Tips for Incorporating Video into Your Digital Marketing Strategy
Video can be an extremely effective tool for your marketing efforts. After all, people are more attracted by visual messages. Moreover, visual messages can be retained more effectively by people. Videos can have a significantly higher conversion rates compared to textual marketing tools. As such, incorporating them into your digital marketing strategy can be a great idea. Why Should You Start Using Videos? There are actually several excellent reasons why video can be a useful part of your digital marketing strategy. Hire digital marketing experts to find out more about these reasons.
It has been estimated that almost 74% of all the traffic on the internet will be around videos in 2017.
Tweets containing a video can enjoy 28% more retweets than tweets without one.
Landing pages can enjoy up to 800% higher conversion rates as compared to landing pages that do not contain a video.
The share rates for videos are amazingly 1200% higher than the share rates for text and links together.
How to Use Videos? There are several ways by which videos can be imported into a marketing strategy. One of the best ways, however, is to incorporate them into your social media campaign. Hire dedicated digital marketing experts to help you formulate a powerful video marketing strategy. Nonetheless, here are a few things you should know about the various social networks when it comes using videos. Facebook:
Use the option for adding video which is located right above the ‘About’ section of your business page. This effectively pins the video.
Make sure that you have included your domain into the video’s description while uploading it.
The video displayed above the about box can be chosen from your library of videos.
Twitter:
On tweeting videos, the video will get added to the media box located on the left side of the profile.
Reply to the tweets directed to you with videos wherever possible for more retweets and higher user engagement.
Pinterest:
Upload the videos you have to YouTube and get them pinned to your Pinterest profile. This will help get more views for the video.
Do not forget to test the effectiveness of your multimedia pins to ensure the best results.
LinkedIn:
Videos can be added to the summary section along with the work experience sections. This allows you to showcase the main items of your portfolio. This can be really effective for professional profiles.
You can create videos on your products and services and upload them to LinkedIn. This can effectively market your items to people visiting your LinkedIn profile.
YouTube:
Using YouTube is more or less inevitable when using video marketing strategies. It can be quite effective as well. Hire digital marketing experts to make the most of it.
Pin the latest or most useful video to your channel so that all people can view it as soon as the channel is opened.
You can use this video for introducing your services and products.
In order to get the best results from the use of videos, you should hire dedicated digital marketing experts who can guide you through the process. There are several ways by which this can be achieved. Visit: http://www.developerstohire.com/hire-digital-marketing-expert.php