, 1pm Fri, Apr 20, 1pm
IOWA Ames / Des Moines
WOI
Cedar Rapids / Iowa City / Quad Cities Clear Lake / Mason City Decorah
WSUI
KRNI KLNI
Sun, Mar 11, 8pm Sun, Apr 22, 8pm Sun, Mar 11, 8pm Sun, Apr 22, 8pm Sun, Mar 11, 8pm Sun, Apr 22, 8pm Mon, Mar 12, noon
KENTUCKY Corbin Hazard Lawrenceburg Lexington
WEKF WEKH WKYL WUKY
Richmond
WEKU
Sun, Mar 11, 11am Sun, Mar 11, 11am Sun, Mar 11, 11am Sun, Mar 11, 8pm Sun, Apr 22, 7pm Sun, Mar 11, 11am
KLSA WWNO KDAQ KLTN
TBD Sun, Mar 11, 9pm TBD Sun, Mar 11, 9pm
Bangor
WMEH
Calais
WMED
Camden
WMEP
Fort Kent
WMEF
Portland
WMEA
Presque Isle
WMEM
1:00 public affairs slot close to anniversary 1:00 public affairs slot close to anniversary 1:00 public affairs slot close to anniversary 1:00 public affairs slot close to anniversary 1:00 public affairs slot close to anniversary 1:00 public affairs slot close to anniversary
LOUISIANA Alexandria New Orleans Shreveport Thibodaux MAINE
11
12
DMA
MARKET
STATION
SCHEDULED BROADCAST
Waterville
WMEW
1:00 public affairs slot close to anniversary
WRAU
Sun, Mar 11, 6pm
WBUR
TBD
WICV WICA WIAB WLMN WICA
Wed, Mar 14, 1pm Wed, Mar 14, 1pm Wed, Mar 14, 1pm Wed, Mar 14, 1pm Wed, Mar 14, 1pm
KNCM KNSE KNBJ KBPN WSCN WIRC KCCD KNWF WLSN WGRH WGGL KITF KXLC KNGA KNOW KRFI KZSE KRXW KNSR KNGA KNTN WIRN
Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon TBD Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon Mon, Mar 12, noon
MARYLAND Ocean City MASSACHUSETTES 7
Boston MICHIGAN East Jordan Interlochen Mackinaw City Manistee Traverse City MINNESOTA
15
Appleton Austin Bemidji Brainerd Duluth Ely Moorhead Fergus Falls Grand Marais Hinkley Houghton International Falls La Crescent Mankato / New Ulm Minneapolis / St Paul Redwood Falls Rochester Roseau St. Cloud St. Peter Thief River Falls Virginia
DMA
MARKET
STATION
SCHEDULED BROADCAST
Warroad Worthington
KRXW KNSW
Mon, Mar 12, noon Mon, Mar 12, noon
KAPC KGPR KUFN KUHM KUKL KUFL KUFM KPJH
TBD TBD TBD TBD TBD TBD TBD TBD
KLKR KNPR KWPR KLNR KSGU KTPH
TBD TBD TBD TBD TBD TBD
WEVC WEVO WEVH WEVJ WEVN WEVQ WEVS
Fri, Mar 16, noon Fri, Mar 16, noon Fri, Mar 16, noon Fri, Mar 16, noon Fri, Mar 16, noon Fri, Mar 16, noon Fri, Mar 16, noon
Atlantic City Berlin Bridgeton Cap May Manahawkin Netcong
WNJN WNJS WNJB WNJZ WNJM WNJY
Sussex
WNJP
TBD TBD TBD TBD TBD Sat, Mar 10, 6am Sun, Mar 11, 8pm Sat, Mar 10, 6am
MONTANA Butte Great Falls Hamilton Helena Kalispell Libby Missoula Poison NEVADA Elko Las Vegas Lund / Ely Panaca St. George Tonopah NEW HAMPSHIRE Berlin / North Conway Concord Hanover Jackson Keene Littleton Nashua NEW JERSEY
13
14
DMA
MARKET
STATION
Toms River
WNJO
Trenton
WNJT
SCHEDULED BROADCAST Sun, Mar 11, 8pm Sat, Mar 10, 6am Sun, Mar 11, 8pm Sat, Mar 10, 6am Sun, Mar 11, 8pm
NEW MEXICO Gallup
KGLP
TBD
WXXY WNYC-FM
TBD Sat, Mar 10, 6am Fri, Apr 20, time TBD Sat, Mar 10, 2pm Sun, Mar 11, 8pm Fri, Apr 20, time TBD Sun, Mar 11, 9pm
NEW YORK 1
Houghton New York City
WNYC-AM
Rochester
WXXI
NORTH CAROLINA
24 25
Ashville
WCQS
Buxton Raleigh / Durham (Chapel Hill) Charlotte Franklin
WBUX WUNC
Hickory Manteo Mars Hill
WFHE WUND WYQS
Rocky Mount
WRQM
WFAE WFQS
Sat, Mar 10, 3pm Sun, Mar 11, 6pm Sat, Mar 10, 4pm Sat, Mar 10, 4pm TBD Sat, Mar 10, 3pm Sun, Mar 11, 6pm TBD Sat, Mar 10, 4pm Sat, Mar 10, 3pm Sun, Mar 11, 6pm Sat, Mar 10, 4pm
NORTH DAKOTA Bismark
KCND
