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This design manual was created to portray the corporate design of the Crayola logo and the appropriate presentation and application aspects. These guidelines have been simplified for easy understanding and construction. This logo binds our team of employees to the consumer. It creates a pathway of understanding between the company and the business world. Each employee shall be responsible for following these guidelines and displaying the logo in the way it was designed to be displayed. This creates the optimal Crayola experience.
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Logo must not be reduced to less than .5in in height.
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The fonts used in the creation of the Crayola logo were Lemondrop and Alpha 54.
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All letterhead must follow the format below. The type must be Minion Pro size 12pt.font. The logo must be 2in. wide 1.2in. tall and centered, a half inch from the top of the page to the top of the "C." The address of the location of the warehouse or headquarters must be included at the bottom, also centered and a half inch from the bottom of the page.
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Envelopes are to be used for official correspondence only. The logo must be placed in the upper left hand corner with the return address of the Crayola location it's sent from written below it. All type must be Minion Pro font size 12pt. Only standard size #10 envelopes and Forever or first-class stamps must be used. There should be no other writing other than the send and return addresses.
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Business cards must be printed on standard size cards (2in. tall by 3.5in. wide) and must follow the layout detailed on this page. All fonts (besides logo font) is Minion Pro. The names are 12pt while the email and phone font sizes are 10pt.
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Only official stickers must be printed from the Crayola warehouses. They must either be the Color Wheel "C" or the full logo, with and without the slogan. No other stickers including any part of the logo are allowed to be printed. They can be any size between .5in-5in.
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Name tags must be worn by all employees. They are only required to list the worker's first name, written in the Lemondrop font. Size is dependent on length of employee's name. Tags must also include the Color Wheel "C" from the logo on the left hand side. They must be the standard business card size and rectangle, including the pin closure on the back for secure fastening to the shirt or collar. They are required to be worn on the left side of the chest, where the heart is located.
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The logo may be used on official Crayola web pages only (www.crayola.com) in any way the designer sees fit. It must be displayed appropriately, following the guidelines listed on the Logo layout page (page 6) of this manual. Any creative combination can be used, as long as each logo or design is used independently. No overlapping of logos is allowed. The full logo with the slogan must be displayed on every page of the site in the upper left hand corner. The creative freedom is left up to the web designer for the rest.
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