How To Use The Power Of Publicity To Recruit New Employees

CJ Eason Forbes Councils Member Forbes Human Resources Council

Career advancement

We are in an era of people wanting more in their lives, which means more opportunities to grow with a company. For example, the typist today likely does not want to remain a typist for 30 years.

Do not overlook the local radio news.

Consider recording an audio press release for radio stations—your office likely has a radio playing easy-listening music. The morning, afternoon and evening disc jockey has fans listening, which is your opportunity to reach potential applicants.

My first opportunity to brand myself was on community radio. The golden rule is to speak slowly and precisely and repeat your message to help the listeners remember details. Do not repeat your phone number; use a short, catchy website address and your company name.