MARKETING PLAN PRESENTATION P R E S E N T A T I O N
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MARKETING PLAN PRESENTATION Marketing Plan presentation template to help you document and communicate your marketing plan. This document consists of four stages, each designed to facilitate engaging, converting, acting and reaching.
ENGAGE
CONVERT
ACT
REACH
Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers. The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them into advocates.
Conversion marketing is a strategy that uses certain tactics to encourage visitors to take a specific action, "converting" those window shoppers into actual purchasers of your products or services.
Marketing is any technique used to make the public aware of a company and what it has to offer over its competitors. The variations of marketing activities are vast and encompass almost every kind of media and company-initiated outreach.
Understanding and determining marketing reach is important to any business, no matter the size, age, or industry. If you don't know who your customers are, you won't know how to draw their attention most effectively
MARKETING PLAN PRESENTATION BRANDING The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
PRODUCT PLACEMENT Product placement, also known as embedded marketing, is a marketing technique in which references to specific brands or products are incorporated into another work, such as a film or television program, with a specific intent to promote said product.
ADVERTISING Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services.
PUBLICITY Publicity is gaining public visibility or awareness for a product, service or your company via the media. It is the publicist that carries out publicity
MARKETING PLAN PRESENTATION MARKETING PLAN PRESENTATION
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Offline marketing encompasses a number of different avenues, from traditional print advertising to radio and television adverts and networking. But As much as
results from marketing has its roots traditionally in the offline type in recent years the focus has started to shift towards online marketing
WEBSITE Customer Benefits, Customer Relationships, Your Personality, and Your Credibility OFFLINE MARKETING
ONLINE MARKETING
Yellow pages
Social media
News paper ads
Blog – current info
Direct mail
Permission based
Print media
Paid advertising
Networking
Search engine Optimization
MARKETING PLAN PRESENTATION
IDEA
TARGET
ANALYSIS & STATISTICS
SCHEDULE
It is important for retailers to have exciting visual marketing ideas, such as television commercials, print ads, and exciting websites.
Identifying a target market helps your company develop effective marketing commu nication strategies.
Statistics are applied in marketing to identify market trends, and to measure and evaluate the potential and success of marketing programs.
Scheduling and planning are essential for keeping a company organized and focused on long-term goals while pursuing immediate opportunities.
PROMOTION Marketing your brand or product will include different aspects of manufacturing, promoting and selling products to the customers. Promotion is a key element in putting across the benefits of your product or service to the customers.
PRODUCT
MARKETING PLAN PRESENTATION Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires
TARGET MARKET
Product refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even the best work on the other elements of the marketing mix won't do any good.
PRICE
Price refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors.
PLACE
Place refers to the point of sale. In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or 'place' strategy.
.most closely match your product or service offerings
PROMOTION
Promotion this Promotion this refers refers to to all all the the activities activities undertaken undertaken to to make make the the product product or or service service known known to to the the user user and and trade. trade. This This can can include include advertising, advertising, word word of of mouth, mouth, press press reports, reports, incentives, incentives, commissions commissions and and awards awards to to the the trade. trade.
RESULT
Having an effective marketing strategy is critical to driving the results you want.
Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved .within a given time frame Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or .service offerings
OBJECTIVES
TARGETING
PLAN AND STRATEGY
ANALYSIS
Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts. Your marketing plan is how you are going to achieve those marketing goals. A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis.
MARKETING PLAN PRESENTATION
THANK YOU DEWAN V. S. GROUP OF INSTITUTION INDIA