INDUSTRIAL DESIGN WORK 2017 DEVANSHI MEHRA
WORK EXPERIENCE Freelance Designer, Ahmedabad March 2017 - September 2017
Book design for “Key to My Name” - a personalized children’s book.
Foley Designs, Bangalore - Graduation Project February 2016 - August 2016
Design proposal for pay and use Public toilet blocks to be pitched to private investors.
Devanshi Mehra Product Designer
As a designer, I aspire to grow by exploring the diversity offered in product design, which is key to my motivation for the field. I see design as a tool to catalyze change and impact communities, leading me to discover, learn and innovate.
Wilcraft India, Bangalore - Summer Internship June 2015 - August 2015
Prints for “Back To School” collection of bags with the team at Wildcraft, that were released in the Indian market in 2016. Makerfest 2015, Ahmedabad - Communication designer / volunteer December 2014 - January 2015
Pro bono - Collateral design for the event in collaboration with FOLO studio in Ahmedabad.
EDUCATION Unitedworld Institute of Design BVA in Product Design 2012 - January 2017
HONORS AND ACHIEVEMENTS 2017 - Winner, Path Global Design Challenge
Delhi Public School, Ahmedabad Primary and Higher secondary 1999 - 2012
2016 - Winner, Campus Diaries 25 under 25, under the category of Art and Design. 2016 - Participant at RHOK (Random Hacks of Kindness) Hackathon, working on accessibility of public toilets in Bangalore, India.
SKILLS Digital
Hands on
Rhinoceros Solidworks Keyshot Adobe Illustrator Adobe Indesign Adobe Photoshop
Marker Rendering Quick prototyping Model Making
2015 - Volunteer at Makerfest 2015, Ahmedabad 2014 - Participant at MIT Media Lab - Design Innovation Workshop, Mumbai. 2014 - 20 Highly recommended artists by Talenthouse India for TH business card design.
CONTENTS PUBLIC TOILET BLOCK
SEEDSWEEPER
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Graduation project: To design prefabricated public toilet blocks.
RELI DELIVERY SYSTEM
A device for commercial kitchens to separate seeds of a custard apple.
T01-REX POWER DRILL
7
Path Global Challenge to design the exterior for an infusion pump.
CRUZAR
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Redesigning a domestic power drill.
BAG PRINTS
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KEY TO MY NAME
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Artworks for bag prints for Wildcraft (an Indian outdoor product company), released in the market in 2016.
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Coffee table redesign
GLASSWORKS
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13
Book design customizable children’s book
Glass products using the techniques of glass blowing and moudling.
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
1
PUBLIC TOILET BLOCK FOLEY DESIGNS, BANGALORE
February 2016 - August 2016
• A design proposal for prefabricated public toilet blocks (pay and use), to be pitched to private investors who would implement these structures across Tier 1 and Tier 2 Indian cities, under the Swachh Bharat Mission scheme. This was my graduation project, carried out at Foley Designs.
RESEARCH SYNTHESIS PROCESS :
OBSERVATIONS
Cleanliness / maintenance
Sustainability
INSIGHTS
PATTERNS
Location / Reliability
User Perception
Dignity of labour
Information Communication
THEMES
Accessibility
Women’s needs
How might we.....
Perception
Form identity and function
make the experience of a public toilet pleasant? transform the perception of high income groups towards public toilets?
design toilets that instill civic pride and respect? design toilets that are easy to clean, maintain and service? maximize natural light and ventilation in the toilets?
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
2
HOW MIGHT WE MAKE PUBLIC TOILETS PLEASANT? Pleasant: Giving a sense of happy satisfaction
EXTERIOR FO T-ROOF
OPEN / BREATHABLE: Natural light / ventilation, Transparency, Spacious
CLEAN: Smooth, Minimal, Transparency, Breathable CANTILEVER ROOF
LIGHT: Levitation, Suspension, Reflective surface, Hollow, Bold contours
CAPSULE
IDEATION Defining the desired Shifts. Shifts are fundamental changes in an individual’s or society’s view of things.
