Destin Africa 20 Entrepreneur Watch
Neema Kinoti taps into Beachwear Designed to Celebrate African Culture Currently, there is a class of enterprising youths in the country who have not only shunned white collar jobs, but have moved from being job seekers to job creators. This is the story of Neema Kinoti, a young lady who believes in creating her own path in life. She is not only young, beautiful, but also brainy. Miss Kinoti is passionate about entrepreneurship and adventures, but mostly making a difference in whichever way she can. She is the founder of Ohana Family Wear Limited, an authentic African inspired swimwear here in Kenya. Destin Africa Magazine had a chat with Miss Kinoti about her entrepreneurship journey and what inspired her to venture into the swimwear industry. By Jennifer Nyawira
www.destinafrica.co.ke
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riefly tell us about your educational and professional background? I have a bachelor’s degree in International Business Administration major in Finance. I have had working experience at Fusion Capital in the area of Investment and Fund management. I have also worked with Versatile Insurance Agency as a sales agent. Tell us more about Ohana Family Wear Limited? The meaning of Ohana lies on the essence of a larger family that is not necessarily connected by blood. A person’s ohana can include their best friends, neighbors, or anyone else who is special in their life.
The people within it are bound together by genuine compassion, culture, support, loyalty, and love for each other.
That is exactly what Ohana Family Wear represents through our range of beach wear designed to celebrate our African culture, different body shapes and sizes. Ohana Family wear Limited combines the latest fabrics, colours and prints to create modern designs influenced by emerging international trends as well as the African culture.
What inspired you to venture into the swimwear market? I was planning a trip before finishing University and was looking for an authentic
