京 英 特 别 企 划
simply
＊
从 在
变
这
态
心 次
也
的
不
认 京
过
识 英
是
王 特
一
荣 别
种
德 企
执
吧 划
着
!
* Perversion is merely another form of obsession, step into the obsessive realm of ET Ong Eng Teck with this special collaborative editorial by Jinginc, we exclusively unveiled an alternative interpretation of The Artiste, the man and his crafts.
让 大
平
家
日
有
让
一
人
个
觉
非
得
常
阳
不
光
一
熠
样
熠
的
的
体
王
会
荣
和
德
观
(
obsessed A JINGINC COLLABORATION:
DESIGN DIRECTOR (EDITORIAL / DIGITAL IMAGING)
)
感
E T
Jinginc_Devin Tan
CONCEPTUAL PHOTOGRAPHY
Littlemissrabbit_Chua Hong Yin ARTIST MANAGEMENT & INITIAL SHOOT CONCEPT
GATAOMO Creatives_Craven Yong HAIRSTYLING
GATAOMO Salon_Vanness Chuan MAKE UP
Hana Hearts Makeup Artistry_Hana Leong © 2013 All Rights Reserved, Jinginc Pte Ltd.
王 荣 德
京 英 特 别 企 划
First Obsession: Perversion in music
他 对 音 乐 的 变 态
110% In Love
“
It might not be a bad thing to be a pervert after all. That being said, it has to be applied in a good way, a good direction...
变态不见得是一个坏事。它在好的方面可 以是一种美态。那也就是我对音乐和唱歌 比赛的一种态度。人生里不能只是安安稳 稳的过，对我来说那没什么意义。唱歌让 我歇斯底里，让我爱，使我想要成为台上 的那个变态！
执着得从没离开视线...
For instance, I am extremely passionate about singing and strives to do the best in my singing competition, so this perverse behavior of mine might be able to bring me far and help me achieve my dreams. In my very opinion, life is about being adventurous, being an explorer and being a risk-taker. Staying in your comfort zone equates to a boring life. Singing makes me crazy, makes me burn with enthusiasm and makes me that ultimate pervert on stage.
“
When it comes to pursuing your dreams, it’s better to distort and blur the distinctive lines between reality and fantasy.
新加坡小巨人
分不清的梦想和现实
Perfection is an imperfection in itself
京 英 特 别 企 划
Second Obsession: Perversion in Character
他 对 自 己 的 变 态
“
Keep trying, keep asking yourself... Always demand more from yourself.
I consider myself a partial perfectionist, nonetheless, I won’t pressurize myself to the breaking point. We all have to bear in mind that being too perfect is an imperfection on it’s own.
我算是个真善美，不过 我不会把自己搞得像神经 病。太完美也是一种不完 美。所以找到一个平衡点 是最好！
舞台上的光辉，从没让他迷失自己...
I never believe that anyone is born a bad or good person. It takes the environment to mold a human being. There’s no such thing as a perfect being, instead, everyone should strive to improve through their imperfection. That is my attitude towards music and singing. Thus, having the results gained thus far, I believe I’m a happy pervert.
一个人的素养不只是从小 培养出来的, 也是要靠你周 围的人情事故。我不相信 这世上有这完美的人，只 有在不完美当中求进步才 是最好的态度。我在音乐 的道路上就是有这样的态 度。所以我有今天这样的 成绩，我想我是一个快乐 的变态。
勿 施 于 人
当自己般对待...
“
Never do unto others what you won’t do to yourself.
己 所 不 欲
他把每个人...
Piety
Friendship
京 英 特 别 企 划
Third Obsession: Perversion in relationships
他 对 家 人 和 朋 友 的 变 态
执 着 的 保 护
I care a lot for my family, friends and my fans. They are my everything and my pillar of strength for my career. Thus I will try my very best to squeeze time out for them amidst my busy schedule and I will do anything for there as long as it is within my abilities. I consider myself a pervert when it comes to the love I’m willing to reciprocate.
我非常在乎家人, 朋友和粉丝,也特别保护 他们，因为他们是我的精神粮食和生命的 支柱。所以我再累或辛苦都会尽全力抽出 那一点的时间陪他们。因为在我生命当中 他们给予了我很多爱, 所以我也要像个变 态似的爱回他们！
京 英 特 别 企 划
The Obsessed Team
The Brand Talents
京 英 特 别 企 划
Behind the scene
制
Jinginc, Founder / Design Director, Devin Tan
ETEAM, Founder, (ET) Ong Eng Teck
More than a decade of tolling in the creative field merely fuelled him onto a new chapter of his creative peak.
Pursuing his dreams in the music scene has seen good rewards pay off for this accounting graduate from SMU.
In the name of the under dog stories who has made good, he sets off without being paid on a lone crusade to advocate creative collaborations. Neither cold calls nor shoulders could put him off as he ardently upheld the vision of collaboration among brands being the new wave of evolved marketing.
Not believing in conforming, he took a different path from his peers and has managed to gain some footing in an on-going taiwanese singing competition call Super Idol 8. He believes that he would be able to provide a good living for his family while chasing “The Dream” at the same time.
A new category in the making or perhaps fool’s quest, he is undeterredly committed.