DROP
Shift from Demeaning to Dignified profession
Shift from Facility to Civic Pride
Shift from Provision to Usability / Reliability
ORM CONCEPTS T-ROOF
T-ROOF
DROP
DROP
CAPSULE
ACCENT
Shortlisted
Selected
T-ROOF
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
3
PREFABRICATION SYSTEM SANDWICH PANEL ASSEMBLY PU foam for protecting the plumbing from impact 3
1 Compact laminate sheets (8mm) Allen key 5 for locking
4
Aluminium or UPVC extrusions
2 Plumbing
Hooks for ease of managing the locking of exterior panel after servicing
MATERIALS FOR THE FINAL STRUCTURE
Compact sheets (8mm) for Walls (interior, exterior) and partitions
PVC pipes for plumbing
Aluminium extrusions as support structures
PU (Polyurethane) foam to protect the plumbing
A
STRUCTURE ASSEMBLY WITH SANDWICH PANELS AND ALUMINIUM EXTRUSIONS
Two types of aluminium extrusions
Sandwich panels
Corners
Partition between two walls
Adjacent walls
Partition on one end (entrances)
Two partitions
Extrusion Combinations - connected with allen key
Acrylic or Polycarbonate extrusions for the teal accent with lighting installed.
GI and polycarbonate sheets combination for roof
Expanded aluminium mesh
Devanshi Mehra
devanshimehra28@gmail.com
Allen key for fastening the panels to the extrusions.
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4
DETAILING (INTERIORS) WATER CLOSETS
Plumbing lines: Directly connected to overhead tank
LAYOUT Doorless entry provides visual privacy while simultaneously offering a measure of security by allowing the passage of sound. It also eliminates a point of contact inside the structure, reducing hygiene concerns.
3000 mm
Shelf with hooks
Space for attendant
Circulation space of 1055mm(diameter)
ACCESSIBLE TOILET
Double sided hinge to always open the doors away from the person
The above shown layout of accessible toilet (parallel approach) is the easiest for transferring from a wheelchair to a toilet seat as per United Nations Enable guidelines.
A lot of men come only for w face, hands and are not bou those activities. This positio janitor monitor that.
washing und to pay for on helps the
Unisex toilet for the disabled placed as buffer between the male and female sections of the toilet blocks.
Sitting space for children and other companions. Space for keep belongings.
9000 mm
Bench Foldable baby changing table
Privacy for women without the need of a main door
Open storage
1500 mm
Easy accessibility for janitor to help the differently abled
900 mm
Men’s entry Direct entry for the accessible toilet
Easy surveillance of people and surroundings by janitor, facing the main road.
Women’s entry
Ramps for wheelchairs, baby strollers etc.
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
5
DETAILING AND MODELLING STRUCTURE DETAILS
3. Provision for overhead ad for moving traffic. Th bottom is clearly visible to pedestrians. Revenue t advertisement helps in sustaining the facility.
2. Concealed lighting in the hollow roof supports.
1. Expanded aluminium mesh to facilitate natural light and ventilation
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3 2
4
3
5
5
5 6
4. Accent as strong form identity. Installed with rope light to light up the vicinity and to be visible from far.
5. Clear universal signage
Easily accessible overhead tank for service and refilling. Combination of corrugated GI and polycarbonate sheets to facilitate natural lighting
Rope lights installed inside Cut out pattern at the bottom of the accent to light up the vicinity
6. Janitor has a clear view inside and of the outside for ease of surveillance.
7. Seating s companions
Intersection at the back for rainwater harvesting Channel for collecting rainwater through the mesh
SCALED MODEL (1 : 15)
he ad at the through
8. Low vegetation / landscaping around the facility.
7 8
space outside for s to wait.
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
6
RELI DELIVERY SYSTEM PATH GLOBAL DESIGN CHALLENGE - WINNER 2017
September 2017
• The brief for the challenge was to design the exterior of the RELI DELIVERY SYSTEM in order to make the device appealing. It must visually demonstrate characteristics such as quality, modernity, and usability. The ideas should address the shape of, and materials for, the exterior shell and placement of visual displays, components, and interactive parts.
SPONSORED BY
Y
TYPES OF EXSITING INFUSION PUMPS
An infusion pump is a medical device that delivers lifesaving fluids such as medicines, drugs, or nutrients at a controlled rate over a period of time.
