IT’S YOUR TIME TO SHINE Leadership
Scotaudio
Forth Valley College
Based in Dunblane, Scotaudio are a leading professional audio-visual services company operating throughout Scotland. They provide custom audio visual solutions for smart home automation, commercial and specialist applications throughout Europe. Their hire division offers a wide range of new equipment from projectors to PA systems at extremely competitive rates. To get in touch email sales@scotaudio.com
Forth Valley College’s Stirling Campus is the place to be for lunches and events when visiting the city. Boasting stunning views across to the Wallace Monument, Ochil Hills, River Forth and the impressive Stirling City skyline, the Gallery Training restaurant – based on the first floor of our £29 million Campus – is where you can taste the cuisine of the top Scottish chefs of tomorrow. To find out more visit www.forthvalley.ac.uk/gallery. To book a table, or for more information please call 01786 406027 or e-mail gallery@forthvalley.ac.uk
In partnership with:
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Quality
•
Vision
@DestinationStir DestinationStirling destinationstirling.com
In partnership with:
Making Learning Work
Making Learning Work
Destination Stirling
With close to ten years sales and marketing experience within the Scottish tourism industry; Geoff joins us from his previous role as Marketing Manager at Crieff Hydro - Scotland’s Leading Leisure Resort.
Destination Stirling is a newly established industry-led destination organisation aimed at bringing tourism businesses together to drive forward the tourism agenda for the Stirling area. With 2014 upon us this is our time to shine and firmly establish our legacy for the coming years
Building our capabilities • Q uality & Skills – gaining the skills, knowledge and passion required to deliver consistently high quality visitor experiences • Marketing – align our offering with visitor interests, presenting Stirling’s assets as authentic experiences
Providing authentic experiences • Stirling – a world class heritage destination • Events and festivals – see Scotland from Stirling • Business tourism – establishing Stirling within the meetings and events market • Sustainable tourism – maximising our operational efficiency, minimising our impact on the local environment and delivering real benefits to our community
Master Brewer and hospitality expert, Douglas has been a driving force behind Destination Stirling and has played a key role in promoting Bridge of Allan traders for a number of years. Karene Aitchison Sales and Business Manager Stirling Management Centre
One of Stirling’s greatest advocates and another driving force behind Destination Stirling; Karene has worked for some of the biggest names in hospitality including Hilton, De Vere and Rocco Forte. Paul Waterson Golden Lion Hotel
Manager of the Golden Lion and Chief Executive of the Scottish Licensed Trade Association; Paul stands at the helm of his family’s long established hospitality businesses.
Ken Neill Treasurer Destination Stirling
Following a successful career in finance, Ken ran the Stirling Tour bus, Stirling Highland Games and played a key role in the Stirling Tourism Association. He is excited to be part of this next chapter for Stirling. Henk Berits Commercial and Marketing Director National Trust for Scotland
Previously Executive Manager for Stirling Castle, Gillian has 18 years sales and marketing experience within the Scottish tourism industry; she also has a strong understanding of Stirling’s visitor market.
DestinationStirling destinationstirling.com
Membership is open to all businesses in the Stirling area
Essential Membership only £99 for the year Includes all of the above benefits. Enhanced membership only £150 for the year
Includes all of the above plus enhanced prominence on website and area guide.
Business tourism membership £150 for the year Entry on the business tourism category of the website, industry familiarisation visits and PR opportunities.
Get in touch and join today 01786 464640 or email info@destinationstirling.com
Stirling Welcomes – Includes Leadership Excellence, front line Customer Service Excellence and the outstanding Listening to Our Visitors seminars. Shine online – Online training including social media introductory and advanced classes, copy writing and even business photography. Business essentials – From REHIS Food Hygiene to License Training refreshers we have it covered. Member Masterclasses – Look forward to five exclusive networking events throughout the year each with its own theme and prominent keynote speaker. Courses running from March 2014 – sign up now at destinationstirling.com Looking for something in particular? Let us know and we can look at running this for you.
STIRLING MANAGEMENT CENTRE STIRLING WALKING TOURS
HIGHLAND HOTEL
EAGLE BALLOONS
GOLDEN LION
DEVINE
OVER
100
BUSINESSES
STIRLING WALKING
Gillian MacDonald Head of Sales & Marketing Historic Scotland
Join today and put your business on the map
Over forty training courses from just £15pp SAVE 80%
RAVENSWOOD GUEST HOUSE
With senior roles in blue chip companies including DHL, Worldwide Express and Hewden Stewart PLC, Henk brings his impressive commercial experience to Destination Stirling.
There are a limited number of enhanced memberships available that offer increased prominence on the website and printed materials.
Training courses
TOURS
@DestinationStir
Responsible for building strategic relationships between VisitScotland and industry groups; Liz provides expert one-to-one support and invaluable opportunities for Destination Stirling.
official Destination usiness listing on • B 14 unching spring 20 Stirling website re-la d ute trib dis g visitor guide • Inclusion in Stirlin ractions to over 1,000 UK att bsidised business su 40 • Access to over ring everything from training courses cove h and safety social media to healt including Member • Business support and access to key Masterclass events research findings rtunities • National PR oppo tion mo • Social media pro app rling food and drink • FREE entry on Sti ca d hygiene certifi te for those with a foo ion in seasonal • Discounted inclus campaigns industry - a voice within the • Representation
STIRLING
A qualified accountant having worked with the likes of Rolls-Royce, Bowater and BAT, Gordon shares our vision of growing our business capabilities through high calibre support.
HIP
Stirling Council Membership
CASTLE
Gordon Bell Chief Executive STEP (Stirling Enterprise Park Ltd)
Liz Buchanan MBE Regional Partnerships Director VisitScotland
EFITS
MEMBERSHIP BEN
STIRLING
Heading up the innovative Deanston Visitor Centre, Peter brings his entrepreneurial flair to Destination Stirling.
Responsible for delivering a number of high profile projects across Scotland; Annemarie embodies Scottish Enterprises’ relentless focus on realising growth within the tourism industry.
Scottish Enterprise VisitScotland
UNIVERSITY
Peter Semple Retail & Visitor Facilities Manager Deanston Distillery
Annemarie Burns Project Manager Scottish Enterprise
ALREADY
ONBOARD
WALLACE
MONUMENT
PROPERTY WYVIS B&B SCOTTISH YOUTH HOSTEL ASSOCIATION
BATTLE OF
EXPERIENCE
BANNOCKBURN
TRAM HOUSE
Meet the board Douglas Ross Allanwater Brewhouse
BERS
We have successfully secured funding from Scottish Enterprise, VisitScotland and Stirling Council, however we also need your support. Membership starts from just £99 for the year and includes all of the benefits below.
Improving the customer journey • Food and drink – enhancing our offering • Transport – increased footfall through improved linkages • Accommodation – setting the standard • Digital Connectivity – end to end engagement with our visitors
MEM
THE OLD
Our objectives align with the “Tourism Scotland 2020” strategy to make Stirling a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people.
Geoff Morrison Destination Manager Destination Stirling
VICTORIA SQUARE GUEST HOUSE
The Destination Stirling Action Plan
THE ARGYLL AND SUTHERLAND
HIGHLANDERS MUSEUM THE SCOTTISH TOURIST
GUIDES ASSOCIATION
THE THISTLES SHOPPING CENTRE
THE RIVERHOUSE RESTAURANT