DW 2020 partnership reach

Global reach

DW’s success is augmented by its strong alignment and cooperation with over 4,000 partners around the world. Weltzeit shares some of the stories on the following pages.

DW’s journalistic offerings reached 249 million weekly user contacts in 2020. 111 million of them via television, 49 million via radio and 89 million via online offerings. More than three-quarters of online usage can be attributed to videos. Additionally, a similar high proportion of users are interacting with DW content on their smartphones or tablets. DW also grew significantly on TV and radio. With 111 million users a week, TV remains the strongest broadcasting platform. 80 percent of TV usage came from DW broadcasts and switching to partner stations.

In radio, the expansion of the partner network in the African target markets generated growth. Around 90 percent of DW’s radio usage takes place via FM partners. The use of DW radio services is now showing a strong increase with 12 million more radio users per week compared to 2019. Especially in DW’s broadcasting languages Hausa, Kiswahili and French, radio usage has again increased.

Cooperation between editorial departments and the Audience Development team further enhanced the profiles of DW’s social media accounts and aligned them even more to the individual needs of users in different target regions. This has led to strong growth, especially on Facebook and YouTube.

The demand for DW content continues to be particularly strong in sub-Saharan Africa. It rose primarily due to higher usage of radio services and the expansion of regionalized TV services. In Europe and the Middle East as well as North Africa, the use of DW services increased most significantly, especially through regular interview segments on TV (in the West Balkans and Greece, as well as in Iraq and Algeria), but also across all online platforms.

DW’s global reach per region in 2020

© DW

DW’s global reach per region in 2020

© DW