Syringe infusion pumps
Intravenous (IV) bag
Run on mains electricity or batteries
Mechanical
HOW IS RELI DELIVERY SYSTEM DIFFERENT AND WHERE WILL IT BE USED? The RELI Delivery System is a mechanically powered syringe infusion pump. The RELI Delivery System stands for Reusable Electricity-free Low-cost Infusion pump.
This low-cost infusion pump is aimed at addressing the barriers of cost of equipment, unreliable power supply, and a shortage of trained medical professionals in some of the world’s most remote areas. Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
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PARALLEL PRODUCTS TO STUDY FORMS AND INTERFACES
FEATURES TO BE INCLUDED IN THE RELI DELIVERY SYSTEM: • Angled Display
• Blood pressure tube and bulb rubber
• Stackable form
• Mounting Clamp
• Mechanical controls (preferably, off-the-shelf)
• Flushed meter gauge
FORM DEVELOPMENT
ORTHOGRAPHIC DRAWINGS
220
22
300
300
148 114
146
94
200
56
200
68
50
68
195
220 All dimensions are in mm
Final Form
Devanshi Mehra
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8
RELI DELIVERY SYSTEM
Syringe holder with specific brac and 60ml syringes which can be However, any syringe size can be bracket and fixed in the holder,
The design includes a simple form and intuitive interactive features. The main casing would be of HDPE, injection molded into two halves, of different colors.
Moulded - in handle
Air pump (top mounted lever - alternate concept)
Instructions / steps of Operation
Flow indi
Blood pressure bulb (air pump)
Flow
The Flo can be p set as re lock. All
ckets for 10ml, 20ml, 30ml e rotated to set as required. e placed in the closest sized between the two plates.
w rate icator
Detachable mounting clamp at the back for the device to be mounted on an IV rod.
Air pressure indicator
w rate adjuster
Start / Stop
Syringe holder
Syringe pusher Reset
ow rate adjuster and Reset knobs pulled out to unlock, rotated to equired, and pushed back in to l the knobs are off the shelf parts.
With the blood pressure bulb air pump on one side instead of a lever at the top, a number of these devices can be stacked on top of each other. The bottom intrusion of one system can slide into the top extrusion of the other.
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
9
CRUZAR COFFEE TABLE
March 2015
• A classroom project to choose and redesign a coffee table from a local showroom. The goal was to apply the learnings about wood and wooden joineries in the process. The project was carried out in a team of two.
COFFEE TABLE TO REDESIGN This coffee table was chosen from a local furniture showroom.
APPROACH
The cross and curved legs are two major design elements. The interaction is crude with tenon and mortise joineries, resulting in a lot of crevices.
It was decided to retain the element of CROSS to redesign the table, and attempt to minimize the materials and joineries.
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
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IDEATION HOW DO WE PERCEIVE A “CROSS” ? A CROSS is a mark, object, or figure formed by two short intersecting lines or pieces.
PRODUCTION CONSTRAINTS Keeping in mind the store’s production set-up while ideation. Raw material The wood used by the store is Ghana teak.
Workshop Set-up
Labour skills
Basic machinery such as wooden lathe machine, bench drill, hand tools etc
Locally trained labour
CONCEPTUALIZATION
MAKING
DETAILING
Devanshi Mehra
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11
STRUCTURE AND JOINERIES: All the legs are placed at an angle, complementing the cross element. Half-lap joints were used for fixing the diagonal supports to the legs, forming a cross at the top and bottom surfaces of alternate legs. POLISH: To enhance the beautiful grains of Ghana teak, the legs were coated with clear lacquer. The diagonal supports were given a grungy texture, to create contrast, highlighting the element of cross, when viewed from different angles.
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
12
GLASSWORKS A RANGE OF GLASS PRODUCTS
April 2015
• The project was to produce a range of glass products through the techniques of glass molding and blowing. It was a week long workshop, guided by skilled artisans from the city of Firozabad, which has the largest glass industry in India. • In order to develop a connected range of products, I chose Physalis alkekengi (a.k.a Chinese lantern), a popular ornamental plant as the central inspiration. • The final products were produced within the workshop set-up, with the support of the artisans. The products were completed with lighting fixtures and other accessories in wood and metal.
INSPIRATION
Physalis alkekengi a.k.a Chinese lantern
IDEATION
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
13
Limpid Pieces I Hanging installation Abstract representation of the inspiration, derived by dividing it into parts and produced using the techinque of glass blowing.