Devils Lake
KPPC
Dickenson
KDPR
Fargo
KDSU
Thurs, Mar 8 Thurs, Apr 19 Thurs, Mar 8 Thurs, Apr 19 Thurs, Mar 8 Thurs, Apr 19 Thurs, Mar 8 Thurs, Apr 19
DMA
MARKET
STATION
SCHEDULED BROADCAST
Grand Forks
KCCD KFJM
Mon, Mar 12, noon Thurs, Mar 8 Thurs, Apr 19 Thurs, Mar 8 Thurs, Apr 19 Thurs, Mar 8 Thurs, Apr 19 Thurs, Mar 8 Thurs, Apr 19 Thurs, Mar 8 Thurs, Apr 19
KUND Jamestown
KPRJ
Minot
KMPR
Williston
KPPR
OHIO 18
Cincinnati Cleveland / Akron
WVXU WCPN
Columbus
WOSU
Coshocton
WOSE
Grove City
WOSA
Mansfield
WOSV
Marion
WOSB
Portsmouth
WOSP
Yellow Springs
WYSO
TBD Fri, Mar 9, 9pm Apr 20, 9pm Mon, Mar 12 Sun, Apr 22 Mon, Mar 12 Sun, Apr 22 Mon, Mar 12 Sun, Apr 22 Mon, Mar 12 Sun, Apr 22 Mon, Mar 12 Sun, Apr 22 Mon, Mar 12 Sun, Apr 22 TBD
OKLAHOMA McAlester
KBCW
Oklahoma City
KOSU
Fri, Mar 9, 8pm Sun, Mar 11, 6pm Thurs, Mar 15, noon Fri, Apr 20, 8pm Sun, Apr 22, pm Thurs, Apr 26, noon Fri, Mar 9, 8pm Sun, Mar, 11, 6pm Thurs, Mar 15, noon Fri, Apr 20, 8pm
15
16
DMA
MARKET
Stillwater Tulsa
STATION
KOSU KWGS
SCHEDULED BROADCAST Sun, Apr 22, pm Thurs, Apr 26, noon TBD Fri, Mar 9, 8pm Sun, Mar 11, 6pm Thurs, Mar 15, noon Fri, Apr 20, 8pm Sun, Apr 22, pm Thurs, Apr 26, noon
OREGON
22
Baker City
KOBK
Bend
KOAB
Corvallis
KOAC-AM
Eugene
KOPB-AM
Gleneden Beach
KOGL
La Grande
KTVR
Lakeview
KOAP
Pendleton
KRBM
Portland
KOPB
Tillamook
KTMK
Sun, Mar 11, 7pm Tues, Apr, 17 8pm Sun, Mar 11, 7pm Tues, Apr, 17 8pm Sun, Mar 11, 7pm Tues, Apr, 17 8pm Sun, Mar 11, 7pm Tues, Apr, 17 8pm Sun, Mar 11, 7pm Tues, Apr, 17 8pm Sun, Mar 11, 7pm Tues, Apr, 17 8pm Sun, Mar 11, 7pm Tues, Apr, 17 8pm Sun, Mar 11, 7pm Tues, Apr, 17 8pm Sun, Mar 11, 7pm Apr 17 8pm Sun, Mar 11, 7pm Tues, Apr, 17 8pm
PENNSYLVANIA 4 23
Philadelphia Pittsburgh
WHYY WESA
TBD Sun, Mar 11, 2pm
KAUR
Mon, Mar 12, noon
KUT
Sun, Mar 11, 5pm Sun, Apr 22, 5pm
SOUTH DAKOTA Sioux Falls TEXAS Austin
DMA
MARKET
STATION
SCHEDULED BROADCAST
5 10
Dallas / Fort Worth Houston
KERA KUHF
Lufkin
KLDN
TBD Sun at 6pm or 7pm close to anniversary TBD
UTAH Logan
KUSR KUSU
Moab
KUST
Richfield
KUSL
Vernal
KUSK
Thurs, Mar 15, 10am Tues, Mar 20, 8pm Thurs, Apr 26, 10am Tues, May 1, 8pm Thurs, Mar 15, 10am Tues, Mar 20, 8pm Thurs, Apr 26, 10am Tues, May 1, 8pm Thurs, Mar 15, 10am Tues, Mar 20, 8pm Thurs, Apr 26, 10am Tues, May 1, 8pm Thurs, Mar 15, 10am Tues, Mar 20, 8pm Thurs, Apr 26, 10am Tues, May 1, 8pm
VERMONT Bennington Burlington Rutland St. Johnsbury Windsor
WBTN WVPS WRVT WVPA WVPR
Sat, Mar 10, 4pm Sat, Mar 10, 4pm Sat, Mar 10, 4pm Sat, Mar 10, 4pm Sat, Mar 10, 4pm
Heathsville
WCNV
Richmond
WCVE
Sun, Mar 11, 6pm Fri, Apr 20, 6pm Sun, Mar 11, 6pm Fri, Apr 20, 6pm
VIRGINIA
WASHINGTON Bellingham Bonners Ferry Chase City Omak Oroville
KQOW KIBX WMVE KOMQ KPBG
Mar 10, noon TBD Mon, Mar 12 TBD TBD
17
18
DMA
MARKET
STATION
SCHEDULED BROADCAST
12
Seattle / Tacoma Spokane St. Maries Tacoma Turnwater Twisp
KUOW KPBX KXJO KXOT KUOM-AM KTWP
Mon, Mar 12 TBD TBD Mon, Mar 12 Mon, Mar 12 TBD
Adams
WHAA
Ashland
WUWS
Auburndale
WLBL
Dodgeville
WHHI
Door County
WHDI
Green Bay
WHID
La Crosse
WHLA
Madison
WHA
Menomonie
WHWC
Milwaukee
WHAD
Oshkosh
WRST
Park Falls
WHBM
River Falls
WRFW
Superior
KUWS
Wausau
WLBL
Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm Sat, Mar 10, 3pm Sat, Apr 21, 3pm
WISCONSIN
19
BURN AUDIENCE DEMOGRAPHIC HIGHLIGHTS Projections based on the news / public affairs genre of public radio Demographics
