About Digital PR The Public Relations (PR) industry is ever evolving and deals with the promotion of ideas, activities, and interests of a company. It develops and sustains a positive public image to increase public awareness.
With the evolution of the internet, the public relations sector has been affected largely and has led to the creation of Digital PR. However, what is Digital PR and how can it be used effectively in today’s constantly changing market is a question asked by most PR professionals. When PR was first implemented, companies focused on gaining publicity and enhancing image by using various types of media to promote their clients. There were downsides to this as Public Relations agencies were more dependent on the media and it was hard to reach a broad customer base and keep the information available for long periods of time. Digital Public Relations (PR) has directly impacted the way PR agencies conduct business for their customers.
Digital Public Relations The rise of the internet has made this field much more dynamic allowing business entities to disseminate information to a much broader range of people and to keep the information available for longer periods of time. Firms are not reliant on a press release in newspapers or magazines that are replaced by the next issue. Search Engines like Google have allowed the information to remain and to be found easily and quickly with just a few words typed by anyone searching for information on a particular company or subject. Success of Digital PR efforts is dependent on the usage of several key tools together including social media, blogs and search engine optimization.
Social Media Social Media has emerged as a platform making communication easier for individuals. Users exchange, cocreate and share information easily with broader reach, permanence and quick response rate. Social Media sites like Facebook and Twitter have gained immense popularity in this regard. The introduction of mobile devices and smartphones mean that people have information at their fingertips anytime, anywhere. It is easy for PR agencies to create relationships with fans, optimise social media content, develop positive media and manage any negative brand attention by making use of social media sites. An understanding of social media promotion is essential to the success of digital PR.
Blogs A blog acts as an extremely effective PR tool if managed correctly. A company blog is a great opportunity to create and publish content that attracts the eyes of the audience that is then routed to the site. By using online promotion tactics in the blog, it can be easily found by people looking for information and shared throughout the blogging community as well as people like journalists researching information.
Search Engine Optimisation Most individuals use the Search option to find news content online. They enter a few keywords and expect results in return. This makes an understanding of Search Engine Optimisation (SEO) and keywords optimizing news content vital for digital PR professionals. It is easy to optimize news content like video, images, and press releases by ensuring that appropriate keywords and popular phrases are attached. Improving search visibility does not help with marketing efforts only, but it also helps create an online reputation and attract journalists, analysts and bloggers researching your industry.
Original Post Link - http://www.value360india.com/what-is-digital-pr/ ***************