Business Spotlight: Aloysius Butler & Clark

BY COLIN HEFFINGER

Smart words. Beautiful pictures. Undeniable results. Business success is driven by powerful marketing that deeply resonates across social media, public relations, interactive websites, and much more. Aloysius Butler & Clark (AB&C), a recipient of the 2023 Superstars in Business Award of Excellence, serves as a partner for businesses both small and large by being uniquely equipped with a team that eats, sleeps, and breathes each client’s specific industry and uses that expertise to forge unforgettable marketing campaigns.

Launched in 1971 under the three founders’ middle names for protection if the brand didn’t succeed, AB&C has rapidly grown into one of the largest fullservice agencies in the mid-Atlantic. With office locations in downtown Wilmington, Philadelphia, and Bloomsburg, the agency has strengthened its expertise by creating customized strategies that merge components across consumer, businessto-business, healthcare, behavior change, recruitment, and destination industries. Since starting, AB&C has served major brands across the region, country, and continent, such as, Delaware Tech, Energize Delaware, Planet Fitness, The Renfrew Center, Essity, Roasting Plant, the Museum of the American Revolution, and a plethora more.

When it comes to partnerships throughout Delaware and the wider region, AB&C’s approach is working with complimentary organizations to best serve clients and local communities. AB&C strives to include all relevant voices in the conversation, ensuring the marketing strategy maximizes its impact and overall value. This also helps build their bench of experts who are passionate in these industries.

Paul Pomeroy, CEO of AB&C, explains what makes his team stand out. “We’ve always prided ourselves in evolving as a modern, independent agency,” Pomeroy says. “We continuously challenge ourselves to redefine team dynamics and productivity while maintaining the important work-life balance we’ve prioritized since the beginning.”

“At AB&C, we love personality and individuality,” Pomeroy continues. “We want our team members to reflect their best and most authentic selves. We don’t limit creative thinking or ideas, instead allowing our team to embrace projects that fit their individual strengths and let the creative process happen organically. Part of my job is to stand back and let the magic happen, then to encourage and celebrate it. This makes the workplace somewhere we feel we will all thrive together.”

As the marketing world continues to evolve from innovations like artificial intelligence, AB&C intends to stay at the forefront by reinforcing their creativity and industry experts. “Our industry is going to change faster than ever before,” Pomeroy states. “These advancements that took a lot of time to evolve in the past – like radio, television, and the web – will pale in comparison to the dramatically accelerated pace ahead. It’s important we become early adopters and embrace it.”

“Some of the most meaningful brands and causes we’ve worked with are here in the First State,” reflects Pomeroy. “Building relationships with our Delaware clients and partners has been critical to our DNA. It influences how we think and how we treat each other. We’re phenomenally proud of our homegrown partners and remain ecstatic to continue creating powerful marketing locally, regionally, nationally, and internationally.”