Destin Africa 30 Automation
By Andrew Sordam
How African Businesses Can Protect Themselves Against the Effects of Powerful Market Forces: Automation is the Answer
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here is no question that Africa is considered a land of opportunity in the technology space. At last year’s meeting of the National Council on Communication Technology (NCCT), Nigeria’s Minister of Communications, Adebayo Shittu, claimed that the industry attracted $40 billion in Foreign Direct Investment during 2018, up from $32 billion in 2015. Reflecting the economic importance of digital transformation, the governments of many African countries are also placing greater emphasis on their modernisation programmes, with Kenya’s Big Four Agenda arguably the most high profile. Within Kenya, a predicted $1.9 million will be spent on ICT infrastructure, software and services this year, to underpin a healthy Digital Age economy. That’s according to the International Data Corporation’s (IDC’s) Kenya Enterprise ICT Market 2019 Outlook.
These powerful driving forces are also being paired with Africa’s accelerating population growth and consumer spending. As well as in the public sector, change is speeding up across all industries. Companies that fail to innovate, risk falling behind in a highly competitive environment where mergers and acquisitions are becoming ever more common. These M&A moves are being used to solidify the market position, meet growing demand and generally futureproof organisations.
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