Moments

BUSINESS

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COURTESY OF TOYOLOGY

Aric and Jonathan Klar do some toy-testing of their own.

Aric Klar continues. “But when we think of toys, we think the brain.”

Toyology Toys sees customers of all ages shopping in their stores, including both kids and adults who have autism. They also see adults who are navigating memory loss and are turning to toys for their memory-boosting properties.

“These toys became a staple for education,” Aric Klar says. “Once that staple became clear, I think we officially became a household name.”

PERSONALIZED SHOPPING

Building on this trust, the Klar family also turned to wholesale and distribution of trend-based products to make sure the right toys always get to the right people. They also rely on their in-person shopping experience to set them apart from the competition, including Amazon.

“I know it’s really fast for people to shop online because purchases arrive quickly, but when people are going online to find things, it’s timeconsuming,” Nori Klar explains. “People walk into our store and say, ‘I have a 2-year-old girl who loves pretend play, and I’d like to spend $30.”

Nori Klar says the staff are trained to take any request such as this one and help customers pick out the perfect products. “They’re out the door in 10 minutes with a beautifullywrapped gift,” she continues. “They always come back and say, ‘You just knew what to get.’ We have personalized service, we gift-wrap, we ship and deliver. We cover all the avenues, and you can shop local.”

COURTESY OF TOYOLOGY

Nori Klar

MAZEL TOV!

MARCH 31, 2021

Asher James Wolf is the son of Mallory and Alex Wolf. Grandparents are Helene Goldberg and Avery Sommerfeld, Steven Wilson and the late Tammy Wilson, and Tim Wolf. Great-grandparents are Joanne and Morton Goldberg, Rosemary Wolf and the late James Wolf, Barbara and Bill Sanchez.

MARCH 24, 2021

Karen Rosen, formerly of Farmington Hills, and Evan Wasserman of Roslyn Heights, N.Y., are thrilled to announce the birth of their first child, Nora Rosen Wasserman. She is welcomed into the world by her grandparents, Roy and Robin Rosen, and Alan and Lisa Wasserman. Nora is 103 years younger than her great-grandfather Fred Rosen. She is named in both English and Hebrew for her late great-grandmothers Eleanor DeAguirre, Adele Samuels and Evelyn Rosen.

Temprance Raeden Goldfarb, surrounded by family and friends, will lead the congregation in prayer on the occasion of her bat mitzvah on Saturday, July 3, 2021, at Temple Israel in West Bloomfield. She will be joined in celebration by her proud parents, Jamie L. Auster and Scott L. Goldfarb, and siblings William, Jasper and Dax Julius. Temprance is the loving grandchild of Andrea and Lex Byers, and Trudie and Lawrence Goldfarb; and great-grandchild of the late Marilyn Schwartz.

She is a student at Clifford Smart Middle School in Commerce Township.

Sitner 60th

Barbara and Jerry Sitner celebrated 60 years together on June 27, 2021. Their sons gave them a small family dinner at Barbara and Jerry’s home in Bloomfield Hills. Grandkids Alex, Mari and Eden from Boston, Seattle and Chicago joined in the honor of the event. The event was also marked by many recognitions from family and friends.

Silver-Reinstein

Natie and Alan Reinstein of Farmington Hills are pleased to announce the engagement of their daughter Shelley to Eliot Silver, son of Patty and Michael Silver of Scarsdale, N.Y.

Shelley earned a B.A. in marketing from the Broad College of Business at Michigan State University. She is the founder and CEO of Autumn Communications, a PR and marketing firm with offices in Los Angeles and New York City. Eliot earned his B.S. in hotel administration from the Hotel School at Cornell University’s S.C. Johnson College of Business. He is the founder and chief baker of Nice Buns, a food service company. They will marry on Oct. 10 at the Park Avenue Synagogue in New York City and will continue to live in L.A.

Emanu-El Installs Lay Leadership

Rabbi Matthew Zerwekh and Cantorial Soloist Kelly Onickel installed Oak Park Temple Emanu-El’s lay leadership for the coming year at the Erev Shabbat service on June 18.

Officers include President Ruthanne Okun; Vice Presidents Robert Olender, Debora Renner, Jackie Bean and Stuart Trager; Treasurer Daniel Steinhardt; Secretary Linda Hollins; PresidentElect David Gubow; and Immediate Past President Martin Leibowitz.

Trustees are Sarah Cherluck, Kim ConwellLeigh, Vickie Edwards, Richard Gold, Sandra Goldberg, David Hart, Steve Ingham, Robert Kahn, Robert Levitt, Daniel Medow, Ashley Moser, Aric Parr, Michael Patterson, Erica Salomon, David C. Sloan, Lance Starler and Susan Stettner.

Sisterhood co-presidents are Rae Mandel and Robin Gold, and the Brotherhood president is Harry Onickel.

For information on Temple Emanu-El, email Interim Executive Director Abigail Goldfaden at execdir@emanuel-mich.org.

HOW TO SUBMIT ANNOUNCEMENTS

Mazel Tov! announcements are welcomed for members of the Jewish community. Anniversaries, engagements and weddings with a photo (preferably color) can appear at a cost of $18 each. Births are $10. There is no charge for bar/bat mitzvahs or for special birthdays starting at the 90th.

For information, contact Editorial Assistant Sy Manello at smanello@thejewishnews.com or (248) 351-5147 for information or for a mailed or emailed copy of guidelines.

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