GOLD JEWELLERY TO BUY THIS AKSHAYA TRITIYA Gold jewellery has long been an extremely integral part of our lives. We look at gold jewellery as more than adornment, throughout history it has been woven into the weft and weave of our cultural makeup. So many of our rituals and traditions involve gold and it is in fact deeply connected with our religious beliefs as well. A good example of this is Akshaya Tritiya, a festival that is celebrate in Hindu households around the world. One of the biggest parts of this festival must be the celebration of all that is bountiful and what better way to mark this than buying beautiful gold jewellery on this day? Akshaya Tritiya should be at the top of your list of days to buy gold jewellery on, be it gold necklaces or couple rings. As per tradition, people usually head out on this day to pick up jewellery pieces that match their taste. This festival is in fact so popular that even if you don't plan on buying jewellery, you might want to head out and pick out a too piece. This is in fact, a very popular practice in North India and is followed till date. Jewellery makers too are very aware of this festival and do their best to make it a memorable one. Even in Sri Lanka, many of the top jewellery stores reserve this day to debut their latest jewellery collections. What this means is that customers get nothing but the latest designs and patterns on this day. Furthermore, this day seems to encourage a spirit of competitiveness amongst all the jewellery store brands. Hence be prepared to see a bunch of crazy discounts on jewellery pieces. And the best news is that there are plenty of new and innovative designs out there for you to choose from. If you are on the lookout for couple rings, gold should be your go-to choose. However, alternatives like platinum too have flooded the market. And that's just the tip of the iceberg. Newer metals like rose gold and white gold are all the rage these days and should definitely be at the top of your list. You shouldn’t be looking at gold jewellery as only a purchase, be it gold earrings, couple rings, gold necklaces or bangles. Buying gold is always an investment since it converts into a fixed asset for you that will only increase in value as the years go by. And if you look at it purely as an investment, there's nothing stopping you from taking your time and picking out a piece you love and enjoy. So, take your time searching for that perfect piece and don't be afraid to experiment with different options. You might have to visit a bunch of stores before you can make an informed opinion, but it will be worth it in the end.
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