INTERNET MARKETING PRESENTATION BY DEWAN V. S. GROUP OF INSTITUTION INDIA
SEARCH ENGINE MARKETING
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
CONSUMER REVIEWS
COMPANY WEBSITE A corporate website or corporate site is an informational website operated by a business or other private enterprise such as a charity or nonprofit foundation.
SOCIAL MEDIA Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
OVERVIEW
A customer review is a review of a product or service made by a customer who has purchased the product or service.
EMAIL MARKETING Email marketing is the act of sending a commercial message, typically to a group of people, using email.
SOCIAL MEDIA USER Leading social networks usually boast a high number of user accounts or strong user engagement metrics.
UPLOAD To copy or move programs or information to a larger computer system or to the internet.
BROWSING Browsing in the context of the internet typically means using a web browser. This can be with a specific purpose, such as using email or updating one's status on a social media site
LINK Social Media Link (SML) is the leading influencer marketing company that amplifies social media advocacy for brands
PICTURES The quality of your social media images matters, especially when your goal is to maintain a consistent brand image on all channels
VIDEO Many experts agree that in the future 75% of Internet traffic will involve video. YouTube averages around 4 billion views each day.
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
COMPANY WEBSITE
Corporate sites differ from electronic commerce portal, or sites in that they provide information to the public about the company rather than transacting business or providing other services. The phrase is a term of art referring to the purpose of the site rather than its design or specific features, or the nature, market sector or business structure of the site operator.
SEARCH ENGINE MARKETING PROMOTE
SEM
A type of website promotion-based internet marketing, Search engine marketing (SEM) increases a website’s visibility in search engine results pages by using tactics like contextualized advertising, paid inclusion service
ENGAGE
It's now well known that driving greater engagement through more social interaction leads to increased Social SEO signals This in turn helps you to gain higher search engine rankings.
MEASURE Traffic volume should be measured based on the number of visits that come from organic search.
OPTIMIZE Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns.
EMAIL MARKETING
DEFINE Email marketing is the targeting of consumers through electronic mail ( email). Often associated with data mining, email marketing can be used to impact consumers in a 01 variety of ways.
TEST One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized).
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SEND Email Marketing by Vertical Response makes it easy to send email newsletters, offers, invitations and auto responders to grow your business.
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MEASURE Traffic volume should be measured ba sed on the number of visits that come from organic search.
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REPORT Email reportin g is a vital part of email marketing. In this you should report on and use to optimize your email campaigns.
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DEWAN V. S. GROUP OF INSTITUTIONS INDIA
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