A play of light and shadows can be seen when surrounding light is shed on the clear, hollow pieces, making for an interesting installation.
Physalis Radiance I Lamp An iconic representation of the inspiration. The surface texture creates beautiful dramatic shadows when the lamp is lit.
Tranquil Gleam I Table lighting The three legs were blown and joint to a thick plate-like molded glass. Filling the three legs with grass, water and fixing light in the wooden base, completes the product.
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
14
SEEDSWEEPER CUSTARD APPLE DE-SEEDER
May 2015
• A classroom project to design a device for separating the seeds and pulp of a custard apple. The solution was targeted towards commercial set-ups that use the pulp in beverages or ice cream.
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CURRENT METHODS TO SEPARATE THE PULP AND SEEDS: Seeds are removed by hand for using the pulp in recipes of milkshakes and ice-creams. This method is inefficient, consuming a lot of time and leading to wastage of pulp that could not be separated from the seeds properly. It also raises hygiene concerns.
For certain milk-based recipes, the pulp is mixed with milk in a grinder at a low speed such that the pulp is mashed and seeds are separated. The seeds are then sieved out. For milkshakes, customers prefer fresh thick pulp, but this technique mashes the pulp while mixing it with milk. Hence, the scope for a new device to address the above mentioned concerns, was identified.
TARGET INDUSTRY Commercial kitchens that use custard apple for various recipes such as ice-creams, beverages etc.
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
15
DESIGN CRITERIA The device was developed, focusing on the following aspects. Hygiene
Efficiency
Intact pulp recovery
CONCEPT DEVELOPMENT PARALLEL PRODUCT INSPIRATION
MECHANICAL CONCEPT Using a manual beater and a fabricated hemispherical sieve, the seeds are quickly separated from the pulp, with most pulp intact. The mechanism worked to a satisfactory extent.
Mechanical prototype
ELECTRICAL CONCEPT For commercial settings, the beating mechanism was further developed into an electric device for efficiency. The electric mechanism took 2 minutes and 40 seconds to separate the seeds of one custard apple (approximately 470gms), which was a almost a minute less than the time consumed by a manual beater, increasing efficiency by approximately 30%.
+ STEPS OF USE (DE-SEEDING CUSTARD APPLE)
Scooped out pulp is filled in the sieve
Lid is closed and beater is turned on
Devanshi Mehra
devanshimehra28@gmail.com
Seeds are left on the sieve
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16
STEPS OF USE (BLENDING MILKSHAKE)
After de-seeding the custard apple, the sieve is removed and seeds can be thrown.
Milk and other ingredients for the milkshake are added.
The beater is extended and cap Power is turned on and all ingr are blended to prepare the milk
ORTHOGRAPHIC DRAWINGS
40
192 140 100
Molded-in Handle
Power butto
140
30
122
Entendable detachable bea
330 250 209
80
122
Rubber ring at bottom for stab
98 132 192
192 132
p closed. redients kshake.
Cap installed with motor (ABS)
Beater (Stainless steel)
Sieve (ABS)
e on top
on
Container (Translucent ABS)
e, ater
t the bility
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
17
T01-REX POWER DRILL DOMESTIC POWER DRILL
August 2014
• A classroom project on techno-aesthetic detailing to redesign a domestic power drill, targeting both its functional and aesthetic aspects.
PRODUCT STUDY
BULKY
CRUDE
RIGID
The drill is made of casted iron components and HDPE (High Density Polyethylene) body. It has keyed chuck, pressure sensitive trigger and a lock-on switch.
USER Person wanting to use a power drill for DIY or domestic purposes.
