Destination Rapid City
Promoting Downtown
The mission of Destination Rapid City (DRC) is to create, sustain, and maintain a vibrant city center which provides a cultural and recreational space for the enjoyment and use of the community and its visitors.
DOWNTOWNRAPIDCITY.COM
Downtown Business Group 180 members Strong The Downtown Business Group (DTBG) is a program under DRC that focuses on collaborative Downtown promotion, communication, advocacy, and events to brand Downtown and further its efforts.
86 CENTS OF EVERY DOLLAR
RECEIVED BY THE DTBG GOES DIRECTLY TOWARDS DOWNTOWN PROGRAMMING.
Downtown Events We produce events that bring people Downtown and support local businesses year-round.
80,000+ ATTENDEES AT MAIN STREET SQUARE (MSS) SIGNATURE AND DTBG EVENTS ANNUALLY • Requested 10 free parking days and 8 free motorcycle parking days coinciding with our events and the holiday season • MSS hosts 600,000 visitors annually
Downtown Gift Card
2,288 CARDS PURCHASED DOWNTOWN GIFT
$93,284 $72,074 DOWNTOWN BUSINESSES OF DOWNTOWN GIFT CARD SOLD
SPENT AT 60 PARTICIPATING
ALL DATA WAS COLLECTED FROM SEPT. 1, 2016 TO AUG. 31, 2017.
TOP 5 REASONS PEOPLE VISIT: RESTAURANT WEEK, EVENTS,
DOWNTOWN MONTHLY
@DOWNTOWNRC
2,412
COMBINED FOLLOWERS ON FACEBOOK, TWITTER, AND INSTAGRAM
E-NEWSLETTER
SHOPPING, DINNING, CITY OF PRESIDENTS READERS CONSUME
230,988
PAGE VIEWS ANNUALLY MAINSTREETSQUARERC.COM
198,770
10,886 #DOWNTOWNRC
DOWNTOWN NEWS PRESS RELEASES AND EVENTS 44 DTBG SPECIFIC E-NEWSLETTERS SENT FEATURING CRITICAL INFORMATION
AND HAPPENINGS DOWNTOWN
PAGE VIEWS ANNUALLY
30 SENT TO MEDIA EDUCATING THE COMMUNITY ON DOWNTOWN HAPPENINGS
DOWNTOWN DIGITAL 249,999 ADVERTISING CAMPAIGN IMPRESSIONS
Educating Visitors
20,000 DOWNTOWN TEAR-OFF MAPS, PRINTED IN PARTNERSHIP WITH VISIT RAPID CITY, DISTRIBUTED ANNUALLY AND 9 DOWNTOWN KIOSKS MAPS INSTALLED DOWNTOWN.
126,000 DOWNTOWN MAGAZINES DELIVERED TO DOWNTOWN AND AREA TOURIST STOPS.
1,500 CITY OF PRESIDENTS GUIDES PRINTED.
KEEPING DOWNTOWN CLEAN + ATTRACTIVE The Downtown Clean Team keeps our downtown streets, sidewalks, and alleys attractive and welcoming.
52
BLOCKS SERVICED WEEKLY, INCLUDING SNOW REMOVAL, GRAFFITI REMOVAL, AND ALLEY CLEANUP
112
14
TRASH & RECYCLING
BINS EMPTIED YEAR-ROUND
128
100+
BOX WRAPS PURCHASED FEATURING LOCAL ARTWORK
FLOWER INSTALLMENTS
WATERED DAILY IN THE SUMMER
75 1,800
GRAFFITI-RESISTANT UTILITY
MILES PER WEEK
COVERED MAINTAINING DOWNTOWN
CLEANLINESS AND SAFETY
GALLONS OF WASTE
REMOVED WEEKLY
IN THE SUMMER
COMMUNITY BANNERS INSTALLED AROUND THE
DOWNTOWN AREA
512 Main St., Ste. 980 Rapid City, SD 57701 info@destinationrapidcity.com DowntownRapidCity.com