He loves the stage to bits and wouldn’t mind go beyond his boundaries to do it. Support him and he will do the Singaporeans proud one day!
作 团 队 的 变 态
ETEAM 京英企划Jinginc, 创办人, 设计总监, DEVIN，
ETEAM, 创办人, (ET)王荣德，
并没被十多年的创意工作累倒。
人小志气高， 要给父亲过好的生活。
凭着对创意跨界合作:
死都要死在舞台上。
Creative Collaboration的执着， 和深信它将成为品牌界和他人生的
有着会计的文凭可以好好打工，
新起点， 让他放胆的在无薪的情况
领好薪水他不要，相信青春不留
下，四处游说品牌加入京英Jinginc
白，相信总有一天能红，相信可以
社交平台，从中开发新创意并提升
做到其他人做不到的，相信可以
各家品牌的网上人气。
让家人有好日子过！
希望在他的坚持和创意指导下， 开辟了行销新篇章。
京 英 特 别 企 划
The Obsessed Team
The Brand Talents
GATAOMO Salon, Marketing Director, Craven Yong
Littlemissrabbit, Founder, Hong Yin
From her ‘playground’ of motion graphics design, Craven had since found greater pasture and pacification in the form of digital branding and management.
Aka Littlemissrabbit loves drawing fashion doodles since primary school and has been dreaming to be an artist since kindergarten. She decided then (kindergarten) that since artists will always be poor that she will be a part-time one.
Behind the scene
制 作 团 队 的 变 态
Desiring to collaborate with like-minded people in areas of marketing and brand development, she was inspired by the Salon’s crafts and went on onboard to propose and relaunch their branding and marketing positioning. It has since garnered good social traffic and businesses till today.
Today, she is part entrepreneur and part artist, having founded a design house Red Ink Communications in 2008 and Littlemissrabbit in 2011. Currently, she is aspiring to take on more fashion-related projects and hold her own exhibition one day.
Currently Craven works on contract with Samsung Asia and part timing for GATAOMO Salon as a Marketing Director.
GATAOMO Salon, 行销总监, Craven,
Littlemissrabbit, 创办人, Hongyin,
拥有一身好图像与影片设计底子的
一个艺术家和商人的结合体会
Craven, 对品牌管理有自己的一套
是什么？
想法和创意。 早在育儿班时的艺术启蒙, 在发艺潮牌, GATAOMO Salon对发
深入骨髓。在现实的世俗和
型的热爱的影响下，而决定为它们
艺术理想的挣扎当中, Hongyin
的品牌，从新规划和打造整体经营
把鱼与熊掌都可兼得的精神注
概念。在她的带领之下GATAOMO
入她的两个企业。
Salon成功的在社交平台上获得不错 的人气和生意。
她分别在2008和2011创办至今的设 计公司Red Ink Communications和
如今, 她在Samsung Asia担任合约
摄影棚 Littlemissrabbit, 是她朝向
员工也不停的为GATAOMO Salon
对时尚领域的热爱的舞台, 拥有个人
负者品牌和行销管理。
摄影展的梦想是值得期待的！
京 英 特 别 企 划
The Obsessed Team
The Brand Talents
京 英 特 别 企 划
Behind the scene
制 作
Hana Hearts Makeup Artistry Founder, Hana Leong
GATAOMO Salon Senior Stylist, Vanness Chuan
Being raised and strongly influenced by a family of artistic background, Hana appreciates and is passionate about most things creative.
One of the upcoming and potential stylist in GATAOMO.
团
He constantly kept aloft of both fashion and hairstyling trends, and has his own strong unique creative vision for each and everyone of his clients, exceeding the usual expectations is his daily mantra.
队
Her calling in Makeup Artistry satisfies greatly; her creative lust to conjure up beautiful imagery and transforming people gorgeously feeds her drive everyday! Her ‘altered’ ego breathes in the form of her cosplay characters, where she gets obsessed with the devil’s details in portraying, costumes and props. Full of relentless energies, she devoted her every effort the moment she wakes, just to get that closer to her dreams.
Vanness will gladly provide a personable update of what is the latest in trends whenever he serves up his usual snips of cool cuts. This is just what you can expect from a passionate stylist!
变 态
Hana Hearts Makeup Artistry 创办人, Hana，
GATAOMO Salon 高级发型师, Vanness，
生长在艺术气息浓厚的家庭让
是发艺潮牌, GATAOMO Salon
Hana, 对世间万物的创意和美态
的小人气王和高级发型师。
充满无尽的兴趣。 凭着超越自我的态度也时常让顾客 施展化妆术的当儿, 让她尽兴的
有意外的惊喜的他, 认为发型是可以
挥洒独有的审美观念和创意。
永无止境的变幻和发挥的！
把一张张的脸蛋儿画得漂亮上镜时 使她非常快乐和满足。角色扮演则
不满足于单单为顾客理发, Vanness
让她脱离现实和抒发她对梦幻世界
时常把他在自己空余的时间所搜集
的渴望, 也再度让她的创意
的时尚发型潮流和小贴士, 与顾客分
与制作艺术发挥到淋漓尽致。
享。敬业的无话可说！
不达到她那梦幻的世界永不停息！
的
京 英 特 别 企 划
请 期 待
Phrase
2, coming soon...
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