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
18
FORM INSPIRATION RUGGED FEARLESS
STRONG / POWERFUL
TOUGH
AGGRESSIVE
NEW DRILL ATTRIBUTES
SLEEK
SPORTY
COMPACT
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
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DRLL / DRIVER T01 - REX: Ideal for domestic purposes The driver allows for fastening and removing screws. Keyless 3/8 in. chuck for quick bit changes
Single sleeve keyless chuck to be easily operable with one hand
P fo
Retractable cord reel to keep the cord tangle free
Air vents
Lock-on switch for continuous drilling operation
Releasable power cord
Forward / reverse switch
Pressure sensitive trigger or variable speed
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
20
BAG PRINTS WILDCRAFT, BANGALORE
May 2015 - June 2015
• As a two month internship, I worked with Wildcraft PVT. LTD., an Indian outdoor and adventure product company, in Bangalore. I worked on four prints for Wildraft and WIKI (a sub brand of Wildcraft) bags that were launched in 2016. • I initiated the camouflage print and developed it to an extent after which it was taken up by a senior designer for refinement and pattern making. For other three prints, I worked with a senior designer from conceptualization to the final artworks up to the sampling stage.
WIKI DENIM PRINT Various themes and patterns were developed on different denim textures. The faceted pattern was chosen and further developed. CONCEPTS
CHOSEN CONCEPT
+ BAGS RELEASED IN 2016
Devanshi Mehra
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WILDCRAFT CAMOUFLAGE PRINT IDEATION
TAKING THE CHOSEN
Greyscale camos were developed from a number of themes derived from nature.
The iceberg theme was of mountains and trees
Themes
Greyscale variations
GLACIER
OCEAN
BAGS RELEASED IN M WAVES
ICEBERG
DRY LEAVES
CONCEPT FORWARD chosen for its dynamic visual and further developed in color. Silhouettes were added to the artwork as other elemnts of the wilderness.
+
MARKET
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
22
KEY TO MY NAME A PERSONALIZED BOOK FOR CHILDREN
March 2017 - September 2017
• The task was to design a customizable children’s book, a niche concept for the Indian market, targeting children between the ages of 3-10 years. The book is placed as a premium gifting product for children and currently selling through various e-commerce websites.
THEME OF THE BOOK “Key to My Name” is essentially a quest where the child embarks on an adventurous journey to find his / her name as the protagonist of the tale. The stories remain an essential learning tool, imparting important life lessons to the child like courage, kindness, humility and to believe that nothing is impossible. The stories within are decided as per the letters of the child’s name. In each story, the protagonist is helped by a new character to find a key to the respective letter.
Princess Devanshi
Prince Suchir
BOOK SPECIFICATIONS: • A4 sized, hardbound with a dust-jacket. • Printed on matte, light-textured Mont blanc papers.
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
DEVELOPING THE LANGUAGE The challenge was to make the book vibrant and appealing to both adults and children alike. As a children’s book, the cover is a very influential aspect, which was to be playful and unisex in this case.
T c k C t d CIRCULAR LAYERS
FLUID LAYERS
Final artwork
The cover page artwork contains a number of keys amidst the chaos. Children are asked to find these as they turn to the dedication page.
The last page invites the child to treasure one of his / her fondest memories in this book.
A small artwork to color a the end of each story as the Prince / Princess unlocks a letter of the name with the help of a new character.
Playful features to make the book more interactive
The cover artwork is printed with a layer of gloss and textured UV for an additional tactile appeal.
FAIRYTALE CHAOS
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
25
DEVELOPING THE LANGUAGE The challenge was to make the book vibrant and appealing to both adults and children alike. As a children’s book, the cover is a very influential aspect, which was to be playful and unisex in this case.
T c k C t d CIRCULAR LAYERS
FLUID LAYERS
Final artwork
The cover page artwork contains a number of keys amidst the chaos. Children are asked to find these as they turn to the dedication page.
The last page invites the child to treasure one of his / her fondest memories in this book.
A small artwork to color a the end of each story as the Prince / Princess unlocks a letter of the name with the help of a new character.
Playful features to make the book more interactive
The cover artwork is printed with a layer of gloss and textured UV for an additional tactile appeal.
FAIRYTALE CHAOS
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
25
FINAL PRODUCT PACKAGE
Customized st Key-shaped pen
2 Bookmarks
Packaging mock-up
tory book 8 Postcards
Client testimonial
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
26
Thank you!
Devanshi Mehra Contact number: +91-9909002775 Email ID: devanshimehra28@gmail.com Behance: www.behance.net/devanshi_mehra LinkedIn: www.linkedin.com/in/devanshi-mehra-ba42749a/
Devanshi Mehra
devanshimehra28@gmail.com
www.behance.net/devanshi_mehra
27