JERRY ZOLYNSKY
OUR COMMUNITY
Super Kosher Supermarket The Grove redesigns Southfield store after Florida model. LOUIS FINKELMAN CONTRIBUTING WRITER
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ommuters and customers have noticed the new name of the kosher supermarket at Greenfield just north of 10 Mile Road. A big sign advertises it as The Grove. More has changed than just the name, according to the owner, Shlomo Goldman: “In 2019, we began a total renovation.” The look of the store has changed to match the decor of The Grove supermarkets in Delray Beach, Miami Beach, Boca Raton and Hollywood, Fla. “It is like a Starbucks. When you walk in, you recognize it immediately. You are in The Grove.” According to Goldman, “Everything in our store should reflect our brand as an upscale operation, competing with Whole Foods and Plum Market. Our shopping bags are the highest quality. The renovation of our store in Southfield is not just cosmetic, on the surface. We did a total remodel.” Changes and planned changes go beyond appearance. Goldman looks forward to expanding the services offered at The Grove in Southfield. The wine department has already expanded, now including a wide selection of fine wines. “We look forward to adding online service, so customers can order from our website. We hope to institute home delivery,
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The former One Stop Kosher has undergone a complete makeover.
even as far as West Bloomfield, Bloomfield Hills, and we are working on a few days a week delivery to Ann Arbor.” Goldman tells us to look for new offerings in prepared foods. He hopes to soon have a sushi counter, expanded pizza services and a “Grab and Go” section offering “a variety of fresh salads, sandwiches, wraps, meat dishes, dairy dishes, chicken dishes, kugels and so much more,” according to spokesperson Rachel Yudewitz.
A view of the fresh produce aisle at The Grove
renovation with a major event: “With COVID, the renovation has taken longer than we anticipated, but now we are looking forward to a grand opening when the situation permits, when COVID recedes. I do not want to promise a specific date — it
“WE HOPE TO INSTITUTE HOME DELIVERY, EVEN AS FAR AS WEST BLOOMFIELD.” — SHLOMO GOLDMAN
NEW OFFERINGS Also new is “Hot Tables” on Thursdays and Friday. Yudewitz describes it as “items to make your Shabbos easy, such as roasted vegetables, mashed potatoes, pulled BBQ beef egg rolls, lemon pepper chicken, schnitzel, potato kugel and cholent.” Goldman summarizes the goal: “Ideally, this will not be just ‘another supermarket.’ We want this to be a shopping experience. I always want the customers to walk out with a smile on their faces.” He looks forward to capping off the
depends on when we feel safe having a large event. Goldman is also working on opening a new store in Cleveland. He said he began in the food business at the age of 18, running the grocery store in a bungalow colony in Ellenville, N.Y., in the heart of the Catskills. “We sold to the people in our colony and wholesale to the canteens in other colonies. It was a tiny store, 1,200 square feet.” That was his start in the food business, more than 30 years ago: “Actually, my