Index or %
Men Women
54% 46%
Age 25-54 Men 25-54
104 118
College 4+ Post graduate Professional degree
268 383 442
Household income $150k+ Household income $75-150k
207 151
Home value $500,000+
213
126 119
Media Habits Read The New York Times Read The Wall Street Journal Read Business Week Read Fortune Read PC World Read Scientific American Read Travel & Leisure Read USA Today Read Vanity Fair Listen to All News Radio
502 361 179 176 170 371 230 169 267 328
Leisure Activities
Occupation President Owner / partner Senior management
176 177 250
Area of responsibility: Finance Engineering / Technology International Human Resources Information technology
146 250 242 152 226
Work for state / local gov’t Work for Federal government
138 127
Profile Opinion leader / influential Attend civic meetings Influence public policy Member local gov’t body Member business organization
Concerned w/ enviro issues Pay more for enviro-safe products
Backpack / hike Mountain bike Cyclist Golf Jog / run Rock climb Sail Ski
236 191 192 147 158 155 273 238
Attend pro football games Attend country music concerts Attend rock music concerts Frequently dine out Participate in fantasy sports groups Camp 4+ times / year
124 119 140 131 142 120
Travel 279 152 322 234 178
Hold a valid passport Make at least 1 int’l trip / year Make at least 6 domestic trips / year Take international business trips
171 218 173 223
Travel (cont’d) Travel to Central America Travel to South America Travel to England Travel to Germany Travel to Asia Stay 15+ hotel nights / year Spend $6,000+ for int’l trips
Spending 181 202 257 202 161 181 186
Technology Own laptop/notebook Own an Apple computer Spend $200+ software / year Own database software Own publishing software Own personal finance software Own spreadsheet software
147 273 135 168 158 173 161
Hold online meetings Make purchases online Make travel purchases online Obtain financial info online
176 177 214 176
Download podcasts Purchases on Amazon Purchases on Expedia Google CNN.com
338 270 189 155 223
Own digital SLR Use cell phone for business
145 161
Financial Services American Express Equity line of credit Have an IRA Have a 401k Use a money manager Own mutual funds Own annuities Value of securities $150k+ Have personal liability coverage Have long-term care insurance
172 190 185 157 196 230 169 231 135 157
Own a vacation home Spent $40,000+ on car Own a luxury car Own a compact SUV Own an import Acura BMW Honda Lexus Mercedes Subaru Volvo
122 124 146 127 141 202 224 152 135 206 233 310
Frequent Starbucks Use overnight delivery
165 146
Public radio “dot org” audiences Professional / manager Household income $100k+ Household income $150+
155 122 143
Donate time / money to environmental causes / orgs
272
Own a smartphone Take online subscriptions
153 143
Read E-newsletters in business / finance
218
Have 4+ social network profiles
146
Own a hybrid vehicle Own an Audi Own a VW
278 145 218
Work in engineering Occupation: C-suite/owner Academic department chair Business decision-maker
133 153 213 140
Download podcasts (age18-24) Download podcasts (age 25-34)
293 29
BURN PRODUCTION TEAM SoundVision Productions, established in 1995, is committed to explaining emerging issues and making them relevant for diverse audiences.
