In Five Years, Username has made Property Ownership in Kenya Unique and Accessible to all The real estate company has redefined property ownership in Kenya by offering over 28 projects and issuing title deeds to over 5,500 clients
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t its core, Username Investments exists to provide the current and upcoming generation with a place they can call home. The company was co-founded in 2013 by three directors - Reuben Kimani, Chief Executive Officer, Julius Karanja, Head of Finance and Customer Experience and Joseph Gitonga, Head of Sales and Marketing. Starting off with 42 plots in Konza, the journey was full of determination and perseverance with an aim of changing how the real estate sector was operating. Their driving force was to have a sector that incorporates the low and middle income earners. This saw the beginning of a real estate company that has redefined property ownership in Kenya by offering projects with over 1,000 plots and issuing title deeds to over 5,500 clients. With over five years in operation, Username Investments prides itself in having opened up investment opportunities to young people who move to urban areas in search of employment, and they end up experiencing prolonged renting periods.
When the company started operation, most properties offered in the market were worth over a million shilling and thus unaffordable to many people. However, Username Investments offers properties with prices between Kshs 199,000 - Kshs 430,000 in favour of Kenyans with incomes between Kshs 30,000 – Kshs 100,000. The property prices are inclusive of title processing fees with no hidden charges. The title deeds are delivered with six to ten months upon completion of payment. With a title deed, investors can develop their properties or sell it to someone else in future. Headquartered at The Mirage, 10th Floor, Tower 3 Chiromo Road Westlands, Username Investments prides itself in having created employment to over 50
Reuben Kimani, CEO, Username Investment Ltd. holding the trophy won during the 2018 Top 100 Mid-sized Companies Award with Joseph Gitonga (left), Head of Sales & Marketing & Julius Karanja (right), Head of Finance.
employees directly and over 500 indirectly including suppliers, contractors, lawyers and surveyors.
It also has a branch at the International Life House, 6th Floor along Mama Ngina Street. The Chief Executive Officer, Reuben Kimani, is a thought leader in the real estate industry where he provides insights on matters real estate through a YouTube Channel dubbed Real Estate in Kenya with Reuben Kimani. Changing the real estate landscape The desire to change the real estate landscape has seen Username Investments offer serviced land that is ready for immediate development. This is done through value additions in all properties including putting up a perimeter fence, estate gate, grading the access roads and installing water and electricity.
The Company is also driven by the commitment to make life easier for customers, employees, suppliers and investors. This has seen it launch a new website that allows clients to book a plot(s), make payment, and book for site visits online.
Furthermore, Username Investments has broadened the customer base from local to abroad by reaching out to Kenyans living in the diaspora with affordable investments opportunities back home. The company organizes tours to the diaspora in a bid to reach out to Kenyans living there with opportunities to invest directly in their home country in a more secure manner with a guarantee of receiving title deeds at the end of their investment. This year, the company has visited Kenyans living and working in the United Kingdom www.destinafrica.co.ke
