on the moveinnovation

PUBLISHED BY DESTINATION CREATIVE GROUP

5710 W. Gate City Blvd., Ste. 237 Greensboro, NC 27407 destinationcreativegroup.com

PRESIDENT

Steve Mitchem steve@destinationcreativegroup.com

336.601.1271

EDITOR

Robin Sutton Anders

CREATIVE DIRECTOR

Christine Xoinis

ART DIRECTORS

Erica Katz, Gabby Gonzales

CUSTOM CONTENT ART DIRECTOR

Lynn Gianini

CONTRIBUTING WRITERS

Lynn Felder, Tina Firesheets, Lara Ivanitch, Laura Lee, Lisa Shu, Alice Manning Touchette

COPY EDITOR

Lance Elko info@visitwinstonsalem.com

Visit Winston-Salem and DCG have made every effort to ensure the accuracy of information presented in the guide, but assume no responsibility for errors, changes, or omissions. Printed in USA.

Winston-Salem is often called a hidden gem and North Carolina’s city of arts and innovation. So, we hope as you read through this destination magazine, you discover why this hip and historic city earns these accolades and the honor of your visit. We invite you to celebrate how your spirits can truly be lifted in this brilliant Southern city on the rise.

Centrally located in North Carolina, Winston-Salem is lauded for its smalltown vibe and big-city amenities. From our historic roots — purposefully planted more than 260 years ago — to today, curious minds are rewarded here, and waymakers and entrepreneurs are constantly cultivated.

Whether discovering century-old family recipes, exploring the perks and quirks of our nationally ranked downtown, sipping a glass of Yadkin Valley wine with a furry llama, or watching a majestic sunset from one of our nearby state parks, there are so many reasons for you to look forward to traveling to Winston-Salem.

We encourage you to explore our buzzing art scene and walkable, reinvented downtown, home to over 1,200 of our 5,300 hotel rooms. There, it’s easy to pull up a seat at more than 120 locally

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owned restaurants (read about our favorite bakeries on page 24) or plan a DIY Craft Draft Crawl at our nine downtown breweries and cocktail bars (see what’s on tap on page 28). You can also browse our diverse retail options, from consignment to contemporary, vintage to upscale. (See the shopping possibilities on page 50.)

The vibrancy downtown is matched by the energy at our local colleges and universities. With nearly 30,000 college students calling our city home, WinstonSalem was recently named one of the “Top College Towns in the South” by Southern Living. You can tour our six higher-education campuses on page 64, discovering their unique charms, quirky traditions — even a few superstar alums.

We hope you enjoy reading this destination magazine as much as we enjoyed creating it for you. We invite you to learn more about our city and begin planning your getaway on our website — visitwinstonsalem.com — or chat with our helpful visitor information specialists at our WinstonSalem Visitor Center. We look forward to seeing you in Winston-Salem soon.

Warmly, Richard Geiger President, Visit Winston-Salem

There are lots of ways to learn what’s new in Winston-Salem. If you’re in the neighborhood, come see us at 200 Brookstown Ave., or visit us at visitwinstonsalem.com

Historic Brookstown Inn

The Historic Brookstown Inn is where Southern hospitality meets a living museum, surrounded by history, art, and treasure. The inn’s 70 spacious guest rooms offer modern amenities in an architecturally unique setting. Sample Southern-style hospitality with a hot breakfast, an evening wine and cheese reception, and cookies and milk at bedtime. The Brookstown Inn is more than just a getaway. Grand banquet facilities and two lovely courtyards plus on-site catering make the inn a memorable setting for a business meeting or wedding and reception.

brookstowninn.com

• 336.725.1120 thehistoricbrookstowninn brookstowninn

Kimpton Cardinal Hotel

This luxurious boutique hotel is a centerpiece of WinstonSalem history. The handsome art deco structure, built in 1929 and the architectural muse for the Empire State Building, served as the headquarters for the R.J. Reynolds Tobacco Company. After an extensive restoration and major renovation completed in 2016, the Kimpton Cardinal opened its doors to guests in April of that year.

The hotel features 174 rooms and suites, all of which are elegantly decorated and smartly appointed with high-end amenities, and a fitness center. One of the hotel’s most popular draws is its on-site restaurant. The Katharine Brasserie & Bar, named after the wife of R.J. Reynolds, serves up French-inspired cuisine in an elegant setting where an extensive menu and wine list await.

The award-winning Kimpton Cardinal hotel promises a luxurious and unique experience – and its downtown location offers easy access to many of the city’s attractions. thecardinalhotel.com • 336.724.1009 kimptoncardinalhotel thecardinalws