Bari Scott (Executive Producer) is the driving force behind SoundVision. Joining her is a talented production team: reporters, producers, audio engineers, researchers, web developers and a management group of marketing and outreach specialists, accountants, legal consultants and office support. SoundVision’s radio features and documentaries (The DNA Files and The Really Big Questions) have been recognized for excellence with numerous honors, including two Peabody awards, and have earned the trust of leaders in science, education and broadcasting. Since its inception, SoundVision has been dedicated to bringing compelling stories to public radio listeners. As it moves into its second decade, SoundVision explores new ways to inform the public through interactive Web offerings, hands-on training workshops, community outreach programs, and partnerships with ethnic and alternative press.
Dedicated to bringing compelling stories to public radio listeners Alex Chadwick (Host / Senior Correspondent) is an independent journalist and renowned public radio reporter / program developer. His distinctive work made him one of NPR’s most recognized voices during his long career there. Among other achievements, he was part of the creative team that developed and launched Morning Edition, the most successful program in NPR’s history. As a feature reporter and host of Morning Edition, he helped create the partnership with National Geographic that led to the enormously
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popular Radio Expeditions series. Called ‘the best writer at NPR,’ he has scripted awardwinning documentaries for National Geographic Television, ABC and CBS. His original online production, Interviews 50 Cents (NYT.com: ‘must see’ video), was a long-running popular feature at SlateV.com. Awards: duPont-Columbia for Radio Expeditions, 2000; Society for Professional Journalists, Investigative Reporting, 2001; Overseas Press Club Lowell Thomas Award, 1988 and 1990; various others.
Gene Bryan Johnson (Managing Editor / Digital) was previously executive producer of interactive motion pictures and contributing developmental editor at McGraw-Hill Higher Education. He was executive producer / digital content editor at TheDeal.com, senior producer at New York Public Radio and front page editor / producer at Yahoo.com. GBJ has written for City Limits and Praxis Post, and contributed to The Writer's Solution (Prentice Hall). He has been a contributing reporter to public radio programs such as Morning Edition, All Things Considered, Weekend Edition, and Talk of the Nation.
Mary Beth Kirchner (Managing Producer) is a veteran producer and national program developer. Kirchner started her own production company in 1993 after serving as National Programming Director at WETA, Washington, DC. Prior to that, she was Executive Producer at the Smithsonian Institution's Office of Telecommunications. Working for more than two decades in public radio she has collaborated with National Public Radio, Public Radio International, American Public Media, the Wolf Trap Foundation for the Performing Arts, Carnegie Hall, the BBC, the Dana Alliance for Brain Initiatives, the Baltimore Symphony Orchestra, the Asia Society, NHK (Japan) and ABC News Nightline, among many others. She is the recipient of more than fifty national awards for her documentaries, music series, radio dramas and feature stories including a 2011 Peabody medal.
WEBSITE Our information-rich website will provide a home for aggregated and original reporting, lively debate and explanations of what it all means. See it live > BurnAnEnergyJournal.com.
HOME PAGE: welcome, overview, audio, video, photos, and dynamic reader interaction
LISTEN PAGE: full radio broadcasts, ongoing weekly newscasts, and all transcripts
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LEARN PAGE: a broad but basic primer on all the science relevant to the energy debate
RESOURCES PAGE: sources and glossary of all energy science and policy terms
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CONTACT
Philip J. Shuman Director of Sponsorship Marketing 609.585.5851 shucomm@att.net
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